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ALESSANDRA
ALESSANDRI
Media industry professional
with educational background in media
communication and marketing
and
more
than
twenty
years
of
production/R&D/consulting experience in TV
and online
Nationality: Italian
@:
W3:
[email protected]
labmedia.it
it.linkedin.com/in/alessandralessandri
@alexia66
alessandraalessandri
Training
1991
Milan, Italy
Master in Marketing and Communication Publitalia
Publitalia Scholarship, Internship at Canale 5 Network, Mediaset group
1990
Milan, Italy
Degree in Mass Communication
Catholic University
110/110 with honors. Thesis on Television Sponsorship.
1985
Milan, Italy
Classical Graduation. 58/60
Linguistic Skill s
Italian: Mother tongue
English: Advanced (C2.1A oral, C1.2 written), certified by British Council
French: Upper intermediate (C2 reading, C1 writing, B2 listening and speaking)
Computer Skill s
Microsoft Office (Word, Excel, Powerpoint)
Presentation skills
Professional Experience
Since Jan
2003
Milan, Italy
Freelance Media Consultant
LABMEDIA - Audiovisual Research & Development
Main activities:
 Strategic consulting for film commissions and producers associations
in the audiovisual Italian landscape, foster broadcasters-producers partnership
 Strategic consulting for TV and online companies
on programming and positioning, quality assessment, filmmakers and concept scouting
 Research & Development consulting
on Branded Content for broadcasters, online publishers, advertisers, media agencies.
Main clients: Rai, Mediaset, Telecom Italia Media, De Agostini, Magnolia, Mindshare, Fox
International Channels, Mtv, Regione Lombardia, Film Commission Torino Piemonte, Lombardia
Film Commission, Documentary Italian Association, Current, Relight Media.
Since Oct
2006
Milan, Italy
HR Media Consultant
Headhunter in charge of Media division, media sector HR specialist
 Elan International, since June 2014
 Horton International, 2008-May
 Selebi, 2006-2008
Sep-Dec
2002
Rome, Italy
Senior Researcher
ISICULT, research laboratory on cultural and economic media politics
Aug
2000
– Aug
2002
Milan, Italy
Project Development Manager
E.BISMEDIA, Multimedia publisher E.BISCOM group (now FASTWEB, broadband leader in Italy)
Sep
1999
– Aug
2000
Milan, Italy
Assistant to Head of Entertainment Leonardo Pasquinelli (now Magnolia CEO)
RTI, MEDIASET group
Sep
1997
– Aug
1999
Milan, Italy
Assistant to Creative Director Gregorio Paolini (now Hangar production CEO)
RTI, MEDIASET group
Sep
1991
– Aug
1997
Milan, Italy
Executive Producer of 16 TV shows
RTI, MEDIASET group
Sep
1990
–
Aug1991
Milan, Italy
Network Representative, Canale 5 (Giorgio Gori, former Magnolia founder/ CEO)
RTI, MEDIASET group
Training Experience
2013
Workshops on Italian TV Documentary Market
 DER Documentaristi Emilia-Romagna e Film Commission Emilia-Romagna, Bologna
 Trentino Sviluppo e Trentino Film Commission, Trento.
Since
2000
Milano, Bologna, Italy
1995
2009
Milan, Trento, Novara, Roma, Italy
Qualified University Lecturer on Media subjects
Università Cattolica di Milano, Università degli Studi di Trento, Università del Piemonte
Orientale di Novara, Università La Sapienza di Roma, Università degli Studi di Milano
 “Telethshnm Pqndscrhnm”, masreq’s degqee hm “Dhghral Chmema amd Telethshnm
Pqndscrhnm/Asdhnthssal Detelnomemr amd Pqndscrhnm”, 2004-2009, Università Cattolica di
Milano
 “Dhagmnshs nf Medha Pqndscrs”, Semhmaq hm “Tgenqy amd Tecgmhpses nf Medha
Cnmmsmhcarhnm”, 2005/6-2006/7, Università Cattolica di Milano
 “Tgenqy amd Tecgmhpses nf Asdhnthssal Lamgsage”, cnsqse fnq bacgelnq’s Degqee hm “Medha
Lamgsages”, 2003/4 amd 2004/5, Umhteqshrà Carrnlhca dh Mhlamn
 “Edhrnqhal Marreqs nf Imreqacrhte Telethshnm”, masreq’s degqee hm “Dhghral Telethshnm,
Mslrhmedha Tecgmnlnghes amd Mslrhcgammel Dhsrqhbsrhnm” 2004, Umhteqshrà dh Mhlamn
 “Tgenqy amd Tecgmhpses nf Radhn-Telethshnm”, bacgelnq’s degqee hm “Cslrsqal Gnnds”,
2004/5, Università di Trento
 “Hhsrnqy amd Tecgniques of Radio-Telethshnm Jnsqmalhsm”, bacgelnq’s degqee hm
“Cnmmsmhcarhnm Schemces”, 2003/4, Umhteqshrà del Phemnmre Oqhemrale (Veqcellh)
 Masreq’s degqee hm “Telethshnm Pqngqammhmg amd Pqndscrhnm”, 2002, Umhteqshrà La Saohemza
di Roma 2002
Project Leader and Scientific Director of Professional Audiovisual Courses
Fondazione Aldini Valeriani (Bologna), Multimediamente (Milano)
Planning and directing courses:
Wnqksgno hm thden qeonqrhmg (2010), “Dncsmemraqy Detelnomemr Camoss” (2009), semhmaqs
"Innovation and Competitiveness in the Multimedia District" (2007-2008), 6 courses for video
reporters (6 editions from 2000 to 2006, 2 of them with Iulm), 2 courses for researchers (2
editions, 2005/6), for on-air promoters (2004), Crossmedia project managers (2004), fiction
producers, supported by APT Association TV Producers (2005), documentary producers,
supported by Doc.it Italian Documentary (2005)
Other



2006: Author of book TV Job. Jobs & Skills of Audiovisual Sector, Regione Lombardia
1999: Editor of book The Reality Show, Rti
Since 1990: Freelance journalist in marketing and mass media magazines (TV Key, Media
Key, Global, Letture, Pubblicità Italia, Campagne, Packaging and Materials Handling,
Millecanali). Since 1998 Member of Journalists Association

Since 1998: Author of various original TV formats, Siae registered

Personal Interests: Cinema, entertainment, information & show biz, travel & homeswapping, reading, fashion & lifestyle.
Autorizzazione al trattamento dei dati personali: Il sottoscritto dichiara di essere a conoscenza dei diritti riconosciuti
dalla legge 196/2003 ed acconsente al trattamento dei dati personali che lo riguardano.