supporting culture we express our guiding values.

ART
TALKS
SUPPORTING CULTURE
WE EXPRESS
OUR GUIDING VALUES.
BACKGROUND
> UniCredit believes in youth, creativity, dialogue and the free
competition of ideas. About all these issues, UniCredit is
eager to talk through the most universal of languages: art.
> UniCredit is investing in new talents and supporting
institutions and people involved in creativity.
> UniCredit is traditionally committed in the world of classic
music, in fact we have established a long-time partnerships
with some of the main music institutions (Orchestra
Filarmonica del Teatro alla Scala, Arena di Verona, Filarmonica
del 900, Orchestre Jeunesse,…).
TARGET
> People involved in art and music communities, opinion leader,
journalists, artists.
OBJECTIVES
> To communicate UniCredit commitment to support new
talents.
> To convey the concept of “Empowering optimism”, by
representing the image of an artist while he’s expressing his
creativity.
> To create an international flexible format adaptable to each
country of the Group and for every cultural event, simply
changing the artist portrayed, according to the country and to
the supported event.
> To develop a common European subject for music, able to
express our values in line with our brand positioning:
creativity, dialogue and optimistic view of the future.
Ogilvy&Mather
Francesco Jodice - "Making What We Want", 2005 UniCredit Collection
NOUS CULTIVONS DES TALENTS POUR L’AVENIR.
Francesco Jodice est l’un des artistes avec qui nous travaillons, car notre objectif c’est faire grandir la créativité et
le talent. Aussi, grâce à une collaboration constante avec le monde de l’art, s’est formée la Collection UniCredit: plus
de 50.000 oeuvres, qui témoignent d’un dialogue toujours ouvert avec les communautés dans
lesquelles nous sommes présents. Notre engagement pour la culture parle de nos valeurs: nous
croyons à l’innovation, aux jeunes, aux multiples capacités de porter sur l’avenir un regard optimiste.
Pour être partout le moteur d’un développement qui fait grandir les personnes.
ART
TALKS
Partenaire de Paris Photo, 15-18 Novembre 2007, Carrousel du Louvre, Paris
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Ogilvy&Mather
Michelangelo Pistoletto nel laboratorio dell'Università delle idee - Cittadellarte, Biella
CRESCIAMO TALENTI PER IL FUTURO.
Cittadellarte - "Campus della creatività responsabile", fondato dall’artista Michelangelo Pistoletto, è una delle realtà con le
quali collaboriamo, perché il nostro obiettivo è far crescere la creatività e il talento. Le borse di residenza UniCredit Group,
che permettono ogni anno a giovani artisti di tutto il mondo di partecipare al programma UNIDEE - Università
delle Idee, sono il segno di un dialogo sempre aperto con le comunità nelle quali operiamo. Il nostro
impegno per la cultura parla dei nostri valori: crediamo nell’innovazione, nei giovani, nelle capacità di
guardare con ottimismo al futuro. Per essere, ovunque, il motore di uno sviluppo che fa crescere le persone.
ART
TALKS
UniCredit con il Padiglione Italiano della 52 a Biennale di Venezia, 10 giugno – 21 novembre 2007
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Ogilvy&Mather
Francesco Vezzoli, photo by Matthias Vriens
WE CULTIVATE TALENT FOR THE FUTURE.
We took part in the production of “DemoCrazy”, the work Francesco Vezzoli has created for the Italian Pavillion at the
52nd Biennale of Venice, in our drive to promote the development of creativity and talent. With more than 50,000
works of art, the UniCredit Collection is the result of our constant cooperation with the art system,
bringing us into contact with the communities we work in. Our commitment to culture is an indication of our core values: we believe in innovation, in the young, and in an optimistic approach to the
future. So that we can be a driving force to help people develop. Wherever they may be.
ART
TALKS
UniCredit with the Italian Pavillion of the 52nd Biennale of Venice, June 10th - November 21st 2007
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Ogilvy&Mather
UNSER ENGAGEMENT FÜR DIE KULTUR IST
AUSDRUCK UNSERER KULTUR.
Wir fühlen uns der Musik verbunden. In ihr erkennen wir eine Sprache, die alle Menschen verbindet
und gleichzeitig die Identität jedes einzelnen respektiert. Daher arbeiten wir mit namhaften
Orchestern in aller Welt zusammen. Unser Engagement drückt jene Werte aus,
denen wir verpflichtet sind. Wir glauben an die Kreativität und den Dialog. Wir blicken
mit Optimismus in die Zukunft. In diesem Sinne wollen wir eine treibende Kraft
sein, die den Menschen hilft, sich weiter zu entwickeln. Wo auch immer sie sind.
ART
TALKS
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