the event presentation pdf

W+D=L goodwine + gooddesign = goodlife
st
1 edition
Geneva
th
10
June 2015
CAMPAIGN FINANCED IN ACCORDANCE WITH EC REGULATION No 1308/13
Previous editions
Amazing success of the previous three
editions of the Barolo & Friends Event in
Geneva:
In each of the previous editions, there
were, on average, 20 wine producers
and 4-5 food farming producers;
Each edition was visited by some 400
participants, including trade professionals
and paying public.
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Geneva, 10th June 2015
Location
Bâtiment des Forces Motrices: excellent example of the recovery of a former
industrial area, the Bâtiment des Forces Motrices is a building in an L shape, with
two long facades interspersed with large arched windows overlooking the
waters of the Rhône. Built in the late 1800s to exploit the river waterpower and
abandoned in the 1960s, today the BFM houses a theatre and a multipurpose
space used for events and receptions.
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Geneva, 10th June 2015
Partnership with ALT-I Architectural
luxury technologies of Italy
ALT-I is an association of professionals, specializing in architectural
innovation, that will cooperate in the event:
- Creation of a special setting to host the Piedmontese wine
producers;
- Invitations to the event addressed to lovers of Italian design, luxury
and quality.
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Geneva, 10th June 2015
Event programme
10th June 2015
3.30pm / 5.30pm: “Walk Around Tasting”
restricted to professionals (traders,
Ho.Re.Ca., importers, sommeliers and
journalists specializing in tourism and the
wine and food sector).
5.30pm / 9.00pm: “Walk Around Tasting”
open to the public (with fee).
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Geneva, 10th June 2015
Event programme
10th June 2015
Side Events
6.30pm in-depth laboratory called “Wine
& Food Moments” addressed to the
public to present the parings between
Piedmont's top quality food products
and its wines, lead by Sandro Minella
and two delegates of the Italian
Academy of Cuisine.
Presentation of the latest innovations in
the field of planning and design by ALT-I,
addressed to potential customers.
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Geneva, 10th June 2015
Tourist Promotion
Promotional desk during the entire event with
presentations of visit proposals, travel proposals
and tourist packages;
Extraordinary occasion for tourist promotion for
Langhe and the entire Piedmont;
Extremely innovative and incisive event
compared to the traditional tourist fairs and the
promotion of traditional printed press;
Projection of evocative pictures and videos of
the region and territory.
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Geneva, 10th June 2015
Attending Producers:
Boroli - Alba (CN)
Rivetto dal 1902 - Serralunga d'Alba (CN)
Tenuta Tenaglia - Serralunga di Crea (AL)
Baldi Pierfranco - Costigliole d'Asti (AT)
Tenuta L'Illuminata - La Morra (CN)
Broccardo - Monforte d'Alba (CN)
Mario Rivetti, Cascina Serre - Alba (CN)
Danilo Spinoglio - Sala Monferrato (AL)
Le Strette - Novello (CN)
I ROC - Calosso (AT)
Manuel Marinacci Viticoltore - Guarene (CN)
Bussia Soprana - Monforte d'Alba (CN)
Cascina Boschetti Az. Gomba S.S. Agricola Barolo (CN)
Cascina Alberta - Treiso (CN)
Antica Cascina dei Conti di Roero - Vezza
d'Alba (CN)
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Cadia Az. Agr. - Roddi (CN)
Réva Società Agricola Semplice - Monforte d'Alba (CN)
Alessandro Rivetto Az. Agr. - Cremolino (AL)
Eraldo Viberti - La Morra (CN)
Tenuta San Maurizio Srl - Santo Stefano Belbo (CN)
Scarzello Giorgio e Figli – Barolo (CN)
St. Roch - Quart (AO)
AREA FOOD
Grissinificio Europa snc, Osteria Italia – Corneliano
d’Alba (CN)
Caseificio La Bottera - Morozzo (CN)
Edmond Experiences SA – Geneva (Switzerland)
Caffettino - Geneva (Switzerland)
Geneva, 10th June 2015
Partner
Agency of marketing services
and territory development
Italian Academy of Cuisine
Italian Chamber of
Commerce for Switzerland
Bread sticks of all shapes
& for all tastes. Handmade
excellence of Alba
Association of professionals
specializing in architectural
innovation
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www.baroloevent.com
Geneva, 10th June 2015