Concept Content The benchmark for professionals and mobile

www.telefonino.net
The benchmark for professionals
and mobile telephony enthusiasts
Content
Concept
Telefonino.net allows to choose
the information and the expected
level of analysis, for this reason it
is appreciated both by
professionals and by simple
enthusiasts looking for immediate
and reliable news. Inside the
website there are detailed fact
sheets, news, previews, proof
videos, prices and rates of
telephone companies and much
more. Furthermore, the web-tv,
Telefonino TV, reports the events
in this field: presentations of new
products, press conferences,
conventions.
Founded in 1998, it is the most
authoritative Italian website on
mobile telephony and on
telecommunication world. Its
name is synonymous with
objectivity, competence and
reliability, all elements that have
made it the undisputed leader in
its field. It is the site with the
most comprehensive and
detailed database of cell phones
and PDA’s on the web.
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Numbers
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Page views:
Mobile:
Unique users:
Facebook:
19.694.957 13% (del traffico)
3.258.644
15.007
Avarage time
spent on website:
Twitter:
8’ 50’’
14.789
www.telefonino.net
News, previews,
detailed fact sheets
and the widest mobile
phones database
on the web
Newsletter
The weekly newsletter of
Telefonino.net is an essential
means for being informed
about the changing world of
mobile phones.
Newsletter members:
133.433
0
12,0
56,0
32,0
www.telefonino.net
Elementare
Media Inf
Media Sup.
Laurea
13,0
23,0
12,0
14,0
18,0
20,0
72,0 Uomini
28,0 Donne
Target
Studente
Impiegato
Manager
Dirigente
Libero prof
altro
Titolo di studio
Job (occupation)
Sex
Sesso
It mainly targets men (67%),
aged between 25 and 49 years
old, with a high education and
a medium-high income. The
users are diligent and
demanding people, looking for
precise and reliable
information. The target
audience of Telefonino.net is
explorative, open to
innovations, that are tested and
then suggested to friends and
collegues. They are dynamic
people, who like being abreast
of the times and use
technological devices very
frequently.
Uomini
Donne
Student
13%
20%
Men
23%
Women
18%
72%
Uomini
Donne
17,0 18 - 24
27,0 25 - 34
36,0 35 - 49
20,0 50+
18,0
26,0
25,0
20,0
9,0
2,0
Age
32%
36%
Studente
Impiegato
Manager
Dirigente
Libero prof.
altro
Reddito
17%
18 - 24
25 25
- 34 - 34
35 35
- 49 - 49
50+50+
9%2%
27%
36%
20%
2 Elementare
11 Media Inf
59 Media Sup.
28 Laurea
Degree
28%
9
14
27
29
30
59%
Elementare
Media Inf.
Media Sup.
Laurea
fino 18000
18001 - 2700
27001
- 36000 - 3600
27001
36001
- 54000 - 5400
36001
54001
- 72000 - 7200
54001
72001
and more e oltre
72001
Up to 18000
Elementare
Media Inf
- 27000
Media18001
Sup.
Laurea
25%
Geographic Areas
Titolo di studio
11%
2
8
59
31
26%
fino 18000
18001 - 27000
27001 - 36000
36001 - 54000
54001 - 72000
72001 e oltre
2%
18%
18 - 24
72,0 Uomini
28,0 Donne
18 - 24
25 - 34
35 - 49
50+
Other
Income
Età
20%
12%
14%
fino 18000
18001 - 27000
27001 - 36000
36001 - 54000
54001 - 72000
72001 e oltre
12 - 17
18 - 24
25 - 34
35 - 49
50 - 64
Elementare
Secondary
schoolInf.
Media
High
school
Media
Sup.
University
degree
Laurea
Sesso
15
30
17
9
19
10
Primary school
28%
North-West Database
profile
Titolo di studio
Sesso
2%8%
100%
Uomini
Donne
15
30
17
9
19
10
9 12 - 17
14 18 - 24
27 25 - 34
29 35 - 49
30 50 - 64
Media Inf.
High
school
Media
Sup.
University
degree
Laurea
59%
Job (occupation)
Professione
14%
12 - 17
2518
- 34 - 24
3525
- 49 - 34
5035
- 64 - 49
10%
18 - 24
30%
27%
Studente
Impiegato
Manager
Dirigente
Libero prof.
altro
15%
Studente
Impiegato
Manager
Manager
Director
(executive manager)
Dirigente
Self-employed
Liberoperson
prof.
Other
altro
Student
29%
Clerk
19%
30%
9%
17%
3
Età
Secondary school
Elementare
Media Inf.
Media Sup.
Laurea
Età
29%
21%
South and Islands 20%
Studente
Impiegato
Manager
Dirigente
Libero prof
altro
Age
12 - 17
18 - 24
25 - 34
35 - 49
18%
Primary school
31%
Uomini
Women
Donne
Men
56
1
Elementare 7
Degree
Sex
11%
14%
30%
2 Elementare
8 Media Inf
59 Media Sup.
31 Laurea
30%
Studente
Impiegato
North-East Manager
Dirigente
Centre-North Libero prof
altro
Centre-South The benchmark or professionals and mobile
telephony enthusiasts
100 Uomini
0 Donne
7
12%
Studente
Impiegato
Clerk
Manager
Manager
Dirigente
Director (executive manager)
Libero prof.
Self-employed person
altro
Professione
28%
18
17%
20%
www.telefonino.net
Uso di Internet
Uso di Internet
Use of the Internet:
place of connection
Target’s
habits
Uso di Internet
94,2
Senza titolo 1
88
Senza titolo 1
Home
Senza titolo
1
Senza titolo 2
35,2
35,2
17,4
Senza titolo 3
17,4
17,4
4,6
Senza
titolo
3
Other
public
place
Senza
titolo 3
or away
on business
(Internet Mobile)
4,6
4,6
Senza titolo 4
16,3
16,3
16,3
5,1
Senza titolo 4
Public place with
Senza
titolo
4
Wi-Fi
access
5,1
5,1
Senza titolo 5
14,7
8,4
Senza titolo 5
School
or university
Senza
titolo 5
52
52
35,2
Senza titolo 2
Workplace
Senza
titolo 2
The users of Telefonino.net surf
the Internet daily, mainly
connecting at home (94,2%),
even though the connections at
the workplace show a high
percentage (52%). The users
are technologically advanced
people and own several
information devices, especially
DVD reader for PC (94,9%) and
DVD drive (89,9%). In most
cases they own a laptop
(85,1%) and use a Wi-Fi system
(81,3%). The interest for
technological products is
confirmed by the related online
purchases, especially of
multimedia products (75,5%).
88
88
52
8,4
8,4
0%
94,2
94,2
14,7
14,7
25%
0%
0% Telefonino.net
50%
75%
100%
25%
50%
Media Net Observer Italia50%
25%
75%
75%
100%
100%
Telefonino.net
Telefonino.net
Media Net Observer Italia
Media Net Observer Italia
Ownership ofTecnologicamente Avanzati
multimedia and information devices
Tecnologicamente Avanzati
Tecnologicamente Avanzati
94,9
Senza titolo 1
84,8
Senza
titolo
1
DVD
drive
for PC
84,8
84,8 89,9
Senza titolo 1
Senza titolo 2
89,9
89,9
76,5
Senza
titolo
2
DVD
writer
Senza titolo 2
76,5
76,5
Senza titolo 3
85,1
85,1
85,1
72,7
Senza titolo
3
Laptop
Senza titolo 3
72,7
72,7
Senza titolo 4
81,3
81,3
81,3
57,5
Senza
4
Wi-Fititolo
system
Senza titolo 4
94,9
94,9
57,5
57,5
79,2
Senza titolo 5
75,679,2
75,679,2
Senzacomputer
titolo 5
Home
Senza titolo 5
75,6
73,9
Senza titolo 6
73,9
73,9
63,2
Flat screen
for computer
Senza
titolo 6
Senza titolo 6
55,8
Senza titolo 7
49,1
USB flash drive – broadband mobiSenza titolo 7
le internet outdoors
49,1
49,1
Senza titolo 7
0,2
Senza titolo 8
0,22
0,2
2
Senza titolo 8
0% 2
63,2
63,2
55,8
55,8
None of these
Senza titolo 8
information devices
25%
0%
0% Telefonino.net
50%
75%
100%
25%
50%
Media Net Observer Italia50%
25%
75%
75%
100%
100%
Telefonino.net
Telefonino.net
Media Net Observer Italia
Media Net Observer Italia
Websites explored
(online purchases)
Acquisti Online
Acquisti Online
Acquisti Online
Multimedia products (information kits
and software, consoles
andtitolo
games,
Senza
1
telephony, tv, hi-fi, photo-video)
32,3
Travels – tourism (hotel
Senzacartitolo
2
bookings,
hiring)
32,3
32,3
Senza titolo 2
Senza titolo 2
30,4
Cultural products
Senza titolo 3
(books, cds, dvds)
42,4
42,4
40,9
40,9
40,9
30,4 34,9
30,4 34,9
Senza titolo 3
Senza titolo 3
34,9
19,5
Senza Clothes
titolo 4
Senza titolo 4
Senza titolo 4
75,5
75,5
75,5
42,4
Senza titolo 1
Senza titolo 1
19,5
26,9
19,5
26,9
25%26,9
0%
0%
0% Telefonino.net
Telefonino.net
Telefonino.net
50%
75%
100%
25%
50%
Media Net Observer Italia
25%
50%
75%
75%
100%
100%
Media Net Observer Italia
Media Net Observer Italia
(Source: Net Observer – June 2009)
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