Enterprise Ends Europcar`s Licence to Operate National and Alamo

17-12-2014
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Immediapress . Pr Newswire . Enterprise Ends Europcar's Licence to Operate National and Alamo Brands
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Enterprise Ends Europcar's Licence to
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Articolo pubblicato il: 17/12/2014
LONDON, December 17, 2014 /PRNewswire/ -Enterprise to explore how best to take National and Alamo to European customers Enterprise Holdings has today announced that following the outcome of arbitration between itself
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and Europcar it has terminated the Master License Agreement (MLA) that Europcar held to
operate the National Car Rental and Alamo Rent A Car brands in Europe.
(Logo: http://photos.prnewswire.com/prnh/20141217/721266 )
The decision to conclude the MLA means that, with immediate effect, Europcar will no longer be
able to operate the National and Alamo brands in EMEA. It is expected, however, that existing
National Car Rental and Alamo Rent A Car reservations in Europe will be honoured by Europcar.
The termination of the agreement comes at a time when Enterprise Holdings is developing its own
strong network across EMEA to support the rental needs of domestic and international leisure and
business travellers. The return of the National Car Rental and Alamo Rent A Car brands to
Enterprise Holdings means that it is now able to develop a clear global strategy to serve the
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needs of specific rental customers.
Jim Burrell, Enterprise Holdings' senior vice president, European operations, said: "Having
control over the Alamo Rent A Car and National Car Rental brands means that we can now
how we can utilise National and Alamo to better serve the needs of our customers across EMEA
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"Over the years, Enterprise Holdings in North America has developed three distinct brands to
meet the needs of leisure, business and replacement customers. Today we can begin to explore
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decide how best to realign them in order to bring increased choice to our customers."
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and provide them with greater consistency of service," added Burrell.
Enterprise Holdings has owned and operated the Alamo Rent A Car and National Car Rental
brands in North America since its acquisition of Vanguard in 2007. The termination of the
agreement with Europcar concludes a process that started in August 2013, when the two
companies ended their strategic alliance under which Europcar managed inbound business for
National Car Rental and Alamo Rent A Car throughout much of Europe. Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, the largest car rental
service provider in the world. Enterprise operates more than 8,600 offices worldwide. Most
recently it has rapidly expanded its branded operations at airports and transport hubs throughout
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territories across the globe and now operates in over 70 countries.
Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands, and
together with its affiliate Enterprise Fleet Management, offers a total transportation solution.
Combined, Enterprise Holdings and Enterprise Fleet Management - which includes extensive car
rental and car sharing services, commercial truck rental, corporate fleet management, and retail
car sales - accounted for $17.8 billion in revenue, employed 83,000 people and operated 1.5
million vehicles throughout the world in fiscal year 2014. Operating through its regional
subsidiaries, Enterprise Holdings is the largest car rental company in the world as measured by
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revenue, fleet, and employees. Enterprise Holdings' annual revenues also place it near the top of
the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels,
tour operators and online travel agencies.
For more information, contact:John Davies, Enterprise [email protected]
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