VividaWeb

VividaWeb
The OverBrowser® Company
Customer Logo Here VividaWeb
Outernet – Roma 2 Luglio 2012
Vittorio Costa – VividaWeb
Stefano Di Lecce - Innovandia
VividaWeb Introduc5on ! 
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2012 – VividaWeb SRL -­‐ Italia Founders: former Nokia/Novarra execs Sector: Mobile Internet Market: Mobile Carriers and Business Customers, worldwide Basic idea: Op5mized and Branded Mobile Web Experience Advisory Board: University – VC – Tech – Market leaders Partnership with ImpreSapiens, FILAS, Innovandia and more Aggressive Roadmap Asian contract – Campus Men5s -­‐ Market trials – Events VividaWeb La ricerca di nuovi spazi di comunicazione VividaWeb 3 The OverBrowser® •  Quale è l’ogge[o veramente personale che 5 accompagna ovunque e a qualunque ora del giorno e della no[e? è il tuo telefonino •  e quale è l’ogge[o personale che 5 segue mostrando5 il tuo brand e che 5 offre un Pannello ricco di informazioni e di ogni 5po di contenuto digitale? è ancora Il tuo telefonino, grazie ad OverBrowser®
VividaWeb 4 Market Stats – Mobile Internet users VividaWeb 5 Mobile Phones -­‐ Market Facts (source: TNS, 2012) 10% of Indians = 118m è > Mexico 39% of Chinese = 522m è USA + Indonesia VividaWeb 6 Market Trends -­‐ Tablets VividaWeb 7 Mercato Italiano 2011 + 5.3M Smartphone (+33%) + 858k Tablet (+125%) VividaWeb 8 OverBrowser® -­‐ Use Case 1: B2C/B2E •  Companies will use OverBrowser and WebKompressor to increase loyalty & mone5za5on •  When they click on it, users get THEIR company Panel with all the info they wish •  Companies get addi5onal money from it (ads, links, games, pics, video….) and reduce data traffic •  It is MUCH MORE than an APP: the ICON (and Panel) are ALWAYS on when you browse the WEB, via network or Wi-­‐Fi VividaWeb 9 OverBrowser® -­‐ Use Case 2: Wi-­‐Fi Shopping and Services •  When close to the shop, users are invited to access the free Wi-­‐Fi •  The Wi-­‐Fi service connects the users to the OverBrowser® server •  The start Icon shows up on the screen •  The OverBrowser® pop-­‐up Panel displays: –  Adver5sing, Shop Web Page link, More shop links, –  Partner links, News, Coupons, Mul5media Info –  Last offers, Map of the shop, Sugges5ons… VividaWeb 10 OverBrowser® -­‐ Use Case 3: Fan Clubs -­‐ Events •  Real Madrid: fans see THEIR icon always on top of the screen •  When they click on it, they get THEIR Real Madrid Panel with all the info they wish •  Real Madrid gets money from it (ads, links, games, pics, video….) •  It is MUCH MORE than an APP: the ICON (and Panel) are ALWAYS on when you browse the WEB, via network or Wi-­‐Fi 4.64 € VividaWeb 11