Marcomm HomebaseAbroad

Communications, Ink was hired by Homebase Abroad,
a high-end Italian villa rental specialist, to update their
corporate brand.
After interviewing clients and layering that data with
secondary research, we determined the new identity
should be represented by a traditional key design
that expresses the:
. Welcoming nature of Homebase Abroad's services
LOGO BEFORE THE REBRAND
. Uniqueness of the properties
. Focus on a specific geographic region
. Details and throughfulness of the services that
make you feel at home
On the next page you will see the brand refresh and
typefaces that convey luxury, while the colors have
been drawn from the Italian landscape.
H O M E PA G E B E F O R E T H E R E B R A N D
T I T L E O F E N T RY: T H E A RT O F I TA L I A N V I L L A T R AV E L , B R A N D I N G R E F R E S H
C L I E N T: H O M E B A S E A B ROA D
T E A M : C A R A H U TC H I N S , S T R AT E G Y / B R A N D I N G / C O P Y
A N N E L A M B E RT, A RT D I R E C T I O N / D E S I G N
C OM M U N I C AT I O N S , I N K
M A R K E T I N G I N S I G H T, P R OV E N E X P E R I E N C E
T H E A R T O F I TALI A N VI LLA TRAVE L
HOMEBASE ABROAD LOGO
colori celesti
colors inspired by Italian cusine, art, stone and earth
CACHI
PMS 7417 U
COLORI CELESTI PALATTE
GRIS
7539
CREME
BRUELLE
PMS 128 U
CAPPERI
PMS 5825
CELESTE
PMS 3015U
GRIS
7539
SABBIA
PMS 7502 U
SWEET SANS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SANG BLU LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SWEET SANS MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SANG BLU LIGHT Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SWEET SANS THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
TYPOGRAPHY
T I T L E O F E N T RY: T H E A RT O F I TA L I A N V I L L A T R AV E L , B R A N D I N G R E F R E S H
C L I E N T: H O M E B A S E A B ROA D
T E A M : C A R A H U TC H I N S , S T R AT E G Y / B R A N D I N G / C O P Y
A N N E L A M B E RT, A RT D I R E C T I O N / D E S I G N
C OM M U N I C AT I O N S , I N K
M A R K E T I N G I N S I G H T, P R OV E N E X P E R I E N C E
T HE ART O F I TALI AN VI LLA T R AV E L
T H E A R T O F I TA L I A N V I L L A T R AV E L
M A RA S O LO M O N
THE ART OF I TA L I A N V I L L A T R AV E L
DIRECTOR
[email protected]
TWO HOOPER STREET
TWO HOOPER STREET
P 781.639.4040
F 781.639.3050
T HE A RT OF I TA L I A N V I L L A T RAV EL
MARBLEHEAD, MA 01945
MARBLEHEAD, MA 01945
UK +44-20-7084-6374
HOMEBASEABROAD.COM
BUSINESS CARD
BUSINESS CARD
T H E A R T O F I TA L I A N V I L L A T R AV E L
TH E ART OF ITALIAN VILLA TRAVEL
TWO HOOPER STREET
MARBLEHEAD, MA 01945
P 781.639.4040
F 781.639.3050
UK +44-20-7084-6374
HOMEBASEABROAD.COM
LETTERHEAD
FOLDER & DOSSIER
dossier holds travel & villa documents
BUSINESS ENVELOPE
HOMEBASE ABROAD PRINT COLLATERAL 1 (PAPER: MOHAWK VIA FELT PURE WHITE COVER &TEXT)
*SAMPLES MAILED—PLEASE REVIEW
T I T L E O F E N T RY: T H E A RT O F I TA L I A N V I L L A T R AV E L , B R A N D I N G R E F R E S H
C L I E N T: H O M E B A S E A B ROA D
T E A M : C A R A H U TC H I N S , S T R AT E G Y / B R A N D I N G / C O P Y
A N N E L A M B E RT, A RT D I R E C T I O N / D E S I G N
C OM M U N I C AT I O N S , I N K
M A R K E T I N G I N S I G H T, P R OV E N E X P E R I E N C E
#13 booklet style 10x13 converted envelope—inside custom repeat pattern 1/1
#10 Converted Policy Envelope (side flap)
TH E AR T O F I TAL I AN VI L L A TR AVE L
T HE A RT OF ITA LIA N V ILLA T RAV EL
GATEFOLD BROCHURE
(9x3.75 finished, 18x3.75 flat, digital press on Finch Fine 100lb cover)
TWO HOOPER STREET
MARBLEHEAD, MA 01945
THE AR T O F I TALI AN VI LLA TR AVEL
NOTECARD FRONT & BACK
10 X 13 MAILING ENVELOPE & LABEL
POLICY ENVELOPE & SQUARE LOGO SEAL
(used with notecard and brochure)
(holds folder with all villa rental and trip details)
HOMEBASE ABROAD PRINT COLLATERAL 2 (PAPER: MOHAWK VIA FELT PURE WHITE COVER &TEXT)
*SAMPLES MAILED—PLEASE REVIEW
T I T L E O F E N T RY: T H E A RT O F I TA L I A N V I L L A T R AV E L , B R A N D I N G R E F R E S H
C L I E N T: H O M E B A S E A B ROA D
T E A M : C A R A H U TC H I N S , S T R AT E G Y / B R A N D I N G / C O P Y
A N N E L A M B E RT, A RT D I R E C T I O N / D E S I G N
C OM M U N I C AT I O N S , I N K
M A R K E T I N G I N S I G H T, P R OV E N E X P E R I E N C E
GUEST
INFORMATION
AND
SOUTHERN TUSCANY
HOUSEBOOK
AT HOME IN ITALY
The southeastern most part of Tuscany is a land of many
splendors ... rugged hillsides, pools of sulphurous bubbling
Italy seems so familiar to us in so many ways. We are avid consumers of its fashions and
waters, vast open spaces, mounds of clay hillocks, tiny
furniture. We have been eating pizza and pasta all our lives. We have been swept off our feet by
hilltop towns. This is home to the Val d’Orcia and the Val
more than one Italian beauty. All the same, a home in Italy is not a home in America, and the
di Chiana, as well as two of the most well-known wine-
culture that supports it can be quite foreign in countless small ways. Italy is a more formal and
SOUTHERN TUSCANY
AMALFI
HOMEBASE ABROAD FAVORITE RESTAURANTS
AMALFI
AMALFI
The beauty of the Amalfi Coast is almost palpable—the dramatic
TABLE OF CONTENTS
TOWN
rocky hillsides seem to be slowly sliding downward until they
PAGE
meet the clear azure sea. The water seemingly draws the entire
ASCIANO
2
landscape into it’s embrace, enfolding and nurturing it with the
BAGNO VIGNONI
2
gentle rhythm of the rolling waves. Towns which appear to be
CETONA
2
perched percariously along the rugged countryside, have safely
watched over this finger of land for thousands of years. Then
more structured society than ours here in the United States. Etiquette is still critically important
producing towns in all of Tuscany: Montalcino, which is
in all social interactions and manners are essential. First impressions often establish an opinion
widely known for it’s fabulous Brunello wines;
CAMPOSEVORLI
3
Montepulciano which produces the hearty Nobile wines.
CHIANCIANO TERME
4
there are the islands . . . Li Galli, Capri, Ischia to name a few...
TOWN
that shapes a relationship for years. We hope you will permit us this general introduction to
This is also the land of thermal spas - Chianciano Terme is
CHIUSI
4
offering their own peeks into a paradise that can only be enjoyed
AMALFI
2
known for the plethora of health and beauty spas scattered
MONTALCINO
4
by the sea. A paradise that has been a haven for scholars,
CAPRI
2
in and around the area. For a real treat, be sure to visit the
MONTEPULCIANO
5
LI GALLI ISLANDS
3
famous Fonteverde Spa, nestled right in the heart of San
MONTE AMIATA
5
NAPLES
3
domestic life in Italy.
You are being introduced into a
staff behavior.
home as guests of the owner. As
What is most important to the
such, you are accorded their high
staff, as with all of us, is to be
social status and command the
appreciated. Tipping staff at the
respect of the house staff. The
end of your stay expresses one
responsibility for staff oversight
aspect of this appreciation. Staff
falls to you when the owner is not
often depend on your generosity
on-site.
In general, housekeepers have
received direction from the
owners in terms of daily tasks and
standard of cleanliness to be
maintained. Staff performance is
tightly controlled and owners
routinely check finished work.
Kitchen staff will generally expect
a fair amount of direction from
you: what meals you will take inhouse and what items you
particularly prefer; dietary
preferences (if not already
forwarded to the staff by our
office); what dishes you
particularly enjoy, and the like. At
some homes, guests have the
latitude to determine how the
staff hours are used. At others,
however, this is pre-determined
by the owners. (If you have any
questions as to the situation at
the home you have rented, please
Casciano dei Bagni.
to make ends meet in daily life.
be in touch with us promptly.)
You will need to plan on
communicating your schedule to
the staff at least two days in
advance, and please make sure to
inform them as soon as possible
should there be any change in
plans. Italians are by nature quite
flexible and relaxed, although they
expect people to follow through
on their word.
Italians are also a generous and
proud people. They expect
generosity to inspire generosity, if
not directly, always in spirit. When
you embrace their way of life,
adopting their pace and
traditions, you will be cared for
with great thought and sensitivity.
Inconsiderate behavior is
extremely offensive to the Italians
and the offense will likely show in
Should you feel that a task was
overlooked during your stay,
please point it out to the staff
respectfully. If you make a
request they feel is contrary to the
instructions they have received
from the proprietor, it is
appropriate for them to check
with their employer. In the
exceptional situation where you
feel there is overall disappointing
performance, please direct your
specific concerns to your HBA
MONTICCHIELLO
6
MONTISI
6
PIENZA
6
RADICOFANI
7
SAN CASCIANO
DEI BAGNI
7
NERANO/MARINO
DEL CANTONE
Without exception, the most
really made the difference’. We
hope this will be your experience
as well.
1
4
RAVELLO
7
SANT’AGATA
6
7
7
VIETRI SULMARE
7
SANT’ANTIMO
8
ISCHIA
7
SARTEANO
8
SAN GIOVANNI
8
CROSTINI TOSCANI
Toasted bread with the following toppings:
Fegato (Liver)
______________________________________________________________________________________________
Prosciutto (Ham)
______________________________________________________________________________________________
Prosciutto & mozzarella (Ham & mozzarella)
______________________________________________________________________________________________
Salame (Salami)
Funghi (Mushrooms)
______________________________________________________________________________________________
vacation wonderful, but the staff
4
POSITANO
8
NOTES
‘the house was great and the
NOCELLE
______________________________________________________________________________________________
BRUSCHETTA
Toasted bread topped with:
® 2013 Homebase Abroad
Aglio, olio e sale (Garlic, extra virgin olive oil & salt)
Come sopra & pomodoro e basilico (As above plus tomato & basil)
RISTORANTE EOLO
Via P. Comite 3- Amalfi (SA)
www.eoloamalfi.it
089/ 871-241
POSITANO
Buca di Bacco
Via Rampa Teglia, 4 - Positano
www.bucadibacco.it/ristorante.ht
ml
089/875699
RISTORANTE MARINA
GRANDE
Viale della Regione, 4Amalfi (SA)
www.ristorantemarinagrande.com
089/ 871-129
CHEZ BLACK
Via del Brigantino 19/21Positano
www.chezblack.it
089/875036
TAVERNA DEGLI APOSTOLI
Piazza del Duomo
Amalfi (SA)
MARINA DEL CANTONE
Ristorante Baia Nerano
Via Marina del Cantone, 49 Marina del Cantone
081/8081113
4
SAN QUIRICO
MASSA LUBRENSE
LO SCOGLIO DA TOMMASO
Pisazza delle Sirene n. 115
www.hotelloscoglio.com
081/ 808 10 26
QUATTRO PASSI
Via A Vespucci, 13/N- Massa
Lubrense
www.ristorantequattropassi.com
081/808-2800
ANTIPASTI | STARTERS
ANTIPASTI | STARTERS
when guests return home is that
PAGE
SAN GALGANO
can help set things right.
frequent comment we receive
TABLE OF CONTENTS
VICO EQUENSE
Concierge immediately, so she
® 2013 Homebase Abroad
spiritual leaders, artists and workers of the land for years on end.
And now offers respite to visitors from foreign lands.
BRUSCHETTA
Toasted bread topped with:
Aglio, olio e sale (Garlic, extra virgin olive oil & salt)
______________________________________________________________________________________________
Come sopra & pomodoro e basilico (As above plus tomato & basil)
______________________________________________________________________________________________
PROSCIUTTO & MELONE
______________________________________________________________________________________________
Melon & ham
______________________________________________________________________________________________
NOTES
______________________________________________________________________________________________
MOZZARELLA DI BUFALA
Buffalo Mozzarella with oregano and extra virgin olive oil
RELAIS BLU
Via Roncato, 60 - Massa
Lubrense
www.relaisblu.com
081/878-9552
*Reservations needed
NERANO
La Conca del Sogno
Via San Marciano, 9 - Nerano
www.concadelsogno.it
081/8081036
Lovely waterfront restaurant,
reachable only by water.
DA VICENZO
Via Pasitea - Positano
www.davincenzo.it
089/875128
Closed Tuesdays
DONNA ROSA
Via Montepertuso, 97/99
Montepertuso - Positano
www.drpositano.com
089/811806
Closed for lunch in August and
every Tuesday. Dinner service 7
nights/wk.
IL RITROVO
Via Montepertuso, 77 - Positano
www.ilritrovo.com
089/812005 Closed Wednesday
IL SAN PIETRO
Via Laureto, 2 - Positano
www.ilsanpietro.it
089/875455
Reservations required
LA CAMBUSA
Piazza A. Vespucci, 24 - Positano
www.lacambusapositano.com
089/875432
LA SPONDA
Hotel Le Sirenuse
Via Cristoforo Colombo, 30 –
Positano www.sirenuse.it
089/875066
*Reservations needed
LA TAGLIATA
Via Tagliata, 22 - Montepertuso
Positano
www.latagliata.com
089/875872
LA TAVERNA DEL LEONE
Via Laurito, 43 - Positano
www.latavernadelleone.com
089/875474
LA ZAGARA
PIANO BAR/TEA ROOM
Via dei Mulini, 6 - Positano
www.lazagara.com
089/875964
LE SIRENE
Laurito Beach, 24
www.lesirenepositano.com
089/875-490
LE TERRAZZE
Via Grotto dell’Incanto, 51 Positano
www.leterrazzerestaurant.it
089/875874
RAVELLO
Ristorante da Salvatore
Via della Repubbliche, 2 Ravello
www.salvatoreravello.com
089/857227
RISTORANTE (GIARDINO)
GARDEN
Via Boccaccio, 4 - Ravello
www.gardenravello.com
089/857226
Open daily lunch & dinner AprilSept. Closed Tuesday.
ROSSELLINI’S
Via San Giovani del Toro, 28
Palazzo Sasso - Ravello
www.palazzosasso.com
089/858900
*Reservations needed dinner only
VILLA MARIA
Via Santa Chiara, 2 - Ravello
www.villamaria.it
089/857255
1
® 2013 Homebase Abroad
BRESAOLA
Cold meat with rucola and parmesan cheese
PROSCIUTTO & MELONE
Melon & ham
RISTORANTE LO SCOGLIO
Piazza delle Sirene, 15 - Nerano
www.ristoranteloscoglio.com
081/8081026
L’Abside
Piazza dei Dogi- Amalfi (SA)
089/ 873-586
PRIMI PIATTI | FIRST COURSES
SPAGHETTI
With various sauces:
Neapolitan zucchini
Vongole (with clams)
Cozze (with clams and mussels)
Al frutti di mare (same as above plus baby squid)
Al nero di seppia (with squid ink sauce)
PRIMI PIATTI | FIRST COURSES
TAGLIATELLE or PICI
Homemade pasta (with or without eggs) with various sauces:
All’ Aglione (Tomato & garlic)
Pomodoro (Basic tomato)
Funghi & panna, salsiccia (Mushrooms & cream, sausages)
Ragu (Meat sauce)
PACCHERI DI GRAGNANO
Pasta filled with violet aubergine
SPAGHETTI
With various sauces:
Aglio, olio, perperoncino (Garlic, oil & hot peppers)
Ragu di carne (Meat sauce)
Al pesto (Basil sauce)
Carbonara (Egg & bacon cream)
Puttanesca (Fresh tomatoes, black olives, anchovies & garlic)
RAVIOLI
Cheese-filled pocket pasta with: :
Crab and zucchini
Butter and sage
RISOTTO
Rice with:
With garden herbs and red mullet
ai frutti di mare (several types of fish)
al limone e arancio di Amalfi (with lemon and orange, Amalfi style)
PENNE
Short pasta with:
All’ arrabbiata (Hot tomato sauce)
Alla checca (Cold, with fresh tomatoes, basil, mozzarella, garlic, extra virgin olive oil)
TAGLIOLINI PASTA
A flat, ribbon shaped pasta, served with:
prawns, or squid
Neapolitan zucchini
Vongole (with clams)
Cozze (with clams and mussels)
Al frutti di mare (same as above plus baby squid)
Al nero di seppia (with squid ink sauce)
GNOCCHI
Potato dumpling pasta with:
Ragu di carne (Meat sauce)
Burro & salvia (Butter & sage herb)
Semolino (Semolina - made with no potatoes), oven cooked, butter & parmesan
® 2013 Homebase Abroad
® 2013 Homebase Abroad
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