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NBA AND UBI BANCA ANNOUNCE
MULTIYEAR PARTNERSHIP IN ITALY
– UBI Banca Becomes League’s First Official Banking Partner in Italy –
MILAN, Sept. 2, 2016 – The National Basketball Association (NBA) and UBI Banca, one of
Italy’s leading banks, announced today a multiyear marketing partnership that makes UBI Banca
the exclusive retail banking partner of the NBA in Italy and the league’s first financial services
partner in the country.
The partnership offers UBI Banca customers the opportunity to use NBA-branded prepaid cards
featuring any one of the 30 NBA team logos, available now in branches and online at
ubibanca.com. In addition, several UBI Banca branches will feature NBA-branded corners, and
UBI Banca ATMs across Italy will feature NBA promotions aiming to increase engagement with
a younger clientele. UBI Banca will further facilitate access to the NBA by offering their
customers the chance to win tickets and behind-the-scenes access to NBA Global Games and
NBA games in the U.S. each year.
“We are pleased to welcome UBI Banca as an official partner of the NBA in Italy,” said NBA
EMEA Senior Vice President & Managing Director Benjamin Morel. “UBI Banca is a
prestigious brand in a key European market, and we look forward to working with them to
engage fans across the country through customizable activations, including co-branded products
and in-branch and online communications.”
“UBI Banca has a long-lasting tradition of supporting sports, through the sponsorship of
professional, amateur and youth organizations, active at both the national and the local level,”
said UBI Banca CEO Victor Massiah. “Our partnership with the NBA allows us to link our
brand with a major international name, connecting us to a large and growing fanbase in Italy.”
Fans in Italy will also benefit from the partnership through UBI Banca’s support of NBA Zone,
an interactive fan event set to take place in Milan’s Piazza Duomo Sept. 3-4, featuring Danilo
Gallinari of the Denver Nuggets. Following NBA Zone, Gallinari will headline UBI Banca’s
“Enjoy NBA” event in Bergamo Sept. 5, featuring three-point and dunk contests, basketball
clinics led by NBA staff and a wheelchair basketball exhibition game organised by UBI Banca in
collaboration with the Italian Wheelchair Basketball Federation.
More NBA information can be found at nba.com/italia, the league’s official online destination in
Italy, and on Facebook (NBA Italia) and Twitter (@NBAItalia). In addition, fans can watch live
NBA games, highlights and special programming on Sky Italia and find official NBA
merchandise on NBAStore.eu.
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About the NBA
The NBA is a global sports and media business built around three professional sports leagues:
the National Basketball Association, the Women’s National Basketball Association, and the
NBA Development League. The league has established a major international presence with
games and programming in 215 countries and territories in 49 languages, and NBA merchandise
for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of
the 2015-16 season featured 100 international players from 37 countries and territories. NBA
Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the
2014-15 season, as well as NBA TV. The NBA has created one of the largest social media
communities in the world, with more than one billion likes and followers globally across all
league, team, and player platforms. Through NBA Cares, the league addresses important social
issues by working with internationally recognized youth-serving organizations that support
education, youth and family development, and health-related causes.
About UBI Banca
UBI Banca is the third largest Italian commercial banking group in terms of market capitalization
with a market share above 5%, 1,560 branches mainly concentrated in the wealthiest areas of the
country and over 17,500 staff. UBI Banca is a banking group listed on the Milan Stock Exchange
and included in the FTSE/MIB index.
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Contacts
UBI Banca Media Relations, media.relations@ubibanca, +39 027781 4213 - 4932 - 4936
Press office UBI Banca, Havas PR Milan
Marco Fusco, 02 85457029 – 345/6538145 - [email protected]
Rafaella Casula, 02 85457256 – 345/3780834 – [email protected]
Catherine Mumford, NBA EMEA Communications, [email protected], +44 2074208924
Francesco Ferrario & Davide Janes, Connexia, Press office NBA Italia,
[email protected] & [email protected], +39 02 8135541
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