Le pagine di economia del quotidiano Times of India riportano la

Le pagine di economia del quotidiano Times of India riportano la notizia del piano di
espansione di Piaggio nel subcontinente. In particolare, l’azienda, che ha una
controllata nel Paese, intende incrementare la sua quota di mercato con il lancio degli
scooter Aprilia e contrastare così la concorrenza di Honda e Tvs.
Abstract of the article “Vespa gears up for a third trip to India”
Written by Pankaj Doval
On Times of India, January 21st 2011
“The Italian company is looking to male inroads into the fast-growing scooter market”
“The iconic Vespa is set for its third innings in India as parent Piaggio is in final stages
of setting up its scooter plant at Baramati in Maharashtra”. (…)
“Piaggio, which has seven brands of scooters, motorcycles and small commercial
vehicles, started its fresh two-wheeler campaign on Thursday with the launch of its
premium Aprilia range of superbikes that would come in as imports and carry hefty
price tags ranging between Rs 13 lakh and Rs 18 lakh. "Aprilia will give Piaggio the
visibility and branding in the two-wheeler market and help us showcase our
technological advancement," Ravi Chopra, CMD of Piaggio Vehicles India, told TOI”.
(…)
L’articolo è disponibile gratuitamente al seguente link:
http://timesofindia.indiatimes.com/business/india-business/Vespa-gears-up-for-a-thirdtrip-to-India/articleshow/7330328.cms