Following the Trends 2016_Letter size 2

2016
Following the Trends 2016 – Is your content ready?
What is your role in your organization?
Q1
60
57.19%
Writer
37.61%
Information Architect
37.00%
Manager
32.11%
Content Strategist
30.89%
Editor
50
37.61%
37.00%
32.11%
30.89%
40
30
Publisher
10.09%
Other
20
17.74%
Customer Services
3.98% 3.67%
0
48.32%
Computer software
11.01%
Telecommunications
9.79%
0.61%
0.61%
0.92%
1.53%
1.53%
1.53%
2.14%
2.75%
Other
8.26%
Computer hardware
7.65%
Engineering
2.75%
Insurance
2.75%
Learning and
Training
2.75%
Aerospace
2.14%
Electronics
1.53%
Government
Q6
2.75%
2.75%
3.36%
3.98%
Publishing
5.81%
Machine industry
48.32%
5.81%
5.20%
Finance
4.59%
Semiconductor
3.98%
Medical devices
6.12%
7.65%
Healthcare
1.53%
Banking
1.53%
Translations
0.92%
Standards
0.61%
Pharmaceutical
0.61%
Academics
5.20%
67%
Help
59%
Print
40%
Mobile Apps
39%
Mobile Devices
39%
YouTube
37%
Wiki
34%
Dynamic Delivery
32%
LMS
19%
Other
67%
67%
59%
40%
39%
37%
34%
32%
19%
0
11.01%
20
40
60
80
100
How do you plan to publish your content in two to three years?
76%
HTML
70%
Help
65%
Mobile Apps
53%
PDFs
48%
Mobile Devices
47%
YouTube
45%
Print
39%
Wiki
35%
Dynamic Delivery
33%
LMS
18%
Other
70%
65%
53%
48%
47%
8.26%
39%
35%
33%
18%
0
10
20
30
40
50
60
70
80
Q8
Are you publishing the same or
different content to mobile devices?
What type of content do you develop today?
Q3
Q7
100
80.06%
User manuals
57.94%
Embedded user assistance
(help systems)
33.33%
Knowledge base articles
80.06%
80
57.94%
60
Video
33.33%
40
31.15%
Training materials
28.04%
Other Publications
(magazine, books, newsletters)
33.33% 33.33%
31.15%
28.04%
18.07%
20
Mobile applications
18.07%
20
25
30
Microsoft
Word
35
40
0
10
20
30
40
Microsoft
PowerPoint
50
0
10
33.75%
90-100%
19.50%
Less than 25%
13.62%
51-75%
13.31%
76-90%
11.46%
25-50%
None
8.36%
11.46%
37.77% Publish the same
content on all devices
33.75%
13.31%
13.62%
34.67%
23.84%
19.50%
3.72%
20
30
Adobe
InDesign
40
50
0
10
20
30
40
50
HTML editor
60 0
10
20
30
40
50
60
70
80
0
10
20
30
40
50
60 0
XML editor
(for DITA,
DocBook,
or other)
Adobe
FrameMaker
(unstructured)
10
20
30
40
50
60
70
MadCap
Flare
80 0
10
20
30
40
50
60
Other
70
35.33%
No, we have the same content on mobile devices
as on desktop displays
24.67%
No, our websites are the same on all devices
20.67%
Yes, our content website is designed differently
and optimized for mobile devices
19.33%
Yes, content is restructured and displayed
differently on mobile devices
40
35
30
25
20
15
10
5
0
23.84%
Publish less content
on mobile devices
Publish more content
on mobile devices
3.72%
0
5
10
15
Q 10
60
58.31%
No, we do not publish any content to the Cloud
50
Primary
27.91%
Primary
74.33%
Primary
52.69%
Primary
66.00%
Primary
74.73%
19.44%
Yes, some of our content is now published
to the Cloud
40
Second
35.68%
Second
31.71%
Second
40.00%
Second
52.33%
Second
19.79%
Second
29.03%
Second
16.00%
Second
16.48%
11.29%
Yes, all of our content is now published to the Cloud
20
10
10.97%
No, but we are preparing to publish content
to the Cloud by the end of 2016
Third
19.77%
Third
5.88%
Third
18.28%
Third
18.00%
Third
8.79%
24.67%
20.67%
19.33%
Are you publishing content to the Cloud?
Primary
42.86%
Third
17.14%
35.33%
80
Primary
27.64%
Third
40.65%
34.67%
Do not publish on
mobile devices
Have you redesigned your content for mobile devices?
Primary
38.03%
Third
26.29%
37.77%
0
What are the tools you use today to create content?
Q4
What percentage of your content do
you plan to publish in electronic form
(not in PDF) by the end of 2016?
8.36%
Q9
15
HTML
45%
9.79%
10
67%
76%
4.59%
6.12%
3.36%
5
PDFs
What industry do you work in?
Q2
0
88%
39%
10.09%
10
Technical Support Staff (IT Support)
3.67%
57.19%
What formats do you publish today?
88%
17.74%
3.98%
Q5
30
0
58.31%
19.44%
11.29% 10.97%
20
25
30
35
40
2016
Following the Trends 2016 – Is your content ready?
Q 11
Are you using social media to provide content to your customers?
46.25%
25.62%
No, we do not use
social media to
provide content
No, social media
are used only for
marketing and
pre-sales content
Q 12
20.00%
15.63%
Yes, we use Twitter
to provide content
and direct customers
to useful content on
our website
Yes, we use LinkedIn
to provide content
and direct customers
to useful content
on our website
Other
51.66%
Yes, but only by
adding comments
to existing content
Yes, but only after
the content has been
curated by company
experts
Are the perceived costs of converting
content into electronic form
influencing the percentages above?
Q 13
69.09%
30.91%
7.45%
9.94%
16.77%
No, customers
cannot contribute
content
Content available on mobile
44.04% devices
23.51%
19.21%
10.60%
14.90%
Embedded help in the
35.76% software applications
19.21%
Animations and 3D
graphics
Topic-based content
32.78% on a company website
14.90%
More video and audio
in PDFs
Opportunities for customers
23.51% to generate content themselves
10.60%
Other
Other
Is your content ready to support your
digital business requirements over the
next two years?
Q 14
No
41.30%
Yes
Yes
30.43%
No
What are the three greatest impediments to publishing your content in ways that
will better meet customer needs?
7.45%
Yes, by contributing
their own content
to the website or
portal
45.33%
We lack time and resources
to manage a conversion project
39.45%
Multiple groups control content
delivery through various channels
31.83%
Our current publishing tools do not
meet our needs or requirements
30.80%
Our content is specifically designed
for print and PDF
28.72%
We lack experience with the new
technologies
26.64%
We lack management support for
restructuring our content
45.33%
23.53%
We are writing books not topics
21.80%
We have no reuse mechanisms in
place (we still use cut-and-paste)
11.76%
Other
Don't really know
28.26%
39.45%
31.83%
30.80%
28.72%
26.64%
23.53%
21.80%
11.76%
0
10
20
30
40
50
If you answered No to the Q14, what barriers to digital conversion are you facing?
65.03%
Insufficient budget to support conversion
63.64%
Insufficient staff time for converting in-house
27.97%
Lack of knowledge as to how to start
a conversion project
23.08%
Other
6.99%
Prior negative experience with effectiveness of
automated conversion
80
70
60
50
40
30
20
10
0
Q 20
65.03% 63.64%
27.97%
23.08%
6.99%
Are your competitors ahead of you in the type and quality of content they publish
electronically?
42.68%
Q 17
Learning videos
32.78%
Are customers able to contribute content to your information website or portal?
58.39%
Q 16
35.76%
44.04%
Content that is more searchable,
64.57% possibly using faceted search
Q 19
Q 15
51.66%
64.57%
9.69%
14.06%
Yes, we use Facebook
to provide content
and direct customers
to useful content
on our website
What types of content delivery are your customers asking you to provide?
Q 18
No
33.64%
Yes
23.68%
Q 21
Don't know
What business requirements are driving your move to new delivery mechanisms?
46.89%
We are concerned that we
must change now or we will
be left behind
Supporting customers
16.72% through live phone calls
is becoming too expensive
45.25%
Customers are demanding
information in new ways
21.64%
None, we aren’t moving
13.77% Other
Company is losing market
7.87% share to competitors that
provide better information
delivery
Our search capability needs improvement
41.28%
Customers are unable assemble topics and produce their own PDFs
40.27%
Our current content does not fully support customers’ needs going forward
33.22%
We need to provide faceted search based on metadata but we don't have that capabiilty
29.53%
We have so many overlapping versions of the content that customers cannot find
the correct information to help them be successful
21.81%
We only develop text and our customers are asking for videos and/or animations
18.12%
Other
17.79%
We only deliver PDFs and our customers want topics
10.74%
Customers find better information on the web than we provide in our content
61-18 190th St., Ste. 205, Fresh Meadows, NY 11365
Tel: (718) 357-8700 [email protected]
Q 22
46.89%
16.72%
21.64%
45.25%
If you are planning to move to new delivery mechanisms, what are you planning to do?
44.92%
Develop and convert
everything in house
41.10%
Hybrid approach…combination
of in-house teams and
outsourced services
30.08%
Get training for our
in-house team
What are the shortcomings of publishing your content as it exists today?
63.42%
7.87%
13.77%
11.86%
5.93%
5.93%
11.86%
Other
Outsource the
development of new
delivery mechanisms
and legacy data
conversion
44.92%
30.08%
41.10%
What do you need to ensure that you can change how you deliver content?
50.71%
43.93%
40.36%
36.07%
29.64%
28.57%
20.71%
Better
publishing or
content
management
tools
Additional
staff
A compelling
story
to gain senior
management
support
and funding
Support from
our corporate
technology
experts
Convincing
our staff that
change is
necessary
Help in
selecting
the right
technology
Outside
expertise
or consulting
10.36%
Other
710 Kipling St., Ste. 400, Denver, CO 80215
Tel: (303) 232-7586 [email protected]