Report on Italian Desserts in CHINA

2016
Report on Italian Desserts in CHINA
Rm.1902-1903, The Center,
989 Changle Road,
Shanghai P.R.China 200031
Italian Trade Commission Shanghai Office
1/17/2016
Report on Italian Desserts in China
Chocolate
Chinese chocolate market is the second largest in terms of volume in the world, preceded only by the
United States. Several foreign brands currently hold a large share of domestic consumption. In 2015 the
total value of Chinese imports of chocolate and ‘state of USD 515.88 million, an increase of 5.68% over
the previous year. In the ranking of countries, Italy is firmly in the first place with a market share of
34.1% and an export value of 175.86 million USD, an increase of 23.7% compared to 2014. Surrounded
by foreign brands, Chinese manufacturers are trying to improve their products in terms of quality and
promotion. At present, the annual production capacity exceeds 100,000 tons, but the per capita
consumption is only 1% of the world average. The gap between local consumption and world shows
that the future of the Chinese chocolate market is very promising. Chocolate, however, is the first
entry of Italian exports to China in the agri-food sector and represents 39.24% of Italian exports in
food and beverage. All these made chocolates be one of the most famous Italian brands. For this reason,
since the 90s many foreign manufacturers of chocolate have made their entry into China, winning a
control of the entire mid-market and upper middle in a short time.
Ice cream
For past several years, the annual production of ice cream in China is around 2 million tons. Recently,
the production reached 2.8 billion tons with a sales volume of 34 billion RMB. The Chinese market for
ice cream has an excellent growth given that seasonal phenomenon is turning into a constant habit. In
addition, the per capita consumption in China amounted to 1.2 kg per year, which is still limited when
compared with the total volume of 23 kg in the United States, Australia 17 kg and 11 kg in Japan. In
terms of value and the sales of ice cream, takeaway contributes to the most amount of the total. In the
high quality scope, takeaway contributed a large part to the growth of the market, due to greater loyalty
of retailers towards their brands.
Some of the largest companies in the local dairy and the most famous multinational confectionery industry
have gained a market share greater than 85% , like Yili Group, Mengniu Group, Bright Group, Nestle,
Wall's, Haagen-Dazs etc. The ice cream of fresh Italian is still not widespread even if they operate with some
commitment from Italian manufacturers of machinery and ingredients.
With regard to imports of ice cream in 2015 were 64.7 million USD, a decline of 1.85% compared to 2014
Italy ranked as 12 with $ 289,000 in value and a share market by 0.45%. But in the first 11 months of 2016,
the import of Italian ice cream is rocketing with an increase of 366% compared to the same period of 2015.
Pastry and Bread
China pasta market i s in its nascent phase where there is generally a lack of diversity in terms of product
formats relative to its other noodle-based substitutes, e.g. instant noodles. Almost all of the pasta consumed in
China is in the dried pasta format, with a lack of canned / preserved pasta or chilled / fresh pasta being
available on the market. Pasta market sales volume and value both grew~10% between 2009 and 2013 to 1,464
tons and US$ 7.4 million respectively. Growth is mainly driven by younger Chinese consumers as they develop
growing acceptance and corresponding demand for Western dine-out options, e.g. pizza a n d p a s t a .
Introduction of an extensive pasta menu in foodservice outlets like Pizza Hut appealed to younger
Chinese consumers and grew substantial popularity over the years; this make foodservice outlets a key
demand driver for pasta in China.
With regard to imports of pastry and bread in 2015 were 179 million USD, an increase of 40.7% compared to 2014
Italy ranked as 20 with 2.12 million USD in value. And in the first 11 months of 2016, the import of Italian pastry
and bread is increasing with 47.5% compared to the same period of 2015.
Dazi Doganali
Codice
Descrizione del prodotto
Dazio (MFN) (%)
1806
Cioccolato
10
17
1704
Confetteria
10
17
2105
Gelati
19
17
VAT
(%)
IMPORTAZIONI IN CINA DI GELATI (2013– 2015) January – December
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2013
2014
2015
2013
2014
2015
%
Change
- 15/14
-
0
1
2
3
4
5
6
7
8
9
10
12
54.10
34.03
3.90
4.57
2.73
2.71
2.39
0.58
1.40
0.34
0.38
0.13
65.94
36.99
7.67
4.51
4.05
3.16
2.05
2.47
2.33
0.44
0.49
0.30
64.72
31.24
9.06
6.24
3.68
3.11
2.86
2.85
2.20
0.73
0.56
0.29
100.00
62.91
7.21
8.45
5.05
5.01
4.42
1.07
2.60
0.64
0.71
0.23
100.00
56.10
11.63
6.84
6.14
4.80
3.11
3.74
3.53
0.67
0.75
0.45
100.00
48.27
13.99
9.64
5.69
4.81
4.41
4.40
3.40
1.12
0.87
0.45
-1.85
-15.55
18.07
38.25
-9.10
-1.55
39.53
15.49
-5.52
63.96
13.63
-2.67
-- World -France
Korea, South
United States
New Zealand
Thailand
Taiwan
Japan
Malaysia
Russia
Germany
Italy
IMPORTAZIONI IN CINA DI GELATI (2014– 2016) January – November
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2014
2015
2016
2014
2015
2016
%
Change
- 16/15
-
0
1
2
3
4
5
6
7
8
9
10
62.57
35.17
7.45
4.09
3.82
2.24
3.04
0.35
2.22
0.35
0.28
61.55
29.66
8.74
5.69
3.43
2.78
3.02
0.64
2.11
0.30
0.23
57.46
26.77
7.57
4.80
3.93
2.56
2.37
2.25
1.65
1.48
1.08
100.00
56.21
11.90
6.54
6.10
3.58
4.87
0.57
3.55
0.56
0.45
100.00
48.19
14.20
9.25
5.57
4.52
4.90
1.04
3.43
0.49
0.38
100.00
46.60
13.18
8.36
6.84
4.45
4.13
3.91
2.88
2.58
1.87
-6.65
-9.72
-13.42
-15.65
14.68
-8.04
-21.27
251.04
-21.73
392.21
365.75
-- World -France
Korea, South
United States
New Zealand
Japan
Thailand
Russia
Malaysia
Switzerland
Italy
IMPORTAZIONI IN CINA DI CIOCCOLATO (2013– 2015) January – December
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2013
2014
2015
2013
2014
2015
%
Change
- 15/14
-
0
1
2
3
4
5
352.46
122.18
34.44
7.42
31.21
25.84
488.15
142.22
45.38
72.44
44.99
35.56
515.88
175.86
51.81
45.40
44.37
29.44
100.00
34.67
9.77
2.11
8.86
7.33
100.00
29.14
9.30
14.84
9.22
7.29
100.00
34.09
10.04
8.80
8.60
5.71
5.68
23.65
14.16
-37.33
-1.37
-17.21
19.50
24.04
14.33
10.05
8.64
24.22
15.81
13.10
13.38
16.37
28.43
22.48
14.96
10.71
10.45
5.53
6.82
4.07
2.85
2.45
4.96
3.24
2.68
2.74
3.35
5.51
4.36
2.90
2.08
2.03
17.39
42.20
14.18
-19.98
-36.14
6
7
8
9
10
-- World -Italy
Germany
Poland
Belgium
Switzerland
United
States
India
France
Australia
Austria
IMPORTAZIONI IN CINA DI CIOCCOLATO (2014– 2016) January – November
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2014
2015
2016
2014
2015
2016
%
Change
- 16/15
-
0
1
2
3
4
428.76
126.58
39.54
32.62
38.85
451.00
152.90
39.88
26.59
43.59
292.91
77.27
39.63
23.87
23.04
100.00
29.52
9.22
7.61
9.06
100.00
33.90
8.84
5.90
9.67
100.00
26.38
13.53
8.15
7.86
-35.05
-49.47
-0.62
-10.21
-47.16
22.05
11.67
12.40
57.87
16.09
3.35
24.10
12.94
9.54
38.79
9.38
5.22
22.73
14.42
9.42
8.67
8.32
7.63
5.14
2.72
2.89
13.50
3.75
0.78
5.34
2.87
2.12
8.60
2.08
1.16
7.76
4.92
3.22
2.96
2.84
2.60
-5.69
11.45
-1.19
-77.66
-11.26
46.20
5
6
7
8
9
10
-- World -Italy
Belgium
Switzerland
Germany
United
States
France
Australia
Poland
Austria
Korea, South
IMPORTAZIONI IN CINA DI CONFETTERIA (2013– 2015) January – December
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2013
2014
2015
2013
2014
2015
%
Change
- 15/14
-
0
1
2
3
4
5
112.37
12.79
16.77
10.44
8.47
7.92
127.19
13.88
21.02
9.53
8.88
9.11
179.00
26.70
24.26
15.16
14.59
10.43
100.00
11.39
14.93
9.29
7.54
7.05
100.00
10.92
16.53
7.49
6.98
7.16
100.00
14.91
13.55
8.47
8.15
5.83
40.74
92.28
15.41
59.14
64.37
14.53
4.68
4.77
8.61
2.85
3.36
0.73
6.24
5.71
5.30
4.79
5.10
1.25
10.40
8.71
8.35
8.12
6.67
2.12
4.17
4.25
7.66
2.53
2.99
0.65
4.90
4.49
4.17
3.77
4.01
0.98
5.81
4.87
4.67
4.54
3.73
1.18
66.79
52.56
57.44
69.51
30.81
69.31
6
7
8
9
10
20
-- World -Taiwan
Malaysia
Thailand
Germany
Korea, South
United
States
Poland
Hong Kong
Japan
Belgium
Italy
IMPORTAZIONI IN CINA DI CONFETTERIA (2014– 2016) January – November
Source: Analysis based multiple sources including World Trade Atlas and China Customs
milioni di USD
%
Share
Rank Country
2014
2015
2016
2014
2015
2016
%
Change
- 16/15
-
0
1
2
3
113.02
8.92
19.92
12.01
158.12
13.29
21.96
24.08
164.66
22.03
20.76
18.56
100.00
7.89
17.63
10.63
100.00
8.40
13.89
15.23
100.00
13.38
12.61
11.27
4.14
65.79
-5.47
-22.94
5.41
7.73
7.56
4.05
4.95
4.55
3.13
0.98
9.02
9.23
13.13
6.70
7.84
5.64
3.18
1.88
12.02
11.67
11.66
9.08
7.35
6.01
4.79
2.78
4.79
6.84
6.69
3.58
4.38
4.02
2.77
0.87
5.70
5.84
8.30
4.24
4.96
3.57
2.01
1.19
7.30
7.09
7.08
5.51
4.47
3.65
2.91
1.69
33.28
26.39
-11.21
35.47
-6.16
6.65
50.38
47.53
4
5
6
7
8
9
10
15
-- World -Thailand
Malaysia
Taiwan
United
States
Korea, South
Germany
Japan
Hong Kong
Belgium
France
Italy