Eddy Monetti and
Transcript
Eddy Monetti and
History Eddy Monetti has a long history in fashion since 1887 Naples, a flag. To start with the colours of a kingdom, then – everlasting - those of style. A magical wheel, moved by elegant jugglers, transforms the lost throne into an eternal theatre, where the masters of Colour, of Music and of Culture recite an endless history off by heart. And it is repeated. They arrived from all over the world and when they left again - if they left – their suitcases were full of nostalgia. Because Naples was not only the capital of style, but of a lifestyle that would later inspire Paris and then Rome. And it was in such a context, in the atmosphere that already anticipated the arrival of the Belle Epoque era, that Eduardo Monetti opened two shop windows in Via Toledo n. 50 (the most elegant road in the city), exclusively dedicated to the hat. This is the era when the most famous tenor in the world, Enrico Caruso, sets the fashion trend with his way of dressing. That unexpected visit opened the doors to success for the Neapolitan hatter. Fortune finally smiled down on him. It was Salvatore, the only son and just 18 years old who continued in his footsteps. He put himself out to do it. 1946: Six sparkling shop windows with the hat as the prime article, but accompanied this time by ties, smoking jackets and so many accessories. The excellent taste and elegance of the windows attract the biggest names in the city. Enrico De Nicola, the first president of the first Republic, becomes a regular customer. With Vittorio De Sica, the author Marotta and other jet set names. The beginning of the 1960’s marks a change: the third generation of Monetti, Eduardo (fondly called Eddy) that expands towards the “total look” and multiplies his points of sale: Santa Caterina, Via Scarlatti, Via dei Mille, and again in Rome, Via Condotti, Via Borgognona. Until he arrives in Milan, first in Via Montenapoleone and then in Piazza S.Babila… History A XIX Century portrait of the first Eddy Monetti shop in Via Toledo, Naples Eddy Monetti - The president - Eddy Monetti group Eddy monetti group is a family company composed by Assia, Rossella, Stefania, Roberta, Salvatore, Daniele Eddy Monetti spa Mondo moda Smart Eddy Monetti mondo Point of strenght The history of the Italian elegance through the highest Neapolitan tailoring Every day the Eddy Monetti dressmaker’s workroom study items, fabrics and innovative techniques in order to create timeless elegance Satisfy the whishes of the most demanding Customers, creating exclusive hand - sewn and personalized items (dresses, shirts, ties, pullover and free time clothes) and delivering them in a little more than a month, anywhere in the world the value of the experience reached thanks to the possibility to serve the worldwide international jet-set All the Eddy Monetti products are conceived, designed, cut and finished in Italy You can find in Eddy Monetti stores also other excellent selected brands. Be spoke The possibility to create all you need HANDMADE Ready to weare What has already been created according to your wishes Be spoke Salvatore Monetti, CEO of Eddy Monetti, together with Silvester Stallone while fits an Eddy Monetti suit HANDMADE Be spoke Be spoke HANDMADE Be spoke Naples shirt’s factory Ready to weare HANDMADE Ready to weare Ready to weare HANDMADE Accessories This perfume is an updated version of the great Neapolitan tenorìs favourite fragrance: it is still achieved by the ProvenÇal perfumers, who mix the aroma of bergamot and tangerine with the spicy fragance of white moss. The right perfume for a great “Maestro”, a fond homage to one of the first estimators of the Monetti elegance. Accessories Accessories Eddy Monetti and ... Anthony quinn Tony Curtis Paul Newman ...celebrities Charles Bronson Carol alt Sylvester Stallone Eddy Monetti and ... Principe Alberto di Monaco Paulo Coelho Writer Re Juan Carlos ...celebrities Presidente Milo Djukanovic Johann Rupert Owner of Cartier, B.A.T., Mont Blanc, Vacheron, Jager ... Pres. Emerito On. Cossiga Eddy Monetti and ... Jean Alesi Ayrton Senna ...celebrities Diego Armando Maradona Monty Shadow super consultant mercedes, richmont and eddy monetti group whit the famous football player Nakata Eddy Monetti and ... Enrico Caruso to whom Eddy Monetti dedicated a perfume José Carreras ...celebrities Daniel Oren Frank Sinatra Valery Gergiev Shops naples - via dei mille naples - s. Caterina Shops Rome - Via Borgognona Shops Milan - San Babila Shops Milan - San Babila Shops Cina - Chengdu Shops Cina - JARBIN Retailers in the world USA Boston Alan Bilzerian 34 Newbury Street – MA 02116 Juarez Rio Bravo Hamburgo 175-B Col. 06600 Mexico, D.F. San Francisco Wilkes Bashford 375 Sutter St San Francisco, CA 94108-4301, US Palo Alto Wilkes Bashford 450 Standford Shopping Ctr Palo Alto, CA 94304-1402, US Carmel Plaza Wilkes Bashford Ocean Ave & Mission St Carmel, CA 93923, US 02116 Chicago Neiman Marcus 737 North Michigan Ave – IL 60611 Paramus Neiman Marcus 503 Gaden State Plaza – NJ 07652 Short Hills Neiman Marcus 1200 Morris Turnpipke – NJ 07078 Mclean Neiman Marcus 2255 International DR – VA 22102 SPAIN Madrid Pedro Munoz Serrano n°72 – 28001 Throckmorton Wilkes Bashford 57 Ave Mill Valley, CA 94941-1915, US ENGLAND Berkeley Louis Boston 234 Street Boston – Massachusetts Avi Rossini 46 New Bond Street – W1Y 9HB London San Carlo 33 Curzon Street Mayfair – London W1J7TR FRANCE Parigi Hartwood Rue Du Bac 40 – 75007 Deauville Nicole Panama 93, Rue du Gèn. Leclerc – 14800 switzerland Carouge Bon Gènie Gèneve 3-5 Ch. De La Marbrerie Casa Postale 1626 – 1227 Zurich Grieder Zurich Bahnhofstrasse 30 – 8001 Zurich Fein – Kaller & Co. Ag Bachnattstr. 53 – 8048 Ginevra Cabasso’ Boutique 11 Rue Ceard – 1204 Ginevra Retailers in the world Gstaad Kazakistan JAPAN Lorenz Bach Haupt Strasse – 03780 Almaty Accento Ulica Zheltoksan, dom 132, kv 98 050000 – Almaty Kazahstan Tokyo Astana Komers Group 96, Abar Str., Astana, 010000 Republic of Kazakhstan Wako Co., LTD 5-11, Ginza 4-Chome, Chuo-Ku Start Design Chalet Lunaria – 3780 GERMANY Rottach – Egern Rudolf Boll D-83700 Rottach – Egern RUSSIA Moscow Raschini Uomo 31. Novinskiy Blvd – 123242 Raschini Donna 19. Novinskiy Blvd – 123242 EGYPT Alexandra Les Copains 17, Rue Sorya – Rushdy Mitsukoshi Department Store No. 1-4-1, Nihonbashi-Muromachi, Chuo – Ku Sun Motoyama Co. Ltd. Ashai Bldg, 6-6-7, Ginza, Chuo-Ku Osaka Daimaru Shinsaibashì 5F Salon du Gout Homme, 1-7-1 Shinsaibashì, Chuo-Ku KOREA Seoul ARMENIA Lansmere Chungdam Flagship Store IF. Sosung Bldg. – 8-1 Chungdam – dong, Kangnam-ku. Republic Armenia Roma Style 23 Mashtots str. – Yerevan Lansmere Cotte Main 1 Sogong – dong, Chung – gu, 100-721 Eddy Monetti is produced and distributed by Eddy Monetti Mondo Srl 2, Via Mascagni – Milan Tel. 02/76028495 showroom: 23, Via Monte Napoleone – Milan e-mail: [email protected] International press said... International press said... International press said... International press said... Advertising Advertising Advertising Opening soon ... IN 2011 ... Azerbaijan - Baku Cina - Shanghai