WHITE MILANO JUNE 2013 – New exhibition spaces to reveal the

WHITE MILANO JUNE 2013 – New exhibition spaces to reveal the strategic choices of the
management, 128 total exhibitors, 80 new entries, 47 exclusive brands.
From 22 to 24 June 2013, White Milano is back to 27 via Tortona, the cool soul of international
contemporary fashion, with new exhibition spaces featuring an open concept to enhance the
decision to propose, beside avant-garde menswear collections, also the freshest and most
innovative international new creations of womenswear.
In this view, the show has established a cooperation with Wok Store, a retail store founded in
2009, which has outclassed for the cutting-edge selection presented in its windows in via Col di
Lana in Milan. Simona Citarella and Federica Zambon, owners of the store, are the creators of
the Wok Room, the new section of White aimed at becoming a catalyst for international buyers.
The area proposes a selection of 14 brands of men’s and women’s clothing and accessories, the
most popular among international fashion bloggers and already present in some multi-brand stores
of high-range quality. They are: Simona Vanth, KTZ, Bag’N’Noun, Baggy Port, Vice & Vanity,
Lucio Vanotti, Tothem, 8000eyewear, Uppercut, SuTurno, Tidwatches, Norsk Mand, Wood’d
and Julian Zigerli
Numerous new entries have been added: Tsumori Chisato, for the first time in Milan with the s/s
2014 preview of the flagship collection that will run the catwalks during Paris September fashion
week; LodenTal has chosen White to disclose the first summer collection of jackets and coats
designed in cooperation with Allegra Hiks, a London designer and interior designer Descente
Dual-Ism Project, Petar Petrov, and also Pure, the capsule collection of feminine shoes
manufactured by Ruco Line and designed by the starchitects Jean Nouvel and Phonz Says
Black, the most “rock style” fashion collection today on the market, that will be the protagonist of
an event-concert of the Quincey, staged in the White Garden on Sunday 23 June at 6.00 p.m.
An important fringe event will be held on Saturday 22 June at 8.00 pm. Within the spaces of
ProgettoCalabianaMilano, at 6 via Arcivescovo Calabiana, the White Triple Party will be staged,
with the fashion show by Fabio Quaranta, Silvina Maestro’s event-show, the Uruguayan designer
stationed in London, student at St. Martin School and finalist of the January 2012 edition of the
Who Is On Next contest presenting her new s/s 2014 collection with an avant-garde installation
and the presentation of the new KTZ creations by Wok Store.
Among the most expected social events of the Milan fashion week, on the evening of 23 June,
Massimo Alba, who strengthens the cooperation with White, stages a light-dinner in the garden of
Casa Atellani, a historical-cultural complex, not far from Santa Maria delle Grazie.
Besides Massimo Alba there are many prestigious companies that still choose White to present
their latest creations, like Cat’s, Daks London, Roberto Collina, Care Label, CutuliCult,
Riccardo Forconi, Ter et Bantine.
Within the White Beauty section, apart from historic exhibitors like Aqua Bland and Meo
Fusciuni, there are two prominent names of artistic perfumery being presented at the June edition:
Le Cult 1944 and Men’s Heritage.
Bastit, Augusto Titoni, Emiliano Lazlo, Andrea Verdura, Alessandro di Cola and Soul skin
are the protagonists of A.I. Remove, the section dedicated to young talents of Italian
craftsmanship, selected by Clara Tosi Pamphili to highlight the innovative and most authentic
WHITE MILANO - via Giovanni Prati 9 – 20145 Milano – [email protected] – ww.whiteshow.it– tel 02/345 92 785
“made in Italy” side, passionately cultivated within small Italian breeding grounds. The section will
also present the show "No man's land" with Barbanera’s shoes created by Davide Dormino.
“Affirming the strong identity of global fashion, born on the street, which is perceived and known by
the young people through alternative channels, like music and the social media, far from the logics
of the fashion system. This is the strategy adopted by White starting from the June 2013 edition, by
signing the collaboration with the Wok Store, one of the most innovative stores of international
street style. It is a universe parallel which is spreading worldwide and that White has immediately
understood in all its penetrative and imagine potential”. Francesca Cella, new –general manager
of White Milano, states.
Raffaella Imò
Press Office Manager
WHITE
Tel +39 02 34592785
[email protected]
WHITE MILANO - via Giovanni Prati 9 – 20145 Milano – [email protected] – ww.whiteshow.it– tel 02/345 92 785