Magna Pars Suites Milano: “The Essence of Living”… The first Hotel

Magna Pars Suites Milano: “The Essence of Living”…
The first Hotel à Parfum, a pure distillate of Italian excellence
“The Essence of Living”… hospitality built upon the foundations of our former ICR perfume factory.
Introducing the Hotel à Parfum, Magna Pars Suites Milano.
A five-star hotel,
an expression of Italian excellence
and the ultimate sensorial experience.
You’ll find this magical place – with its olfactory ingredients, wood, flowers, fruits and two hidden gardens –
on the private residential street of Via Forcella in the Tortona area of Milan.
The symbol: a tree. The tree of life. A tree rooted in history.
“The Essence of Living”
The essence of living and savoring memorable moments in unique settings.
The essence of a Perfume, a Garden, a Breath: the Essence of Life.
“Magna Pars: the greatest part within us that guides us in life
and determines our most important decisions…”
1
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: the Project
Magna Pars Suites Milano, at Via Forcella 6, expands and enriches the Magna Pars Event Space project
launched in 1991 at Via Tortona 15, adding a new chapter dedicated to excellence in Italian hospitality.
Built on the original site of the perfume factory owned by the Martone family, this unique hotel designed by
Architects Luciano Maria Colombo, Paola Benelli and Roberto Murgia, combines environmental sustainability
and high technology in an advanced eco-compatible, energy-saving project that expresses innovation and
beauty. Every detail and aspect reveals these fundamental values.
The Martone family’s love of perfume, art, and hospitality inspired them to create Magna Pars Suites Milano:
the Essence of Living. It is a fascinating place with an enthralling and exciting story, a dream that interprets a
prestigious past filled with emotion, talent and artisan savoir faire.
Its Thirty-nine exclusive Suites offer sophisticated hospitality, comfort, privacy and pampering that will satisfy
and surprise even the most discerning and curious travelers.
Just as perfume-making requires restraint, talent and sensibility, the hotel architecture is based on a rigorous design.
Here, wood – the oldest and most noble material – combined with the strength of steel and the transparency
of glass meets state-of-the-art domotic technology. The building is constructed around a magnificent inner
courtyard, a lush double garden of rare beauty with an enchanting and relaxing atmosphere that lets guests
indulge all five senses even in the beating heart of the Tortona area.
Elegance and precious details are joined by many prestigious services for guests, which makes
Magna Pars Suites Milano the perfect destination for business travelers, connoisseurs of culture and art,
people who love the city and its social life, and guests seeking relaxation and well-being.
The hotel, with its 39 exclusive Suites, is an expression of excellence, discretion, and respectful creativity,
which makes it the perfect place for people who love refinement.
Inspired by olfactory elements from the world of perfumes and reflecting the same attention and taste
for details as the factory that once stood on this site, Magna Pars Suites Milano is a place of dreams and
emotions.
2
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: the Location
Magna Pars Suites Milano is in the Navigli area of Milan close to the historic Porta Genova station and the
lively Via Tortona, the heart of fashion and design in the city. And yet, it is immersed in the quiet atmosphere
of Via Forcella, an out-of-the-way street that ensures absolute tranquility. Thanks to its strategic position, it is
close to the business and cultural areas of the city and to the trendy clubs and fashion boutiques where you
can relax and spend your leisure time.
Magna Pars Suites Milano: Respect for the Environment and Energy Saving
Magna Pars Suites Milano was built with innovative systems. The wood and steel construction made it
possible to install advanced technologies for sound-proofing, heat insulation, wiring and plumbing, and to
utilize finishes offering new and improved performance in terms of comfort, safety, and energy-saving in
complete respect of the environment. The use of conifer wood from Central Europe, a renewable material
from controlled forestry, is another guarantee. Magna Pars Suites Milano chose renewable resources and
advanced technologies to offer guests utmost comfort while respecting nature. Geothermal and photovoltaic
energy sources were chosen. Geothermal energy ensures that all areas are kept at the right temperature to
optimize comfort and save energy.
3
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: the Thirty-Nine Suites
The Thirty-nine Suites were designed for the most refined and discerning guests and decorated with the
same loving care as one’s home. Superb Italian textiles and furnishings, outstanding artisan workmanship,
and vegetal-tanned natural leather handmade by skilled Italian artisans add beauty and uniqueness to the
Suites with furniture produced by talented furniture-makers from the Lombardy region. Each Suite decorated
in subtle colors has refined lighting, brushed oak wood plank floors, leather sofas and chairs, glass tables,
a bookcase with a small private collection, and refined paintings inspired by the olfactory elements that give
each Suite its name and character. Each Suite has a modern bar, a well-lit, cozy living area, a 46” television,
an elegant bedroom, and a spacious bath.
All the Suites, distributed on three floors, face the inner courtyard and are inspired by a floral, fruity or woody
olfactory note that represents the world of perfume-making.
The elements of distinction for each of the 39 Suites are the refined Essences that were developed and
inspired by 39 fragrant olfactory notes.
The evocative power of the 39 Fragrances composing the hotel’s Olfactory Library -- of which each Suite is a
precious, thrilling olfactory volume, a fusion between Nature and the Culture of Perfume -- is truly extraordinary.
Nineteen Suites are dedicated to flowering trees and bushes such as the Gardenia, Jasmine, Neroli, and
Magnolia.
Nine Suites are inspired by wood such as Vetiver, Sandalwood, and Patchouli.
Eleven Suites are dedicated to fruit trees such as the Medlar Tree, Fig Three, and Cherry Tree.
The location of the Suites is based on the height of the tree they represent.
Oud wood, which is the name of the Presidential Suite 16, is a tree originally from Southeast Asia that produces
an intense, aromatic resin from which an extremely rare and precious oil is extracted. Also noteworthy are
Guaiac wood, the choice for Prestige Suite 19, which comes from a small tree from South America and is
chopped up to obtain an essential oil, and Cedar wood, an imposing evergreen that can reach 40 meters in
height and has a very hard, strongly aromatic wood due to its high percentage of essential oil. Ceder Wood
is the name of Prestige Suite 29.
The Gardenia, after which Prestige Suite 20 is named, is a decorative shrub with fragrant white, dense
flowers that originates in the Far East. Meanwhile, the Neroli plant, after which Executive Suite 23 is named,
is linked to the Italian Princess Nerola, Duchess of Bracciano, who lived in the 17th century and who loved
this essential oil so much that the plant was later named after her.
The Bergamot, which is the name of Junior Suite Deluxe Suite 101, is a small tree with leaves and flowers
like the bitter orange. Its essence is obtained through cold expression of the peel of the fruit. According to a
legend, during full moon nights, Bergamot would show the place where fairies are born.
The Almond Tree is the name of Suite 302. The kernels of this tree are used to distil precious bitter almond oil:
a colorless liquid of strong, but sweet and clean odor, reminiscent of crushed wet bitter almonds.
4
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: in exclusive, the Aqua Adornationis line
The history of our former factory lives on exclusively for our guests at Magna Pars Suites Milano through the
Amenities inspired by Marvin, a famous Italian cosmetics brand in the seventies.
Introducing Aqua Adornationis by Marvin, created by Giorgia Martone.
“The idea first emerged in 2007, when I began an extensive and exciting research of the past and our company’s
roots. It revealed a passion for and dedication to scientific, chemical, and dermatological research for the wellbeing
and beauty of women to which Marvin was dedicated. The commitment and careful preparation of the formulas,
the magnificent packaging designed down to the minimum detail, the names of the creams, and many other
marvelous details were all tucked away, hidden in a dusty cabinet.”
Thus, the dream, project and journey began.
The aim was to bring back to life a historic project inspired by traditions of the past and a love for one’s work,
creating a symphony of sentiments and exciting dreams.
From a label of UTIF – obligatory at the time and almost hidden on the bottom of the original Marvin bottle yet
still firmly glued to glass – came the name of the line: Aqua Adornationis. Once required by Italian law and no
longer used, this name had great and powerful significance to our ancient Roman ancestors.
Giorgia Martone carefully chose the ingredients and composition of Aqua Adornationis based on their quality
and olfactory value.
The more prestigious Suites have the Aqua Adornationis “Olfactory Kit” containing information about the
fragrance and a guide to the world of perfume that explains olfactory families (Citrus, Aromatic, Floral, Woody,
Oriental, and Chypre) and the composition of the line. It explores the fragrance through the sensory experience
of its main elements: Neroli, Sandalwood, and Musk. Its Woody Aquatic Floral scent will accompany guests
in their personal care rituals with notes carefully selected by the Hotel à Parfum.
The line, which is packaged in bottles that echo the shape of Marvin products, is composed of Aqua
Adornationis Body Lotion, Aqua Adornationis Bath Gel, Aqua Adornationis Shampoo, Aqua Adornationis
Conditioner, and Aqua Adornationis scented beauty Soap. Also included are the exceptional scented bath
pearls.
The linking thread is a candle: a silent, elegant, and discreet presence that emanates the essence of
Aqua Adornationis.
The Aqua Adornationis amenities line is an olfactory library that is constantly evolving and, as such, will be
enriched over time with even more precious “volumes” based on the “Essence of Living” philosophy, first and
foremost Volume “1947”.
5
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: Art and Books
A search for excellence must pay homage to the art, experimentation, and city of Milan: for this reason, an
original project was launched involving students of the Brera Art Academy who were commissioned by the
Martone family to create figurative works for the Floral and Wood Suites inspired by olfactory ingredients to
which each Suite is dedicated. Following in the footsteps of the Italian Renaissance, these paintings are a
new encounter between culture and perfume, an entrepreneurial project, artistic talent and local character.
Just as original is the project launched for the Fruit Tree Suites: a Collection of Photographs featuring the
olfactory ingredients printed on fine natural linen cloth and embellished with top quality oil paints. This collection
that captures splendid examples of Italian Flora skillfully blends the arts of painting and photography.
The Collection of Photographs specially taken to offer an olfactory image to the Fruits Suites is extraordinarily
evocative.
The Art project had to include photography, which is a beloved art form historically tied to the development
of the Tortona Area, which is home to many famous photography studios.
The search for excellence also wanted to celebrate international culture, which is why the “Magna Pars Suites Library”
was created and continues to grow. The library is composed of books published between the 18th and 20th
centuries. Most came from antique bookshops that acquired and united over the years public and private
library collections from all over Europe, whose main languages are represented. The collection includes works
on a wide variety of themes, from Architecture and Music to Scientific Manuals, Ancient History, Primitive Art,
Archaeology, and Shipbuilding.
All the works have been catalogued for each Suite, the Library Hall, and Restaurant.
Magna Pars Suites Milano: The Garden
The splendid inner courtyard was designed and created according to the Magna Pars philosophy.
This small garden was tastefully designed with an aesthetic sense. Pyramid hornbeam, maples, ‘Julia’
magnolia trees and flowering shrubs like Dogwoods, Azaleas, Oakleaf Hydrangea, Mutabilis Roses, Abelia,
Periwinkle, Ferns, Clematis, and Olive trees create a harmonious setting. Three Liquidambar trees (commonly
known as sweet-gum), with their characteristic autumn coloring, are colorful accents in our garden.
Flowering Osmanthus and Jasmine and a lovingly tended herb garden complete the work and delight hotel
guests, gently reminding them of the passing seasons.
6
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: Library Hall
The splendid Library Hall was created according to the Magna Pars philosophy and designed for relaxing in
the company of a good book that you can browse while waiting or read during your stay. Old photos of the
former factory decorate the enchanting and relaxing atmosphere of the place.
Magna Pars Suites Milano is the ideal venue for business meetings or private events.
The Business Centre is perfectly equipped with communication systems and is decorated in the unmistakable
style of Magna Pars Suites Milano.
Magna Pars Suites Milano: Open Lobby and Balcony Hall
The open balcony with comfortable sofas and wood plank flooring is the perfect place for admiring the
garden below.
Magna Pars Suites Milano: the Fitness Center and Wellness Area (Steam & Massage Suite)
Body care, relaxation and exercise: the fitness center with Technogym equipment and the SPA are exclusively
for guests. The wellness, body care and exercise areas blend in the strikingly unique atmosphere. The space
with its well-appointed décor in warm wood tones overlooks the inner courtyard. The pleasure of pampering
and taking care of yourself is essential for recharging your batteries, nurturing your inner spirit, and feeling
your very best.
7
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: the Restaurant DA NOI IN Via Forcella 6
Here, as in an elegant Italian home, you’ll find a taste for hospitality and a love of beautiful things.
Here, Executive Chef Fulvio Siccardi takes excellent dishes of Italian cuisine made with seasonal products
and transforms them into an extraordinary sensorial experience.
“Cooking is a way of giving” (Michel Bourdin)
“One cannot think well, love well, sleep well, if one has not dined well” (Virginia Woolf)
Fulvio Siccardi offers a contemporary creative cuisine using the finest ingredients. Aromas and fragrances
are masterfully blended in unusual combinations, and the excellent authentic Italian recipes will amaze even
the most discerning palates.
The open wine cellar stocked with the finest Italian wines will fascinate wine connoisseurs. All senses will
be exquisitely satisfied. The enchanting inner courtyard is the backdrop for the restaurant. The elegant,
comfortable ambiance seats a total of 120, including 40 in the courtyard. It is an attraction for hotel guests
and gourmets who love good food and want to savor superb Italian dishes in a convivial setting with an
intimate and inviting atmosphere.
Guests entering the restaurant are welcomed by two fireplaces to warm the body and thoughts, antique
books, and a splendid image of a field of lavender, a Mediterranean aromatic herb with a long history in
perfume-making that is also used as a cooking ingredient.
The stainless steel open kitchen is fitted with state-of-the-art appliances.
Hours: Lunch 12:30 – 2:30 p.m. Dinner 7:30 – 10:30 p.m. Closed Sunday.
Magna Pars Suites Milano: Liquidambar Lounge Bar
A secret copper door made by the artists of the Brera Art Academy opens onto an elegant, comfortable
setting.
As in an elegant Italian home, a taste for hospitality and a love of beautiful things accompany excellent
cocktails and tasty snacks skillfully made for an extraordinary sensorial experience.
A long fine white onyx bar and the enchanting inner courtyard set the stage for this sophisticated lounge bar.
Three Liquidambar sweet-gum trees with their characteristic Indian summer colors are the accents of the
garden and the symbol of the lounge bar.
Liquidambar means “liquid amber”: when the bark of these trees is scored, a soft, fragrant resin called storax
flows. Placed on glowing embers, it emits a pleasant aromatic smoke.
The finest Italian wines in the magnificent open wine cellar will fascinate wine connoisseurs.
Hours: from 10:00 a.m. to 00:00 a.m. nonstop – Closed Sunday.
8
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it
Magna Pars Suites Milano: Roof Deck
The roof deck covers an area of 300 square meters, of which 100 square meters is covered. There is a
spacious private meeting room with state-of-the-art high-tech equipment for audio-visual presentations,
remote control devices, and modern videoconferencing systems.
Magna Pars Event Space
The Magna Pars Event Space, which first opened at Via Tortona 15 in 1991, is on the ground floor of an early
20th century building in Milan. Today, thanks to Magna Pars Suites Milano, it has renewed and expanded its
offer. The building, originally the perfume factory of the Martone family, was reconverted into a multi-purpose
space in 1991. The building’s post-industrial look was preserved yet given a refined contemporary twist.
Its multipurpose conference rooms and spaces can be used for any event, from corporate meetings to private
parties. A catering service is also available.
Magna Pars Suites Milano: Services
The 39 magnificent Suites, the enchanting sensorial garden, the comfortable spa, the fitness center with
Technogym equipment, the inviting Liquidambar Bar, the excellent Restaurant DA NOI IN Via Forcella 6, the
refined Library, the sunny Roof Deck, indoor parking, and free Wi-Fi throughout the hotel are just some of the
unique services available in a completely private atmosphere.
The option of using the Magna Pars Event Space at Via Tortona 15, makes Magna Pars Suites Milano the new
hub of excellence in the area.
Services:
• 39 Suites (between 32 and 90 square meters) overlooking an enclosed garden
• Liquidambar Lounge Bar at via Forcella 6, with open wine cellar
• Restaurant DA NOI IN via Forcella 6, with garden
• Free Wi-Fi throughout the hotel
• Fitness center with Technogym equipment
• Steam & Massage Suite: Spa with relaxation area, steam bath, and sensory shower
• Library Hall, Open Lobby and Balcony Hall
• Roof Deck (300 sq. m.), 100 sq. m. of which covered for private events
• Indoor Parking and Valet Parking Service
• Meeting room
• Catering service
For information:
Magna Pars Suites Milano
Via Forcella, 6 - Milano
Tel + 39 02.8338371
[email protected]
www.magnapars-suitesmilano.it
Press Office:
Magna Pars PR & Communications
Tel +39 02.89401384
[email protected]
9
Via Forcella 6 - 20144 Milan, Italy - ph.+39 02.8338371- fax+39 02.83383799 - www.magnapars.it