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IVECO PRODUCT BENCHMARKING
- PROCESS, TOOLS AND APPLICATION -
CS & QUALITY – QUALITY EVALUATION
D. Gostoli
F. Berio
PRODUCT BENCHMARKING PROCESS
INDEX
PRODUCT BENCHMARKING PROCESS
BENCHMARKING TOOL
TEAR DOWN – EXAMPLE
PRODUCT BENCHMARKING PROCESS
2
PRODUCT BENCHMARKING
TARGETS
RANK AND REPORT IVECO PRODUCT COMPETITIVE POSITION – CONTENTS, PERFORMANCE,
COST – WORLDWIDE PRODUCTS AND MARKETS - – COMPETITOR STRATEGIES
INVESTIGATE KEY TECHNOLOGIES CHOSEN BY COMPETITORS
DEFINE ACTIONS TO IMPROVE CURRENT PRODUCTS/SOLUTIONS OR DEFINE BASIC INPUTS FOR
FUTURE PRODUCTS AND SOLUTIONS DEVELOPMENTS
ASSURE THE RIGHT CORRELATION SUBJECTIVE - CUSTOMER PERCEPTION - AND OBJECTIVE ENGINEERING QUANTITIES
IMPROVE PERFORMANCE EVALUATION METHODOLOGIES - SECTORS METHODS CARRY OVER AND
CROSS FERTILIZATION – COMPETITORS SYNERGIES
DRIVERS
MARKET SCENARIO,CUSTOMER NEEDS, BRAND STRATEGY
TECHNOLOGICAL SCENARIO AND RELATED EVOLUTION
REGULATION SCENARIO AND RELATED EVOLUTION
CURRENT PRODUCT, NEW PRODUCT, STRATEGIC INNOVATION…
SYNERGIES WITH FIAT GROUP - INTERSECTORIAL AND INTERFUNCTIONAL COORDINATION
PRODUCT BENCHMARKING PROCESS
3
PRODUCT BENCHMARKING PROCESS – Main Stages
BENCHMARKING PROCESS OWNER: CS&Q - QUALITY EVALUATION
GENERAL
PLANNING
Market and
VOC Monitoring
SUMMARY,
SHARING and
FOCUS for PLAN
EXECUTION
Detail Work
Plan
Technical
Scouting
DB Filling
Plan Analysis
and Release
Preliminary
Evaluations
BENCHMARKING
REFERENCE
OFFICIAL PLAN
Tests
Focus Areas
Tear Down
“Best in Class”
Evaluation
Manufacturing/
Technological
Innovation
Contents
Final Reports/
Key Issues and
GAP ANALYSIS
Marketing,
Product and
(QUALITY) PLANS
BENCHMARKING
RESULTS
FOCUS GAP ANALYSIS
DATA BASE REVIEW
TARGET SETTING
PRODUCT BENCHMARKING PROCESS
IMPROVEMENT AXELS
4
PRODUCT BENCHMARKING PROCESS – GENERAL PLANNING
BENCHMARKING PROCESS OWNER: CS&Q - QUALITY EVALUATION
GENERAL
PLANNING
SUMMARY,
SHARING and
FOCUS for PLAN
EXECUTION
SUB - PROCESSES :
Overview on:
- Market,
- Product
- Competitors
Technical
Scouting:
- Product
- Technology
- Processes
Plan Approval:
BENCHMARKING
REFERENCE
OFFICIAL PLAN
- Test
- Teardown
- Technical
Workshop
Approved:
- IVECO Benchmark List
- Plan: Test; Teardown;
Technical Workshop
OUTPUT :
New Product on the Market;
Potential Product / Process
for Benchmarking
Product & Technologies
Trends
First Convergence List
IVECO Product, Process
and Technology
Benchmarking Plan
Preliminary Analysis on:
-Market Trends
-Functions Needs
PRODUCT BENCHMARKING PROCESS
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PRODUCT BENCHMARKING PROCESS – GENERAL PLANNING
TEST SAMPLE & ACTIVITY SELECTION BASIC CRITERIA
ACTIONS
VEHICLES
TEST OBJECT (*)
All
(100%)
Pivot - New
Content
°
Performances
Quality on vehicle
(CTP/QP/VTS)
SUBJ/OBJ
QE +
TESTING
+ MKT
° LEVEL: = 1° LEVEL
Performances, full
Objective (VTS)
QE + TESTING
Complete
performance
measurement:
Speed, Power,
Torque, pickup,
FE, Emissions,
NVH…..
+ PLAT ENG
+CRF + FIAT
SECTORS (FPT,
FGA, …)
Product Analysis
Materials, Cost,
Technical
Solutions,
Design
Process Analysis
Timing (Harbour
Report, .T.M.O.)
PLAT ENG+ QE
+ TESTING +
FIAT SECTORS
(FPT, FGA, …)
2
+
• System/Component
Evaluation (Engine,
Aerodynamics,
Vibrations, Noise,
Emissions, etc )
° LEVEL: = 2° LEVEL
3
Targeted BIC
Sample – Ref.
Techn. Content
WHO
1 LEVEL:
• Vehicle testing on road
(Subjective+Objective)
• Dimensional Analysis
• Specialistic Test
Bench/Laboratotry
Sample – Perf.
BIC Cluster
DELIVERABLES
+
• Tear Down/Technical
Workshop
+COMPETITORS
(*) DRIVERS
• Short-Medium term view (Current Product Improvement, On Approval/On Going Initiatives)
• Medium-Long term view (Pre-development activities, Innovation Plan).
PRODUCT BENCHMARKING PROCESS
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PRODUCT BENCHMARKING – EXECUTION
TEST, TEAR DOWN, EVALUATION
GENERAL
PLANNING
SUMMARY,
SHARING and
FOCUS for PLAN
EXECUTION
Work Plan and
Preliminary
Evaluations
Sub – Process owner
Test
Tear Down
(*)
CS&Q – QUALITY EVALUATION
(*) Iveco Dpt’s Task Responsibility
Benchmarking
Evaluation
• Test Results
• Tear Down
Technology And
Innovation
• Process
DATA BASE
REVIEW
BENCHMARKING
RESULTS
Main Contributors
Platforms (L&MCV and HCV, SV & Bus)
Product Engineering
S&M - Customer Service / Global Manufacturing
Sectors – FGA, FPT, CNH - shared Test Plans
Competitors – shared Tear Down Plans
Main Activities
Work Plan definition and release
Subjective/ Objective Test – 1°Level – Road / Rig/Clinic /Reliability/TOC
Specialistic Test – 2°Level – Performances/Systems/Components - Bench/Laboratory
Tear Down – 3°Level
Technical Workshop and Processes
Cost and Value Chain
DB Filling and Updating
PRODUCT BENCHMARKING PROCESS
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PRODUCT BENCHMARKING – SUMMARY, SHARING AND FOCUS FOR PLAN
GAP ANALYSIS AND IMPROVEMENT PLAN
GENERAL
PLANNING
EXECUTION
Sub – Process owner
SUMMARY,
SHARING and
FOCUS for PLAN
CS&Q – QUALITY EVALUATION
FOCUS GAP ANALYSIS
Main Contributors
Main Activities
Ranges - Light, Medium, Heavy & Bus
Sales & Marketing
Platforms (LCV and M&HCV)
Business Development
Product Engineering
S&M - Customer Service / Manufacturing
Sectors – FGA, FPT……
IMPROVEMENT AXELS
TARGET SETTING
Analysis on Product, Process and Technology – Positioning and Gap Evaluation
Sharing Data with IVECO and FIAT Sectors
Improvement Axels and Action Plan
Basic Requirements and Target Setting
Innovation Projects Proposal
PRODUCT BENCHMARKING PROCESS
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INDEX
PRODUCT BENCHMARKING PROCESS
BENCHMARKING TOOL
TEAR DOWN – EXAMPLE
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – ROAD MAP - TIMING
TIMING
Stand alone - Excel Non condivisione dei dati
Share Point
- Intranet -
Messa a disposizione Reports
Intranet
DB A2MAC1 – Fase pilota
- Intranet /Internet -
START
Feasibility
Analysis
Condivisione/Confrontabilita’/Utilizzabilita’
Accessibilita’ World Wide Internet
Processo Benchmarking Strutturato
Coinvolgimento parziale degli Enti
DB A2MAC1 – A regime
- Intranet /Internet -
DB AVAILABLE
ON LINE
PRODUCT BENCHMARKING PROCESS
Coinvolgimento di tutti gli
Enti
Processo Rilasciato
10
BENCHMARKING TOOL – A2MAC1
Packages
1)
AUTO/TRUCK VISION
Fotografie dai Saloni
Durante i Saloni Internazionali A2MAC1 esegue un
reportage dei veicoli presenti e dei loro dettagli.
2)
AUTOSTUDIO VISION
Fotografie di Progetto
A2MAC1 esegue fotografie ad alta risoluzione su
componenti esterni – interni, e sui loro dettagli.
3)
AUTO REVERSE
TEAR DOWN
A2MAC1 fornisce dati e componenti fisici in
seguito a smontaggio veicoli.
4)
AUTOSTUDIES – INTERIOR
Studio Interni
A2MAC1 esegue disegni in sezione di componenti
interni e lista dei materiali utilizzati.
5)
AUTOSTUDIES – EXTERIOR
Studio Esterni
A2MAC1 esegue disegni in sezione di componenti
esterni in accoppiamento
6)
AUTOSTUDIES – 3D
7)
SOFTWARE
Studio 3D
A2MAC1 esegue la scansione completa del
veicolo e dei principali componenti interni
Software
Consente di gestire TUTTI i dati di Benchmarking,
propri e generali in modo confidenziale ed
integrato– comparazioni on line Internet/Intranet
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – A2MAC1
AUTO VISION - Fotografie dai Saloni – INTERNET WEB SITE
Durante i Saloni Internazionali A2MAC1 esegue un reportage dei nuovi veicoli presenti
Le fotografie ed i filmati riguardano anche nuove caratteristiche, nuovi componenti o eventuali
cambiamenti significativi
Ogni veicolo viene analizzato con circa 400 fotografie standardizzate e 67 filmati, con la possibilità di
aumentarne il numero
secondo le richieste del cliente
TRUCK VISION
A2MAC1 esegue la stessa attività per i Veicoli Commerciali
Ogni veicolo viene analizzato con circa 180 fotografie standardizzate, con la
possibilità di aumentarne il numero secondo le richieste del cliente
ENGINE VISION
A2MAC1 esegue la stessa attività per i Motori e Cambi presentati nei Saloni
Ogni Sottogruppo viene analizzato con 9 fotografie standardizzate, con la
possibilità di aumentarne il numero secondo le richieste del cliente
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – A2MAC1
AUTO VISION
400 fotografie standardizzate per veicolo
per ogni modello considerato con la possibilità di fare confronti
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – A2MAC1
AUTO VISION
…..con elevata risoluzione e possibilità di andare sui dettagli
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – A2MAC1
3) AUTO REVERSE – TEARDOWN
Gestione dei PN fisici
Una volta completato il Teardown tutti i componenti o sistemi vengono
catalogati, protetti con una pellicola trasparente ed immagazzinati c/o
A2MAC1; spedibili in ogni momento in Iveco su sua richiesta
Gestione dei dati relativi
Su ogni componente viene eseguita una procedura per ricavare
informazioni relativamente a:
-Dimensione
-Peso
-Materiale
-Sistemi di fissaggio (con relativi pesi e misure)
-Foto
-Fornitore ( se presente)
PRODUCT BENCHMARKING PROCESS
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BENCHMARKING TOOL – A2MAC1
AUTO REVERSE – TEARDOWN Fotografie dei componenti con il loro peso in grammi, i
sistemi di fissaggio, le principali misure
PRODUCT BENCHMARKING PROCESS
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INDEX
PRODUCT BENCHMARKING PROCESS
BENCHMARKING TOOL
TEAR DOWN – EXAMPLE
PRODUCT BENCHMARKING PROCESS
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EXAMPLE INFORMATIONS
Hierarchical Tree
Bar Code
General
Informations
Photographic informations
& Measures
PRODUCT BENCHMARKING PROCESS
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M&HCV Platform Analysis
DOOR PANEL
Material choice: POLIPROPILEN (like Eurocargo)
pros:
Low cost
Soft feeling effect
Noise reduction effect
cons:
Reliability
Rigidity
PRODUCT BENCHMARKING PROCESS
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