Portale LYCRA® Fiber Industry

Shaping swimwear
Desired attributes*
The LYCRA® beauty fabric collection is the secret asset to shapewear, delivering
exceptional shaping and comfort for intimate apparel.
The next evolution of LYCRA® beauty fabric has arrived with enhanced benefits for
swimwear. LYCRA® beauty fabrics meet Xtra Life LYCRA® fiber brand standards to
resist suntan lotion, body oils, UV exposure, and chlorine –
A global study shows that 96% of women rate fit as the most important swimwear feature. They also desire the advantages
of shaping and comfort that provide emotional satisfaction.
Fits well
96%
Makes me feel good
94%
Does not bag or sag
92%
Shape retention
83%
Shapes or enhances my body
for long-lasting, beautiful shaping.
80%
Is comfortable to wear all day
79%
Hides flaws/makes me look thinner
Fabric categories
Two categories of LYCRA® beauty fabric for swimwear help brands choose
attributes that are designed to meet specific needs.
Firm
For beautifully slimming suits with comfort in motion
Extra Firm
For garments needing a high degree of recovery power
for specialized shaping designs
Extremely/Very Important
72%
Question: How important are these features when shopping for a swimsuit for yourself?
Importance/gap data*
There is a large gap between perceived importance and satisfaction across all attributes among women who are interested
in shaping swimwear. They want more comfort, improved shaping performance and more emotional satisfaction.
Shaping with comfort
70%
Makes you feel self assured
70%
Enhancing with comfort
Smoothes stomach bulges and bump
Slims the waist
89%
89%
71%
59%
57%
87%
81%
74%
Satisfaction
Importance
Question: How important is it that you get these benefits from a shaping swimsuit?
Question: Please think about swimwear with the added benefit of shaping that is currently available.
How satisfied are you with its ability to provide these benefits?
*Global Consumer Swimwear Study 2011 Strategic Insights
LYCRA® is a trademark of INVISTA. © 2011 INVISTA. IN-0292
Hangtags are free and easy to order
at www.hangtags.INVISTA.com
For more information:
e-mail [email protected]
or visit www.LYCRA.com
All swimsuits courtesy of Legend Swimwear.