LUIGI ORSI CARBONE

LUIGI ORSI CARBONE
Born on February 20, 1963; married with two children
Email: [email protected]
Mobile:+ 39 348 890 6001
EXPERIENCE
2002-today
ORSI & PARTNERS S.r.l., Milan
Managing Partner
Executed advisory activities to owners/top management on innovative and fast growth initiatives.
Main projects in telecom/media/technology and energy sectors:
• Fon Wireless (tlc fixed-mobile): supported the launch of Italian activities, defined operating
marketing plan, assessed legal risks, executed joint ventures with ISP and municipality.
• Heat&Power (energy/cogeneration): defined business model, developed business plan and
investor presentation, identified financial options, finalized first round of financing.
• Lojack (radio system for stolen vehicles’ recovery): assessed the attractiveness of the italian
market, executed business plan’s due diligence, structured and negotiated local joint venture.
• Telecom Italia (tlc fixed /media):defined opportunity and identified levers to accelerate the
penetration of broadband ; assessed attractiveness and entry options in IpTV services over DSL
• MyQube (tlc fixed): assessed consolidation opportunities in the business segment, evaluated
acquisition targets, identified co-investors, structured the deal and started negotiations.
1999-2001
ePLANET SpA (renamed RETELIT SpA), Milan
Founder and C.E.O.
Created and managed the development of one of the first independent provider of telecom
infrastructures and of integrated broadband services, listed at the Italian Stock Exchange
• Planned and built one of the first local fibre network (MAN) in fifteen cities to connect
business customers directly with fibre/DSL.
• Finalized various joint ventures to speed up implementation:, Norsitel, jv with Nortel Network
and Sirti for the network infrastructure, Planet eCom jv with Accenture for IT services in ASP;
Consiagnet with Consiag (Prato local utility) for local network.
• Executed IPO: sold 20% for Euro 120 Mln;
Obtained a bank commitment to
underwrite/syndicate a senior loan facility for Euro ~240 Mln.
• Having missed to finalize the senior loan, started and managed a challenging restructuring plan,
in particular: refocused investment plan in ten cities only, split network and retail activities, cut
headcounts by ~100 people (-30%) in six months, started divestures of non core investments,
identified equity investors and finalized a capital increase with warrants of ~E130 Mln;
successfully finalized the transaction exited and sold own stake.
1996-2001
PLANETWORK S.p.A., Milan
Founder and C.E.O.
Created and managed the development of one of the first Italian alternative telecom operator in the
business segment.
• Defined the initial business idea, developed the business plan and finalized first rounds of
financing of ~E5Mln between equity and leasing; finalized E30Mln unsecured mezzanine loan;
• Managed the development of the company from zero to ~E30 Mln in revenues in four years
with over 30.000 business customers.
• Recruited and managed over 350 between manager and staff located in Milan, Rome, Padua
and built a direct/indirect sales force of over 700 agents
• Established a well recognized brand via innovative advertising (first comparative advertising in
Italy) and effective public relation campaigns.
• Scouted innovative technology solutions for voice service provision two years before full
market liberalization.
• Obtained one of the first operator licence and interconnected its network with the one of
Telecom Italia and Autostrade as well as the main international carriers in London and Boston.
1992-1996
McKINSEY & COMPANY Inc., New York (‘92-‘93), Buenos Aires (’94), Milan (’95-’96)
Engagement Manager, Telecom Practice
Lead 4-6 person teams to help top management anticipating changes in market structure, driven by
regulation and/or technologies changes. Most projects in the telecom (fixed and mobile) sectors:
• Telecom Italia (tlc fixed): quantified economical impact of customer satisfaction improvements.
Identified key drivers of satisfaction in the SME segments. Defined actions for improvement
• Italtel/Siemens (tlc equipment): designed turnaround plan for the merger based on competitive
benchmarking of manufacturing, R&D, sales/service and administrative functions.
• Nynex Mobile (tlc mobile): developed framework to assess multi-partner venture alternatives.
Provided support in valuing and structuring partnering opportunities ended in Verizon Wireless
• AT&T (tlc fixed): identified global telecommunications needs of US MNCs . Identified gap
between AT&T and major competitors’ capabilities and evaluated opportunity and risk;
• AT&T (tlc fixed): redesigned IT/S architecture. Identified strategic objectives and business
requirements. Designed process flow and information plans.
• Rizzoli (media publisher): analyzed BUs attractiveness and competitive position. Implemented
cross SBUs value-based planning and control system
• Acindar (steel): designed the new commercial strategy and the implementation plan for the
turnaround of Acindar. Developed need-based segmentation and tailored value proposition.
Developed marketing plan and realigned sales force and operating mechanisms.
Knowledge development and other activities:
• Tlc mobile: co-authored telecom practice best seller on US cellular industry structure/evolution.
• Recruiting: interviewed and helped recruitment of several candidates.
1988-1990
CIBA GEIGY S.p.A., Varese
Assistant to the Finance Director
• Managed group's hedging operations in currencies and in interest rates.
• Co-manage short term investments and identified government subsidized financing.
1987-1988
ITALIAN ARMY, 1st GENERAL SERVICE BATTALION, Alessandria
Corporal –Completed national military service; employed in administrative department.
EDUCATION
1990-1992
COLUMBIA BUSINESS SCHOOL, New York
MBA - Finance and International Business- May 1992.
Dean's List. Beta Gamma Sigma. Honors in seventeen out of twenty courses.
Research Assistant to Prof. Arzac on special case project on Pirelli-Continental tentative merger.
1982-1987
UNIVERSITA' COMMERCIALE "L. BOCCONI", Milan
LAUREA – Business Administration - July 1987.
Final grade: 110 out of 110, Summa cum Laude. Top 2% graduates awarded with gold medal.
Thesis with Prof. Ruozi: " Commercial Paper: comparative analysis on international markets".
ADDITIONAL
INFO
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Lansdowne Partners Ltd (1998 -2001): as a director of the Board took part at the start up of
one of the largest European hedge fund, today with over E12,5Bn under management
Fluent in English , Spanish and native Italian. Working knowledge of German.
Geographically flexible.Travelled extensively throughout Europe, North/South America, Asia.
Enjoying tennis, skiing and gardening. Heavy reader of newspapers, blogs and books