fall winter 2011-2012

Transcript

fall winter 2011-2012
FALL WINTER 2011-2012
COLLECTION 2012
1918 saw the founding of Cristobal Balenciaga’s first haute couture
house in San Sébastian, Spain.
In 1937, 10, Avenue George V became the Parisian home of Cristobal Balenciaga’s creative influence. Balenciaga’s Paris flagship
store is still located at this address.
Balenciaga was hailed as ‘The Couturier of Couturiers’ and ‘The
Master of us all’ by Christian Dior.
In 1968, Balenciaga closed his couture house.
In 1995, Nicolas Ghesquière was hired by the House.
In 2001, Gucci Group, in partnership with Nicolas Ghesquière as
creative director, acquired the House of Balenciaga, now well on its
way to recreating the influence and respect that the house commanded in its former heyday.
In 2004, a new collection called « Balenciaga.Edition » was launched.
Today, the House of Balenciaga creates women’s and men’s ready-to-wear, shoes and accessories, which are sold worldwide.
The new BALENCIAGA eyewear collection reflects the contemporaneous spirit of the brand. The new sun and optical styles stand
out because of their provocative personality, their remarkable manufacturing and important volumes.
Nicolas Ghesquière, together with his Safilo creative team, has created new models with original and assertive shapes expressing a
highly distinctive style.
The new sunglasses opt for vintage shapes, reinterpreted in a modern way with clear proportion and audacious coloration, perfectly
in line with the subtle stylistc codes of the Maison.
Mod. BAL 0125/S (Edition) – These “Edition” sunglasses are
straight out of the Maison’s historical archives and reveal harmoniously sculpted volumes. The vintage inspiration is apparent in
the substantial polished frame, emphasised by the temples with
softly shaped faceting and a metal core that is visible through the
transparent surface. The brand-new retro monogram is presented
in metal and is positioned on the temples against chic colours of
smoke grey, opalescent burgundy, crystal and green.
The new optical frames are characterized by their refined design,
the prominent volumes and refined colours. Dicreet elegance,
timeless charm and personality are the key features of the new
collection.
COLLECTION 2012
1918 saw the founding of Cristobal Balenciaga’s first haute couture
house in San Sébastian, Spain.
In 1937, 10, Avenue George V became the Parisian home of Cristobal Balenciaga’s creative influence. Balenciaga’s Paris flagship
store is still located at this address.
Balenciaga was hailed as ‘The Couturier of Couturiers’ and ‘The
Master of us all’ by Christian Dior.
In 1968, Balenciaga closed his couture house.
In 1995, Nicolas Ghesquière was hired by the House.
In 2001, Gucci Group, in partnership with Nicolas Ghesquière as
creative director, acquired the House of Balenciaga, now well on its
way to recreating the influence and respect that the house commanded in its former heyday.
In 2004, a new collection called « Balenciaga.Edition » was launched.
Today, the House of Balenciaga creates women’s and men’s ready-to-wear, shoes and accessories, which are sold worldwide.
The new BALENCIAGA eyewear collection reflects the contemporaneous spirit of the brand. The new sun and optical styles stand
out because of their provocative personality, their remarkable manufacturing and important volumes.
Nicolas Ghesquière, together with his Safilo creative team, has created new models with original and assertive shapes expressing a
highly distinctive style.
The new sunglasses opt for vintage shapes, reinterpreted in a modern way with clear proportion and audacious coloration, perfectly
in line with the subtle stylistc codes of the Maison.
Mod. BAL 0125/S (Edition) – These “Edition” sunglasses are
straight out of the Maison’s historical archives and reveal harmoniously sculpted volumes. The vintage inspiration is apparent in
the substantial polished frame, emphasised by the temples with
softly shaped faceting and a metal core that is visible through the
transparent surface. The brand-new retro monogram is presented
in metal and is positioned on the temples against chic colours of
smoke grey, opalescent burgundy, crystal and green.
The new optical frames are characterized by their refined design,
the prominent volumes and refined colours. Dicreet elegance,
timeless charm and personality are the key features of the new
collection.
COLLECTION 2012
1918 marqua la naissance de la première Maison de haute
couture de Cristobal Balenciaga à Saint-Sébastien, en Espagne.
En 1937, le nº 10 de l’Avenue George V devint le berceau parisien de son influence créatrice. La boutique phare de Balenciaga à Paris est toujours à la même adresse.
Balenciaga a été encensé comme le ‘Couturier des Couturiers’ et ‘Notre maître à tous’ par Christian Dior.
En 1968, Balenciaga ferme sa maison de couture.
En 1995, Nicolas Ghesquière rejoint la Maison.
En 2001, le groupe Gucci, en partenariat avec Nicolas Ghesquière, nommé directeur de création de la griffe, acquiert la
Maison Balenciaga, qui tendait déjà à recréer l’empreinte de la
maison et le respect qu’elle suscitait à son apogée.
En 2004 sort une nouvelle collection, « Balenciaga.Edition ».
Aujourd’hui, la Maison BALENCIAGA se consacre au prêt-à-porter, aux chaussures et aux accessoires pour hommes et femmes,
vendus dans le monde entier.
La nouvelle collection de lunettes Balenciaga reflète l’esprit contemporain de la marque dans ses nouveaux modèles de soleil
et de vue qui s’imposent par leur personnalité audacieuse, de
remarquables façonnages et des volumes structurés.
Avec l’équipe des créateurs Safilo, Nicolas Ghesquière a conçu
de nouveaux modèles aux lignes inédites et franches, pour un
style distinctif.
Les nouvelles lunettes de soleil optent pour des formes d’inspiration vintage, réinterprétées sous un jour contemporain aux
proportions bien définies et aux nuances audacieuses, parfaitement conformes au raffinement des codes esthétiques de cette
grande Maison.
COLLEZIONE 2012
Mod. BAL 0125/S (Edition) – Issu des archives de la Maison, le
modèle « Edition » propose des volumes sculptés et harmonieux.
L’inspiration vintage se traduit par des profils surdimensionnés et
polis, mis en relief par de légères facettes sur les branches, et par
la structure en métal visible en transparence. Le nouveau monogramme en métal, à l’aspect rétro, se détache sur les colorations
sophistiquées telles que gris fumé, bordeaux opale, cristal et vert.
Les nouvelles montures optiques se caractérisent par leur design
recherché, leurs volumes accentués et leurs coloris raffinés. Elégance discrète, charme intemporel et personnalité sont les les
traits distinctifs de la collection.
Il 1918 segna la nascita della prima Casa di haute couture di Cristobal Balenciaga a San Sebastien, in Spagna.
Nel 1937, il numero 10 di Avenue George V diviene la casa parigina
dell’influenza creativa di Cristobal. La boutique faro e riferimento di
Balenciaga a Parigi è ancora oggi collocata nello stesso indirizzo.
Definito da Christian Dior il ‘Couturier des Couturiers’ e ‘il primo maestro per tutti’.
Nel 1968, Balenciaga chiude la sua casa di moda.
Nel 1995, Nicolas Ghesquière entra a far parte della Maison.
Nel 2001, il gruppo Gucci insieme a Nicolas Ghesquière, nominato
Direttore Creativo del marchio, acquisisce la casa Balenciaga già
ben indirizzata nell’influenza e nel rispetto dei primi anni della Maison.
Nel 2004 nasce una nuova collezione, « Balenciaga.Edition ».
Oggi Balenciaga crea prêt-à-porter, calzature ed accessori uomo
donna venduti in tutto il mondo.
La nuova collezione occhiali Balenciaga riflette lo spirito contemporaneo della marca. I nuovi modelli sole e vista si caratterizzano
per una personalità audace, un’attenta lavorazione e volumi importanti.
Insieme alla squadra Safilo, Nicolas Ghesquière ha creato nuove
proposte dalle forme originali che si impongono grazie a tratti chiari
e distintivi.
I nuovi modelli sole prediligono sagome di ispirazione vintage e
vengono reinterpretati in uno stile contemporaneo grazie a proporzioni definite e colorazioni audaci, il tutto perfettamente in linea con
i codici stilistici della storica Maison.
Mod. BAL 0125/S (Edition) – Proviene dagli archivi della maison,
questo modello “Edition” che presenta volumi armoniosamente
scolpiti. L’ispirazione vintage si declina con profili importanti e levigati, enfatizzati sulle aste con sfaccettature morbide e con l’anima
in metallo visibile in trasparenza. Il nuovo monogramma in metallo, di gusto rétro, compare sulle aste, sulle colorazioni chic del
grigio fumo, del bordeaux opalino, del cristallo e del verde.
I nuovi modelli da vista sono caratterizzati dal loro design raffinato, importanti volumi e colorazioni forti. Eleganza discreta, fascino
senza tempo e personalità sono i tratti distintivi della nuova collezione.
BOUTIQUE
PARIS
GEORGE V
BOUTIQUE HOMME
PARIS VARENNE
BOUTIQUE
SHANGHAI
BOUTIQUE
LONDRES
FALL WINTER 2011/2012 SUNGLASSES COLLECTION
BAL 0132/S
03N/HA
55
02P/BB
02Q/97
03D/S6
08A/E5
15
6
08Q/Z4
140
CASE AL
BAL 0131/S
084/JJ
BAL 0130/S
07K/A6
57
13
6
130
CASE AL
54
flex
H9B/EJ
07K/A6
089/S8
19
6
130
CASE AL
flex
H9B/EJ
07V/JJ
07Y/72
BAL 0129/S
01X/8F
58
01P/9C
01Q/JD
01R/1M
01T/P7
17
6
021/A6
135
CASE AL
BAL 0127/S
062/BB
59
05U/IF
05V/FM
357/JD
807/9C
16
6
9UJ/HA
135
CASE AL
BAL 0126/S
DDB/97
61
I6X/HA
KJ1/9C
OUN/S6
010/Z4
16
6
1VF/BB
130
CASE AL
BAL 0124/S
XR8/BZ
71
ITH/EJ
LFM/72
54P/A6
7Q1/E5
7
6
807/85
120
CASE CM
BAL 0128/S
O8A/5M
BAL 0123/S
03P/02
55
WVV/S8
02M/97
04Q/Z4
22
6
807/9C
135
CASE AL
57
04E/PT
04M/N0
057/J6
19
6
135
CASE AL
BAL 0111/S
086/CC
BAL 0116/S
ITH/VM
51
19
4
140
CASE AM
48
086/VG
18
6
140
CASE AM
flex
flex
807/BN
BAL 0107/S
90O/HA
BAL 0106/S
90B/FE
60
90P/D8
91H/CC
911/ED
10
6
135
CASE AL
53
1O6/56
90I/ED
90N/K8
21
6
135
CASE AL
BAL 0102/S
807/JJ
BAL 0105/S
05L/9A
55
KBB/BN
M23/N0
4PY/5V
16
6
135
58
CASE AL
ITH/CC
UID/0D
05L/02
18
6
130
CASE AL
BAL 0098/S
UI3/0D
BAL 0101/S
05L/02
59
ITH/CC
SSJ/IF
807/JJ
14
8
130
56
CASE AL
UI2/3X
UI5/PT
UZU/IF
14
6
140
CASE AL
BAL 0097/S
UI2/DZ
BAL 0095/S
SSJ/IF
60
UI5/PT
UZT/CC
UZU/IF
17
6
125
CASE AL
57
ITH/CC
0K1/0D
807/N6
16
6
135
CASE AL
BAL 0094/S
ITH/CC
BAL 0081/S
7Q1/02
51
PJP/JJ
086/X7
807/BN
21
6
140
CASE AL
58
ITC/0D
086/CC
807/JJ
14
6
135
CASE AL
BAL 0066/S
G0K/JJ
60
G0I/02
QFP/LF
17
6
130
CASE AL
BOUTIQUE
AVENUE GEORGE V
PARIS, 1959
´
INVITATION PRESENTATION
DE COLLECTION.
PARIS, 1950
BAL 0125/S
MX8/N0
BAL 0104/S
1O9/KC
53
BB9/BN
LGC/BN
900/E4
20
6
130
CASE EL
60
OVF/LF
1O6/LF
1O7/56
15
6
135
CASE EL
BAL 0080/S
02O/IC
BAL 0003/N/S
HEX/LF
60
BG4/OH
IT9/U3
02V/JJ
14
6
130
CASE EL
60
HEW/LF
OFV/U3
900/LF
19
8
125
CASE EL
FALL WINTER 2011/2012 OPTICAL COLLECTION
BAL 0121
VB4
BAL 0120
V9Y
54
17
135
CASE AS
48
18
140
CASE AM
flex
VAX
VBH
VB0
VA0
VA7
V9Z
BAL 0119
PPX
48
50
21
21
140
140
CASE AM
flex
ITH
LFM
LGC
05L
900
BAL 0118
XQE
BAL 0117
WLG
49
18
140
CASE AM
50
flex
XPY
XPZ
XQA
XQC
ITH
WLH
05L
18
135
CASE AM
BAL 0115
V9T
BAL 0114
V9E
50
21
140
CASE AM
49
flex
ITH
V9S
V9U
V9D
V9I
V9K
18
140
CASE AM
BAL 0113
4PY
BAL 0112
901
52
16
135
CASE AS
47
KBB
M23
QP8
19
140
CASE AM
flex
flex
RKL
086
807
BAL 0111
RKL
BAL 0110
8S3
48
18
140
CASE AM
52
flex
DOQ
086
807
18
140
CASE AS
flex
8O7
8O8
8O9
BAL 0109
8O3
BAL 0108
8O0
51
18
140
CASE AS
52
8O4
8O5
8O6
15
140
CASE AS
flex
flex
UYL
8I8
8I9
BAL 0093
FNB
BAL 0091
ANS
45
C5E
QQS
22
140
UB0
CASE AS
51
ANT
UER
UE0
15
140
CASE AS
BAL 0090
UET
BAL 0089
UHN
53
16
140
CASE AS
51
19
140
CASE AS
flex
D0Q
UFP
UG0
UH0
UI0
VDD
BAL 0087
UI2
BAL 0088
VDD
50
14
140
47
CASE AS
flex
UHN
UH0
UI1
UI3
UI4
UI5
20
140
CASE AS
BAL 0086
UI4
BAL 0077
IT9
47
18
140
53
CASE AS
15
135
CASE AM
flex
UIS
UIX
UI2
BG4
02O
02V
BAL 0074
ITH
BAL 0053
D0E
51
15
135
CASE AS
51
flex
ITP
ITQ
5FC
D0D
807
18
140
CASE AS
BAL 0040
ASV
53
A0C
LKS
VFS
16
135
CASE AS
VFT
84J
BAL 0019
7Q1
54
16
135
CASE AS
flex
7Q2
807
POINT OF SALE
P O I N T O F SA L E
Logo plaque 856501
354x86 mm
3pcs Display 856503
500x132x264 mm
P O I NT O F SALE
1pcs Display 856502
154x132x242 mm
4pcs Tray 856504
418x374x20 mm
P O I N T O F SA L E
PA C K A G I N G
EL
AL
Mirror 856535
250x367x86 mm
6pcs Display 856524
321x470 mm
AM
AS
GL
VM G U I DE LI N ES
Always make sure the Visual Box is well positioned
and visible.
Always put the appropriate image in the AD session.
Never hang glasses over it.
Contrôler que le visual box soit bien placé et visible.
Mettre à jour régulièrement l’image de la campagne.
Ne jamais poser les montures au dessus.
Always make sure the Logo Plaque is well positioned and
visible.
Never hang glasses over it.
Contrôler que la logo plaque soit bien placée et visible.
Ne jamais poser les montures dessus.
Assicurarsi che la logo plaque sia ben posizionata e visibile.
Non posizionarvi mai sopra gli occhiali .
Assicurarsi che il visual box sia ben posizionato e visibile.
Aggiornare sempre l’immagine di campagna.
Non posizionarvi mai sopra gli occhiali.
VM G U I DE LI N ES
Always make sure the glasses are aligned and centered
on the shelf.
Never hang glasses over it.
The logo must always be visible.
Always make sure the glasses are aligned and centered on the tray.
Never hang glasses on the sides of the tray.
Never put objects that may obstacle the view of the glasses.
The logo must always be visible.
Contrôler que les montures soient toujours alignées et
centrées sur la partie horizontale.
Ne pas poser les montures sur la partie verticale.
Le logo doit toujours être visible.
Contrôler que les montures soient toujours alignées et centrées sur
le plateau.
Ne pas poser les montures sur les côtés du plateau.
Ne pas poser d’objets limitant la bonne visibilité du produit.
Le logo doit toujours être visible.
Assicurarsi che gli occhiali siano sempre allineati e centrati
sulla base.
Non posizionare gli occhiali sulla schiena.
Il logo deve essere sempre visibile.
Assicurarsi che gli occhiali siano sempre allineati e centrati sul
vassoio.
Non posizionare gli occhiali ai lati del vassoio.
Non inserire oggetti che possano rendere difficile la visibilità del
prodotto.
Il logo deve essere sempre visibile.
Always make sure the glasses are aligned and centered on the shelf.
Never hang glasses over it.
The logo must always be visible.
Contrôler que les montures soient toujours alignées et centrées sur
la partie horizontale.
Ne pas poser les montures sur la partie verticale.
Le logo doit toujours être visible.
Assicurarsi che gli occhiali siano sempre allineati e centrati sulla
base.
Non posizionare gli occhiali sulla schiena.
Il logo deve essere sempre visibile.
VM G U I DE LI N ES
Never hang glasses as any part of the mirror’s structure.
Ne jamais placer les montures sur la structure du display.
Non posizionare mai gli occhiali su nessuna parte della struttura del
display.
Always make sure the glasses are aligned and centered on the
shelves.
Never hang sunglasses over it.
The logo must always be visible.
Contrôler que les montures soient toujours alignées et centrées sur
la partie horizontale.
Ne pas poser les montures sur la partie verticale.
Le logo doit toujours être visible.
Assicurarsi che gli occhiali siano sempre allineati e centrati sulla
base.
Non posizionare gli occhiali sulla schiena.
Il logo deve essere sempre visibile.
Sàfilo S.p.A. - Settima Strada 15 - 35129 Padova - Tel. 049 6985111 - Telefax 049 6985524 - Fax Linea Verde 800 018091
www.safilo.com - catalogo elettronico: www.safilonet.safilo.it - e-mail: [email protected]