AdvanceDesign_Celaschi

Transcript

AdvanceDesign_Celaschi
1
Le culture del prodotto*
Flaviano Celaschi
1.1
Il futuro del prodotto
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10 Capitolo 1
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1.2
Prodotto e Politecnico: un riesame?
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Le culture del prodotto 11
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12 Capitolo 1
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5
Le culture del prodotto 13
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6
14 Capitolo 1
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1.3
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16 Capitolo 1
.(,-+0=! ,($0+/&('%$+%7! /%! %**-'-00#'%! &'+(,,#&%$0-! $+))%! &+':%.-:-0=! *+)! .#(! &'(<)(!
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1.4
Prodotto e cultura materiale
E! &'(&(.-0(! *+)! ,%/&(! *+)! *-.+2$(! -$*#.0'-%)+! -$*-,%0(! ,(/+! L*+.-2$! *+)! &'(*(00(M!
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LN-!0'%00%!*+)!.+00('+!&-V!:%.0(!c*+)!*+.-2$e!&(-,1W!.-!(,,#&%!*-!;#%).-%.-!
(22+00(!<.-,(!G/%!%!:()0+!)-/-0%0(!.()(!%))%!?%.+!,($,+00#%)+7!%*!#$!&'(0(0-&(!
(! %*! #$! .+/&)-,+! +.+',-9-(! *-! .0-)+K! ,1+! ,-',($*%! (2$-! +..+'+! #/%$(! +!
:+.0+!(2$-!.&%9-(!%',1-0+00($-,(!(!#'6%$(4!5$!+..(!:+$2($(!'%,,1-#.+!0#00+!
)+!*-.,-&)-$+!-$+'+$0-!%))%!&'(2+00%9-($+!*-!#$!(22+00(!?'%!,#-!'-,('*-%/(!
;#+))+! ,($! &-V! /+',%0(C! D+.-2$! *+))8%''+*(! G,1+! ,(/&'+$*+! %$,1+! -)!
Z-210-$2!*+.-2$Kg!D+.-2$!%#0(/(6-)-.0-,(g!D+.-2$!$%:%)+!$%#0-,(g!D+.-2$!
*+))%!/(*%g!T%,o%2-$2!*+.-2$MR4
@! #$%! *+<$-9-($+! ,1+! ,($0-+$+! .:%'-%0-! )-:+))-! *8-/&'+,-.-($+7! /%! ,1+! %..(/-2)-%! &+'!
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:%)('+!%//-$-.0'%0(!*%)!&'(2+00-.0%7!"!.-,#'%/+$0+!)%!,(/#$-,%9-($+!-)!,(/&%'0(!/%22-('+4!
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.-,#'%/+$0+!#$!&$%)"4#+)(2.'-($!%!*-.+2$%'+!)8-$2'%$%22-(7!/%!%$,1+!)8%00'+99(!&+'!)%!
3+6(,)-.-7!,(.B!,(/+!-)!/(0('+!*-!#$%!$%:+7!#$!/%00($+!*%!,(.0'#9-($+7!#$!&(0+$9-(/+0'(!
&+'! )%! /-.#'%9-($+! *+))%! &'+..-($+! *-! #$%! ,%)*%-%! (! %$,1+! )%! &'+..%! &+'! )%! &-+2%0#'%!
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)+!,#-!&'(&('9-($-!.($(!0#00('%!*-?<,-)-!*%!,($0+/&)%'+7!,-!'+$*-%/(!,($0(!,1+7!-$!;#+.0(!
+$('/+!&'(6)+/%7!)8#$-,%!,+'0+99%!"!,1+!6%.0%!-$(,#)%'+!-)!.+$0-/+$0(!*-!.<*#,-%!-$!#$%!
/%..%!.#?<,-+$0+/+$0+!:%.0%!+!0'%$.$%9-($%)+!*-!,($.#/%0('-!&(0+$9-%)-!&+'!-$2'-&&%'+!
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7
Le culture del prodotto 17
a#00-!2)-!(22+00-!*+)!/+',%0(!.($(!&'(*(00-!+*!+.-.0+!.-,#'%/+$0+!#$!&'(*#00('+!,1+!)-!1%!
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&'(*(00-7!/%!$($!0#00-!;#+.0-!&'(*(00-!.($(!(22+00-!+*!+.,($(!*%))+!/%$-!*-!#$!&'(*#00('+4
[#+))(!,1+!;#-!*(66-%/(!&'(:%'+!%!-.()%'+!"!#$!,%/&(!+.0'+/%/+$0+!&-V!&-,,()(!,1+!
.0%!$+))%!'+)%9-($+!0'%!*+.-2$7!&'(,+..(!+!&'(*(00([email protected]!;#+.0(!-)!?+$(/+$(!,1+!,%/6-%!
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5)! &$%)"4#+ )(2.'-! $%.,+! +! .-! .:-)#&&%! %))8-$0+'$(! *+)! *-.+2$(! -$*#.0'-%)+7! ,1+! 1%!
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&'%0-,1+! '+)%0-:+! %-! 6-.(2$-! +! %-! ,(/&('0%/+$0-! /%0+'-%)-! *+))8#(/(4! N-!
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6-.(2$-!+!,(/&('0%/+$0-!/%0+'-%)-!*+))8#(/(4
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*+.-2$+'! &+'! -)! &'(*(00(! "! &('$(2'%<,(! .+! $+)! ?#(,(! *+))8(6-+00-:(! $($! :-+$+! /+..(!
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5)!&$%)"4#+)(2.'-!.#!,#-!-$0+$*-%/(!-$*%2%'+!"!0#00(!,-h!,1+!)+!,#)0#'+!*+)!&'(2+00(!
!T+'!)%!*+<$-9-($+!,(/&)+0%7!,?'4!lll4-0%)-,($4-0_+$,-,)(&+*-%_UIIRP^410/4
8
18 Capitolo 1
&(..($(!%-#0%'+!%!.:-)#&&%'+!+!,%/6-%'+!0'%!)8#(/(!,(/+!.(22+00(!+!-)!.#(!,($0('$(!
'+)%9-($%'+!&+'!-)!0'%/-0+!*+-!6-.(2$-!+!*+-!,(/&('0%/+$0-!/%0+'-%)-4!
5$! ;#+.0(! ,%/&(! *-! '-3+..-($+! )8(22+00(! *-:+$0%! .(22+00(! +! &'(*#00('+! *-! '+)%9-($-!
+.&)-,-0%/+$0+! (! -$:()($0%'-%/+$0+! &'(:(,%0+! .-%! $+)! .(22+00(! ,($.#/%0('+! ,1+! $+-!
'%&&('0-!0'%!)+!0'+!,%0+2('-+!,1+!&-V!-$0+'+..%$(!-)!&'(*(00(C!-)!,($.#/%0('+7!-)!/+*-%0('+!
G0'%!,#-!-)!*+.-2$+'K!+!-)!&'(*#00('+4
1.5
L’advanced design e il Front End of Innovation
E66-%/(!,+',%0(!*-!-$*-:-*#%'+7!$+))%!'-,+',%!#0-)+!%))8+:()#9-($+!*+)!&$%)"4#+)(2.'-!
,($0+/&('%$+(7! %),#$-! ?'($0-! ,1+! '-.#)0%$(7! %! $(.0'(! %::-.(7! $($! #)0+'-('/+$0+!
.-$0+0-99%6-)-!(!/%'2-$%)-99%6-)-C
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?%')(! $+,+..-0%! *+)! ,($0'-6#0(! *+)! *+.-2$7! $+)! .+$.(! ,1+! )+! (,,(''+! #$! .(22+00(!
,%&%,+!*-!*%'+!?('/%!%!;#+.0+!,+'0+99+!+!&('0%'+!%!.-$0+.-7!$($,1W!/%0+'-%)-99%'+!-$!
&'+.0%9-($-!#$!-$.-+/+!*-!:-$,()-!6+$!*+<$-0-!%))8-$0+'$(!*-!#$!;#%*'(!+.-2+$9-%)+!
$(0(! +! ,($*-:-.(4! N0-%/(! &%')%$*(! *+)! :+'(! +! &'(&'-(! *-.+2$(! *+)! &'(*(00(! ,1+7!
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0+,$()(2-+!+!*-!,(.0'#00('+!*-!-$0+'?%,,+!%*+2#%0+!%))%!)('(!?'#-9-($+!,($0+/&('%$+%g
r! A-! .($(! &(-! ('2%$-99%9-($-! .#?<,-+$0+/+$0+! /%0#'+! +! *(0%0+! *-! #$! .(<.0-,%0(!
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r! U.-.0+! -$<$+! #$%! .-0#%9-($+! $+))%! ;#%)+! )8-/&'+.%! (! )8('2%$-99%9-($+! (&+'%!
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)8-*+%! ,1+! )+! '-.('.+! *+))8('2%$-99%9-($+! .-! &(0'+66+'(! .?'#00%'+! -$! %)0'+! *-'+9-($-7!
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Le culture del prodotto 19
f($*%$*(! #$! 2'#&&(! *-! '-,+',%! ,1+! -$0+$*+! (,,#&%'.-! *-! *),*-4()+ )(2.'-! %66-%/(!
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Bibliografia
!""#!$#% &'% (%! ,#'%! *-)7! 5(2.'-+ 0-#($,.(;26+ =##%$(+ >%##2*227+ O#.+(! E)+..-_A(''%-$-7!
O%$0(:%!HIIR
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