Sweden

Sweden
Facts & Figures 2015
Capital: Stockholm
Most popular foreign destinations 2015:
Residents: 9,9 million (Stockholm: 1,4 million)
Spain 15%
Area: 450.295 km²
Germany 14%
Arrivals:
18.994 +10,6% compared to 2014
Overnight stays:
81.527 +12,8% compared to 2014
Average duration of stay:
4,3 nights
Market share (in overnight stays): 0,3%
Denmark 8%
Norway 8%
Greece 5%
Sources: Deutsche Zentrale für Tourismus e.V. 2015; Gästebefragung Allensbach 2007/2008
History Overnight Stays Years 2011 - 2015
Comparison Overnight Stays Winter/Summer 2010/11 - 2014/15
Winter
45.000
80.000
40.000
50.000
40.000
72.256
57.915
61.911
60.000
73.882
70.000
81.527
90.000
Sommer
35.000
30.000
25.000
20.000
30.000
15.000
20.000
10.000
10.000
5.000
0
2011
2012
2013
2014
2015
0
2011
2012
2013
2014
Source: Astat, Bozen
2015
Source: Astat, Bozen
Comparison Overnight Stays Years 2014/2015 per Month
2015
2014
25.000
20.000
15.000
10.000
5.000
0
Jan
Feb
Mar
Apr
May June
July
Aug
Sep
Oct
Nov
Dec
Source: Astat, Bozen
Winter 2010/11
Summer 2011
Winter 2011/12
Summer 2012
Winter 2012/13
Summer 2013
Winter 2013/14
Summer 2014
Winter 2014/15
Summer 2015
Arrivals
Overnight Stays Duration of Stay
5.950
33.920
5,7
7.037
24.575
3,5
6.306
35.086
5,6
7.619
26.479
3,5
7.255
8.870
7.461
9.735
7.950
10.998
41.959
31.319
42.010
30.757
44.785
36.534
5,8
3,5
5,6
3,2
5,6
3,3
Market Share in %
0,3
0,1
0,3
0,1
0,4
0,2
0,4
0,2
0,4
0,2
Swedish Visitors per Region Winter 2014/2015
Alpe di Siusi/ Seiser
Alm
4,9%
Merano/ Meran &
Environs
1,5%
Bolzano/ Bozen &
Environs
3,3%
Swedish Visitors per Region Summer 2015
Val Venosta/
Vinschgau
1,6%
Bolzano/ Bozen &
Environs
13,7%
Alta Badia
14,9%
Val d'Ega/ Eggental
0,5%
Plan de Corones/
Kronplatz
14,9%
Valle Isarco/
Eisacktal
8,7%
Alta Pusteria/
Hochpustertal
2,6%
Alta Badia
5,4%
Alpe di Siusi/ Seiser
Alm
4,0%
Val d'Ega/ Eggental
0,7%
Valle Isarco/
Eisacktal
11,9%
Merano/ Meran &
Environs
11,1%
Plan de Corones/
Kronplatz
10,6%
Val Gardena/ Gröden
47,1%
Val Venosta/
Vinschgau
7,1%
Val Gardena/ Gröden
30,2%
Alta Pusteria/
Hochpustertal
5,2%
Source: Astat, Bozen
Overnight Stays of the Swedish Visitors per Accomodation Winter 2014/2015
Private
accomodations
10,6%
Agrotourism
0,8%
Overnight Stays of the Swedish Visitors per Accomodation Summer 2015
Other
accomodations
0,4%
Camping sites
0,2%
Source: Astat, Bozen
4-5 Stars
21,7%
Camping sites
6,0%
Private
accomodations
4,5%
Agrotourism
1,8%
Other
accomodations
1,5%
4-5 Stars
26,4%
Residences
4,6%
Residences
8,7%
1-2 Stars
4,7%
1-2 Stars
6,6%
3 Stars
50,9%
3 Stars
50,6%
Source: Astat, Bozen
Source: Astat, Bozen