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LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI
a cura della
Redazione
TRACTORS AND WINE:
A RELATIONSHIP CHARACTERIZED
BY QUALITY
by Staff Writers
wo entrepreneurial realities –
different but at the same time
associated by their common
research after the excellence in
vineyards – have joined in order to
achieve this purpose. That is the
key to their alliance which has
linked Marchesi de’ Frescobaldi
wine farm to Landini, the mark of
Argo Tractors group.
Among the most important highquality Italian wine marks, thanks to
its century-long tradition, Marchesi
de’ Frescobaldi possesses the
widest vineyard area in Tuscany
composed of seven farms and
1,200 hectares of vines, all of which
placed in areas particularly suited to
the production of esteemed DOCG,
DOC and IGT wine, full-bodied and
balanced, meeting so the worldwide
critics’ and public’s taste.
Such a big success has been
achieved thanks to a wide vine territory as well as to the farm managers’
plan to produce extremely high-quality viticulture, first of all thanks to more
modern vineyards characterized by a
higher planting density. So nowadays, after a long process of reorganization, the Tuscan Marchesi de’
Frescobaldi vineyards are all bred
with guyot and spurred strings in narrow rows and 2-metre-wide interrows as a maximum.
The mechanization of these operations of cultivation has required a new
planning as well, including smaller,
aerodynamic and consequently highly specialised tractors and some
equipment assuring speedy and
timely seasonal interventions.
The highly specialised experience in
the business of vineyard and orchard
mechanization represents one of the
most relevant characteristics of Landini brand which has been on this
business since 1982 with a line of
specialised tractors that has become
T
68 – MMW n. 12/2009
Trattori e vini: un binomio
nel segno della qualità
D
ue realtà imprenditoriali diverse ma accomunate dalla ricerca
dell’eccellenza nel vigneto
che si sono unite per raggiungere in sinergia questo obiettivo. È la chiave di lettura del
sodalizio che lega da anni
l’azienda vitivinicola Marchesi de’ Frescobaldi e Landini, il
marchio di punta del gruppo
Argo Tractors. Tra le maggiori griffe italiane del vino di
qualità, la Marchesi de’ Frescobaldi, forte di una tradizione pluricentenaria, detiene
la maggiore superficie vitata
in Toscana, con sette tenute e
1.200 ettari di vigne, tutte situate in zone particolarmente vocate alla produzione di
vini pregiati Docg, Doc e Igt,
freschi, corposi e armonici,
che incontrano il gusto di critica e pubblico a livello mondiale. Un successo dovuto ad
un grande territorio enoico,
coniugato alla tensione avvertita dai responsabili dell’azienda verso una viticoltura di
altissimo livello qualitativo, in
primo luogo attraverso la progettazione di vigneti più moderni, contraddistinti da una
Il parco dei trattori Landini all’interno della Marchesi de’ Frescobaldi,
azienda dedita da trenta generazioni alla produzione di grandi vini, si
è ampliato nel tempo, fino ad arrivare ai 45 mezzi attualmente
operativi. L’impegno comune ai due marchi è quello di ottenere i
migliori risultati nel vigneto
The tractor pool “Landini”, placed inside the farm “Marchesi de’
Frescobaldi” – a farm which has been producing high-quality wine
for thirty generations – has considerably increased in time and today
it possesses 45 operative machines. This result represents the joint
commitment of the two marks honoured in order to achieve the best
results in vineyards
superiore densità di impianto.
Così attualmente, dopo un
lungo processo di riconversione, i vigneti toscani Marchesi de’ Frescobaldi sono
tutti allevati a guyot e cordone
speronato, con filari stretti ed
interfilari larghi al massimo 2
metri. Anche la meccanizzazione delle operazioni colturali ha richiesto una nuova
concezione, puntando su tratI trattori Landini vengono utilizzati
incessantemente durante tutto l’anno per
molteplici operazioni, dalle lavorazioni
interfilari ai trattamenti fitosanitari, dalla
trinciatura di erba e residui di potatura al
diserbo/Landini tractors are used
unceasingly throughout the year for
numerous operations: from the inter-row
making to phytosanitary treatments, from
cutting grass and recision remains to
weed killing
LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI • LANDINI •
Lamberto Frescobaldi, vicepresidente
della Marchese de’ Frescobaldi (a
sinistra) e Alberto Morra, del Comitato
di direzione Argo Tractors/Lamberto
Frescobaldi, vice-president of Marchesi
de’ Frescobaldi (on the left) and
Alberto Morra of the management
committee Argo Tractors
L’azienda Marchesi de’ Frescobaldi
possiede ben 45 trattori Landini, molti dei
quali appartengono alla serie Rex, fiore
all’occhiello della gamma specializzata
della ditta di Fabbrico/Marchesi de’
Frescobaldi farm possesses 45 Landini
tractors many of which belonging to Rex
series, a feather in Fabbrico specialised
range’s cap
tori più piccoli, aerodinamici e
quindi altamente specialistici,
e su attrezzature scavallanti in
grado di assicurare velocità e
tempestività negli interventi
stagionali.
L’esperienza specialistica nel
settore della meccanizzazione del vigneto e del frutteto
rappresenta una delle caratteristiche di maggior rilievo
del marchio Landini, dal 1982
sul campo con una linea di
trattori specializzati che nel
tempo è divenuta sempre più
completa, affidabile e all’avanguardia. La collaborazione tra le due aziende è iniziata nel 1997, con l’acquisto da
parte della tenuta vitivinicola
toscana del primo trattore
Landini Advantage, è cresciuta nel tempo e prosegue
tuttora con esiti molto brillanti: oggi nelle vigne della
Marchesi de’ Frescobaldi
operano ben 45 trattori Landini, molti dei quali appartengono alla serie Rex, fiore
all’occhiello della gamma
specialistica di Fabbrico, che
vengono utilizzati incessantemente durante tutto l’anno,
assieme ai cingolati, per molteplici operazioni, dalle lavorazioni interfilari ai trattamenti fitosanitari, dalla trinciatura di erba e residui di
potatura al diserbo.
«La forte sintonia con la filosofia del marchio Landini è
emersa fin dall’arrivo in
azienda della prima macchina – afferma Lamberto Frescobaldi, vicepresidente della
Marchesi de’ Frescobaldi –.
La filosofia della nostra
azienda si basa, infatti, sulla
convinzione che la qualità nasca innanzitutto dal vigneto e
dunque anche dall’ottimizzazione della sua gestione. I
trattori Landini, altamente
professionali, sono stati subito
apprezzati dal personale addetto, sia a livello di prestazioni sia sotto l’aspetto del
comfort, della semplicità
d’uso e dell’affidabilità. Al
tempo stesso la concessionaria alla quale ci siamo rivolti
per gli acquisti ci ha sempre
garantito un ottimo, puntuale
e accurato servizio». Analoga
soddisfazione per questa
partnership viene espressa
dai vertici della casa di Fabbrico: «Lavorare con la Marchesi de’ Frescobaldi – commenta Alberto Morra, del
Comitato di direzione Argo
Tractors – rappresenta per
noi una importante possibilità
di esprimere al meglio la professionalità maturata in tanti
anni di esperienza nella costruzione di trattori attraverso
un utente in grado di apprezzare e valorizzare la tecnologia. Per Argo Tractors collaborare strettamente con un’azienda vitivinicola così importante è insomma motivo
di grande orgoglio, senza dimenticare il prestigio, in termini di ritorno di immagine,
di essere al fianco di un nome
famoso in tutto il mondo».
more and more complete, reliable
and modern. The collaboration between these two firms started in 1997
when the Tuscan wine farm bought
the first Landini Advantage tractor. It
has increased in time with excellent
results: in Marchesi de’ Frescobaldi’s
vineyards 45 Landini tractors are being used at the moment, many of
which belonging to Rex series, a
feather in Fabbrico specialised
range’s cap. These machines are
used unceasingly throughout the
year, together with tracked vehicles,
for numerous operations: from the inter-row making to phytosanitary treatments, from cutting grass and recision remains to weed killing.
“The strong relationship with Landini
brand’s philosophy came out immediately when the first machine of the
company arrived – states Lamberto
Frescobaldi, vice-president of Marchesi de’ Frescobaldi–. Our firm’s philosophy is based, in fact, on the belief
that high quality depends above all
on the vineyard and consequently on
the optimization of its management.
The highly professional Landini tractors have been immediately appreciated by the skilled workers both for
their performance and for their comfort, simplicity and reliability. At the
same time the concessionary firm we
applied to for our purchases has always assured an excellent, careful
and precise service.”
Fabbrico managers showed themselves similarly satisfied with this
partnership: “working with Marchesi
de’ Frescobaldi farm – comments Alberto Morra of the management
committee Argo Tractors – represents an important possibility for us
to best express that professionalism
achieved in so many years of experience in the field of the construction of
tractors thanks to a user able to fully
appreciate technology. According to
Argo Tractors, this strict collaboration with such an important wine
farm is source of satisfaction and
pride, not forgetting the prestige in
terms of public image and of the fact
of standing by a name famous all
over the world.”
MMW n. 12/2009 – 69
Continued overleaf
Continued overleaf
Continued overleaf
Continued overleaf
November/December
SECURITY
CESAR security and
registration scheme
T
he official CESAR security and registration scheme was
established in 2007 and has become ‘The theft
deterrent scheme and Central database provider’ that
everyone looks to. CESAR is the only scheme to have the
enviable position of Home Office backing and support, as
well as Association of Chief Police Officers and the
Insurance Industry.
CESAR recently kicked off its drive into agriculture with united
support from the industry at the 2009 annual Tillage equipment
show organised by the Agricultural Engineers Association (AEA).
This is a timely initiative as figures released by NFU Mutual
show a sharp rise in farm thefts. Their annual rural crime survey,
released at the Royal Show in July, shows that farm equipment thefts
rose by 16.5% across the UK while tractor thefts rose by 5.5%.
Police support at the launch, was provided by Chief Inspector
Will Young head of the Plant and Agricultural National Intelligence
Unit (PANIU). This specialist unit is responsible for national
intelligence and for co-ordinating activities between the various UK
police constabularies.
14
A landmark in theft deterrence
now in the agricultural market
Unbelievably, over £1 million of UK Agricultural & Construction equipment is
* Approx figures
stolen each week with only 5% ever recovered*.
In a major security initiative aimed at reducing this massive problem, the CESAR Scheme The Official Security and Registration Scheme, has been designed by Police and Security
experts to deter theft of equipment, correctly identify stolen & recovered machinery and to help
the Police gain a prosecution.
The Official CESAR Scheme combines a secure and accredited 24/7 call centre database with
state of the art Datatag ID technology and is fast becoming the industry standard with local
authorities, leading contractors, hire companies, police, insurers and finance companies. This
important scheme is now available for the Agricultural market and is promoted by the Agricultural
Engineers Association (AEA) and the Construction Equipment Association (CEA) and is powered
by Datatag ID Ltd with support from:
Major Equipment Manufacturers and Official Importers
ters
The Home Office
The Police
Plant Hire Companies & Industry Associations
Leading Agricultural Insurers offering substantial discounts
iscount
ounts
CESAR equipped Machinery is approximately 41 times less likely to be stolen.
CESAR equipped Machinery is approximately 63 times more likely to be recovered.
Promoted by
Promoted by
www.coneq.org.uk
www.aea.uk.com
1. Compared with standard IMIA(2) data
Call 08 450 700 440
[email protected]
www.cesarscheme.org
2. The International Association of Engineering Insurers
N AT I O N A L FA R M E R
Powered by
www.datatag.co.uk
3. Source PANIU
PANIU also liaises with the police overseas, including Europol
and Interpol, to help identify and track stolen equipment from the
UK, establish its true identity and repatriate it. New statistics issued
by PANIU show that a machine without CESAR is 4 times more
likely to be stolen than a CESAR registered machines. Plus, the
recovery rate for ‘unregistered plant’ is as low as 5% but the recovery
rate for stolen CESAR machines has increased to almost 30%, in the
second quarter of 2009, 6 times that for ‘unregistered plant’.
Unfortunately farms are increasingly being targeted by organised
criminals and machinery security and registration should be seen in
a similar light to farm safety, namely an issue for everyone to tackle
with the proper focus, resources, training and motivation.
Allianz, Aviva, HSB Engineering, Royal Sun Alliance and Zurich
have been supporting the CESAR scheme for over 18 months now.
Crucial to the Agricultural Market is the support announced by the
NFU Mutual in October 2009. The NFU Mutual are keen to
provide incentives for security conscious customers including a
substantial discount for CESAR installation on Tractor’s, Skid Steers,
Tele handlers and Quad bikes.
Several major agricultural equipment manufacturers will be
making significant announcements shortly as they gear up to fit
CESAR during the manufacturing process.
However, farmers needn’t wait as CESAR can be easily and cost
effectively fitted to existing equipment for a very low one-off cost,
with equipment being protected and registered for life with no
annual subscription. Insurance premium discounts are available from
leading insurers for machines fitted with CESAR which offsets the
cost of fitting the system to existing machines, a win-win situation”.
CESAR has to be fitted by accredited technicians who have been
thoroughly trained by Datatag and the police and approved by the
CEA or the AEA.
For more information or to find the nearest authorised technician go
to the CESAR website at www.cesarscheme.org
email: [email protected]
November/December
SECURITY
LANDINI AND MCCORMICK TRACTORS TO BE PROTECTED BY
ANTI-THEFT REGISTRATION SCHEME – FOR FREE
n Four tamper-evident plates bonded to the bodywork and chassis of all new
McCormick tractors delivered in 2010 declares that it has been registered
with the industry’s anti-theft and recovery scheme.
F
armers and contractors buying a new Landini or McCormick
tractor in 2010 can enjoy lower insurance premiums and their
machines are less likely to be stolen thanks to an industryleading initiative by distributor AgriArgo UK.
This Government-backed national scheme is operated by vehicle
identification specialist Datatag. Several construction and plant hire
equipment manufacturers already protect their machines through the
scheme; AgriArgo UK is the first farm equipment supplier to do so.
The move follows the scheme’s recent adoption by AEA, the
agricultural equipment industry’s trade organisation.
“The primary objective of the scheme is deterrence,” explains
Datatag national sales manager, Chris Harrison. “Making it clear
using tamper-evident identification plates that tractors are registered
makes them less vulnerable to theft. But if anyone is foolish enough
to steal a registered tractor, it is much more likely to be recovered.”
The scheme works by installing several tiny transponders in random
locations on the tractor, together with microscopic Datadots that carry
a registration number and unique ‘DNA’ code for each tractor. The
transponders – each about the size of a grain of rice – carry a multidigit code that can be read by thousands of scanners issued to police
forces and port authorities throughout the UK and Ireland.
Each code relates to an entry on the CESAR register that gives
details of the vehicle and legitimate owner; this information is
available to the police at any time of night or day.
The four identification plates attached to the bodywork and
chassis are difficult to alter and impossible to remove without
damage thanks to the way the adhesive bonds to the paint; so any
attempt to get rid of them obviously raises suspicions.
“It’s a tried and tested system that is proven in the construction
and plant hire sector,” emphasises Chris Harrison.“Now that
agriculture has become more of a target for vehicle thefts,” he adds,
“the time is right for the scheme’s more widespread uptake in the
farming industry.”
Registering all new Landini and McCormick tractors will give the
scheme added impetus, believes Ray Spinks of AgriArgo UK.
“That’s why we decided to make it standard – there is no initial
or ongoing cost to the buyer or supplying dealer,” he emphasises.
“Anyone buying a used CESAR-registered tractor pays only £15.50
to transfer the registration.” The most tangible benefit for anyone
buying a new Landini and McCormick tractor next year is the
prospect of cheaper theft insurance. NFU Mutual, which writes the
majority of farm insurance policies, says it will apply a 12.5%
discount after other adjustments, which on a typical £450 premium,
represents a saving of £56 per tractor.
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