report 2014 - Middle East Now Festival

Transcript

FESTIVAL REPORT
Florence, 9-14 April
Cinema Odeon + Auditorium Stensen
NEXT
EDITION
8-13 April
2015
#THE FESTIVAL
page 09
# SPECIAL PROJECTS
page 10
# GUESTS
page 18
# PARTNERS
page 20
# INSTITUTIONS
page 20
# PROMOTION
page 22
# PRESS COVERAGE
page 24
# FEEDBACK
page 26
# AUDIENCE
page 30
www.middleastnow.it
T
he first boutique festival in Italy entirely dedicated to the
contemporary Middle East and North Africa to highlight what’s
happening in the region through the work of artists that dialogue
with Italy and the outside world.
Cinema, visual arts, music, food tasting, debates and workshops.
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MIDDLE EAST NOW! / www.middleastnow.it
www.middleastnow.it / MIDDLE EAST NOW!
3
“Content”
MIDDLE EAST NOW
09 Cinema Program
The first boutique festival in Italy entirely dedicated to
cinema from the Middle East.
10 Special Projects
Contemporary art & culture from the region that engages
with Italy and the world.
Hany Abu-Assad
Premiere world retrospective
of Academy Award
nominee director
14 Festival Figures
Middle East Now 2014 welcomed a large and diverse
audience over 6 days.
p.10
p.6
18 Festival Special Guests
Over 40 international guests presenting their work
and sharing their experiences.
20 Partners and Institutions
Our network of institutional supporters, sponsors, collaborations.
22 Promotion
A creative and unique way to communicate with our audience.
p.14
24 Press coverage, headlines and audience impact
Italian and International Press loved Middle East Now in 2014.
37 Festival Evolution: 2010-2015
Some history to show you how we got here.
THINGS
WE
LOVE
4
LOVING
_Sharing great stories of great human beings.
_Discovering new talents in cinema and
contemporary art.
_Having all our screenings fully booked!
5
Mashrou’ Leila
Acclaimed Lebanese indie-rock band
for the first time in Italy
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7
Cinema highlights
_ 52 films (fiction, documentaries, animation and shorts)
of which 45 Italian and European premieres.
Middle East Now _5th edition _ Florence Italy
9 / 14 April 2014
The first boutique festival in Italy entirely dedicated to the contemporary
Middle East and North Africa to highlight what’s happening in the region
through the work of artists that dialogue with Italy and the outside world.
Cinema, visual arts, music, food tasting, debates and workshops.
_ The premiere world retrospective of Palestinian,
two time Academy Award nominee, Hany Abu-Assad.
The 2014 Oscar nominated for best foreign film “Omar”
opened the 5th Middle East Now .
_ Showcase of 4 recently restored treasures from the
Region in collaboration with Martin Scorsese’s World
Cinema Project.
_ Special focus on new films from Morocco, Iran, Iraq,
Qatar and Syria.
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9
Art, Music
& Lifestyle Events
_ Mashrou’ Leila, internationally acclaimed Lebanese
indie-rock band, which was the first regional artists
to appear on the cover of Rolling Stone had its first
performance in Italy with MENF 2014;
SPECIAL
PROJECTS
2014
“Contemporary art &
culture from the region
that engages with Italy
and the world”
_ “Occupied Pleasures” creative photo exhibition by
the World Press Photo photographer winner Tanya
Habjouqa at Aria Art Gallery in Florence
_ “Persia Mon Amour”: reportage and images by the
reporter Jacopo Storni and acclaimed photographer
Edoardo De Lille, about the Iranian community in
Florence, which is the largest in all of Italy;
_ Themed dinners at Odeon Cinema with special
tasting from Iran and Lebanon;
_ Daily discussions on Current Affairs and Cultural
Trends with directors, artists, journalists and special
guests to bring deeper understanding of the region;
_ Interactive Installations and Book Presentations
highlighting festival themes.
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11
Comic City of Beirut
exhibition by the Lebanese
comic illustrator Raphaelle Macaron
at IED Florence
Mashrou’ Leila
SPECIAL PROJECTS 2014
Performing in Florence
for their first Italian concert
Occupied Pleasures
photo exhibition by Tanya Habjouqa
at Aria Art Gallery
Persia Mon Amour
reportage exhibition
by Edoardo De Lille and Jacopo Storni
12
13
FESTIVAL FIGURES
Middle East Now 2014 welcomed a large and diverse audience over 6 days
14
15
MIDDLE EAST NOW 2014 WELCOMED A LARGE
AND DIVERSE AUDUENCES OVER 6-DAYS
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_ 10,000 attendees at Cinema Odeon and
Auditorium Stensen screenings, the majority of
which were sold-out.
_ 1000 guests at the Opening and Closing
events and special exhibitions.
_ Over 4,000 visitors at the special exhibitions;
_ 1,200 attendees at Mashrou’ Leila’s first
concert in Italy;
_ 145,000 MEN Festival Facebook users
during 5 day festival
17
FESTIVAL SPECIAL GUESTS
FESTIVAL
SPECIAL GUESTS
Over 40 international guests, including international directors, producers,
actors, artists, journalists, opinion leaders, and writers, to present their work
and to share their experiences and ideas about contemporary Middle
East and North Africa, creating vibrant dialogues and debates with Italian
audiences.
18
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Partners and
Institutions
Middle East Now is
a project by Map of Creation
a no profit cultural association
based in Florence
supported by Tuscany Region, Municipality of
Florence, Foundation Ente Cassa di Risparmio
di Firenze, Oxfam Italia, Why the Best? Hotels
Group, Embassy of Morocco, Embassy of Iran,
Cadini Group, Province of Florence.
in collaboration with FST-Fondazione Sistema Toscana,
Fondazione Istituto Stensen, Ponte33, World Cinema
Foundation and Cineteca di Bologna, NYU New York University in Florence, Creatures Factory, Greenhouse Film
Center, Meltin’Concept / Net7, Aria Art Gallery, IED Istituto Europeo di Design Firenze, CCC Strozzina, Brownbook
Magazine, and other local and international partners.
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PRO
MOTION
What we print,
distribute, send,
produce and plan to
promote the festival
Content
_20.000 Middle East Now program flyers
_10.000 Middle East Now Magazines
_ 10.000 Middle East Now promotional cards
distributed throughout the city and metropolitan area
before and during the festival (including to universities,
libraries, bookstores, theaters, cinemas, recreational spots,
night clubs and cultural associations);
_18 billboard posters + 300 poster
_ E-Newsletters distributed to 11,000 festival contacts
+ mailings of the festival partners
_printed media and radio advertising programme
_social media strategic promotion (team and budget
dedicated) and production of special video teasers
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Mashrou’ Leila
performing at Flog Firenze
PRESS COVERAGE
Press coverage of Middle East Now 5th edition garnered critical international and national press. The festival has attracted
the attention of the most important Italian media, between
daily, monthly, weekly, online newspapers and information
platform, radio and TV. Media like:
Odeon Cinema
PRESS COVERAGE
_ La Repubblica, Il Corriere della Sera, RAI Tg1 /
RAI Tg3, IO Donna, l’Espresso, Rolling Stone,
Amica, Vogue and many others…
the main venue of
Middle East Now Festival
And collected also an amazing international feedback, with
enthusiastic reviews on media like:
_ The Huffington Post
_ The National Abu Dhabi
_ Film Critic New York_ Style.com/Arabia
_ Al Arabiya and many others.
Special Screenings
at the presence of internationally
acclaimed cinema experts
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PRESS
PRAISES
the
5th Edition
Part 1
“
“
Amicizia, coraggio e rivoluzione: arriva il docu-film sulla Siria
“Return to Homs”. Dopo Sundance e il festival di Amsterdam,
proiettato in anteprima italiana a Firenze al festival
Middle East Now”
Corriere della Sera
“
“
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“
Changing the World, One Film at a Time. Middle East Now is like
a dream come true for anyone who believes in watching “cinema
with a conscience”
Huffington Post
Quando il cinema racconta il mondo. A Firenze uno strepitoso
panorama della nuova produzione cinematografica del mondo
Arabo, Israele, Iran, Afghanistan”.
L’Espresso
Il Cinema palestinese? Ha una buona nomination. A Firenze
la prima retrospettiva su Hany Abu-Assad, regista di Omar e
simbolo di una cinematografia che piace a Hollywood”
Il Venerdi’ di Repubblica
“
Middle East Now festival is a jewel, a treasure trove of things to
be, of arts beyond politics, and peace achieved through culture”
Huffington Post
A taste of Middle East Now in Florence, Italy”
The National Abu Dhabi
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PRESS
PRAISES
the
5th Edition
Part 2
“
“
“
“
Middle East Now - Rigore e qualità. Il dialogo che ci cambia, con la
leggerezza di una festa“
Huffington Post Italia
“
“Lavorare, divertirsi, fare sport, voglia di normalita’ nei Territori. Middle
East Now festival porta a Firenze Tanya Habjouqa, fotografa araboamericana specializzata nel ritrarre la gente di Palestina”
La Repubblica
Gaza Felix. Cosi’ una fotografa allergica agli stereotipi ritrae la quotidiana
resistenza di un popolo all’oppressione.
In mostra a Firenze”
IO Donna – Corriere della Sera
“
“Firenze come Persepolis”
Rolling Stone
Che musica, ragazzi! I Mashrou Leila sono il fenomeno della scena pop
araba, il loro primo concerto italiano a Middle East Now, la rassegna che
porta a Firenze i rappresentanti della scena del cinema e della musica e del
mondo culturale piu’ importanti del panorama arabo.
Sette – Corriere della Sera
“
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Con Occupied Pleasures di Tanya Habjouqa, scene di (stra)ordinaria
felicita’ in anteprima a Firenze”
Amica
Essere gay a Beirut e cantarlo forte. I Mashrou Leila saranno a Firenze per
uno degli eventi piu’ attesi del Middle East Now festival.
Il Venerdi di Repubblica
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Part 1
30
AUDIENCE REACH OF NATIONAL AND
INTERNATIONAL PRESS FOR Middle East Now 5th edition
Audience
Impact
• IO Donna – Corriere della Sera
(x 2 articles - 6 pages each)
– 370,000 readers
• La Repubblica – 430,000
• Corriere della Sera
– 450,000 daily readers
• Huffington Post
– 43,200,000 monthly visitors
• The National Abu Dhabi – 300,000
• RAI TG1
– 5,2 mln viewers in prime-time
• RAI TG3 Toscana – 700,000
• RAI Radio Uno – 800,000 listeners
• RAI Radio Tre – 1,3 mln
• SETTE – (x 2 articles) 600,000
• L’Unità – 61.000
• Il Manifesto – 40,000
• Repubblica.it – 1,25 mln day-users
• Corriere.it – 1,1 mln day-users
• Il Venerdì di Repubblica (2 articles) –
507,000
• Amica – 182,000
• Rolling Stone 120,000
• Internazionale – 123,000
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Part 2
32
AUDIENCE REACH OF NATIONAL AND
INTERNATIONAL PRESS FOR Middle East Now 5th edition
Audience
Impact
• L’Espresso – 250,000 readers per week
• Al Arabiya News
• Style.com/Arabia
• Ansa Agency
• AnsaMed
• Arab Press
• Espressonline.it
• Artribune
• Mediaset IRIS TV
• QN Quotidiano Nazionale
• La Nazione
• La Repubblica / Firenze
• Corriere Fiorentino
• Il Tirreno
• Canale 10
• Succede Oggi
• FILM TV
• CIAK
• Movieplayer
• RESET …and many others
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Middle East Now Festival - Evolution:
2010 - 2015
CINEMA PROGRAMME & SPECIAL PROJECTS /
COLLATERAL EVENTS:
The Middle East Now Festival launched in 2010 as a fledgling
film showcase to highlight the best new films from the region, 5
years later, the 5th Middle East Now has been critically acclaimed
by international filmmakers, artists and journalists as a boutique
and extraordinary festival for highlighting new and emerging artists as well as older, treasured films from the region and for hosting innovative, vibrant and create debates, workshop and special
events for diverse audiences in Florence.
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M. [email protected]
T. +39.3389868969
www.middleastnow.it

report 2014 - Middle East Now Festival

Transcript

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