Morellato Group and Pianegonda announce an important partnership

Morellato Group and Pianegonda
announce an important partnership
Europe’s leading all-Italian capital jewellery and watch group and the
prestigious jewellery maker have sealed an agreement for producing and distbrituing the
new PIANEGONDA joy collections.
Milan, 2 April 2013 – Massimo Carraro, CEO and Chairman of the Morellato Group, and
Franco Pianegonda, helmsman of the Pianegonda maison, have reached an agreement for
the production and distribution of the collections created by Franco Pianegonda featuring the
PIANEGONDA joy logo, with effect from the autumn-winter 2013-14 season.
“This partnership represents an important and significant milestone: at a delicate time like now,
with prestigious Italian jewellery brands heading abroad, we continue to believe in Italy, in Italian
brands, in the work and culture of Italians. We are passionate, optimistic and proud to be
increasingly the global reference point for Itlaian jewellery and watches ”, states Massimo
Carraro, CEO and Chairman of the Morellato Group. With this new partnership, the group
confirms its role as a force that unites the brands that have made Italian jewellery and
watchmaking history, such as Philip Watch and Sector No Limits.
“It is a solid and exciting partnership which will doubtless enable Pianegonda jewellery to
consolidate its position and prestige on the internazional marketplace. It is an honour to become
part of a group like Morellato, which is committed to nurturing Italian products worldwide. As the
creative director”, says Franco Pianegonda, “I will not only be working directly on the product
creations, but also on comunicazion and organising key phases for the PIANEGONDA joy brand”.
Franco Pianegonda’s maison will, on the other hand, be focusing on develoiping the Franco
Pianegonda brand, which stands out for its “haute couture” pieces.
-----------------------------------------------------------------------------------------------------------------------MORELLATO GROUP is the Europe’s most important watch and jewellery group with all-Italian capital. It is a world
leader in the watch-strap sector. Under the guidance of Massimo Carraro, the prime mover behind the Group’s robust
development, the MORELLATO GROUP now presides over the market with its brands; Morellato, Sector, Philip Watch,
Chronostar and Bluespirit (Italy’s largest watch and jewellery chain, with 220 stores in seven countries worldwide). It also
has brands under licence, including Just Cavalli, John Galliano, Maserati and Miss Sixty.
PIANEGONDA is one of the best-known brands of silver jewellery both in Italy and abroad. It has created its identity
thanks to the cutting-edge and imaginative vision of Franco Pianegonda, founder and Creative Director of the brand,
whose ongoing exchange with tradition, outstanding Italian manufacturing and art, produces contemporary creations that
are unique of their kind.
MORELLATO GROUP:
Press Office:
PAOLA MAMBRETTI: [email protected] +39 335269381- +39 348 5313492
MARIALUISA PADULA: [email protected] +39 3485269664