2009 report - the market and the cinema industry in italy

Press Release
2009 REPORT - THE MARKET AND THE CINEMA
INDUSTRY IN ITALY
 For the first time in history the demographic balance of companies
has reached a negative point. In 2009 the number of active
companies was 9,900, however, the number of companies which
were closed down totalled 819 (770 in 2008 and 733 in 2007). As a
result joint-stock companies have become the majority within the
cinema sector.
 The number of Italian films produced in 2009 amounted to 131, a
drop of 14.9% in comparison to the 154 films produced in 2008, on
the other hand, cinema takings have increased by the same
percentage amounting to 623.4 million euro.
 The number of films produced thanks to the contributions of Italian
funding or FUS (Fondo Unico per lo Spettacolo) has passed, in one
year, from 41 films to 26 (-36.6%), whilst the total amount of
economic resources for the cinema has been halved (-50.4%).
 The total number of cinema employees and personnel registered
with 'Enpals' amounts to 77,563 individuals. The overall annual
earnings of the sector is almost 1 billion euro (938 million).
 The cinema industry of Rome consists of 40% of the national total
and generates over 60% of the income from employment.
 The Italian Film Commission invested 8.5 million euro in 2009 for
audio-visual productions.
Rome, 26th May 2010. Today the Fondazione Ente dello Spettacolo presented
its "2009 Report. The Market and the Cinema Industry in Italy", the first
economic analysis of the Italian cinema market which considers not only market
Fondazione Ente dello Spettacolo
Via Giuseppe Palombini 6, 00165 Roma, Telephone +39 06 96519200, Fax +39 06 96519220
E-mail: [email protected], www.entespettacolo.org, Partita IVA 09273491002 and Codice Fiscale 9734740581
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demand but also market supply, in other words, an analysis which is also from
the point of view of those who show, produce, make and circulate films.
The Report sheds light on the various companies within the sector and, for the
first time, is presented with two previously unpublished appendixes. The first
concerns the operation and role carried out by the Italian Film Commission in all
of Italy; the second traces the history of Cinecittà up until its merger with the
'Istituto Luce'.
On the occasion of the presentation of the Report, following the opening
greetings by the Dean of Political Science at LUISS Guido Carli University,
Sebastiano Maffettone, there will be contributions by the President of the
Fondazione Ente dello Spettacolo, Dario E. Viganò; the Director General for
Cinema of Mibac, Nicola Borrelli; the D.A. of Cinecittà Luce, Luciano Sovena;
the film critic from Corriere della Sera, Paolo Mereghetti; the Director of the
LUISS Writing School, Roberto Coltroneo; the Director of the "Massimo Baldini"
Centre for Media and Communication Studies, LUISS Guido Carli University,
Michele Sorice, and the scientific curator of the Report, Redento Mori.
"The 2009 Report on 'The Market and the Cinema Industry in Italy'" - explained
Dario E.Viganò - "is the natural continuation of the previous Report which, for
the first time in Italy, provided an overall picture of this essential sector of the
economy.
The overall consensus obtained by the previous edition last year has resulted in
promoting further research and analysis with the integration of new data which
enriches this work which was developed by the Fondazione Ente dello
Spettacolo in collaboration with Cinecittà Luce S.p.a.
An essential aspect of this second edition is, indeed, the research into a better
definition of the personnel and economic assets of the various components
within Italian cinematography".
Press Office
Fondazione Ente dello Spettacolo
Daniele Autieri
[email protected]
Tel. +39 339 2071 792
The Fondazione Ente dello Spettacolo was founded in 1946 and works within the field of
Italian cinema culture. Over the years it has become a leader in Cinema content which it
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manages for ilsole24ore.com, MSN-Microsoft, virgilio.it, PreviewNetworks, MTV, ITS-Informatica
and numerous others.
It carries out activity in traditional and electronic publishing through the web portal
www.cinematografo.it, organizes cultural events, international conferences, seminars and
festivals (www.tertiomillenniofilmfest.org), film trailers, often in collaboration with important
Italian and overseas partners, among which the 'Centro Sperimentale di Cinematografia',
Cinecittà Luce SpA, "Cahiers du Cinéma", Fondazione Cineteca Italiana of Milan, Museo del
Cinema of Turin.
It publishes the 'Rivista del Cinematografo', the longest running Italian cinema periodical.
The 'Tertio Millennio Film Fest' is the first cinema festival organized with the Patronage of the
Vatican arriving at its 14th edition and developed by the Fondazione Ente dello Spettacolo
presided over by Dario Edoardo Viganò and the "Rivista del Cinematografo" under the same
leadership. It is organized in collaboration with the Pontifical Council for Culture and Social
Communications and the Centro Sperimentale di Cinematografia - Cineteca Nazionale, with
contributions from the General Direction for Cinema of the Italian Ministry for Heritage and
Cultural Activity.
The Festival had the Patronage of the Presidency of the Italian Republic and the support of the
Department of Culture of the Rome local council.
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