The monthly cuisine magazine with an in
Transcript
The monthly cuisine magazine with an in
The monthly cuisine magazine with an in-house kitchen since 1929. FACTS AT A GLANCE The monthly cuisine magazine with an in-house kitchen since 1929. PUBLISHER EDITOR IN CHIEF Editrice Quadratum Patrizia Caglioni monthly FREQUENCY PRICE System – Direzione Marketing e Rapporti Editoriali MD/mc € 4.00 febbraio 2010 Pag 2 EDITORIAL CONCEPT A carefully cultivated and recognizable editorial style. La Cucina Italiana, created in December 1929, is Italy’s most authoritative monthly cuisine and food culture magazine. It publishes more than 1,000 original recipes a year. All dishes are conceived and created in the in-house kitchen, where they are tested, before publication, to verify the steps of the recipe and the correspondence of appearance and flavor. This is why all of the recipes published by La Cucina Italiana guarantee a successful outcome. In accordance with long-standing, deep-rooted Italian regional traditions, La Cucina Italiana provides new creative inspiration while also emphasizing seasonal and local products. System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 3 EDITORIAL CONCEPT A wealth of content. The magazine also publishes stories and columns that range from enology to food and wine tourism, from the discovery of Italian restaurants to the discovery of new talents. Each month, La Cucina Italiana takes the reader in discovery of a destination and its culinary offerings in order to learn to appreciate the flavors of Italy directly where they are made. Added to that, the cooking school, new offerings for the table, the types of wine and olive oil best suited to every recipe, and the latest trends in wellbeing and modern diets. System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 4 THE “CUCINA ITALIANA” SYSTEM A multimedia brand. LA CUCINA ITALIANA for the iPhone 12 editions per year + 3 themed Specials La scuola de LA CUCINA ITALIANA LICENSED FOREIGN EDITIONS Germany, Austria, Switzerland and Luxembourg Czech Republic and Slovakia Belgium and Holland Turkey http://www.lacucinaitaliana.it/ 360,000 registered users 364,000 monthly views 167,000 unique users System – Direzione Marketing e Rapporti Editoriali MD/mc THE U.S. EDITION The bi-monthly publication is created and distributed directly by Quadratum Publishing USA at the New York office febbraio 2010 Pag 5 CIRCULATION Lasting success. Steady circulation, over 100,000 copies per month (104,605 copies) sold for €4.00 per copy (price leader) Over 25,000 steady, loyal subscribers The market: SALE & PEPE CUCINA MODERNA CUCINARE BENE 132,734 copies €3.00 per copy 354,382 copies €1.50 per copy 115,771 copies €1.50 per copy Source: ADS November’08 October ’09 System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 6 READERSHIP PROFILE A recognized ability to reach a refined target. 673,000 READERS Northwest Northeast Center South and islands 32% 27% 21% 20% GENDER Male Female AGE 25% 75% 35/54 42% The highest percent of male readers. SOCIAL CLASS EVEN DISTRIBUTION Upper/Upper-middle Middle The market: 20% 70% EDUCATION University/secondary The most highly educated readers. 55% SALE & PEPE CUCINA MODERNA CUCINARE BENE READERS READERS READERS GENDER Male Female Source: Audipress 2008.1 % comp. THE CUISINE MAGAZINE WITH: 22% 78% SOCIAL CLASS Up./Up.-mid. 16% Middle 76% Low 8% System – Direzione Marketing e Rapporti Editoriali MD/mc GENDER Male Female 16% 84% SOCIAL CLASS Up./Up.-mid. 15% Middle 75% Low 10% GENDER Male Female 17% 83% SOCIAL CLASS Up./Up.-mid. 17% Middle 68% Low 15% febbraio 2010 Pag 7 WHY USE IT? Communicate with authority in a unique setting. EDITORIAL CONTEXT TARGET Contact with a selected public Loyal, highly educated subscribers Readers interested in purchasing Trend-conscious families THE LEADER’S PROS Culinary culture, blending tradition and innovation An historic brand transformed into a multimedia system Evocative, high-quality presentation and images An editorial product offering a wide range of content ADVERTISING CONTEXT Leading context for leading clients The publication’s authority transfers to advertising Ability to communicate using solutions other than display ads (inserts, special preparations, special advertising sections, etc.) System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 8 PRODUCT STRUCTURE STRUCTURE TECHNICAL DATA RATES The magazine publishes over 1,000 original recipes and numerous columns ranging from wine to food and wine tourism, the presentation of new trends, new culinary developments, the most innovative restaurants, healthy dining and modern diets. System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 9 RATES FORMATS Outside back cover Inside back cover Inside front cover + 1st right-hand page Page Double page Half page (horizontal) Half page (vertical) System – Direzione Marketing e Rapporti Editoriali MD/mc da gennaio 2008 Four-color rates 50,000.00 28,000.00 55,000.00 21,000.00 45,500.00 13,000.00 13,000.00 febbraio 2010 Pag 10 TECHNICAL DATA da gennaio 2008 Magazine format: mm. 215 x 288 Requirements for file to be used for correct reproduction of page Documents in digital format containing the pages to be reproduced should be in PDF/X-1 format If a simple PDF is provided: - the fonts must be contained in the file - images must have a resolution of 254 DPI or greater - images must all have been converted into CMYK (no RGB) - any pantone colors must have been converted into CMYK - the page must contain crop marks. Any graphical elements to be reproduced correctly should be placed at least 5 mm within the page format. For advertisements to be printed on two pages, through text must be placed 7 mm within the page format on the binding side. NOTE: failure to comply with the foregoing indications will jeopardize the quality of the end result of the production. Requirements for the color test to be attached to the page file. In order to ensure the color rendering of your page when printed, please attach a digital color test file using professional systems such as: Digital Cromalin, Iris, Agfa Sherpa, or Epson. Cover color test: calibrate with PROFILE ISO-Coated 39 Color test for inside pages: calibrate with PROFILE ISO-WEBCoated 39L For any further clarification: IL SOLE 24 ORE SYSTEM – Ufficio Impaginazione Periodici – Via Monte Rosa, 91- 20149 Milan Tel. 02.3022.3148. System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 11 MAGAZINE FORMATS System – Direzione Marketing e Rapporti Editoriali MD/mc da gennaio 2008 febbraio 2010 Pag 12 INSERT FORMATS System – Direzione Marketing e Rapporti Editoriali MD/mc da gennaio 2008 febbraio 2010 Pag 13 EDITORIAL CALENDAR No. Cover Release date Plan of advertising space with position details Final closure of reservation of advertising space Materials (max time for delivery of PDF + color test) 1 January Tuesday 29 December 2009 Friday 6 November 2009 Thursday 26 November 2009 Friday 4 December 2009 2 February Tuesday 26 January 2010 Friday 4 December 2009 Wednesday 23 December 2009 Tuesday 5 January 2010 3 March Tuesday 23 February 2010 Thursday 7 January 2010 Tuesday 26 January 2010 Wednesday 3 February 2010 4 April Tuesday 23 March 2010 Friday 5 February 2010 Tuesday 23 February 2010 Wednesday 3 March 2010 5 May Thursday 22 April 2010 Friday 26 February 2010 Tuesday 23 March 2010 Wednesday 31 March 2010 6 June Wednesday 26 May 2010 Tuesday 6 April 2010 Thursday 29 April 2010 Friday 7 May 2010 7 July Friday 25 June 2010 Monday 3 May 2010 Monday 31 May 2010 Tuesday 8 June 2010 8 August Friday 23 July 2010 Thursday 3 June 2010 Monday 28 June 2010 Tuesday 6 July 2010 9 September Tuesday 31 August 2010 Tuesday 29 June 2010 Monday 19 July 2010 Monday 26 July 2010 10 October Tuesday 28 September 2010 Monday 9 August 2010 Tuesday 31 August 2010 Wednesday 8 September 2010 11 November Tuesday 26 October 2010 Monday 6 September 2010 Wednesday 29 September 2010 Wednesday 6 October 2010 12 December Friday 26 November 2010 Monday 4 October 2010 Tuesday 2 November 2010 Tuesday 9 November 2010 System – Direzione Marketing e Rapporti Editoriali MD/mc febbraio 2010 Pag 14 EDITORIAL CALENDAR – SPECIALS Cover subject Release date Plan of advertising space with position details Final closure of reservations for advertising space 29 Bread Saturday 13 March 2010 Friday 22 January 2010 Monday 15 February 2010 Tuesday 23 February 2010 30 Tapas, salads and cold dishes Saturday 12 June 2010 Friday 23 April 2010 Friday 14 May 2010 Monday 24 May 2010 31 Soups and stews Saturday 16 October 2010 Friday 27 August 2010 Monday 20 September 2010 Tuesday 28 September 2010 No. System – Direzione Marketing e Rapporti Editoriali MD/mc Materials (final deadline for delivery of PDF + color test) febbraio 2010 Pag 15