Teseo Company Profile

TESEO srl - Marketing research
COMPANY PROFILE
Via Carlo Goldoni, 32
20129 Milano
Tel. 02.7491141
[email protected]
www.teseo-research.it
C O M PA N Y P RO F I L E
Teseo is an independent full service market research agency, established in
1991 and based in Milan.
Our problem-solving approach aims to provide a diverse range of clients with
knowledge and strategic insights by analyzing customer behaviors, needs and
lifestyles as well as the role and influence of communication.
We look to build strong long-term relationships with our clients, delivering high
quality reports and meaningful results.
METHODOLOGIES
We efficiently conduct both qualitative and quantitative research, combining
classic methodologies and new technologies to best fit each client’s individual
objectives. Specifically:
Focus group (creative, exploratory, confirmatory)
Qualitative and quantitative telephone interviews (CATI)
Online quantitative surveys (CAWI)
Product and concept test
Mystery Client/ Mystery shopper
Customer Satisfaction Analysis
Pricing positioning and elasticity
Brand strategy analysis (awareness, personality, equity)
Visual Conjoint
Market segmentation
Web sentiment and web reputation analysis
Eye-tracking
Car Clinic
TESEO marketing research
SECTORS
We operate across most sectors, both B2C and B2B:
Fashion and clothing
Electronics and electrical goods
Furnishings and fittings
Pharmaceutical
Automotive
Food & drink
Financial services
Leisure and entertainment
Media & advertising
Jewelry
Beauty and cosmetics
Supermarkets and grocery stores
Building and construction
Health and social care
O RG A N I ZAT I O N
Our team is composed by professional psychologists, supported by qualified
statisticians and information technology specialists. Our company’s organization
allows taking our clients through every research step with flexibility, dynamism
and attention to specific needs. We have built a strong network of both national
and international partners, to successfully coordinated worldwide marketing
research projects.
We have planned and coordinated studies in:
•
FRANCE: Cyble Marketing, Paris
•
GERMANY: T.I.P. Biehl & partner, ODC Services, Munich
•
UK: Toluna, London
•
SPAIN: Market Scene, Madrid
•
HOLLAND: RSVO, Amsterdam
•
USA: PFC Opinion Research, NYC
Pag. 2
TESEO marketing research
PA R T N E R S H I P
Since 2005, we have established a continuing cooperation with IULM University.
Specifically, research activities are framed in the Consumer Psychology area
and involve:
Customer Satisfaction set up, data collecting and statistical analyzing for
10
major
hospitals
located
in
northern
Italy
(>30.000
questionnaires/year)
Longitudinal studies concerning nutritional education in primary school
Nutritional and tourism sustainability
Foreign perception of Italian food and wine products
CLIENTS
Over the last 20 years, we’ve worked with:
Aemilbanca, Air Partner, Alcantara, AO Fatebenefratelli e Oftalmico, AO Mellino Mellini, AO
Niguarda, AO San Paolo, Ariete, Bacardi, Banca del Veneziano, Banca regionale Europea,
Banco di Brescia, Banco di Desio, Bayer, BCC Pordenonese, Betclic, Billa, BMW, Brico,
Calzedonia, Canon, Casa.it, CheBanca!, DeAgostini, DHL, Diesel, Dondi salotti, Duac, Ecolamp,
Electrolux, Equilon, Essse Caffè, Eurovo, FIAT, Findomestic, Fondazione Macchi Varese, Friuladria,
Gardaland, Hipp, HQ cosmetici, IBM, Ikea, Imetec, Intimissimi, Istituto Neurologico Gaetano Pini,
Istituto Ortopedico Gaetano Pini, IWBank, Kimbo, LD Market, Lego, Liguria Assicurazioni,
Lovable, Magnetti, Marazzi, Mercedes Benz-Milano, Milano Ristorazione, Molini Pivetti, Monini,
Nestlè, Olivetti, Omnia Botanica, Ospedale di Circolo Busto Arsizio, Ospedale Maggiore
Policlinico, Paglieri, Peugeot, Piaggio, Promedial, Publicis, Recarlo, Rummo, Saatchi & Saatchi,
Sava, Siemes, SISAL, Star, Streptosil, Technogym, Tezenis, Toys Center, Turismo Piemonte, UBI
Banca, Unione Industriale Torino, Usag, VIVIgas, Volkswagen, Young & Rubicam.
C O N TAC T S
Mario Scolari, managing director - [email protected]
Pietro Ruggerini, research director, international research manager [email protected]
Donatella Fiorentino, customer satisfaction, field and organization [email protected]
Renato Castelli, B2B projects - [email protected]
Pag. 3
TESEO marketing research
WHERE WE ARE
Pag. 4