- Brandex Financial

Brandex Financial is a marketing and
communications agency providing
customised services to financial
organisations and technology providers
around the world. Specialising in
marketing and PR strategy and delivery,
building brands and reputation
management, services draw from over
15 years experience in sales, marketing
and PR in the global financial markets.
What we do:
We work with financial organisations and financial
technology providers to build their brands.
Our services include:
Brand development across multiple
We work across all marketing and communication
disciplines to provide a bespoke service that
delivers a consistent brand experience. Whatever
services and media you choose, you can be sure
your message and values will be communicated
across all channels.
channels - media relations, sales support,
advertising, direct marketing, CRM,
events, websites, social media, webinars,
animation and video
Strategic Marketing and PR planning
Product launches
We are marketing and PR specialists in financial
markets and our insight delivers creative brand
communication for our financial clients around the
world. Our integrated approach delivers consistent
messaging in all marketing and PR activities.
Reputation management through a
Clients include banks, brokers, trading platforms
and technology vendors. We are specialists in FX,
Fixed Income, Payments and Cash Management,
and Trade Services.
Crisis management
combination of planned media campaigns
and responsive PR
Marketing and PR audits
Budget allocation and ROI
Industry poll management
Production of online and offline
marketing materials
We have worked for:
Brandex Financial is part of the Brandex Group
02
Brandex Financial
Aviva Plc
Bartlett Insurance
British Insurance Brokers’ Association
CCV (Towergate)
CME Group
Citi
Clausen Miller LLP
CLS Group
ClientKnowledge
CNA Insurance
Cobra Insurance
European Financial Services RT
FXMarketSpace
Hansen and Klein A/S (Denmark)
HSBC
J.P. Morgan
Kiln Group
Leeds Building Society
Managing General Agents’ Association
Mastercard
Nexus Group
NMU (Munich Re)
N&P Building Society
Reich Insurance Group
RK Harrison Insurance Brokers
Saffron Building Society
Saffron Insurance
Tokio Marine Europe
Tokio Marine Global
Tokio Marine & Nichido
West Brom Building Society
Yorkshire Building Society
Brandex Financial
03
CLS Group
Exhibition stand
Launched in 2002, CLS Group is the largest
multicurrency cash settlement system for foreign
exchange trades, settling between US$ 4.5-5 trillion
every day.
We evolved the CLS brand and designed a new
concept for its imagery, using clocks from around
the world to convey the importance of time to CLS’s
operations. We reviewed all marketing and PR activity
and established a new plan including rebranding
and launching a new company website, producing
corporate brochures, direct mail, exhibition stands
and banners, together with other related digital and
print marketing collateral.
We managed its PR, protecting its reputation and
achieving positive coverage in numerous industry
publications and global media including the Financial
Times, the Wall Street Journal and the Economist.
ITN news report
Animation
Settling FX transactions
time and time again
New York GMT -5
London GMT +0
Tokyo GMT +7
Interview with Sibos TV
For over 10 years, CLS has settled
FX transactions with finality,
settling over USD 8,200 trillion.
In addition to mitigating FX
settlement risk, CLS delivers
multiple benefits to Members.
Efficient
» liquidity management
» multilateral netting, resulting in a net
funding requirement of approximately 4%
» credit line management
» payment through enhanced
Straight Through Processing (STP)
Media coverage
Potential
» for growth in third party business
» to expand your range of counterparties
www.cls-group.com
Magazine advert
Corporate website
Interviews in Profit & Loss
and FX Week
Corporate brochure
Media coverage in The Economist
04
Brandex Financial
Brandex Financial
05
Poster campaign
SICURA
COMODA
CONVENIENTE
ESCLUSIVAMENTE
PER CITTADINI
DEL MONDO
SENTIRSI
DEL POSTO
OVUNQUE
SI VADA
PARTI CON
TUTTO IL
DENARO
CHE VUOI
SENZA
PENSIERI
SICURA
COMODA
CONVENIENTE
SICURA
LEI SA
COME
FARLO
NON E’ COLLEGATA AL TUO CONTO CORRENTE
CARTA ADDIZIONALE PER OGNI EVENIENZA
ASSISTENZA TELEFONICA GRATUITA 24/7
IN TUTTO IL MONDO
CARTA MULTI VALUTA FOREXCHANGE
SETTE VALUTE, UNA SOLA CARTA
43897MC Italian Posters AW.indd 2
• CONTROLLO COMPLETO: FISSI IL TASSO DI CAMBIO,
SPOSTI I FONDI DA UNA VALUTA ALL’ALTRA,
CONTROLLI I MOVIMENTI ONLINE
ATTIVA DA SUBITO: LA ACQUISTI ED È GIÀ PRONTA ALL’USO
ACCETTATA OVUNQUE: E’ MASTERCARD
• SICUREZZA TOTALE: ASSISTENZA TELEFONICA
GRATUITA 24/7 IN TUTTO IL MONDO
• ACCETTATA OVUNQUE: E’ MASTERCARD
CARTA MULTI VALUTA FOREXCHANGE
SETTE VALUTE, UNA SOLA CARTA
Multi-currency Cash Passport™ è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated.
24/09/2013 14:08
CONVENIENTE
LA USI COME UNA CARTA DI CREDITO LOCALE:
SENZA COMMISSIONI AGGIUNTIVE
• SETTE VALUTE DISPONIBILI: ACQUISTI E PRELEVI
IN QUALSIASI PARTE DEL MONDO, LA CARTA SA
SEMPRE QUAL È LA VALUTA GIUSTA DA UTILIZZARE
CARTA MULTI VALUTA FOREXCHANGE
SETTE VALUTE, UNA SOLA CARTA
Multi-currency Cash Passport™ è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated.
COMODA
43897MC Italian Posters AW.indd 4
Multi-currency Cash Passport™ è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated.
24/09/2013 14:09
43897MC Italian Posters AW.indd 3
24/09/2013 14:08
Mastercard Cash Passport
Working for Access Prepaid, part of the global
MasterCard group, we have designed and produced
presentations for the company’s representatives to
use out in the field, exhibition stands, web banners,
digital advertising and supporting literature.
We created downloadable point-of-sale literature
from a central marketing portal for both the UK
and North America and designed and developed
the Cash Passport Facebook profile. Latest work
includes developing the Cash Passport Facebook
Australia presence.
Digital advertising
NEED HOLIDAY
MONEY?
CASH
™
PASSPORT
PREPAID
CURRENCY
CARD IS
CONVENIENT
– 0%
COMMISSION
& FREE ATM
WITHDRAWALS*
SECURE –
KEEP YOUR
MONEY
CHIP & PIN
PROTECTED
ADAPTABLE –
AVAILABLE
IN CA$, US$,
NZ$, GB£,
EU€, AU$, ZAR
BUY
ONLINE
TODAY
TERMS & CONDITIONS APPLY
*SOME ATM OPERATORS
MAY CHARGE AN
ADDITIONAL FEE OR
SET THEIR OWN LIMITS.
Card designs
Web banner adverts
06
Brandex Financial
Brandex Financial
07
Digital advertising in Times Square
FXMarketSpace
FXMarketSpace was a global foreign exchange (FX)
platform, owned by CME Group and Thomson
Reuters, which launched in 2007.
We managed its press relations (both planned and
responsive), protecting the brand and generating
significant coverage in global and industry publications.
We designed its corporate identity and produced
all its marketing material, from email campaigns
and animated files to printed marketing literature.
We delivered direct marketing emails for product
launches and billboard advertising in Times Square.
Exhibition stand
Party invitations
Interview with CNBC
Financial Times article
Wall Street Journal article
Animation for FXSettle launch
Web banner adverts
Media coverage
Corporate brochure
Belly band advert
Newsletter copywriting and production
08
Brandex Financial
Brandex Financial
09
European office signage
Corporate website
Tokio Marine Insurance (Europe)
With over 24,000 staff in over 40 countries, Tokio
Marine is a global leader in the insurance industry.
We were responsible for the rebrand of Tokio Marine
across Europe.
From producing initial brand guidelines to managing
signage installation and stationery for all the European
offices, we managed and produced marketing
communications for the company.
Exhibition stand
Annual report and accounts
10
Brandex Financial
Brandex Financial
11
HSBC
HSBC is one of the leading banks in Global Markets,
with strong franchises in Foreign Exchange and
Fixed Income.
Trading platform demo
We worked with HSBC as it transitioned from voice
to e-commerce trading, producing internal training
materials for sales people, a client newsletter,
brochures, advertisements and a trading demo.
We identified a target group of industry publications,
with whom we generated news coverage, creating a
positive reputation for HSBC in e-commerce trading.
We supported media interviews with detailed Q&As
and key messages, and managed submissions to
the media, achieving a key industry award.
Technical manual
Direct mail
Media coverage
Sponsored editorial
in FT Mandate
Print advert
Product brochure
Award submission
and management
in Profit & Loss
12
Brandex Financial
Internal training
Brandex Financial
13
J.P. Morgan
J.P. Morgan Treasury Services is a recognised as
a leader in cash management and trade services.
We worked with J.P. Morgan, reviewing and
formulating a marketing plan targeted at financial
institution clients globally. We created unique x-ray
visuals that were distinctive and supported J.P.
Morgan’s positioning of “a clearer vision”.
ClientKnowledge
We also wrote copy and designed brochures,
launched a client newsletter and created
presentations for use by the company’s
representatives in meetings and client seminars.
ClientKnowledge was a firm of Capital Markets industry
consultants, which has been bought by EBS/ICAP.
We audited all ClientKnowledge’s marketing and PR
activity and implemented new plans. We developed
a new identity for ClientKnowledge, producing an eye
image within which was displayed digital financial data
and graphs. This showed the people element of their
consultancy business, but also their work developing
trading algorithms. We produced an animated version
of this image for their website and also designed and
printed their corporate brochures.
We managed their PR, creating and issuing press
releases, and keeping the brand in the press by regularly
providing quotes and opinion to industry publications.
Corporate folder
Campaign poster series
Media coverage
Web banner advert
Corporate brochure
Online newsletter
14
Brandex Financial
Brandex Financial
15
Saffron Building Society
Corporate website
Saffron Building Society was established in 1847
and is now a top 25 UK Building Society with assets
of £784 million.
We also provided full integration between the
Wedding Plan & Save website and Saffron’s
back-end banking systems to allow customers
to identify their savings online.
We worked with Saffron to provide all their marketing
communications across all media including retail
POS, print, direct mail and online advertising.
Kiln Group
Social media page
Kiln Group is an international insurance and reinsurance
company offering a wide portfolio of specialist risks.
We were initially commissioned to design and develop
a new corporate website. In celebration of Kilns 50th
birthday we have also produced a clock (in conjunction
with Dent), a book and a film to mark the occasion.
Company newsletter
50 year anniversary book
50 year anniversary film
16
Brandex Financial
Corporate website
17
Contact Us
London
St Clements House
27 – 28 Clements Lane
London
EC4N 7AE
Norwich
4th Floor, Haldin House
Queen Street
Norwich
NR2 4SX
T: +44 (0)20 3326 7352
T: +44 (0)1603 612792
E:[email protected]
W:www.brandexfinancial.co.uk