Landini original lubricants

Landini original lubricants
progetto grafico: gruppo saldatori [email protected]
New additions to the AgroLube product range
with Landini Original Lubricants.
Even higher performance, improved reliability and
safety thanks to products formulated and developed
as the actual machines were engineered.
AgroLube, 100% Landini Originals.
Landinista
il
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PERIODICO DI INFORMAZIONE TECNICA EDITO DA ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) AUT. DEL TRIB. DI REGGIO E. N° 1086 DEL 19.11.2002
TECHNICAL INFO JOURNAL | YEAR 6 | N° 10 | JUNE 2009
Argo Tractors:
organization
and strategy
The new Mistral
generation
Tractor Pulling: the new
Bufalo makes its debut
Landinista
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Contents
5
19
22
IL LANDINISTA
TECHNICAL INFO JOURNAL
PUBLISHED BY ARGO TRACTORS S.P.A.
VIA MATTEOTTI, 7 | 42042 FABBRICO (RE)
EDITOR-IN-CHIEF RUGGERO CAVATORTA
ART WORK GRUPPO SALDATORI
PHOTOLITHOGRAPH AND PRINTING TECNOGRAF REGGIO EMILIA
YEAR 6 | N° 10 | JUNE 2009
AUTH. OF THE COURT OF REGGIO EMILIA N° 1086 OF 19.11.2002
The company
Argo tractors, a strategic focal point
2
NEWS
Sima 2009, innovation is the winning card
Powermondial makes its debut at Lanciano
Argo tractors, agreement with Unima
Landini Dealer meeting
Powervision: the 2009 innovation
Landini sponsors “Alla Corte del Vino”
Landpower joins the Civil Defence
Powerlift becomes even more efficient and economical
4
Product
Mistral: the little tractor ... for everyone
8
FOcus
5-star comfort for Powermondial
12
Engines
New Tier III engines for the entire Landini range
14
Competition
“Powermondial Adventure”, racing towards the Caribbean
15
Sales network
Powermondial days: the dealers make merry
16
Worldwide
Powermondial is launched in Australia
Axial’s 18 years are celebrated at the trade fair
An award for the best dealers
Schools visit the Landini plants
20
tractor pulling
Make way for the new Bufalo!
22
PROMOSHOP
Spring-summer Landini-style collection
24
Leading article
D
ialogue with the end user is a priority for Argo Tractors. Communication allows us
to get the most out of our tradition. It makes our company’s present and future
dealings known to the world at large. But it also helps us to receive indications and suggestions about everything that could be of use to the direct users of our tractors and this allows
us to improve the quality of our products and services to an even greater extent.
Towards the end of last year, Argo Tractors launched a new, clearer way of communicating,
one that was established and founded on the values that identify our company. A program
that began when the Internet web site www.argotractors.com was published and includes
new initiatives, such as the new edition of the Landini and McCormick house organs. The
former, now in its tenth edition, has been completely re-vamped with lots of different articles
and information. It’s easier to read and is more directly in contact with the world that you
farmers, farm contractors, ground care professionals and dealers experience day by day.
The latter publication is completely new for the McCormick brand. It’s a magazine with
a more international flavour, also rich in articles, initiatives, presentations of new products
and opinions.
Thus two journals, each dedicated to a brand but united by a common spirit, i.e. a new
way of contacting, one able to spread the values, philosophy, success and innovations of the
two makes both inside and outside the company.
Publication of the new Landinista and McCormick Magazine is an important event
for the tractor world as it provides communication media for imparting information and
discussing development issues. A journal can provide significant opportunities, a means for
conveying news and information in a formative way, besides being an element on which our
corporate identity is based. More generally, our new house organs will allow us to disclose
truly remarkable aspects of the brands to our public.
Argo Tractors intends to propose quality communication media and will gradually broaden the outlook until achieving a mix that tells of events, of marketing, personal experience,
keen interests, the trends of the market, of agriculture… while naturally keeping our attention focused on tractors. It's a demanding project but with hard work and determination
there's nothing to stop us achieving our goal. And we’d like to do it together with you, by
taking the cue from your ideas, proposals, criticism, technical queries. Your suggestions will
be very welcome, so send us a mail to [email protected]
Ruggero Cavatorta
il Landinista
1
THE COMPANY
Argo Tractors,
a strategic focal point
One single enterprise
that includes two
important brands. With
one common goal: achieve
qualitative excellence.
T
he Landini brand came under Argo Tractors
in 2007. Argo Tractors is a tractor manufacturing enterprise of worldwide fame which, besides
Landini, also possesses the McCormick brand. But how
was Argo Tractors established and what was the reason for creating a single “focal point” for two brands
with such different origins?
Argo Tractors was the result of a re-organization
process that took place within the Argo Industrial
Group, the holding that controls several manufacturing enterprises, service-providing and distribution
companies, besides various different brands in the agricultural machinery sector. Two of these are Landini
and McCormick, important names in the tractor world
that have acquired an important standing in the mar-
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ket and that will certainly grow and become even
more established. Thus it became necessary to create
a single undertaking able to provide the brands with
adequate room for growth through a single-minded
strategy. The establishment of Argo Tractors thus allowed the business activities of Landini and McCormick to be incisively coordinated, enabling them to
benefit from the synergies deriving from the lengthy
experience acquired by these two different companies from the same sector.
This sharing of the heritage of know-how, experience and technologies acquired by each of the enterprises, now combined in a single undertaking, thus
led to the success of both the brands and these characteristics have contributed towards the creation of
unrivalled know how and global value.
Integrated business
True to the philosophy of the Argo Group to
which it belongs, Argo Tractors has founded its business activities upon the deepest integration between
manufacturing and commercial spheres in a strategy
that makes the most out of the various and strongly
amalgamated corporate areas: production, sales,
▲
24.000 TRACTORS PRODUCED PER YEAR.
▲
2.000 EMPLOYEES AND A CONSTANTLY
INCREASING TURNOVER
▲
20% OF THE SALES ARE OBTAINED
ON THE DOMESTIC MARKET AND 80%
FROM EXPORTS
KEY
Component Manufacturer
argo tractors
s.p.a.
Finished Product enterprise
Business enterprise
mccormick france S.a.s.
agriargo iberica s.a.
Lamont industria
da maquinas ltda
argo france S.a.s.
landini canada inc.
R&D, engieering, purchases, logistics, pre and aftersales services. Thanks to the synergies developed between the two brands, it has now become possible to
maximize the results by concentrating our efforts on
the different business areas. This also occurs when it
comes to tracking down everything that’s needed for
creating and developing new products. Thus, for example, the manufacturing activities take place in four
plants, each of which is dedicated to a specific product line. Moreover, there is another factory that deals
with components and two after-sales service centers
in Italy and France.
Optimized resources
Along with engineering, the research and development division is located in the headquarters of
Fabbrico (Reggio Emilia). There are quality controls in
all areas of the factory as the intention is to achieve
qualitative excellence.
Another aspect concerns distribution. Argo Tractors itself manages the distribution activities of the
Italian market, through 170 dealers, and in another
9 foreign markets (France, Germany, Spain, UK, United States, Canada, Mexico, Brazil and South Africa),
mccormick de mexico
s.a. de C.V.
argo industrial s.a.
mccormick u.s.a. Inc.
argo Gmbh
through trading subsidiaries and the services of some
140 importers.
About 50% of Argo Tractors’’ turnover is obtained
from these markets, thus the branches play an extremely important role when it comes to the company's success. In actual fact, the foreign subsidiaries
guarantee an average growth rate that’s superior to
the Argo Tractors’ average, creating value in relation
to both net returns on sales and invested capital. Although they comply with the corporate goals, the
branches are completely self-managed and independent with a view to achieving the utmost customer satisfaction in the respective markets.
Speaking in practical terms, all this boils down to
tangible answers and high value for the farming professionals of all countries. Nowadays, with its Landini
and McCormick tractors, Argo Tractors is present
throughout Europe and the rest of the world with
one of the most comprehensive product ranges available, with 35 to 200 HP machines in the 4 and 6 cylinder open field, orchard, vineyard, crawler and utility
families. And with a level of excellence achieved by all
the never-ending commitment dedicated to innovating and improving the quality of the product.
■
il Landinista
3
news
Sima 2009, innovation
is the winning card
W
hen it’s real, innovation will always attract a lot of attention. And Landini’s presence at Sima
2009 was no exception, as the visitors flocked to the large exhibition stand to view the
innovations there with great interest.
The new Powervision series was one of the main attractions, on show in a preview at the
great French kermesse. A range that flanks the Powerfarm family, from which it inherits the cab and
wheelbase, and the PowerMondial family, of which it has the same gearbox layout with three powershift
ranges, the epicyclic final drives and the power lift.
On the other hand, the look of the front grille and the newly designed front and rear light clusters
are decidedly original. The engines are also new, i.e. natural aspiration for the PowerVision 80 model,
turbo for PowerVision 90 and turbo aftercooler for the PowerVision 100 and 110 models.
But alongside Powervision, there was a comprehensive array of new tractors, result of Landini’s ongoing commitment towards updating and developing the range. These tractors included the pioneering
Powermondial, a machine that features Landini’s most complete technology in the medium power
tractor segment.
With three models, Powermondial 100, 110 and 115 in the Techno and Top versions, the new series
was created to provide a high-level performance for open field work in both lighter duty and heavy duty
applications. There were also lots of innovations in the lower power bracket as the new Mistral was
launched. This was already a well-known tractor in Landini’s range, but was presented in a completely
re-vamped version thanks to important restyling work that involved both the exterior appearance of the
machine and its technology.
Sima 2009. The Argo Tractors stand and the visit from the Minister of Agriculture Michel Barnier.
Last but by no means not least, Landini’s telescopic Powerlift certainly couldn’t have failed to be
on show at Sima. This machine has also been renewed and will be sure to conquer an important slice
of the French market. Backed by tried-and-tested experience with different types of tractors, Landini
thus confirmed its dedication to technological innovation, achieved thanks to constant synergy between
the farmers’ requirements and research into dedicated solutions. An aspect that certainly didn’t escape
the notice of the more important guests at Sima, such as the French Minister of Agriculture, Michel
Barnier, on an official visit to the fair, who stopped by at the Argo Tractors stand.
President Nicolas Sarkozy actually visited the Argo Tractors stand at SIA, the International
Agriculture Show, which was held at the same time as Sima.
The interest aroused during the event underscored how technology and innovation still produce a
catalyzing effect on the farm machinery sector. And once again, Landini demonstrated the enormous
power of attraction that, thanks to its dynamic production philosophy, it is able to exercise on the
international scene.
4
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Powermondial makes its debut at Lanciano
P
owermondial is the latest celebrity.
Once again, the versatile 100
HP model from the Landini range was the
protagonist of an event dedicated to all
sectors of the complex and many-faceted
agricultural panorama: the Lanciano Trade Fair.
Now held for the 47th time, the event
dedicated to agriculture proved yet again
to be the most important fair of its kind in
central-southern Italy by offering everything
that’s most up to date and advanced in the
farming world, including machinery.
Landini dealers Cipollone from Miglianico
(CH) and Agrimacchine Emmeti of Scerni
(CH) took part in the fair, which was held
from 24 to 27 April, and received crowds
of visitors in the Landini stand where the
innovations aroused great interest, especially
Powermondial, a perfect combination of
performance and adaptability.
Lanciano Trade Fair. Landini’s Tractor range was on show from 24 to 27 April.
Argo Tractors, agreement with Unima
O
ffer farm-contractors exclusive services and conditions: this was the goal of ArgoTractors
which, with a view to dealing in an increasingly more professional and dedicated way with
the farm machinery enterprises, signed an agreement with Unima the association that represents farmcontractors locally and on a national and community scale.
Amongst the initiatives in favour of farm-contractors, the Unima associates will be able to take
advantage of packages at special terms, subsidized loans, advantageous conditions for spare parts and
lubricants, technical manuals and house organs free of charge.
Moreover, the agreement also involves the Landini dealers, who will be able to organize product
presentations, visits to the Fabbrico plants and other promotional initiatives in collaboration with Unima’s
provincial headquarters.
Thanks to this agreement, ArgoTractors will be able to strengthen Landini’s image to an even further
extent, while the brand will become even more well known on both a local and national scale.
This is the first step of a strategic plan that Argo Tractors has undertaken in favour of the
professional categories, in which it intends to invest to an increasing extent by offering tailor-made
solutions.
Argo Tractors. Increasingly closer relations with the professional categories is one of the future goals.
il Landinista
5
news
Landini dealer meeting
T
he sales network is a true capital
for Landini. This is why it is always
the center of attention in every trade activity,
development strategy and corporate business
upgrade.
So the annual dealer meeting is a very
important event as it is a time for discussing
results and prospects.
Landini organized two meetings with the
dealer network in 2008 and in October, called
the dealers from the Central North areas to
Reggio Emilia and those from the South to
Matera.
The schedule of the two meetings was
particularly intensive and saw the participation
of Alberto Morra from the Steering
Committee, Mario Danieli, Sales Manager
for Italy, Ruggero Cavatorta, Marketing
and Communications Manager and Antonio
Salvaterra, Product Manager.
Not only did the dealer meeting give
Landini the chance to do all the usual things,
i.e. discuss the business trend, analyze the
market and plan future goals, but also to
share information with the dealers about
the numerous initiatives in which Landini is
investing.
One of these is the new web site,
others include the promotional campaigns,
development of the sales literature and
coordinated image, the Powermondial
Adventure competition and participation in
the more important agricultural machinery
trade fairs.
These dealer meetings also gave Landini
the chance to officially present the Eima 2008
innovations and the structure of Argo Tractors
with all the relative strategies.
Reggio Emilia.
A photo of the dealer meeting.
Powervision: the 2009 innovation
O
fficially launched at Sima in Paris, this is one of Landini’s most important innovations
for 2009. With four models in the 80 to 110 HP power bracket, the new Powervison
range represents the state-of-the-art of the Fabbrico plant and is a knowing blend amongst
PowerFarm and the PowerMondial and Vision families, which inspired its specific performance
and reliability features.
The gearbox is modular and versatile, with a basic version comprising 4 synchronized speed
gears and three mechanical ranges with oil-cooled multiple-plate PTO.
The 12+12 entry level is available for both the 30 kph and 40 kph Eco versions, while there
is an intermediate 24+12 version complete with mechanical reverse shuttle and overdrive.
Some of the substantial innovations include the hydraulic reverse shuttle module and
3-stage T-Tronic H-M-L (High-Medium low) powershift, for a total 36+12 speeds. The creeper is
available as an optional for all versions.
The Declutch function allows the operator to shift the mechanical gears with the
button on the gearshift lever. The Declutch is engaged by means of the
electronic controller, the same one that controls the hydraulic reverse
shuttle, the T-Tronic HML gearbox and the PTO. The mechanical power
lift is equipped with draft control function that acts on the lower links.
Powervision. One of Landini’s most important
innovations for 2009.
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Landini sponsors
“Alla corte del vino”
G
reat tractors and great wines were
on show together from last 22 to 24
May at Villa le Corti in San Casciano Val di
Pesa, in the province of Florence.
Thus Landini sponsored “Alla Corte
del Vino”, the event which, held for the
13th time, had gathered a selection of
over one hundred of the most renowned
Tuscan producers and several names known
throughout Italy.
Organized by Duccio Corsini, the venue
underscored how the quality of the wines
created in the Tuscan region is the result of
a delicate mix that depends on the territory,
history, countryside and culture of that area
but also on production methods that combine
perfectly with the excellence of production,
i.e. Landini tractors.
In actual fact, Landini is the historic
leader of this segment as it offers a highly
specialized range of machines in which
every constructional detail is designed and
engineered by focusing on the final goal, that
of superb quality work in the vineyards.
Nowadays, Landini’s vineyard range is
also able to provide dedicated solutions for
all types of enterprise and situation, from the
well known Rex, specialist par excellence, to
the more versatile Mistral and Alpine series
through to the Trekker crawler range, the only
one of its kind on the market as to technical
specifications suitable for professional use.
Landpower joins
the Civil Defence
F
rom agriculture to emergency
procedures. Landini tractors are able
to deal with the most unthinkable situations,
including Civil Defence. Proof of this is the
Landpower DT 135 that Manferdini Macchine
Agricole of Bologna consigned last May to the
Civil Defence division of the borough of Sala
Bolognese (BO).
Bologna. The Landpower tractor
is consigned to the Civil Defence.
This is the first case in Italy of a tractor in use by
the Civil Defence for emergency situations. To allow
this, the Landpower tractor was registered as a selfpropelled machine and is now part of the mobile
column. The Landpower tractor proved to be of
great use during the year and took part in numerous
emergency interventions where it was able to show
all its qualities as a reliable machine able to provide
a high performance in every situation. Something
about which both Landini and the dealer who
consigned the tractor can certainly be proud.
Powerlift becomes even more efficient and economical
L
andini’s telescopic power lift becomes even more powerful
and performance-oriented. It has been given a new, latest
generation 4-cylinder 4400 cc. Sisudiesel Tier 3 engine that’s more
efficient, economical and environment-friendly while providing
a 150 HP power rating with 110 HP available at the PTO.
Meanwhile, the cooling system has also been improved so as
to achieve an even higher performance from the telescopic machine.
No changes have been made to the other characteristics of the
Powerlift which, with three patents, a 9-meter telescopic arm and 2,850
kg carrying capacity, combines the functions of a telescopic power lift,
agricultural tractor and forestry machine in a single vehicle.
Powerlift. Landini’s telescopic lift
with the new Tier 3 engine.
il Landinista
7
PRODUCT
Mistral: the little
tractor
...for everyone
Lots more different uses for the range’s
new generation version
T
hey need to be compact but also powerful, versatile and comfortable.
For farmers, that’s what tractors need to be.
Perfect for agricultural use where space is at a
premium, such as between the crop rows in vineyards, orchards and greenhouses, but excellent
for light work in the open fields, for gardening
or ground care in parks and towns.
This was the philosophy behind the Mistral
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range, a product that dates back to 1998 when
Landini presented the very first generation of
these tractors.
A range that immediately became popular
with the farmers thanks to a highly important
feature: multifunctional use.
In other words, the Mistral tractors have been
able to combine a compact shape with the features of a highly specialized tractor possessing
▲
THE LINE HAS BEEN COMPLETELY
RESTYLED TO ACHIEVE A
MODERN, WRAP-AROUND LOOK
THAT MAKES THE MISTRAL SERIES
IDEAL FOR SPECIALISTIC USES.
▲
THE RANGE INCLUDES FOUR
MODELS WITH 35.5 – 44 - 47.5
AND 54.2 HP POWER RATINGS
AND VERSIONS WITH THE CAB
OR FOLDING SAFETY FRAME.
▲
DECIDEDLY COMPREHENSIVE
STANDARD EQUIPMENT FOR
A WIDE RANGE OF USES IN THE
FARM, IN THE OPEN FIELDS
AND FOR ROAD TRANSPORT.
the power and performance of a much larger
machine.
Now, the spotlight is back on the Mistral series, which does not merely sport new Yanmar
Tier 3 engines, but has been completely restyled
to suit the requirements of an increasingly larger number of farming enterprises.
Modern design
▲
A change that becomes evident right from the
exterior appearance of the machine. The “facelift” has involved the shape and the ergonomic
arrangement of all the controls. The rermarkably
small bonnet, the wrap-around rear mudguards
and the folding safety frame also make these tractors ideal for specialistic uses where shoots and
branches could make it difficult for machines to
pass through.
Modern in design, the Mistral tractors are absolutely agile and easy to handle, with a weight/
power ratio of just 29 kg/HP, making them perfect for soil working jobs in small farms or for
DIY uses.
Mistral tractors are the best choice for enterprises that require low purchasing and running costs
but with a complete set of standard equipment.
il Landinista
9
PRODUCT
NEW YANMAR TNV SERIES HIGH-TECHNOLOGY ENGINES
These new generation Mistral tractors are equipped with Yanmar TNV 3 and 4-cylinder
aspirated and turbo engines that stand for high performance, low fuel consumption and
noise levels, a generous torque reserve and respect for the environment.
The 16-valve engine in the Mistral 55 version is decidedly interesting, with its exhaust gas
recirculation system that reduces harmful emissions. This model’s 4 valves per cylinder
guarantee excellent combustion and fast exhaust that boost the engine performance
to an even higher degree. The electronically controlled fuel feeding system with Eco
Governor controller allows the performance to be monitored and improved to a further
extent thanks to the optimized injection system.
Daily maintenance and service inspections are facilitated for all models thanks to the tilting
bonnet that opens at the front.
mistral 40
mistral 45
mistral 50
mistral 55
TIER 3
3TNV88-KLAN
TIER 3
4TNV84-KLAN
TIER 3
4TNV88-KLAN
Aspiration
Natural
Natural
Natural
ISO power rating
HP/cW
ISO power rating at PTO
HP/cW
Max. power rateRPM
Maximum torqueNm
Max. torque rateRPM
Swept volume (cc.) / N° cylinders / valves
35,5/26
32/23,5*
2800
108,5
1200
1642 / 3 / 6
44/32
40/29*
2800
129
1400
1995 / 4 / 8
47,5/35
43/32*
2800
141
1200
2189 / 4 /8
TIER 3
4TNV84T-2XLAN
Turbo EGR
ECO Governor
54,2/39,9
50,7/37,3*
2800
159
2000
1995 / 4 / 16
Emission standard
Yanmar engine with direct injection
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▲
Horticulture
The compact dimensions and performance are ideal for specialistic work in greenhouses and protected environments. The weight/
power ratio prevents the soil from
being packed down too much and
improves the general performance
of the machine. Low emissions
reduce the degree of pollution in
closed places, such as greenhouses.
▲
Orchards and Vineyards
A small size and minimum width
allow the tractor to work between
narrow crop rows without damaging the plants. The power transmitted to the PTO and the ability to
carry both front and rear equipment
with the front PTO and power lift
available on request, make these
tractors ideal for orchards and vineyards while the cab provides comfort and protection against the dust
and chemical products used.
▲
Gardens, ground care
and municipal use
Thanks to their size and weight,
these tractors are perfect for work in
grassy areas, including golf courses,
where they can be fitted with Turf
tyres. Simple controls and manoeuvrability are ideal for ground care,
where the reverse shuttle must be
used for repeated changes of direction. Moreover, since they can be fitted with various types of implement,
these tractors are also very useful
for other purposes, such as clearing
snow off the roads.
▲
Small enterprises
and DIY jobs
Thanks to their efficiency and versatility, Mistral tractors are suitable
for many different jobs. They acquire
their excellent performance with soil
tilling implements such as ploughs
and cultivators thanks to their optimum weight power/ratio, engine
and transmission performance.
Mistral.
A tractor that
provides unrivalled
versatility, power
and comfort despite
its small size.
▼
THE APPLICATIONS
The range features a basic 30 kph gearbox
(12FWD+12REV speeds) in conjunction with a creeper
with 32 ratios for a total 16FWD+16REV speeds.
The synchronized reverse shuttle reverses any gear.
True to the new construction standards, the controls are in front and at the side of the steering wheel.
The hydraulic circuit features a 48 l/min flow rate.
The mechanical power lift with three-point hitch can
lift up to 1200 kg, while 3 single and double-acting
auxiliary control valves are available.
The controls are positioned on the new panel on
the driver’s right. The mechanical PTO is synchronized
and features two speed rates, i.e. 540/750 RPM.
Moreover, the front power lift and PTO can be installed on request.
Despite their small size, these tractors provide unrivalled versatility, power and comfort, besides being
very simple to use.
The cockpit is assembled on a sprung platform and
the fully re-vamped controls are all in ergonomic and
instinctive positions.
The cab version offers exceptional visibility and an
excellent air conditioning system that guarantees the
utmost comfort for the operator.
This is why Mistral may be a small-size tractor, but
it's certainly great as to performance.
■
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11
focus
W
hen technology is standardized, the thing that makes
the difference between one tractor and
the next is comfort. And anyone who
possesses a Powermondial tractor certainly knows what “comfort” means as
from that aspect, this machine is truly
outstanding.
This Landini range stands out for its
generously sized cab, decidedly spacious
as compared to the standard cab usually
to be found in the 100 HP tractor bracket
and able to provide the operators with
extremely comfortable surroundings
that will take the fatigue out of work.
The cockpit is certainly spacious, as
is the generous distance between the
dashboard and seat. This is also true of
the passenger seat, which can be folded
back and out of the way for total freedom of movement.
But all this available space is not the
only feature of the Powermondial cab
as it also provides excellent visibility, facilitating every operation in the fields
with both front and rear implements. All
this is also guaranteed by the structure,
which features four pillars and large
windows, all of which contribute towards all-round visibility. The side doors
also sport large windows that open outwards. They have a convenient handrail
that makes it easier for the operator to
get in and out of the cockpit. The rear
window pushes open to provide better
ventilation, while the glass roof window
increases the visibility above when front
loaders are used.
The ventilation, heating and air conditioning systems are installed in the
roof and create the ideal environmental conditions for the operator. Moreover, perfect pressurizing allows the cab
interior to be isolated so that dust and
chemicals are unable to enter when pest
control treatments are carried out.
Excellent soundproofing creates
a silent environment and makes life
less stressing even after many hours
at work.
Cab interior. Great care to detail
with the fittings and finishes.
Dashboard. Easy to consult, includes all
the information that’s needed for controlling
the tractor.
5-star comfort
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The cockpit
The comfortable sensation does
not change when you get into the
cockpit.
All the controls are easy to reach.
They are positioned in a simple, logical way so as to ensure that the operator always has full control over the
vehicle in all conditions.
The padded and adjustable ergonomic seat has suspensions that adapt
to the driver’s weight, while pneumatic suspensions are available on
request, making the tractor extremely
pleasant to drive. The steering wheel
can be adjusted as to height and slant
so as to quickly adapt to the different
driving conditions. New lining materials create a pleasant and qualitatively
better interior.
The dashboard
Lastly, the dashboard completes
the comfort features of the Powermondial cab. The material used and
the non-reflecting glass allow the operator to consult the tractor parameters even in difficult environmental
conditions, such as bright sunlight.
The digital indicators provide precise
information about the engine rate,
PTO speed rate and ground speed.
The ventilating, heating and air
conditioning system is installed in
the roof, as are the relative controls,
thus allowing the utmost freedom of
movement for the operator.
The Top version of the Powermondial range also offers the automatic air conditioner which automatically regulates all the cooling and
heating functions according to the
temperature setting selected by the
operator.
This means that the air recirculation and windscreen demisting functions are controlled in the automatic
mode, thus improving the overall
comfort features of the cab to an
even greater extent.
■
Cockpit. Besides being particularly
comfortable, the cockpit is also extremely
convenient to work in.
for Powermondial.
il Landinista
13
ENGINES
New Tier III engines
for the entire Landini range
More compact, powerful and silent.
T
hese new engines
provide extra comfort
and lower running costs. Thus
ArgoTractors continues its race
towards innovation. Promptly
complying with the European
and North American standards
governing emissions into the
environment, the Fabbrico plant
upgraded its entire range of
Landini tractors by offering the
new Tier III from the year 2009.
Thus shrewd decisions were
made for all models by adopting tailor-made solutions for
each power category and type
of use. The Landini range is actually one of the most comprehensive when it comes to marketed models. It covers specialistic requirements, those of small
enterprises and professional users alike and also includes highpower machines with over 200
HP ratings (19 ranges and 56
versions per brand).
Not only does this engine
upgrade, with use of Tier III
engines, allow Argo Tractors to
comply with the legal provisions,
Scegli Landini.
14 il Landinista
rispetto per l’ambiente
comfort
risparmio
valore al tuo usato
www.landini.it
®
Una storia italiana
+ more respect for the
environment: fewer
harmful emissions
+ more comfort: less
noise and vibrations
+ more performance:
higher torque
available
+ more savings: lower
running costs
+ more value for
used machines:
less depreciation
over time
Passa al Tier 3.
Piace all’ambiente e conviene anche a te.
+
+
+
+
but it also allows the company
to provide the end user with
new competitive benefits:
Besides being “cleaner”, i.e.
more respectful of the environment, the new Tier III engines
are also smaller in size, leaving
enough space to optimize the
engine compartment. In many
cases, this has allowed us to
opt for a tilting bonnet, which
certainly simplifies engine maintenance and inspections. Meanwhile, the new Tier III engines are
also more silent. They provide a
better performance thanks to
the higher torque available and
feature lower running costs.
Servicing operations are actually required less frequently and
oil consumption is lower. This is
also due to a distinct improvement in efficiency since the engines are able to respond to the
changing work conditions in a
more flexible way.
Lastly, it is worthwhile remembering that thanks to use
of Tier III engines, the value of
a second-hand tractor remains
much higher over time, thus the
purchase of a Landini tractor
turns into a real investment. ■
COMPETITION
The circuits. Particular care has been taken with the video game art-work, which includes several competition settings.
“Powermondial Adventure”,
racing towards
the Caribbean
The DVD
package.
A virtual game
to launch the
new tractor,
protagonist of a
ground-breaking
marketing
strategy and
a competition
with prizes
P
owermondial is the
unrivalled protagonist
of spring 2009. From trade fair
celebrity to pride of place in numerous Open days, Landini’s new
tractor has also become the star
of a video game that’s turned
into a competition with prizes.
An unusual way of launching
a product based on a pioneering marketing strategy involving
the end user in a virtual game in
which the protagonist is the current star of the Landini range:
the new Powermondial tractor.
“Powermondial Adventure”.
It’s actually a virtual race where,
“on board” a brand-new Powermondial tractor, you can compete against other virtual opponents and test your ability as
a pilot in three exciting circuits
filled with obstacles and unexpected events, with different
levels of difficulty.
Since bonuses can also be acquired along the way, the “pilot
player” can increase his tractor’s
power and chances of success.
To obtain the best score, the
user must not just race the tractor as fast as he can, but must
also know how to get the most
out of the technical-functional
features of his vehicle, the same
ones that the farmer uses on a
real tractor.
For example, these include simultaneous locking of the differentials, the four-wheel drive
and suspended axle.
Those who practice and obtain the best result can record
their score via the Internet up
to the month of June and obtain one of the numerous prizes
awarded each month, which include an HP notebook and an
I-Pod. Moreover, they can also
take part in the final super-winner lottery draw, with a Costa
cruise to the Caribbean for 2
persons as the prize.
To take part, just collect the
innovative Video game available
from all Landini dealers and try
your luck sitting comfortably at
home.
But Powermondial’s involvement is not just virtual. Lots of
further marketing initiatives
have been organized for the
new tractor range.
These include the innovative
press campaign and the dedicated Open days organized for
next spring by the Landini dealer
network throughout the whole
of Italy.
Powerful and aggressive,
Landini’s Powermondial series
is therefore competing for a
great market challenge both in
the fields, where it offers excellent solutions in the 100 to120
HP power bracket, and in the
web, where there’s also an area
dedicated to all the initiatives
concerning the new range, including the competition regulations.
■
DEALER NETWORK
Powermondial days:
the dealers make merry
Open doors and entertainment as Landini’s
new range is launched
A
direct link amongst Argo Tractors, the dealers and customers to acquire information,
exchange opinions and get to know the new Powermondial range first hand. This was the strategy chosen
by several Landini dealers in collaboration with the Fabbrico plant, so as to present the new protagonist of
2009, i.e. Powermondial.
Thus, from the beginning of the year in different parts
of Italy, various Landini dealers organized a Powermondial Day, i.e. a customized open day during which they
launched and illustrated the new range while providing
their own added value for the initiative, which they chose
according to the characteristics of the area, the type of
customers and, last but not least, their own imagination.
EUROAGRI - Taranto
The Open day organized by Euroagri featured a
double target as, besides presenting Powermondial,
the dealer also included another important event by
inaugurating the new showrooms.
During the two days, 17 and 18 January, Euroagri
created an event during which the Latorrata family gathered all its customers and colleagues together. There
was an evening’s entertainment for everyone, in which
the Mayor of Massafra, town in which the company has
its headquarters, also took part as representative of the
town’s institutions. And Landini’s representatives also
came to the event, where Powermondial and the entire
Landini range were presented during the festivities.
There were various stirring interludes as the evening
went by. First, when the ribbon was cut, followed by
an imposing buffet supper. After the toasts and good
wishes, the evening of the 17th came to a close in the
yard, where the vintage “Hot-bulb” tractors owned by
Euroagri started up and bade farewell to the onlookers
with the typical rumble of their engines.
Powermondial, the latest creation of the Fabbrico
plant, was the center of attraction in the yard the following morning, and the customers were able to examine
and appreciate it before enjoying an aperitif and saying
Euroagri. The new Powermondial alongside vintage
tractors at the Taranto dealer’s open day.
16
il Landinista
Manieri. Luigi
Manieri (in the center)
with the salesmen
of the province
of Viterbo, Massimo
Camicia and Franco
Mecucci.
ous dealings, reliability and a dynamic outlook when it
comes to marketing agricultural machines and equipment. And to become even more active in the area, this
historic Landini dealer has now re-vamped its look with
a building erected on two levels. The first, used as a
showroom, covers an area of some 300 sq m while the
second, used as a spare parts store, occupies 200 sq m
with adjacent reception office.
The area outside the building is remarkable for its sober and elegant style. It combines both an old-fashioned
and modern look and is completed by a yard measuring
about 200 sq m alongside the road (Ss 7 Appia).
MANIERI - Viterbo
Manieri enjoys great success in the province of Viterbo. During the two “Powermondial Days”, which
took place last 4 and 5 April, the well known Landini dealer actually contacted 650 participants. A large
crowd just itching to see the new range of tractors and
true to the close relations that Manieri establishes with
▲
their goodbyes. The event concluded with a final speech
from the founder: “During a recession, like the one we’re
experiencing now, a sector such as ours, which is the basis
of the economy in the area, needs fresh input.
We believe that now, more than in any other period, we need to make the farmers’ requirements our
own. We need to advise and assist them both as they
purchase and afterwards. In our opinion, the after-sales
services (assistance and spares) are essential and of vital
importance for an enterprise like ours, which is now
acknowledged as the leading company in our area of
competence both as to skills and the serious dealings
for which we have always stood out. By re-modernizing
our headquarters and our organization, this is the philosophy we intend to transmit to all those who have
always trusted in us”.
Established in 1993 by the founder Mario Latorrata
and now managed together with his sons Gianfranco
and Salvatore, Euroagri is, for Taranto and the surrounding province, an undertaking that combines seri-
il Landinista
17
▼
DEALER NETWORK
18
its customers in the provinces of Viterbo and Terni,
who consider the dealer to be a reliable reference point
and very professional.
Having marketed the Landini brand since 1968,
Manieri has naturally acquired tried-and-tested experience in the farm machinery sector. Nowadays, the
proprietor Luigi Maria Manieri and his sister Luigia,
represent the third generation of the family, which established the business in 1963. All this has resulted in
professional dealings that are perfectly perceived as
such and are appreciated by the customers, who know
that they can count on service and on the dealer’s support in every circumstance.
Thus there are very close relations between
Manieri and its customers, a link that was also underscored by the way in which this event was organized with personalized invitations and the additional chance to take part in a successive visit to
the Landini plant in Fabbrico.
During the two “Powermondial Days”, the public
flocked to the Manieri headquarters of Viterbo in an
uninterrupted stream from morning to evening, enjoying the festive air that accompanied the event and
finally getting a close-up of Powermondial, a tractor able to unleash all its open-field versatility in the
countryside of the Viterbo area by offering a new
form of mechanization.
il Landinista
OMA - Licata (Agrigento)
Oma of Licata, in the province of Agrigento, was the
first Sicilian dealer to host the presentation of Landini's
new Powermondial tractor.
Thus, last 4 April, the tractor made its debut in
the headquarters of the dealer who also works in the
Caltanissetta area and part of Enna, besides the province of Agrigento.
Well aware of the important opporunity provided
by this priviledge, Oma organized the event in an impeccable manner and transformed the Powermondial
Day of 5 April from a purely informative meeting into a
time of suspense and entertainment.
After presenting the characteristics of the new machine inside the dealer’s premises, the participants were
transferred to the external yard where Powermondial,
which had been kept hidden up to that moment, made
its entrance. And to everyone’s surprise, two splendid
girls appeared alongside the machine and turned the
venue into an even more light-hearted and sparkling
event.
The same program was repeated in the afternoon
after an abundant buffet, thus satisfying the curiosity
of the succession of spectators who had followed each
other during the course of the day.
Owned by Angelo Rocchetta and Carmelo Tarlato, Oma is very well know in Sicily as a reference
OMA. The cake
prepared for the
Powermondial Day.
point for assistance and has been a Landini dealer since
2007. The organization was established around twenty
years ago as an “Authorized Mobile Workshop” and
has always been dedicated to providing service in the
tractor sector, where it has acquired unrivalled experience. Nowadays, assistance still remains an important
part of the business, and is provided by the proprietors and their 5 employees. There are many customers
from very diversified sectors. One must not forget that
the dealer’s area produces many different crops, from
vegetables grown in greenhouses, to orchards and
vineyards and even extensive open-field cultivations.
These customers all have very different needs, since
they range from specialized smallholders to large-scale
farm-contractors.
PARDI snc - Arnaccio (PI)
The technology of Powermondial combines perfectly with the needs of an area where wheat and sunflower crops are an important reality.
Besides vineyards, various different extensive crops
are also widespread in the Pisa area where dealer Pardi
works, thus the new Landini tractor represents an interesting opportunity for the various soil-working processes involved.
The public was certainly very interested in seeing
the new Powermondial tractor at Pardi, an enterprise
that has been doing business in the farm machinery
sector for over 60 years and has been a Landini dealer
for the past 25.
Thus, on 5 April, the dealer opened the doors to
his enterprise not only to allow his guests to examine
the new tractor first hand, but to present the entire
Landini range along with a vast array of agricultural and
gardening implements.
“Despite the difficulties on the market,” affirmed
Fabio Pardi, “our customers very much appreciated
the characteristics of the new tractor and took part in
the day’s festivities with great interest. We are certain
that this augurs well for the future success of a modern, all-purpose tractor like Powermondial”.
■
OMA. The arrival of Powermondial at the Open Day
organized by the dealer of Licata (AG).
il Landinista
19
WORLDWIDE
Melbourne. PFG Australia launches Powermondial
at the cricket stadium.
australia
HUNGARY
Powermondial
is launched in Australia
Axial’s 18 years are
celebrated at the trade-fair
Powermondial is now ready to face the Australian market as well.
In actual fact, it was officially launched last 17
April in front of Ponsford Stand, at the famous
cricket stadium of Melbourne.
Some 50 dealers flocked to Melbourne to view
and try out the new tractor.
As one of the Landini dealers commented:
“We’ve now got a tractor with superior characteristics to the Vision series, with modern Tier
3 engines, an excellent cab and an up-to-theminute look borrowed from the larger Powermaster” series.
Thus, the very next day the dealers and journalists got the chance to test-drive the Powermondial
range on the Go-Kart track near the port of Melbourne and to pay a visit to the headquarters of the
Argo Tractors PFG Australia branch in Derrimut.
A network of 15 dealers, 524 employees and a
steadily growing turnover. These are the figures that
now describe Axial, Landini’s Hungarian importer,
which now celebrates its 18 years in the business.
An event that was fêted at the new headquarters of
Baja during the outdoor trade-fair that Axial organizes
each year to present the vast array of machines and implements that the organization distributes throughout
Hungary.
A trade-fair that turned into a party, which began
with a gala evening to which all the suppliers were invited. This was followed next day by a constant stream
of product presentations that also included Landini’s
Powermax and Powermondial, and entertainment.
Amongst the protagonists of the venue was Landini, which has been entertaining profitable business relations with Axial for the past 11 years and had decided
to mark the event with a recognition plaque during the
anniversary festivities.
Axial is actually one of the best organized enterprises in the Landini universe, something that is also
acknowledged by the farmers in the area as testified
by the amazing fact that Axial dealt with over 7,000
contacts in just one day.
Baja. The 2009 edition of the annual trade-fair
organized by Axial.
20
il Landinista
Greece. Some of Landini’s best dealers
are awarded with a recognition plaque.
grecia
slovenia
An award for the best
dealers
Schools visit
the Landini plants
Greece is an important “playground” for Landini
tractors, where the Fabbrico enterprise achieves important results along with the importer, Panergon.
This is the reign of the Rex series, but also of the
richly comprehensive range that Landini is able to offer for the specialized farming practices conducted in
this area. Despite the current difficulties on the market,
the dealer partners of Panergon continue to do their
utmost and to obtain important results in Greece. And
it is for this reason that this year, Landini decided to
award the commitment of all those who worked so
hard by consigning a recognition plaque to 6 dealers
from the North of Greece.
These included four of Landini’s historic dealers but
also two recently nominated ones that already stand
out for having got off to a good start.
These recognition plaques acknowledge how
Landini shares in the dealers’ business strategies, but
also extend the company's best wishes for a future of
continuous development.
An extremely singular visit took place last 5 and 6
February at the Argo Tractors plants. This time, Landini’s
guests were students from the Higher Institute for
Agriculture of Novo Mesto, one of the most famous
schools of Agriculture in Slovenia. The 50 youngsters
were accompanied during their trip to Italy by the Slovenian importer Si-ja, the proprietor of which is Branko
Mikulan.
The students visited all the Argo Tractors plants
(Fabbrico, Luzzara, San Martino and Emmegi), as well
as one of the traditional farms in the area, with a cattle breeding division and dairy where Parmigiano Reggiano cheese is produced. The students showed a very
lively interest in both visits. Many came from farming
families and plan to work in the family farms in the
near future.
Landini’s importer Si-ja has now acquired a considerable portion of the market in Slovenia, where openfield tractors with 80 to 110 HP power ratings are
amongst the more popular machines.
Fabbrico. The group of Slovenian students pose
in front of the Argo Tractors headquarters in Fabbrico.
il Landinista
21
tractor pulling
Tractor Pulling,
make way for the new
Bufalo!
W
hen it comes to Tractor Pulling, it’ll be
a 2009 crammed full of innovations for
Landini. For the tractor makers of Fabbrico (RE),
the 2009 championship will certainly be full of
surprises that will be sure to liven up the competition grounds.
Last 19 April in Fabbrico, Argo Tractors presented
the new tractors that will challenge their opponents
during the Italian TPI 2009 championship. A growing
commitment confirmed by the creation of the ARGO
TEAM, which will enter the lists with the precise
intention of confirming the successes of the past 5
years, also thanks to backing from Mitas, the new
partner that supplies tyres for Tractor Pulling use.
the Moretti brothers, will continue working with
renewed enthusiasm.”
On the other hand, the main innovation at the
2009 championships actually concerns the tractors,
the main protagonists of the Tractor Pulling discipline. Winner of an incredible five championships,
Bufalo 3000, king of the Pro Stock category, has
New investments
As team manager Franco Paterlini commented
during the official presentation, “Argo Tractors is
now part of the great world of Tractor Pulling and
intends to continue to invest in that direction so as to
provide an increasingly more tangible support for this
discipline through the Argo Team which, along with
22
il Landinista
The pilots.
Gianni Moretti
(left) and Elvio
Moretti (right)
pose with the
“Bufalinas”.
The 2009 Calendar
13 May
Lendinara (RO)
24 May
Roreto di Cherasco (CN)
14 June
Pezzolo di Russi (RA)
20 June
Fiume Veneto (PN)*
4 July
San Prospero (MO)*
18 July
Lonato del Garda (BS)*
1 August
Argentera
di Rivarolo (TO)*
22 August
Thiene (VI)*
5 September
Gonzaga
Fiera Millenaria (MN)*
20 September
San Pancrazio
Kartdromo (PR)
* night events
been pensioned off unbeaten, giving way to Red
Fox, which will pass from the Italian Pulling category
to competing with little modifieds, basically based
upon stock tractors with enlarged frames. Red Fox is
a machine that’s been developed at home, thus the
result of the Argo Tractors technicians’ skills and has
already been tested in various different competition
tracks in Europe. It’s equipped with an 8100 cc IHC
466 engine able to develop over 1400 HP.
Red Fox will become part of the Pro Stock category and will be piloted by Elvio Moretti, who will leave
the control of the new Bufalo to his brother Gianni.
The new Bufalo, which will compete in the Italian
Pulling category, sports an 8390 cc Cummins engine,
which will be fitted with an additional turbine and
will allow the team lots of room for developing a
machine able to provide a performance that can also
compete on a European scale.
“These are two completely new machines featuring a different geometry,” affirmed the Moretti
brothers, “so it will be a fresh challenge full of uncertainties, but decidedly exciting because of this”.
One last innovation concerns the legendary
“Bufalinas”, the girls that many spectators find no
less attractive than the tractors. This time, alongside
the blonde Simona, there’ll be a brunette Bufalina
who’s already part of the Team and ready to face
this stimulating world made of tractors, suspense and
spectacular entertainment.
■
il Landinista
23
promoshop
Spring-summer
Landini-style collection
I
t will be an extremely comfortable
2009 with Landini, all down to the
new collection of Landini designer clothing and
accessories proposed in the new “Landini Style”
promo catalogue.
“Landini Style” is a collection with a unique,
contemporary look underscored by the prestige
and excellence of a brand that has made history
in the field of agricultural machinery.
Italian style, historic brands and a topical
design interpreted by technical materials and
pioneering solutions giving shape to a collection
of clothing and articles for everyday use that
express a life-style and makes a statement.
The collection includes an elegant line that
opts for timeless quality, while being practical and
casual, with garments that are ideal for spring
and summer: the blue and grey long-sleeved
cotton Rugby T-Shirt Rugby and matching
accessories, such as the blue fabric Belt with the
Landini logo and the prestigious Vintage Olf
Watch with the leather wrist strap.
For an eye-catching but extremely useful
gift, there’s the all-purpose Penknife, a gadget
to keep in your pocket or ready to hand, in the
tractor perhaps, to help out with a thousand little
jobs while taking up very little space.
Lastly, a little something for the kids who’ll
be able to have fun this summer in the Pedaloperated toy Powerfarm tractor, which also
comes with a trailer to make them feel like real
little Landini enthusiasts.
Corporate Line
Rugby T-Shirt.
100% cotton.
P/N 4214598M1 (M)
P/N 4214599M1 (L)
P/N 4214600M1 (XL)
P/N 4214601M1 (XXL)
All-purpose
penknife.
P/N 4214651M1
Blue fabric
Landini belt.
P/N 4214651M1
Vintage wrist
watch.
P/N 4214653M1
Pedal-operated toy
Powerfarm tractor.
With trailer.
P/N 4215223M1
The “Landini Style” catalogue can be consulted and downloaded
via the Internet from www.argotractors.com, in the “merchandising”
menu of the section dedicated to the Landini brand.
All the articles can be purchased from any Landini dealer throughout Italy.
Consult our web site for the one nearest to you.
24
il Landinista
PNEUMATICI AGRICOLI - INNOVATIVI E VERSATILI PER TUTTI I TRATTORI
MITAS a.s.
Švehlova 1900
106 25 Praha 10
Czech Republic
www.CGS.eu
In Italia: CGS Pneumatici Italia srl
Vicolo del Caldo 20
21047 SARONNO (VA)
tel.: +39 02 96701211