Cons umer Behav vior in Pro n Touri ogram ism Sy m* ympos sium 2
Transcript
Cons umer Behav vior in Pro n Touri ogram ism Sy m* ympos sium 2
Consumer Behav vior in n Touriism Sy ympos sium 2011 2 Bruneck / Brunico, Italy I · Dece ember 1 - 3, 2011 “Futurre Tourism m Deman nd: Demog graphic, B Behaviora al and Soc cial Chang ges. Challenges for Ma arketers and a Econo omists” Pro ogram m* Conferrence We ebsite http://cb bts2011.u unibz.it Compettence Ce entre in Tourism T Manage ement an nd Touris sm Economics (T TOMTE) Free e Universiity of Bozen-Bolzan no *The * confere ence organize ers reserve the t right to modify m the program at an ny time. Anyy liability resu ulting from program p changes be it direct d or indirect, materia al or non-ma aterial, are hereby h exclu uded. By atte ending the conference, c tthis disclaime er is accepted d without any restrictionss. CBT TS 2011 Program P C Committee e Serena Volo o Oswin n Maurer (Chairr of CBTS 2011) (Ch hair of CBTS S 2011) Free University of Bozen-Bo olzano, TOMT TE Bruneck/B Brunico, Italy y Thom mas Bauscch Munich Univversity of App plied Science es, Departme ent of Tourism m, Munich, Germany G Micha ael Bosnjak Free e University of o Bozen-Bollzano, TOMT TE Bruneck/B Brunico, Italy Juan Gabriel G Brrida Free e University of o Bozen-Bollzano, TOMT TE Bruneck/B Brunico, Italy Evange elos Chrisstou Alexander Technolo ogical Institu ute of Thessa aloniki, Thesssaloniki, Gree ece G Giovanni B Battista D Dagnino U University off Catania, Facculty of Econ nomics, Catania, Italy Ramesh Durba arry University of o Technolog gy, Pointe au ux Sables, Ma auritius Daniel Fesenma aier Te emple Univerrsity, School of Tourism and a Hospitaliity Managem ment, Philade elphia, USA Pao olo Figini University U of Bologna, Facculty of Econ nomics, Bolog gna, Italy Sheila Flanaga an Dublin Insstitute of Tecchnology, Faculty of Food d and Tourism, Dublin, Irreland Galia Fuchss Ben-Gurion n University of o the Negevv, Beersheba, Israel Don nald Getzz University of Calga ary, Haskayn ne School of Business, Ca algary, Canad da Dogan Gurso oy Washington W S State Universsity, College of o Business, School of Ho ospitality Bussiness Manag gement, Pullman, USA Perrry Hobson n Southe ern Cross Un niversity, Sch hool of Tourissm and Hosp pitality Manag gement, Lism more, Australia Elisabetth Kasten nholz University off Aveiro, Dep partment of Economics, Management M t and Industrrial Engineerring, Aveiro, Portugal Christtian Laessser University U off St. Gallen, Institute I for S Systemic Ma anagement and Public Go overnance, Stt. Gallen, Sw witzerland Alvarro Matthia as Universidade Lusìada a de Lisboa, Lisboa, Porttugal Giann na Moscarrdo Jam mes Cook Uniiversity, Scho ool of Busine ess, Townsvillle, Australia Lin nda Osti Free e University of o Bozen-Bollzano, TOMT TE Bruneck/B Brunico, Italy Abraham Piza am R College e of Hospitality Managem ment, Orlando o, Florida, US SA Univerrsity of Centrral Florida, Rosen Franccesco Riccci Free Unive ersity of Boze en-Bolzano, Faculty F of Co omputer Scie ence, Bolzano o, Italy Andre ea Saaym man North-W West Universsity, Faculty of o Economic and Businesss Sciences, Potchefstroo P om, South Afrrica Melville Saaym man North--West Univerrsity, Institutte for Tourism m and Leisurre Studies, Potchefstroom m, South Africa Guentter Scham mel Free e University of o Bozen-Bollzano, TOMT TE Bruneck/B Brunico, Italy Regin na Schlütter Universidad d Nacional de e Quilmes y Centro C de In nvestigacione es y Estudios Turísticos (C CIET) Bueno os Aires, Argentina A Stefan Franz F Schubert Free e University of o Bozen-Bollzano, TOMT TE Bruneck/B Brunico, Italy Maria anna Siga ala University of o the Aegean n, Departme ent of Businesss Administra ation, Chios, Greece M. Jo oseph Sirg gy Virginia Pollytechnic Insstitute & Statte University,, Departmentt of Marketin ng, Pamplin College C of Bu usiness, Blacksbu urg, Virginia, USA Youch heng Wang Univerrsity of Centrral Florida, Rosen R College e of Hospitality Managem ment, Orlando o, Florida, US SA Steph hen Wanh hill Univversity of Lim merick, Limerick, Ireland Arch Woodsid de Boston Colle ege, Carroll School S of Man nagement, Chestnut C Hill, Massachuse etts, USA Keyn note Spee eches Thursday Deccember 1st, 20 011 Pro of. Donald G Getz Universit ity of Calgary (Canada) ( "Social Wo orlds and the e Highly-Invo olved Leisure e Traveller: T Theoretical and a Applied Perspectives P s" ___________ _ Friday Deccember 2nd, 2011 2 Prof. Stephen Wanhill W Universit ity of Limerickk (Ireland) "Amusement parks, th heir Develop pment and Prrospects." Prof. Gianna Moscardo James Co ook University (Australia) "The " Future of o Tourism: Are We Ridin ng the Crestt of a Wave?" Prof. Daniel D Fesenmaier Temp ple University (USA) “Develo oping techno ology, evolvin ng travel behavior?” ___________ ____________ ____________ ____________ ____________ _ W Workshop s Thursday Deccember 1st, 20 011 “A meeting with th he Editor” octoral stud dents) (for do Proff. Dogan Gu ursoy Washingto on State Univeersity (USA) Editor-in-Ch Chief, Journal of o Hospitality Marketing M & Management M _ ____________ ____________ ____________ ____________ ____________ __ “Worksho op on Meta-Analysis” Prof. Michael Bo osnjak Free Universsity of Bozen-B Bolzano (Italy)) _________ ____________ ____________ ____________ ____________ ____ Thursday y Dece ember 1st,, 2011 Session 1A A (15.45 - 18.1 15) Futurre consume er behaviorr in tourism m: macro-, m meso- and micro-resea m arch approa aches in to ourism scie ence Cha air: Oswin Maurer M The m moderating role r of trav vel motives on the rela ationship be etween env vironmenta al values and de emand for eco-tourism e m Andreass Strobl, Unive ersity of Innsb bruck, Austria Karin Te eichmann, Un niversity of Inn nsbruck, Austri ria Mike Pe eters, MCI Man nagement Cen nter Innsbruckk, Austria Sensittiveness of youth tourrist demand d to sustain nability. A proposal p of tourist t proffiles’ classiffication Federica a Buffa, Unive ersity of Trento to, Italy Ecolog gical deconstruction to oward reco onstruction of tourist ecosystem e Luciano o Pilotti, Unive ersity of Milan, Italy Roberta a Apa, Universsity of Milan, Italy It Alessandra Tedeschi Toschi, Unive ersity of Milan, Italy “Part of o Me”: Nattional Parks s as part off New Zeala anders’ Ide entity” Alexand dra Ganglmair--Wooliscroft, University U of Otago, O New Zealand Ze Wine T Tourism an nd Consume er Behaviorr: an explorrative study y in Tuscany y and Marc che Alessio Cavicchi, Univversity of Mace cerata, Italy versità Telemattica San Raffa aele, Italy Cristina Santini, Unive S Scuo ola Superiore Sant’Anna, S Itaaly Chiara Seghieri, Monica Faraoni, Unive versity of Floreence, Italy Orth, Christian n-Albrechts-Un niversität Kiel, Germany Ulrich O Albert S Stoeckl, Burge enland Universsity, Austria Travell behavior and a prefere ences of the e millenniall generation: a South African A cas se study Rene Ha aarhoff, Centrral University o of Technologyy, South Africaa Renew wable Energ gy Sources and Energy y Saving Sy ystems in th he hotel ind dustry: Tou urists attitud des and hottel owners investmentt Linda O Osti, Free Unive versity of Bozeen-Bolzano, Itaaly Marta D Disegna, Free University of Bozen-Bolzano B o, Italy Eugenia a Comini, Free e University off Bozen-Bolzan no, Italy Thursday y Dece ember 1st,, 2011 Session 2A A (15.45 - 18.1 15) Demogrraphic, beha avioral, cultural and social chang ges in touris sm science e Ch hair: Serena Volo Factorrs influencing length of o stay of cu ultural tourrists Marta M Meleddu, Unive versity of Sassaari and Free University U of Bozen–Bolzano, Bo o, Italy Juan Ga abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Manuela a Pulina, Unive versity of Sassa sari, Italy The im mpact of tou urism dema and on the educationa al level of workers: w the e Uruguaya an case Gabriela a Mordecki, Universidad Un de la República, Uruguay María D Dolores Carnevvale , Universid idad de la Rep pública, Urugua uay Cecilia Oreiro, O Univerrsidad de la República, Re Urug guay Territo orial distrib bution of ru ural tourism m and use of the Intern net. A case study in th he Marche region n Gian Lu uigi Corinto, University Un of Maacerata, Italy U of Peerugia, Italy Francessco Musotti, University Touris sts intra-de estination visits v and tra ansportatio on mode: a bivariate model m Lorenzo o Masiero, Univ iversity of Lug gano, Switzerlaand Judit Zo oltan, Universiity of Lugano, Switzerland Value perception n of service bundling in n the hospitality indus stry: a comparative an nalysis on ers and tou urists hotelie Isabella a Maggioni, Un niversità Catto olica del Sacro o Cuore, Italy Elena M Maria Marcoz, Università U Catttolica del Sacr cro Cuore, Italyy Marke et myopia in n the develo opment of hiking desttinations – the case off Norwegian n DMOs Ingeborrg Nordbø, Te elemark Univerrsity, Norway Halldor Engilbertsson n, Telemark Un niversity, Norw way an Rognli Vale e, Vest-Telema ark Developmeent, Norway Lill Susa Consu umer respon nse to prom motional priicing of city y tourism product: p the e case of Po oznan (Polan nd) Piotr Zm myślony, Pozna nań University of Economics, s, Poland Thursday y Dece ember 1st,, 2011 Session 3A A (15.45 - 18.1 15) Em merging theoretical, methodolog m gical and prractical dev velopments s in tourism m and hospitalitty Chair: Michael Bosnjak B Proposing a Resttaurant Pre eference Be ehavior mod del for casu ual dining Joanna Dziadkowiec, University off Economics – Krakow, K Polan nd Scott A.. Rood, Grand d Valley State University, U US SA Underrstanding th he Choice Heuristic H off Tourism de ecision mak king Chunxia ao Li, Nottingh ham University ty Business Sch hool, UK Cees Va an Der Eijk, Nottingham No Uni niversity Resea arch Method In nstitute, UK Scott Mccabe, Notting gham Universsity Business School, S UK s for simpliifying the complex Innov vation in mu useal netwo orks: apicall subjects' interaction i c govern nance Mariella a La Forgia, Un niversità deglii Studi di Fogg gia, Italy Claudio Nigro, Univerrsità degli Stud di di Foggia, Italy It ortese, Univerrsità degli Stud di di Foggia, Italy It Flora Co Will a travel adve ertisement with picturre and subjjective claim m attract more: m media ating effects s of hope and perceive ed risk Dungch hun Tsai, Natio onal Cheng Ku ung University, y, Taiwan Shih-Ye en Chen, First Bank, Taiwan n Determ minants of shopping behavior b at the museu um store Oksana Tokarchuk, University U of Trento, T Italy abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Juan Ga Custom mers' service quality and a price fa airness perc ceptions fo or services sold s throug gh discou unted vouch hers Mariann na Sigala, Aeg gean University ty, Greece An Adaptation off the ”Qualiity Life Years” Constru uct to the Measuremen M nt of Servic ce Quality y Utility Donald Pardew, Cybe ernetica Consu ulting, USA niversity of Bozzen-Bolzano, Italy I Serena Volo, Free Un Friday Dece ember 2nd d, 2011 Session 1B B (10.00 – 12.2 20) Futurre consume er behaviorr in tourism m: macro-, m meso- and micro-resea m arch approa aches in to ourism sciences Chair: Stefan Sc chubert A conjjoint experiiment for th he economic analysis of tourism demand. The T case of Royal Reside ences in Pie edmont Reg gion Emanue ela Gasca, Pollitecnico di Torrino and SiTI – Higher Instit itute on Territo torial Systems for f Innovation n, Italy Marina Bravi, Politecn nico di Torino,, Italy The re elevance off perceived customer value v for cu ustomer loy yalty: Empirrical insightts from the Alpine luxury y hotel indu ustry Ursula Grissemann, G University U of Innsbruck, In Ausstria Consu umer behav vior and com mmercial se ervices in a “low cost era”: e evidence from a small Italian n airport. Vincenzzo Fasone, Kor ore University, Italy Raffaele e Scuderi, Free ee University of Bozen-Bolzaano, Italy Participatory Spo orts Tourism m as Pilgrim mage Ben Wo ooliscroft, Univversity of Otag go, New Zeala and Respo onsible Tourrism: Are Values V an Im mperative to t Action? Kerstin Freudenthalerr, Vienna Univversity of Econ nomics and Bu usiness, Austria ia Econo ometric mod delling of in nbound tou urist expend diture in So outh Africa Andrea Saayman, No orth-West Univversity, South Africa e Saayman, North-West No Univ iversity, South h Africa Mellville Web 2 2.0 Applicattions, Socia al Media, Se earch Costs s, Price, and d Quality: Is s Gresham''s Law at work iin the touriism industrry? Serena Volo, Free Un niversity of Boz ozen-Bolzano, Italy I Friday Dece ember 2nd d, 2011 Session 2B B (10.00 – 12.2 20) Demogrraphic, beha avioral, cultural and social chang ges in touris sm science e Chairr: Juan Gabriel Brida How m much time do d visitors spend in a museum? An A empirica al investiga ation Vania S Statzu, Universsity of Cagliari, i, Italy Juan Ga abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Marta M Meleddu, Unive versity of Sassaari, Italy Manuela a Pulina, Unive versity of Sassa sari, Italy An em mpirical surv vey study of o cruise tou urism in Uruguay María N Nela Seijas Gim ménez, Univers rsidad ORT Uru uguay, Uruguaay Juan Ga abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Consu umer behav vior, profile and custom mer satisfac ction: analy ysis and call to action in Piedm mont. Stefania a Cerutti, Univ versità degli Studi St del Piemo onte Orientale, e, Italy Maria Elena Rossi, Re egione Piemon nte, Italy Demog graphic Cha ange and Tourism: T Ad daptation Measures M in a South Ty yrolean Mod del Region n Emanue el Valentin, Fre ree University of o Bozen-Bolza zano, Italy Matthias Jud, Free University Un of Bo ozen-Bolzano, Italy arl Wytrzens, University of Natural N Resou urces and Life Sciences, Ausstria Hans-Ka Oswin Maurer, M Free University U of Bozen-Bolzano B o, Italy Demog graphic tra ansition and d tourism demand: how w are the interrelated d? Nicola B Boccella, Sapie enza University ty of Rome, Ita taly Azzurra Rinaldi, Sapie enza Unitelmaa Telematica University U of Rome, Ro Italy enza University ty of Rome, Itaaly Angelo Quarto, Sapie Wome en & gender: the impa act of sociall changes in n tourism Mónica Segovia-Perezz, Universidad d Rey Juan Car arlos, Spain mecq, Universsidad Rey Juan n Carlos, Spain n Cristina Figueroa-Dom Wome en's leisure time in Ita aly. Time co onstraints and a geograp phical grad dients. Daria M Mendola, Unive ersità degli Stu udi di Palermo o, Italy Fabio M Massimo Lo Verde, Università tà degli Studi di d Palermo, Itaaly Friday Dece ember 2nd d, 2011 Session 3B B (10.00 – 12.2 20) Em merging theoretical, methodolog m gical and prractical dev velopments s in tourism m and hospitalitty Chaiir: Guenter Schamel S The im mpact of sea arch cost re eduction on n seasonalitty Federico o Boffa, Unive ersity of Macerrata, Italy Mariann na Succurro, University U of Calabria, C Italy They a all look alik ke! The bran nding of rem mote destin nations Ingeborrg Nordbø, Te elemark Univerrsity, Norway Fridrik LLarsen, Reykja avik Universityy, Iceland Underrstanding Chinese C outb bound tourrists: towarrds a multi--factor proffiling modell Silvia Gravili, Universsity of Salento,, Italy lento, Italy Pierfelicce Rosato, Uniiversity of Sale Analys sis of the effficiency off Spanish ho otel industrry: an appliied study Luis Felipe Mendieta Peñalver, Univ iversity of Alcaalà, Spain esús Such Dev vesa, Universit ity of Alcalà, Spain S Maria Je Sustaiinable Tourrism and Well-being To ourism in Mountain M Destinations s Maria D Della Lucia, Un niversity of Treento, Italy Furthe er Evidence e that Belieff Functions s and Impre ecise Proba abilities Des scribe How Consu umers Choo ose Service Providers Donald Pardew, Cybe ernetica Consu ulting, USA Weakn nesses and Challenges s of Promotting Farm-ttourism forr Rural Deve elopment: A Crossregion nal Perspec ctive Marta D Disegna, Free University of Bozen-Bolzano B o, Italy Francessco Marangon,, University off Udine, Italy Christine Mauracher, University Ca a’ Foscari Venic ice, Italy Osti, Free Unive versity of Bozeen-Bolzano, Itaaly Linda O Isabella a Procidano, University U Ca’ Foscari F Venicee, Italy Stefania a Troiano, Uniiversity of Udin ine, Italy Friday Dece ember 2nd d, 2011 Session 2C C (14.40 – 17.0 00) Demogra aphic, beha avioral, culttural and so ocial changes in touris sm sciences s C Chair: Linda Osti Outbo ound sightse eeing tourism to Austtralia and Oceania O as the t destinattion of Polish touristts. Matylda a Awedyk, Univ iversity School ol of Physical Education, Ed Pozn znań, Poland Seniorrs' conversa ation aboutt destinatio ons visited: an online content c ana alysis Azadeh Kazeminia, Lulea Lu University ty of Technolog ogy, Sweden a, University of Sassari and CRENoS, Italyy Giacomo Del Chiappa afar, University ty of Wisconsin in-Stout, USA Jafari Ja Compa arison of th he contrast mining me ethods in id dentification n of tourists behaviora al chang ges Božidar Kliček, Univer ersity of Zagreb b, Croatia O Univerrsity of Zagreb b, Croatia Dijana Oreški, Vacatiioning in a terror inflic cted destination: Tourrists’ risk pe erceptions and rationa alizations Galia Fu uchs, Ben-Gurrion Universityy of the Negevv, Israel Natan U Uriely, Ben-Gu urion University ty of the Negev ev, Israel Arie Reiichel, Ben-Gurrion Universityy of the Negevv, Israel Daria M Maoz, The Cent nter for Academ mic Studies, Issrael Touris sm organiza ations respo onding to major m strate egic challen nges: targe eting the se enior touristts' segment Evangelos Christou, Alexander A Tecchnological Insstitute of Thesssaloniki, Greeece gean, Greece Athena Nella, Universsity of the Aeg Touris sm and consumer beha avior in Ita aly Fabrizio o Antolini, Univversity of Tera amo, Italy Andrea Billi, Sapienza a University off Rome, Italy Recom mmending music m for places of intterest in a mobile m trav vel guide Matthias Braunhofer, Free Universi sity of Bozen-B Bolzano, Italy F Universityy of Bozen-Bollzano, Italy Marius Kaminskas, Free e University of Bozen-Bolzan no, Italy Francessco Ricci, Free Friday Dece ember 2nd d, 2011 Session 3C C (14.40 – 17.0 00) Em merging theoretical, methodolog m gical and prractical dev velopments s in tourism m and hospitalitty Cha air: Dogan Gursoy G Epidem mic propagation in tou urist inform mation search: An expe erimental approach a Loris Ga aio, Universityy of Trento, Ita taly Umberto Martini, Univ iversity of Tren nto, Italy Luigi Miittone, Univers rsity of Trento,, Italy A revie ew of onlin ne market segmentatio s on in touris sm Juho Pe esonen, Univer ersity of Easterrn Finland, Fin nland Empirical assessm ment of the e tourism-le ed growth hypothesis h : the case of o the proviinces of no and Tren nto Bolzan Diego G Giuliani, Univer ersity of Trento o, Italy Juan Ga abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Manag ging destination comp petitiveness s through Interaction Spatial Models: A tourist spatia al behavior approach Lidia An ndrades Caldito, University of o Extremadurra, Spain Fredericc Dimanche, SKEMA S Busines ess School, Fraance Analyz zing the pe erformance of the Soutth Tyrolean n hospitality y sector: a dynamic ap pproach Manuela a Deidda, Free ee University of Bozen-Bolzan ano and CRENo oS, Italy Juan Ga abriel Brida, Free Fr Universityy of Bozen-Bolz lzano, Italy Nicolas Garrido, Unive versidad Catòlic ica del Norte, Chile C a Pulina, Unive versity of Sassa sari, Italy Manuela Qualitty managem ment for go olf resorts and a incentiv ve structure es for mana agers Sebastia an Kaiser, FH Kufstein Tirol, l, Austria Michael Trübestein, FH F Kufstein Tir irol, Austria Incom ming tourism m dynamics s in the sho ort term: clu ustering Ita alian touris st areas Anna Maria Parroco, Università deg gli Studi di Pallermo, Italy e Scuderi, Free ee University of Bozen-Bolzaano, Italy Raffaele An em mpirical stud dy on deterrminants off golf touris sm Michela Cesarina Masson, Universityy of Udine, Ita aly o Nassivera, University U of Udine, U Italy Federico C CBTS Orga anizing Co ommittee Serena a Volo and Oswin O Maurer (Co-chairs of Organ nizing Comm mittee) L Lisa Leoni (Conference ( e Manager) Bossnjak Micha ael De Candido Barb bara Fe elder Juliane e F Ferrari Elisa G Götsch Hugo o Osti Linda Ste einer Marku us Consume er Beha avior in n Touriism Sy ymposiium 2011 Organ nized by the Comp petence C Centre in Tourism Managem ment and d Tourism m Econom mics (T TOMTE) Unive ersitätsplattz 1 Piazzetta dell' Unive ersità 1 3 39031 Brun neck/Brunico, Italy Phone:+3 39-0474-01 13600 Fax:+39-0474-01 13609 CBT TS 2011 reg gistration desk d phone e: +39-334 66304 470 nibz.it http://cbts2011.un cbts2 2011@unib bz.it