The monthly cuisine magazine with an in

The monthly cuisine magazine with
an in-house kitchen since 1929.
FACTS AT A GLANCE
The monthly cuisine magazine with an in-house kitchen since 1929.
PUBLISHER
EDITOR IN CHIEF
Editrice Quadratum
Patrizia Caglioni
monthly
FREQUENCY
PRICE
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€ 4.00
febbraio 2010
Pag 2
EDITORIAL CONCEPT
A carefully cultivated and recognizable editorial style.
La Cucina Italiana, created in December 1929, is Italy’s most authoritative
monthly cuisine and food culture magazine.
It publishes more than 1,000 original recipes a year.
All dishes are conceived and created in the in-house kitchen, where
they are tested, before publication, to verify the steps of the recipe and the
correspondence of appearance and flavor.
This is why all of the recipes published by La Cucina Italiana guarantee a
successful outcome.
In accordance with long-standing, deep-rooted Italian regional traditions, La
Cucina Italiana provides new creative inspiration while also emphasizing
seasonal and local products.
System – Direzione Marketing e Rapporti Editoriali MD/mc
febbraio 2010
Pag 3
EDITORIAL CONCEPT
A wealth of content.
The magazine also publishes stories and columns that range from
enology to food and wine tourism, from the discovery of Italian
restaurants to the discovery of new talents.
Each month, La Cucina Italiana takes the reader in discovery of a
destination and its culinary offerings in order to learn to appreciate the
flavors of Italy directly where they are made.
Added to that, the cooking school, new offerings for the table, the
types of wine and olive oil best suited to every recipe, and the latest
trends in wellbeing and modern diets.
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febbraio 2010
Pag 4
THE “CUCINA ITALIANA” SYSTEM
A multimedia brand.
LA CUCINA ITALIANA
for the
iPhone
12 editions per year
+ 3 themed Specials
La scuola
de
LA CUCINA ITALIANA
LICENSED FOREIGN EDITIONS
Germany, Austria, Switzerland and
Luxembourg
Czech Republic and Slovakia
Belgium and Holland
Turkey
http://www.lacucinaitaliana.it/
360,000 registered users
364,000 monthly views
167,000 unique users
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THE U.S. EDITION
The bi-monthly publication is
created and distributed
directly by Quadratum
Publishing USA at the
New York office
febbraio 2010
Pag 5
CIRCULATION
Lasting success.
Steady circulation, over 100,000 copies per month (104,605
copies) sold for €4.00 per copy (price leader)
Over 25,000 steady, loyal subscribers
The market:
SALE & PEPE
CUCINA MODERNA
CUCINARE BENE
132,734 copies
€3.00 per copy
354,382 copies
€1.50 per copy
115,771 copies
€1.50 per copy
Source: ADS November’08 October ’09
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febbraio 2010
Pag 6
READERSHIP PROFILE
A recognized ability to reach a refined target.
673,000 READERS
Northwest
Northeast
Center
South and islands
32%
27%
21%
20%
GENDER
Male
Female
AGE
25%
75%
35/54
42%
The highest percent
of male readers.
SOCIAL CLASS
EVEN DISTRIBUTION
Upper/Upper-middle
Middle
The market:
20%
70%
EDUCATION
University/secondary
The most highly
educated readers.
55%
SALE & PEPE
CUCINA MODERNA
CUCINARE BENE
READERS
READERS
READERS
GENDER
Male
Female
Source: Audipress 2008.1 % comp.
THE CUISINE MAGAZINE WITH:
22%
78%
SOCIAL CLASS
Up./Up.-mid. 16%
Middle
76%
Low
8%
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GENDER
Male
Female
16%
84%
SOCIAL CLASS
Up./Up.-mid.
15%
Middle
75%
Low
10%
GENDER
Male
Female
17%
83%
SOCIAL CLASS
Up./Up.-mid.
17%
Middle
68%
Low
15%
febbraio 2010
Pag 7
WHY USE IT?
Communicate with authority in a unique setting.
EDITORIAL CONTEXT
TARGET
Contact with a selected public
Loyal, highly educated
subscribers
Readers interested in purchasing
Trend-conscious families
THE
LEADER’S
PROS
Culinary culture, blending
tradition and innovation
An historic brand transformed into
a multimedia system
Evocative, high-quality presentation
and images
An editorial product offering a wide
range of content
ADVERTISING CONTEXT
Leading context for leading clients
The publication’s authority transfers to advertising
Ability to communicate using solutions other than
display ads (inserts, special preparations, special advertising
sections, etc.)
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febbraio 2010
Pag 8
PRODUCT STRUCTURE
STRUCTURE
TECHNICAL DATA
RATES
The magazine publishes over 1,000 original recipes and numerous
columns ranging from wine to food and wine tourism, the presentation
of new trends, new culinary developments, the most innovative
restaurants, healthy dining and modern diets.
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febbraio 2010
Pag 9
RATES
FORMATS
Outside back cover
Inside back cover
Inside front cover +
1st right-hand page
Page
Double page
Half page (horizontal)
Half page (vertical)
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da gennaio 2008
Four-color rates
50,000.00
28,000.00
55,000.00
21,000.00
45,500.00
13,000.00
13,000.00
febbraio 2010
Pag 10
TECHNICAL DATA
da gennaio 2008
Magazine format: mm. 215 x 288
Requirements for file to be used for correct reproduction of page
Documents in digital format containing the pages to be reproduced should be in PDF/X-1 format
If a simple PDF is provided:
- the fonts must be contained in the file
- images must have a resolution of 254 DPI or greater
- images must all have been converted into CMYK (no RGB)
- any pantone colors must have been converted into CMYK
- the page must contain crop marks.
Any graphical elements to be reproduced correctly should be placed at least 5 mm within the page format.
For advertisements to be printed on two pages, through text must be placed 7 mm within the page
format on the binding side.
NOTE: failure to comply with the foregoing indications will jeopardize the quality of the end result of the
production.
Requirements for the color test to be attached to the page file.
In order to ensure the color rendering of your page when printed, please attach a digital color
test file using professional systems such as: Digital Cromalin, Iris, Agfa Sherpa, or Epson.
Cover color test: calibrate with PROFILE ISO-Coated 39
Color test for inside pages: calibrate with PROFILE ISO-WEBCoated 39L
For any further clarification:
IL SOLE 24 ORE SYSTEM – Ufficio Impaginazione Periodici – Via Monte Rosa, 91- 20149 Milan
Tel. 02.3022.3148.
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febbraio 2010
Pag 11
MAGAZINE FORMATS
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da gennaio 2008
febbraio 2010
Pag 12
INSERT FORMATS
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da gennaio 2008
febbraio 2010
Pag 13
EDITORIAL CALENDAR
No.
Cover
Release date
Plan of advertising
space with position
details
Final closure of reservation
of advertising space
Materials
(max time for delivery of
PDF + color test)
1
January
Tuesday 29 December 2009
Friday 6 November 2009
Thursday 26 November 2009
Friday 4 December 2009
2
February
Tuesday 26 January 2010
Friday 4 December 2009
Wednesday 23 December 2009
Tuesday 5 January 2010
3
March
Tuesday 23 February 2010
Thursday 7 January 2010
Tuesday 26 January 2010
Wednesday 3 February 2010
4
April
Tuesday 23 March 2010
Friday 5 February 2010
Tuesday 23 February 2010
Wednesday 3 March 2010
5
May
Thursday 22 April 2010
Friday 26 February 2010
Tuesday 23 March 2010
Wednesday 31 March 2010
6
June
Wednesday 26 May 2010
Tuesday 6 April 2010
Thursday 29 April 2010
Friday 7 May 2010
7
July
Friday 25 June 2010
Monday 3 May 2010
Monday 31 May 2010
Tuesday 8 June 2010
8
August
Friday 23 July 2010
Thursday 3 June 2010
Monday 28 June 2010
Tuesday 6 July 2010
9
September
Tuesday 31 August 2010
Tuesday 29 June 2010
Monday 19 July 2010
Monday 26 July 2010
10
October
Tuesday 28 September 2010
Monday 9 August 2010
Tuesday 31 August 2010
Wednesday 8 September 2010
11
November
Tuesday 26 October 2010
Monday 6 September 2010
Wednesday 29 September 2010
Wednesday 6 October 2010
12
December
Friday 26 November 2010
Monday 4 October 2010
Tuesday 2 November 2010
Tuesday 9 November 2010
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febbraio 2010
Pag 14
EDITORIAL CALENDAR – SPECIALS
Cover subject
Release date
Plan of advertising space with
position details
Final closure of
reservations for
advertising space
29
Bread
Saturday 13 March 2010
Friday 22 January 2010
Monday 15 February 2010
Tuesday 23 February 2010
30
Tapas, salads
and cold dishes
Saturday 12 June 2010
Friday 23 April 2010
Friday 14 May 2010
Monday 24 May 2010
31
Soups and stews
Saturday 16 October
2010
Friday 27 August 2010
Monday 20 September 2010
Tuesday 28 September 2010
No.
System – Direzione Marketing e Rapporti Editoriali MD/mc
Materials
(final deadline for delivery
of PDF + color test)
febbraio 2010
Pag 15