Simone Tornabene

Simone Tornabene o c/o Viralbeat srI Via Paolo Lomazzo, 29 20154 Milano
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SUMMARY My professional life is deeply weaved with the Internet, l'm a passionate user of alI
teclmologies hidden behind this word. My life has changed dramatically since I had me
chance to 'go online'.
My appetite for new things Ieads me from my first CMS to my first blog and today I reached
a significant milestone: to match my passion and my profession.
I work on strategy and help companies to better understand the potential of web and mobile
(witb training) and how to use iE successfully (through tbe work of my wonderful team).
I follow my curiosity and passion, that's why my background i5 so various. I founded mree
start-ups: Vìralbeat, Yoc.to and Endivia. Two of mem are stillliving, became sustainable and
I have the pleasure of seeing them walk alone. The one mat died has released two wonderful
brains that today give Iuster to ltaly in the world with a new start-up called Beintoo.
I worked in the Mondadori Holding leading a wonderful team (Cemit DS: 5 great people)
we built great cross marketing experiences (sodal, mobile and traditional web marketing)
integrated with offiine direct marketing. l'm also lecturer for some Italian Universities (lED,
University of Catania, University of Parma, IULM, Ca'Foscari University).
Some ofme brands I worked on: Artsana (Chicco), TIM, Betdic, Teddy (Terranova),
Juventus, Radio Maria, Save The Children, Associazione Madonna di Fatima, Fater (Lines},
Unicredit, Fleishman-Hillard, Ninja Marketing, RCS (Gazzetta dello Sport), Press-Di (Men's
Health, Ciak, Grazia, Cucina Moderna), Condè Nast (Wired, GQ, Vanity Fair, Glamour),
InnovaPuglia (Regione Puglia), Nestlè, Unilever, McCain, Getty Images, Libero.it, San Paolo
Editore, Fox, Clinique, Leaf (SperIari), Gruner+Jabr/Mondadori, Banco Alimentare,
Fondazione Umberto Veronesi, FNAC, inMondadori
Specialties: DigitaI Strategy, Content Marketing. Digitai Marketing. DigitaI Advertising,
Soda1 Media Marketing.
SKILLS
•
Web 2.0 • Soda} Media Marketing • Digitai Marketing
• Web Attalytics
• Digit.al Strat.egy • Social Media
• Sodal Networkìng • OnIine Advertising
• Gaogle Analytics • Blogging
• SEO • Facebook
• Web Content Management
• Mobile Marketing
• Web Strategy • Email Marketing
• Wordpress • SociaI Media Analytics
• Strategy • Marketing
• Management • WebDesign
• VIrai Marketing • Community Management
• Google Adwords • Advertising
• Content Strategy • Content marketing
• Training • E·cammerce
EXPERIENCE • Analytics
• Mobile
• Teachlng
• Web Marketing
DigitaI Dictionary
Board Member / CdA
01/2014 - Present
Università degli Studi di Torino
Professor at Master in Retail Marketing & Store Management
Il / 2013 - Present
TeacllÌng Soc:ial Media Marketing for Retail
IED
J Istit:nto Europeo di Design
11 /2012 - Present
Professor at Master in Digitai Media Management
Web Analytics teacher at Master in DigitaI Media Management
University of Parma
lO /2012
Present
Professor at Master Web Communication & Social Media
Teaching Content Sttategy
Dfg1taI Accademia
09/2012 • Present
Professor MA.D.E.E. - MasterLab in Digitai Economics & Entrepreneurship
Teacher for MAD.E.E. program (by Digita! Accademia)
Leader Group
09/2012 - Present
Digita! Marketing Trainer
Digitai Marketing Trainer for Leader Group
University 01 catania
lO / 2011 - Present
Professor for Executive Master in Marketing Management
Teacher for tbe Executive Master in Marketing Management (University of Catania), I teach
DigitaI Marketing and Analytics.
IEDMilano
lO I 2011 - Present
Professar Executive Master in Graphic Design
Teacher for the Executive Master in Graphic Design (lRO University}. I team Digitai
Marketing.
LifeGate
03 / 2011 - Present
SociaI Media & Strategy Advisor
Sodal Media Strategy Advisor for digitai properties (Magazine, Facebook, iPad e iPhone
App). LifeGate is a publisher, Italian leader about sustainability and environrnentaI topics.
Young Digitals Srl
ViraI Marketing & Strategy Trainer
06/ 2010 - Present
I.ULM University
03/2010 - Present
Professor far Executive Master in Social Media
Professar at Executive Master in Social Media (IULM University). I teach Sodal Media
Marketing.
Ninja Marketing
02/ 2010 • Present
Ninja Academy Lecturer
Teacher of Ninja Academy (Ninja Marketing) about SoclaI Media Marketing
Cemit Interactive Media
09/ 2011 - 02 / 2014 Head of Digitai I lead CEMIT DS the digitaI dìvìsion of Cemit Interactìve Media Spa (Mondadori Holding). DigitaI so[utions far direct marketing, but also intelligent soIutions to achieve real results. Cemit operating for 40 years in !be world of Direct Marketing (mailing and telemarketing), myaim is to boost innovadon in the digitai group (Cemit DS) integrated with the experlence of Cemit to create experiences of Cross Marketing (online and offline). www.cemìtds.it Utalkmarketing
08 / 2011 - 08/ 2012
Trainer
I enjoy speaking as trainer for Strategy, Mobile and Soclal Media. I worked to train great people from Omnicom, PHD, KetdIUm Pleon, Fleishman Hillard, OMD, DDB, BBDO, DVLBBDO, Inventa CPM. http://www.utalkmarketing.com/ Endivia SrI
01 / 2011 - 12/2011 Co-Founder Endivia is a Web Agency spedalized in SEO, SEM, Display, Mfiliation. It's Google Certified
Partner.
www.endivia.it
V:iralbeat:
06/2010 . 09/2011
Chief Marketing Officer
I was CMO for Viralbeat a sodal media agency specialized in Owned Media and Vira!
Campaign. I co-founded Viralbeat in 2010.
Yoc.to
lO / 2009 - OS/2011
Co-Founder
YOC.to is a start-up focused on Sodal Media Analytics and Sodal Advertising.
NinjaLAB
12/2009
01/2011
Strategy &: Sodal Media Advisor
University SRL
Web Strategist
07/2009 - 12/2009
04 / 2009 • 11 / 2009
NinjaLAB
Web Strategist (Consultant)
04 / 2009 - 08 / 2009
UMG Media Group srI
Community Manager
I managed the votailprof.it community. Votalilprof.it was a start-up focused on onIine
publishing. lt offered a service of sociaI radng about unive:rsitìes. In 2009 it was funding by
Mediaset.
06/ 2008 • 08 / 2009
UMG Media Group SRL
Blogger for webgarden.bloglist.it
UMG Media Group SRL
03 / 2008 - 04/ 2009
Blog Network Manager
MasterNewMedia
lO / 2008 - 01/2009
Blog Network Consultane
I joined Robin Good's MNM intemational team as WordpressMU Specialist.
TrinaeriaCamp 2007
OS/2007 - lO / 2007
Organizer
Organize.r of TrinacriaCamp, the first sicilian barcamp (27 October 2007).
EDUCATION Università di Catania
Master , European Studies
2006 - 2008
web content manager e webdesigner per il XXI Congresso SISP
Scuola Superiore di Catania
2003 - 200B
Diploma di Eccellenza, Political Studies
Universi Possibili, Attività Culturali, Collegio dei Bibliotecari, Webmaster, Web Content
Manager, Template Designer per Daedalus (community degli allievi).
Università di Catania
2003·2006
Bachelor , Intemational Relations
Tutar e web content manager delle attività di rassegna stampa su web, curatore della
rassegna suU'e-govemment
Liceo Scientifico E. Raggio Lera
1999 - 2004
Maturità Scientifica
VoIleyTeam
HONORS
Premio Web Italia· Web Skilis Award: Best Web Project Manager 2011 Membro Giuria
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Tecnica e di Qualità del Premio WWW Sole 24 Ore 2012 Membro Comitato Tecnico­
Scientifico del Festival del Fundraising 2014
INTERESTS
Taoism, Zen, Taijiquan Chen, Yoga, Social Organization, fnternet, Web 2.0, Prosuming,
Cognitivism, Constructivism, Judo, Ontine Media, Advertising, Web Marketing, WordPre8s.
ASSOCIATIONS
AlumniSSC, Young DigitaI Lab, DigitaI Dictionary
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