Cartoons: fun, creativity and legal issues.

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Cartoons: fun, creativity and legal issues.
VIEW CONFERENCE
27 ottobre 2011
Orario: 14:15 -17:30
Sala Giolitti
Centro Congressi TORINO INCONTRA
Via Nino Costa, 8
10123 Torino
Goals and targets.
The producer of cartoons must consider and evaluate for its activities technical,
organizational end legal issue, as important as economic ones.
Through which tools he can protect the intellectual property of the product? How
can business owners to increase visibility and value of patent and trade marks
related to cartoons and web? Which are rights and obligations by producer and by
users? Try to answer the meeting, hosted in VIEW Conference, turning to the
creators, producers and users of video games.
VIEW Conference is the premiere international event in Italy on Computer Graphics,
Interactive Techniques, Digital Cinema, 3D Animation, Gaming and VFX (come dal sito
di view in lingua). Each year offers the latest innovations and applications of digital
world and interactive techiques, focuses to industrial applications, training and film.
SERGIO
TOFFETTI,
General
Manager
Cinematografia, Sede del Piemonte
Centro
Sperimentale
di
TITLE
Brief Introduction to the issues of Rights in the audiovisual industry
BIOGRAPHIC NOTE
SERGIO TOFFETTI
Sergio Toffetti is the general manager of the Piedmont branch of the Centro
Sperimentale di Cinematografia, which includes the Industrial Film Archive and the
Animation Department of the National Film School, and the president of the film
production company Lumiq. He was vice-director and conservator of the National
Film Archive (1998-2009), president of the Virtual Reality & Multi Media Park (20062010) and responsible for the Film Department of the National Museum of Cinema of
Turin. He has coordinated the restauration of many masterpieces of the italian
cinema (among them Cabiria, Roma città aperta, Senso, L'Avventura and the works of
Carmelo Bene. He's been curator of film programs for festivals and cultural
institutions (Biennale di Venezia, Cinémathèque Française, Jeu de Pommes of Paris,
Locarno Film Festival, National Film Archive of Tokyo, Moma of New York). He's
taught at many Universities (Sorbonne Paris III, Roma La Sapienza e Tor Vergata,
Camerino, Poly of Turin, Cagliari). He has published essays on Italian cinema,
experimental film, the Nouvelle Vague, Stanley Kubrick, and on the conservation and
restauration of film.
CHIARA MAGRI, Animation Course Coordinator, Centro Sperimentale di
Cinematografia, Piedmont Branch
TITLE
New projects and business from young animation creators: some cues for
the analysis
ABSTRACT
The speech will offer some examples and cues for the analysis of legal rights issues
in the field of animation, taken from different experiences of young professionals
trained at the animation course of CSC in Piedmont, who are now developing new
business and projects for different contents and media.
BIOGRAPICH NOTE
CHIARA MAGRI
Chiara Magri, is the animation course coordinator of the National Film
School/Centro Sperimentale di Cinematografia, since it’s beginning in 2001 at the
Piedmont branch of CSC. She started work in the cinema documentary and publicity
production in 1980 and, since 1985, more specifically in the animation field. She has
worked on both Italian and international animation Festivals, programs, exhibitions,
training and up-dating courses, field researches, has published many works for
specialized publications. She has taught and lectured about animation film in various
schools and Universities. She has taken part in national and international festivals
both on the selection panel and jury. She was secretary general of the Italian branch
of AsIFA, the International Association of Animated Film from 1998 to 2002 – setting
up and organizing their publishing, cultural and training activities.
CLYO PARECCHINI e GOFFREDO MAROCCHI, AddictiveColors
TITLE
Pocket Boy, application for iPhone
Our application “Pocket Boy” is on sale at the Apple Store, where “Addictive
Colors”, which is not yet a formally constituted company, is being recognized as a
nominative that can't be attributed or used by anyone else: the name refers directly
to the products created by us, therefore qualifying us as the authors and owners.
We are showing our application through various web channels, social networks,
forums, competitions and at the same time we are developing new features to
improve it, and ideas for new products.
Addictive Colors is challenging the new market of touchscreen technologies, iPads
and smart phones. It merges the artistic skills of Clyo Parecchini with the technical
ones of Goffredo Marocchi. The application for iPhone “Pocket Boy” is their first
product.
BIOGRPHIC DATA
CLYO PARECCHINI
Clyo Parecchini, born in Turin in 1985, has specialized in 2010 in CGI-3d animation
film-making
at the Animation Dept.
of
Centro Sperimentale di
Cinematografia/National Film School (Piedmont branch). From 2010 to 2011 she has
collaborated with Animoka Studios (Turin) as a digital artist in the post-production
of various films. At present she is collaborating as a freelance to new projects for
iPad and iPhone.
GOFFREDO MAROCCHI
Goffredo Marocchi, born in Turin in 1980, has attended the major of “Electrical and
Computer Engineering/ECE” at the New Hampshire University, then he's got his
degree in Informatics Engineering at the Polytechnic - University of Turin. Now he's
collaborating to the development and programming of applications for
iPad/WebGL/Android platforms for Telecom Italia Labs in Turin.
MAURIZIO FERRO, Lawyer
TITLE
1993-1998 – The two sides of the Atlantic save Mickey Mouse… because
copyright matters
ABSTRACT
The 1886 Berne Convention sets in 50 years after the author's death the term limit
for the exclusive exploitation of rights over literary and artistic works: with Walt
Disney dying in 1966, in 2016 his creations would have fallen in the public domain. In
1993, Directive 93/CEE imposed to Member States the extension of said term up to 70
years. In 1997, the USA Congress started debating on a similar extension, finally
enacting the Mickey Mouse Protection Act in 1998. In both cases, the laws have had a
retroactive effect, with a blatant “bending” of usual rules… why? Because
copyright is the backbone of protection for artistic works, including movies: they’re
linked to enormous interests, object of desire for powerful lobbies. From «SpiderMickeyMouse» to «Steambot Willie», twenty years for «Winnie The Pooh»’s honey
jar, looking at a lawyer defeating «Terminator»: four real situations in the field of
animation movies, many billions of dollars at stake.
BIOGRAPHIC NOTE
MAURIZIO FERRO
With a degree in Law at Turin University, where he got a Post-Graduation Master too,
he is serving as a Lawyer in the Turin Order and since his apprenticeship he has dealt
with judicial and extra-judicial consultancy in the intellectual and industrial
property fields. Since 2007 he regularly works with Aprà Law Office, where he
mainly supervises the sectors of TMs and judicial litigation.
TITLE
Brands, design and merchandising of the characters in animated films
ABSTRACT:
Cartoon characters often enjoy reputation in so far as they are known by a
significant part of the relevant public. The development of new media and the
globalization enhanced the possibility of exploitation in different fields in addition
to the original use as film cartoon. This requires a strategy of protection based on IP
rights, comprising trademarks, design and merchandise licensing. The aim of the
presentation is to highlight the role of trademarks, designs and merchandising in the
protection of cartoon characters.
CLAUDIO COSTA, Lawyer
BIOGRAPHY: Mr Claudio Costa is a former lecturer at the Course of Private Law of
Informatics at the Faculty of Law of the University of Eastern Piedmont. Currently
is lecturer of licensing at the International Trade Law Post-graduate Course UN-ILO
and is the author of publications in the field of intellectual property and licensing
agreements.
CRISTINA ROLANDO
BIOGRAPHY:
Cristina Rolando came to Studio Torta in 2003 and recently
became partner.
She graduated in law and specialized in Intellectual Property
law with special emphasis on trademarks and design, and relevant Italian and foreign
case-law.
She is a registered Italian and Community trademark and design attorney.
Moreover, she is expert in legal proceedings as far as trademarks rights, and on the
analysis, managing and development of trademarks portfolios.
She has a proven track record in administrative proceedings with the IPTO
trademark matters.
MARIANGELA RAVASENGA, Patent, Brands and PATLIB manager Chamber of
commerce of Turin.
TITLE:
The Chamber of commerce of Turin at the service of technological
innovation.
ABSTRACT:
The Sector Industrial and Patlib Centre Chamber of commerce of Turin is part of
international network PATLIB (Patent Library), established by the European Patent
Office (EPO). It communicates its information services to whoever wants to use it.
Since March 2007 it helps users to understand the different protection
opportunities related to invention registration, modelli d’utilità, design, EU,
international and domestic trade marks. This service arise from the cooperation
with Industrial Property Consultants Association; their expert advice is free of
charge.
The Industrial Property services has improved its performance with a cycle of theme
training meetings.
It ‘s Provincial Observatory to fight counterfeiting.
BIOGRAPHIC NOTE:
Modern Literature Degree, she’s librarian and focuses on training on intellectual
property protection.
Edited texts on the protection and exploitation of intellectual property such as:
- Il valore del brand. Esperienze di eccellenza delle imprese di Torino e
provincia (2007);
- Il valore del packaging;
- Lo sviluppo delle realtà imprenditoriali delle aziende di Torino e
provincia attraverso l’evoluzione del packaging (2008);
- Creare ed innovare consapevolmente. Orientamento pratico agli
incontri con i consulenti in Proprietà industriale. Sportello tutela
Proprietà industriale della Camera di commercio di Torino (2009), which
she also co-author.
AIDB ordinary member.