CHRoMa

Transcript

CHRoMa

ELO'S PASSION FIRENZE FIRE THE HOUSE OF ALOXXI MICHAELANGELO'S PASSION FIRENZE FIR
ROMANCE ON THE RIALTO
FLORENTINE DREAM ROMANCE ON THE RIALTO
PENNE FOR YOUR THOUGHTS ESPRESSO YOURSELF POMPEII AND CIRCUMSTANCE PENNE FOR YOUR THOUGH
LLA'SMONA
YELLOW
BRILLIANT BERGAMO O COLORE MIO DAVID'S MUSE DONATELLA'S YELLOWBRILLIANT BERGAM
LISA'S SMILE POSITANO PERFECTO
MONA LISA'S SMILE POSITANO PERFE
FORTUNA AT THE FORUM IT'S ALL ITALIAN TO ME RAVISH ME IN RAVENNA
FORTUNA AT THE FORUM
RITE
MADONNA FROM MODENA MY CARAMELLA ALOXXI'S FAVORITE MADONNA FROM MODEN
RESCO
RED-Y FOR A RENAISSANCE AFFAIR DEL FRESCO
DATE NIGHT AT HARRY'S
CRÈME CRUSING
DE LATHECREM
CRÈME CRUSING
DE LATHECREMA
ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
SITTING IN SAN MARCO
SALON
TARTUFO TEMPTATION BUONA SERA BLANCA
Y
SE
- LET'S GO PLATINUM
TARTUFO TEMPTATION BUONA SERA BL
A TOUCH OF TUSCANY
SANGIOVESE AT SUNRISE
ANDIAMO - LET'S GO PLATINUM
PRIMA DONNA
CIOCCOLATO GELATTO TREASURE OF TRIES
ITALIAN
ICE
ONCE IN A BLUE LUNA
GIVE PISA A CHANCE
STAR-CROSSED LOVE
CACCIATORE ME IF YOU CAN VA VA VERONA
RONA STAR-CROSSED LOVERSFLAME
OF VESUVIUS
TTO TREASURE OF TRIESTE
A A BRUNETTE FOR CASANOVA PARTY IN LOMBARDY
TECHNICAL GUIDE
AFAELLO
SEDUCTION ON THE GRAND CANAL
PARTY IN LOMBA
SEDUCTION ON THE GRAND CA
AMALFI CHIC ROMANTIC RAFAELLO SISTINE CANDLES
GENOA ORO BIANCO PENNY IN THE TREVI
SISTINE CANDLES
ITALIAN GOLD
NY IN THE TREVI SPARKLING PROSECCOBUON GIORNIO
AMARETTO PERFETTO
GET A GRAPPA
NI
A BRUNETTE FOR CASANOVA
ITALIAN GOL
SPARKLING PROSEC
VERDI'S
AIDA SENSUOUS SIGNORINA PEACH
BELLINI SWINGING IN SARDINIA VERDI'S AID
PUCCINI AND ME
COLORE CLASSICO
IGHT IN PALERMO SAN REMO VINO REVELRY IN TIVOLI FULL OF BOLOGNA SUNLIGHT IN PALERMO SAN REMO V
SWINGING IN SARDINIA
PUCCINI A
EN ARE FROM VENICE TASTE OF TORINO BLUSH OF BAROLO
N
AMARETTO PERFETTO
BLONDE BAMBINO VENUS DE MILANO TASTE OF TOR
WOMEN ARE FROM VENICE COMO CRIMSON CIAO BELLA
WHEN
IN ROMEGEORGIO'S
FOLLY APERITIV-O FOR 2
BOOT-IFUL ITALY
BOOT-IFUL ITALY
GALILEO'S GLAZE
ROMAN GODDESS
MURANO GLOW
MEDICI’S VILLA
GLOW
THE LAST RISOTTO
MEDICI’S VI
NTRIGUE ON THE SPANISH STEPS DON'T PROSCUIOTTO THE MESSENGER INTRIGUE ON THE SPANISH ST
LUCCA ME,
BUONA NOTE MI BELISSIMA
PONTE VECCHIO'S JEW
OLI LUCCA ME,
ARRIVIDERCI ROOTS! HOLY CANNOLI LUCCA YOU
PONTE VECCHIO'S JEWELGONDOLA WITH THE WIND
WHEN IN ROM
®
ITALIAN ICE
Sistine Cand les
LUCCA YOU
STEAMY PORCINI FAST LANE IN FERRARA
MICHAELANGELO'S PASSION
ELO'S PASSION FIRENZE FIRE THE
HOUSE OF ALOXXI FLORENTINE DREAM ROMANCE ON THE RIALTO FIRENZE FIR
LLA'SMONA
YELLOW
RITE
RESCO
CRÈME CRUSING
DE LATHECREM
CRÈME CRUSING
DE LATHECREMA
ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
Y
A TOUCH OF TUSCANY
SE
- LET'S GO PLATINUM
PRIMA DONNA
®
ITALIAN GOL
SPARKLING PROSEC
VERDI'S AIDA SENSUOUS SIGNORINA PEACH
COLORE CLASSICO
IGHT IN PALERMO PUCCINI AND ME REVELRY IN TIVOLI
SAN REMO VINO
N
PARTY IN LOMBA
SISTINE CANDLES
ITALIAN GOLD
AMARETTO PERFETTO
GET A GRAPPA
NI
Florentine Dream
AFAELLO
Fast Lane in Ferrara ®
ITALIAN
ICE
ONCE IN A BLUE LUNA
GIVE PISA A CHANCE
STAR-CROSSED LOVE
OF VESUVIUS
AMARETTO PERFETTO
FULL OF BOLOGNA
SUNLIGHT IN PALERMO
PUCCINI A
SAN REMO V
WHEN
IN ROMEGEORGIO'S
BOOT-IFUL ITALY
BOOT-IFUL ITALY
GALILEO'S GLAZE
ROMAN GODDESS
MURANO GLOW
MEDICI’S VILLA
GLOW
THE LAST RISOTTO
MEDICI’S VI
LUCCA ME,
PONTE VECCHIO'S JEW
OLI LUCCA ME,
LUCCA YOU
ITALIAN ICE
WITH THE WIND WHEN IN ROM
PONTE VECCHIO'S JEWELGONDOLA
FAST LANE IN FERRARA MICHAELANGELO'S PASSION
ELO'S PASSION FIRENZE FIRE THE HOUSE OF ALOXXI
FIRENZE FIR
FLORENTINE DREAM ROMANCE ON THE RIALTO
STEAMY PORCINI
LLA'SMONA
YELLOW
RITE
RESCO
CRÈME CRUSING
DE LATHECREM
CRÈME CRUSING
DE LATHECREMA
ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
Y
A TOUCH OF TUSCANY
SE
- LET'S GO PLATINUM
PRIMA DONNA
ITALIAN
ICE
ONCE IN A BLUE LUNA
GIVE PISA A CHANCE
STAR-CROSSED LOVE
OF VESUVIUS
AFAELLO
SISTINE CANDLES
ITALIAN GOLD
AMARETTO PERFETTO
GET A GRAPPA
NI
BELLINI
COLORE CLASSICO
SAN REMO VINO
PARTY IN LOMBA
FULL OF BOLOGNA
AMARETTO PERFETTO
ITALIAN GOL
SPARKLING PROSEC
VERDI'S AID
SUNLIGHT IN PALERMO
PUCCINI A
SAN REMO V
LLA'SMONA
YELLOW
FORTUNA AT THE FORU
RITE
MADONNA FROM MODENA MY CARAMELLA ALOXXI'S FAVORITE MADONNA FROM MODE
FRESCO
CRÈME CRUSING
DE LATHECREM
CRÈME CRUSING
DE LATHECREMA
ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
TARTUFO TEMPTATION BUONA SERA B
Y
A TOUCH OF TUSCANY
SE
- LET'S GO PLATINUM
PRIMA DONNA
CIOCCOLATO GELATTO TREASURE OF TRIE
ITALIAN
ICE
ONCE IN A BLUE LUNA
GIVE PISA A CHANCE
STAR-CROSSED LOV
OF VESUVIUS
ATTO TREASURE OF TRIESTE
NA A BRUNETTE FOR CASANOVA PARTY IN LOMBARDY
AFAELLO
SISTINE CANDLES
ITALIAN GOLD
AMARETTO PERFETTO
GET A GRAPPA
NI
SAN REMO VINO
N
ITALIAN GO
SPARKLING PROSEC
COLORE CLASSICO
AMARETTO PERFETTO
O
PARTY IN LOMBA
FULL OF BOLOGNA
SUNLIGHT IN PALERMO
PUCCINI A
SAN REMO V
WHEN
IN ROMEGEORGIO'S
BOOT-IFUL ITALY
BOOT-IFUL ITALY
GALILEO'S GLAZE
ROMAN GODDESS
MURANO GLOW
MEDICI’S VILLA
GLOW
THE LAST RISOTTO
MEDICI’S V
LUCCA ME,
LUCCA ME,
PONTE VECCHIO'S JEW
LUCCA YOU
Table of Contents
ITALIAN ICE
OLI
WITH
THE WIND WHEN IN ROM
PONTE VECCHIO'S JEWELGONDOLA
THE
COLOR
FAST
LANE INWHEEL..................................................................
FERRARA MICHAELANGELO'S PASSION 4
ELO'S PASSION FIRENZE FIRE THE HOUSE OF ALOXXI
ON THE RIALTO FIRENZE FI
FLORENTINE
DREAM ROMANCE
level system and tonal
direction.
..............................
5
STEAMY PORCINI
chroma® permanent hair colour................................ 7
LLA'SMONA
YELLOW
FORTUNA AT THE FORU
advanced
formulationS.................................................
RITE
ALOXXI'S
FAVORITE MADONNA12 FROM MODE
MADONNA FROM MODENA MY CARAMELLA
FRESCO
RED-Y FOR A® RENAISSANCE AFFAIR DEL FRESCO
hair colour.........................
14 LA CREM
DATEtones
NIGHTdemi-permanent
AT HARRY'S
CRÈME
DE
CRÈME CRUSING
DE LATHECREMA
CRUSING THE ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
Y
A TOUCH OF TUSCANY
SE
- LET'S GO PLATINUM
PRIMA DONNA
lighteners............................................................................... 17
ITALIAN
ICE
ONCE IN A
BLUE LUNA
PROFESSIONAL
PRODUCTS.
...................................................
18
STAR-CROSSED LOVERSGIVE PISA A CHANCE
STAR-CROSSED LOV
RONA
HIGHER
education................................................................ 22
FLAME OF
VESUVIUS
AFAELLO
SISTINE CANDLES
ITALIAN GOLD
AMARETTO PERFETTO
GET A GRAPPA
NI
PARTY IN LOMBA
ITALIAN GO
SPARKLING PROSEC
VERDI'S
AIDA SENSUOUS SIGNORINA PEACH
PUCCINI AND ME
COLORE CLASSICO
IGHT IN PALERMO SAN REMO VINO REVELRY IN TIVOLI FULL OF BOLOGNA SUNLIGHT IN PALERMO SAN REMO V
PUCCINI A
O
N
AMARETTO PERFETTO
WHEN
IN ROMEGEORGIO'S
BOOT-IFUL ITALY
BOOT-IFUL ITALY
GALILEO'S GLAZE
ROMAN GODDESS
MURANO GLOW
MEDICI’S VILLA
GLOW
THE LAST RISOTTO
MEDICI’S V
LUCCA ME,
PONTE VECCHIO'S JEW
OLI LUCCA ME,
LUCCA YOU
ITALIAN ICE
PONTE VECCHIO'S JEWELGONDOLA WITH THE WIND
WHEN IN ROM
STEAMY PORCINI FAST LANE IN FERRARA
MICHAELANGELO'S PASSION
ELO'S PASSION FIRENZE FIRE THE
HOUSE OF ALOXXI FLORENTINE DREAM ROMANCE ON THE RIALTO FIRENZE FI
LLA'SMONA
YELLOW
FORTUNA AT THE FORU
RITE
MADONNA FROM MODENA MY CARAMELLA ALOXXI'S FAVORITE MADONNA FROM MODE
FRESCO
CRÈME CRUSING
DE LATHECREM
CRÈME CRUSING
DE LATHECREMA
ADRIAT
ADRIATIC MEZZALUNA
SICILIAN SIREN
Y
A TOUCH OF TUSCANY
SE
- LET'S GO PLATINUM
PRIMA DONNA
ITALIAN
ICE
ONCE IN A BLUE LUNA
GIVE PISA A CHANCE
STAR-CROSSED LOV
OF VESUVIUS
AFAELLO
SISTINE CANDLES
ITALIAN GOLD
AMARETTO PERFETTO
GET A GRAPPA
NI
ITALIAN GO
SPARKLING PROSEC
COLORE CLASSICO
AMARETTO PERFETTO
SAN REMO VINO
O
PARTY IN LOMBA
FULL OF BOLOGNA
SUNLIGHT IN PALERMO
PUCCINI A
SAN REMO V
GALILEO'S GLAZE
ROMAN GODDESS
THE LAST RISOTTO
7K
FIRENZE FIRE ®
FAST LANE IN FERRARA ®
6XR
6RK
7.64
6.4
5K
VENI-VEDI-VICI TM
PUCCINI AND ME ®
4XR
4RK
5.64
4.64
4K
POSITANO PERFECTO®
4.4
7.33
CIAO BELLA TM
MADONNA
FROM MODENA®
6G
As the Founder
6.3of OPI, George
Schaeffer’s
passion
for color
SICILIAN SIREN ®
BUONA NOTTE
MI BELLISSIMA ®
transformed
the Nail Care Industry.
5GR
5G
Now, inspired
by
premier Italian
5.35
5.3
fashion and color technology, he’s
BRILLIANT BERGAMO
BOOT-IFUL ITALY®
doing it again with professional hair
color, care and
style. This
4G
4.3
imaginative thinking allows us to
APERITIV-O FOR 2®
create beautiful
colors while
protecting the health of the hair.
6.35
TM
TONES
TREASURE OF TRIESTE®
5.4
ROMANTIC RAFAELLO®
TONES
TONES
4.66
6GR
7GG
TONES
5RK
7.3
TONES
TONES
5XR
5.66
6K
PARTY IN LOMBARDY®
RAVISH ME
IN RAVENNA®
7G
CREATIVE
COLORS
VENUS DE MILANO TM
TONES
RED-Y FOR A
RENAISSANCE ®
6.64
7.35
PENNY IN THE TREVI ®
TONES
6.66
7GR
7.4
TONES
7RK
7.66
TONES
TONES
O TM
7XR
TONES
TONES
7RR)
THE MESSENGER®
MURANO GLOW®
DYNAMIC
EDUCATION
Build your foundation
techniques in a fun and
interactive environment. Aloxxi
education is focused on skill
G
development through a
multitude of
platforms
to keep
DONATELLO’S
YELLOW
you inspired.
K
ME®
PENNE FOR
YOUR THOUGHTS®
TM
COLOR WHEEL
present: blue, red and yellow.
ALOXXI TONES
Y E L LO W 3
W
AR
7
N
EE
GR
FROM THE FOUNDER OF OPI...
NATURAL
0
BLONDE
BAMBINO™
5 – 10 MINUTES
ES
NOT
RECOMMENDED
ES
10 – 15 MINUTES
D6
RE
NE
TO
L
OO
FROM THE FOUNDER OF OPI...
Fast Lane in Ferrara
®
C
A fiery vixen who’s
always on the go!
ROMAN
GODDESS®
PARTY IN
LOMBARDY®
AMARETTO
PERFETTO®
PENNY IN
THE TREVI®
FAST LANE
IN FERRARA®
xxi TONES to the new growth
he last ﬁve minutes.
BLONDE
BAMBINO™
ROMANTIC
RAFAELLO®
V IO L E T 2
PARTY IN
LOMBARDY®
Aloxxi Colour. It’s FASHION for your hair.
FAST LANE
IN FERRARA®
You KNOW the color on your nails.
You KNOW the color on your lips.
But, do you KNOW the color your hairdresser puts on your hair?
It’s your color. Ask your hairdresser for it by name!
ROMANTIC
RAFAELLO®
From the founder of OPI…
Trendsetting colors. Superior professional quality. And a whole lot of FUN.
Discover your color personality at these salons:
SOHO Hair Studio & Esthetics, Arizona
Marco Pelusi Salon, California
Román Salon, California
Riah Salon, Florida
Rod Sickler Salon & Spa, Illinois
The Salon in Ames, Iowa
Stephen Knoll Salon, New York
For a complete list of Aloxxi salons near you visit:
LEVEL AND TONAL DIRECTION
www.aloxxi.com
Models’ hair color personality from left: Amalfi Chic™, Don’t Prosciutto the Messenger ™, Brilliant Bergamo™
MURANO
GLOW®
©2011 Aloxxi International t Los Angeles, CA t 1.877.425.6994
EXPRESS YOURSELF WITH
COLOR
CIAO
BELLA®
MURANO
GLOW®
CIOCCOLATO
GELATO®
ESPRESSO
YOURSELF®
Over 100 trendsetting Italian hair color choices
Long lasting superior coverage
Multi-dimensional, healthy, shiny hair
HAIR COLOR YOU CAN ONLY GET IN A SALON. ASK YOUR HAIRDRESSER FOR ALOXXI.
CALIFORNIA: Marco Pelusi Studio, Salon Nirvana, The Urban Vibe Salon FLORIDA: Riah Salon ILLINOIS: Rod Sickler
Salon & Spa IOWA: The Salon In Ames MASSACHUSETTS: Lumina Salon, The Cutting Room NEW YORK: Alex Anthony
Salon, Impressions Hair Salon, Nevica Salons, Stephen Knoll Salon, Toka Salon TEXAS: Ceron Salon, Craft Salon,
Fringe Salon & Color Bar, Michael Kemper Salon & Day Spa, Salon 2512, Urban Retreat
ALOXXI IS AVAILABLE IN THESE FINE SALONS AND THOUSANDS MORE NATIONWIDE.
FOR A COMPLETE LIST OF ALOXXI SALONS VISIT: aloxxi.com
©2013 Aloxxi International • Los Angeles, CA
NOT Tested on Animals
SALON COLOR & CARE
aloxxi.com
Purity from a Higher Power®
CIAO
BELLA®
ear Gloss with any of the TONES
CIOCCOLATO
GELATO®
L AND POST TREATMENT
CONTRIBUTING PIGMENT GUIDE
HAIR COLOR YOU CAN ONLY GET IN A SALON. ASK YOUR HAIRDRESSER FOR ALOXXI.
CALIFORNIA: Marco Pelusi Studio, Salon Nirvana, The Urban Vibe Salon FLORIDA: Riah Salon ILLINOIS: Rod Sickler
Salon & Spa IOWA: The Salon In Ames MASSACHUSETTS: Lumina Salon, The Cutting Room NEW YORK: Alex Anthony
Salon, Impressions Hair Salon, Nevica Salons, Stephen Knoll Salon, Toka Salon TEXAS: Ceron Salon, Craft Salon,
Fringe Salon & Color Bar, Michael Kemper Salon & Day Spa, Salon 2512, Urban Retreat
LIG HT
ESPRESSO
YOURSELF®
LE V E L
N ATURAL LEVEL
ALOXXI IS AVAILABLE IN THESE FINE SALONS AND THOUSANDS MORE NATIONWIDE.
FOR A COMPLETE LIST OF ALOXXI SALONS VISIT: aloxxi.com
©2013 Aloxxi International • Los Angeles, CA
10N
9N
®
A fiery vixen who’s
always on the go!
SALON
6 red
PARTNERSHIPS
1
SPARKLING
PROSECCO®
H APPLICATION
UE
AMARETTO
PERFETTO®
15 – 20 MINUTES
BL
S
ROMAN
GODDESS®
PENNY IN
THE TREVI®
S
4
SPARKLING
PROSECCO®
ES
NE
10 – 15 MINUTES
TO
GE
ES
M
AN
DEVELOPMENT
TIME (W/HEAT)
LOSS
Aloxxi offers high caliber,
0 natural
easy-to-use products to fulfill
your
artistic vision. From European
quality permanent and 1 ash
demi-permanent colors to care and
style products that are free2of violet
sulfates, parabens and sodium
3 gold
chloride, our botanical based
products are the perfect tools to
4 copper
create and maintain beautiful
hair
color with personality.
5 mahogany
OR
EMP.)
ES
PROFESSIONAL
PRODUCTS
NOT Tested on Animals
Purity from a Higher Power®
As an Aloxxi salon, we will put
clients in your chair! Committed to
marketing directly to your
customer, we will support you with
EXPRESS YOURSELF WITH
aggressive
consumer advertising
Level
Secondary
Level
Secondary
and publicTone
relations campaigns, Tone
Primary
Primary
Tone
Tone
highlighting
your salon and driving
clients in, asking for Aloxxi by
name.
EXPOSED CONTRIBUTING PIGMENT
7RK
7.6 4
COLOR
Over 100 trendsetting Italian hair color choices
Long lasting superior coverage
Multi-dimensional, healthy, shiny hair
LIG HTEST BLONDE
PALE YELL OW
VE RY LIG HT BLONDE
LIGHT YELL OW
SALON COLOR & CARE
aloxxi.com
HEA LTHY HAIR
Accepts warm tones:
3
THE COLOR WHEEL
YELLOW 3
N
TO
ES
E
NG
RA
7
M
AR
W
O
4
GRE
EN
NOTES:
CO
1
RE
D
6
E
BLU
N ES
TO
L
O
NATURAL
0
VIOLET 2
COLOR WHEEL
0
natural
1
ash
Colors close to each other on the wheel enhance tonal direction. Colors across the
wheel neutralize tonal direction. Colors may be warm or cool depending on the
proportion of the primary colors present: blue, red and yellow.
BLUE is the darkest and most dominant, cool primary. It is the first color pigment
deposited, and is also the first to be lightened from the hair. When added to the color
formula, blue will produce depth.
2
violet
3
gold
4
copper
0
natural
1
ash
2
violet
5
mahogany
RED is a medium warm dynamic primary. When added to the color formula,
red adds richness.
YELLOW is the lightest warm primary. It adds brightness when added to the
color formula.
NOTE: The N and NN Series are proportional blends of all three primary colors.
4
0
natural
3
gold
6
red
1
ash
4
copper
7
green
2
violet
5
mahogany
3
gold
6
red
ALOXXI levels and tonal direction
NOTES:
7NT
7.0 3
Secondary
Tone
Level
Level
Primary
Tone
Secondary
Tone
Primary
Tone
NATURAL LEVEL AND EXPOSED
CONTRIBUTING PIGMENT GUIDE
LIGHT
LEVEL
10N
NATURAL LEVEL
EXPOSED CONTRIBUTING PIGMENT
DARK
LIGHTEST BLONDE
PALE YELLOW
9N
VERY LIGHT BLONDE
LIGHT YELLOW
8N
LIGHT BLONDE
YELLOW
7N
MEDIUM BLONDE
ORANGE + YELLOW
6N
DARK BLONDE
ORANGE
5N
LIGHT BROWN
RED + ORANGE
4N
MEDIUM BROWN
RED
3N
DARK BROWN
RED
2N
DARKEST BROWN
RED
1N
BLACK
RED
HEALTHY HAIR
Accepts warm tones: red, orange and yellow. Rejects cool tones: blue and violet.
DAMAGED HAIR
Accepts cool tones: blue and violet. Rejects warm tones: red, orange and yellow.
5
ALOXXI COLOR TONAL SERIES
NOTES:
N
NN
NT
NA
B
GV
A
P
V
RG
RM
R
XR
RK
K
GR
G
GG
6
NATURAL
Used for natural level selection. The base contains all three primary colors in varied proportions. Creates natural
results without excessive warmth or coolness. Adding to color formula assures 100% coverage on grey/white hair.
INTENSE NATURAL
Formulated with an increased pigment level of all three primary colors. Recommended to
produce 100% coverage on 50% or more resistant grey/white hair.
NATURAL TAN
Natural gold base creates natural looking rich warm tones. Ideal for 100% grey/white coverage
with warm tonal balance and lowlighting.
NATURAL ASH
Natural blue/violet base produces natural cool tones and controls unwanted orange/yellow tones.
May be used for 100% grey/white coverage.
BEIGE
Ideal blend of ash and gold for a classic beige blonde.
GOLD VIOLET
Gold/violet base creates soft, balanced, warm tones. Ideal for lowlighting and color backs.
ASH
Blue base controls unwanted orange tones when lifting.
PEARL
Violet/blue base controls unwanted yellow/gold tones when lifting.
VIOLET
Blue/red base creates rich burgundy shades. Add to lighter levels to control unwanted warmth.
RED GOLD
Red/gold base produces luminous warm reds.
RED MAHOGANY
Red/red brown base creates beautiful natural reds.
RED
Formulated with a true red base that ensures rich vibrant red tones.
EXTRA RED
Intense red base creates extremely rich red tones.
RED COPPER
Red/orange base produces bold, vibrant red-copper tones.
COPPER
Orange base enhances and accentuates warm tones.
GOLDEN RED
Gold/red base produces beautiful rich, warm mahogany tones.
GOLD
Gold base creates brilliant golden tones.
INTENSE GOLD
Intense gold base creates radiant golden tones.
May use tonal series N, NN, NT, and NA on their own for blending and coverage of grey/white
hair. If desired result is any other tonal series the N, NN, NT or NA series must be included
into the formulation for a natural result.
CHROMA
CHROMA®
PERMANENT CREME COLOUR
NOTES:
High-Definition Conditioning Color with CDP Complex ™
™
™
CONDITIONS:
Emollients derived from Coconut
Oil combined with highly charged
co-polymers including p22 create
a cocoon of conditioners which
encapsulate the color pigments.
DEPOSITS:
High-definition crystallized micro-pigments
ensure 100% color saturation. Crystallized
Micro Pigments easily penetrate inside the
cortex. Once inside the cortex, the Crystallized
Micro Pigments begin to aggregate, forming
larger, more concentrated molecules.
PROTECTS:
Plant based protectant Bisabolol
(derived from Candeia) combined
with a low ammonia formula
protect the hair and scalp during
the color process.
ALOXXI H2O2 CREME DEVELOPERS
Aloxxi H2O2 Creme Developers and Aloxxi H2O2 Blue Creme
Developers are formulated to deliver consistent deposit and
lift. The rich, creamy formula allows for easy application
without dripping and is gentle to the scalp for client comfort.
7
CHROMA
NOTES:
ALOXXI PLATINUM SERIES
• The PLATINUM Series is formulated to achieve the ultimate
in high lift blondes without creating excessive warmth.
• The botanical base provides protection to the hair as well
as adds shine.
• High concentration of pigments provide for a 1:2 mixing ratio.
(1 part color to 2 parts developer)
• Virgin application and new growth applications ONLY.
• Start color application in the darkest area and apply generously
utilizing small sections.
• The PLATINUM Series may be mixed with Aloxxi BOOST to
create up to 1 additional level of lift. For maximum lift utilize 15g
Aloxxi BOOST + 15g Aloxxi PLATINUM series mix with 60g Aloxxi
40 Volume (12%) Developer.
• Develop at room temperature for up to 50 minutes for maximum
lift and tonal control.
• Utilize Aloxxi TONES to refresh mid-lengths and ends.
ALOXXI BOOST
MIXED WITH CHROMA
• Provides up to 1 additional level of lift.
• May be used on resistant grey/white hair for better color penetration
(see page 12).
• Aloxxi BOOST is part of the formula therefore additional developer
is needed.
• May mix up to equal parts of Aloxxi BOOST with CHROMA prior
to adding Aloxxi H2O2 Creme Developer.
USAGE AS A LIGHTENING CREME
• Virgin Hair: Mix Aloxxi BOOST 1:1.5 with 20 Volume (6%) Developer,
30 Volume (9%) Developer or 40 Volume (12%) Developer to achieve
1-3 levels of lift on virgin hair.
• Previously Colored Hair: Mix Aloxxi BOOST 1:1.5 with 40 Volume (12%)
Developer to achieve 1-1½ levels of lift on previously colored hair
level 6 and above. Achieve a ½-1 level of lift when applied to
previously colored hair level 5 and below.
BOOST is not recommended to be mixed with Aloxxi Lighteners.
ALOXXI CHROMA GEM CONCENTRATES
Aloxxi GEMS are a collection of color concentrates that are used to
customize color formulas for each individual client. If utilizing a small
addition of Aloxxi GEMS, no additional developer is needed (30g color
and 5g Aloxxi GEM to 45g developer). If the amount of Aloxxi GEM is
increased in the formula, then additional developer is needed (20g color
and 10g Aloxxi GEM to 45g of developer).
COOL GEMS • Blue • Violet
Can be utilized to enhance cool tones in darker levels (level 5 and darker)
or to control unwanted warm tones in lighter levels (level 6 and lighter).
WARM GEMS • Red • Gold • Copper
8
Warm Aloxxi GEMS are used to enhance warm tones and ensure balanced
color results in lowlighting on porous hair. Warm Aloxxi GEMS can be used
for fillers during color corrective services (see page 13).
1:2
CHROMA
4 SIMPLE STEPS TO HAIR COLOR
WITH ALOXXI CHROMA
NOTES:
•
•
•
•
Determine natural level and/or existing color including % of grey/white hair
Analyze texture and porosity
Identify desired level and tonal direction
Utilize the Aloxxi Developer and Timing Chart to select color objective
developer and timing
DEVELOPER AND TIMING CHART
DEVELOPER AND TIMING CHART
COLOR OBJECTIVE
DEVELOPER
DEVELOPMENT TIME
GREY/WHITE
COVERAGE – TONE ON TONE
10 VOLUME (3%)
25 – 35 MINUTES
GREY/WHITE
COVERAGE – 1 LEVEL OF LIFT
20 VOLUME (6%)
30 – 45 MINUTES
GREY/WHITE
COVERAGE – 2 LEVELS OF LIFT
30 VOLUME (9%)
40 – 45 MINUTES
GREY/WHITE
COVERAGE – 3 LEVELS OF LIFT
40 VOLUME (12%)
40 – 50 MINUTES
(UP TO 4 LEVELS WITH PLATINUM SERIES)
Fine hair is more receptive to hair color; therefore less development time is needed. Aloxxi H202 Blue
Creme Developer is available in 20 Volume (6%) and 40 Volume (12%). The Blue Developers will assist
Aloxxi Colour in controlling the underlying warmth when lifting.
9
CHROMA
NOTES:
PRE-TREATMENT
Apply ColourPrime Pre-Color Treatment
to the hair prior to all color applications.
Section hair if necessary, due to density
and length.
Place a small amount in the palm
of the hand and work in-between
fingers to ensure even distribution on
the hair.
Apply to the scalp area, base and
work through the mid-lengths and
ends.
Continue through the side sections
applying to the scalp area, base and
working through the mid-lengths and
ends, ensuring that hair is positioned
off of the face.
To protect the skin from staining,
apply Barrier Creme to the hairline.
10
CHROMA
APPLICATION TECHNIQUES
NOTES:
GOING DARKER
AND TONE ON TONE
Apply color to base area and then immediately
apply color to the mid-lengths and ends. Develop
according to the Aloxxi developer selected.
GOING LIGHTER
1/2”
1st
2nd
Starting ½” from the base, apply to mid-lengths
and ends. Develop for 15 – 20 minutes. Prepare a
fresh mixture of color. Apply color to the base area
and develop according to the Aloxxi developer
selected or until color is uniform from base to ends.
RETOUCH APPLICATION
Apply to new growth area. Develop according to
the Aloxxi developer selected. To refresh the midlengths and ends, select a complimentary Aloxxi
TONES shade and apply. Develop until color is
uniform from base to ends.
1/2”
2nd
1st
CHROMA option for color refreshing mid-lengths
and ends: Mist hair with Aloxxi Colourcare LeaveIn Conditioner. Mix 1 part CHROMA to 2 parts 10
Volume (3%). Apply and develop for 10-20 minutes
or until color is uniform from base to ends.
REMOVAL AND POST TREATMENT
Upon completion of development time, at the basin, add a small
amount of water. Emulsify color around the hairline and at the
scalp area. This will prevent any staining on the skin. Then rinse
until the water runs clear. Remove excess water and then apply
ColourLock Post-Color Finisher to cleanse and condition the hair,
close the cuticle and neutralize the residual H2O2 . Leave on for
2 minutes. Rinse and follow with your choice of Aloxxi products.
11
CHROMA
ADVANCED FORMULATIONS
NOTES:
OPTIONS FOR COVERING GREY/WHITE HAIR
Natural end results are achieved when N, NN, NT or the NA Series are selected for
grey/white hair. All other series need to be mixed with the N, NN, NT or NA series.
N
NN
NT
NA
Up to 50% grey/white: % of grey/white
is % of N, NN, NT or NA mixed with desired shade.
EXAMPLE:
Natural Level 5
25% grey/white
Desired Color Personality: Sicilian Siren®
Formula:
15g 6GR
5g 6NT
30g 20 Volume (6%) Developer
Over 50% grey/white: mix equal parts N, NN, NT or NA with desired shade.
EXAMPLE:
Natural Level 5
70% grey/white
Desired Color Personality: Sicilian Siren®
Formula:
15g 6NT
15g 6GR
45g 20 Volume (6%) Developer
OPTIONS FOR COVERING RESISTANT GREY/WHITE HAIR
NN series mixed 1:1.5 with Developer.
3g of BOOST may be added to 30g of CHROMA color formula mixed 1.1.5
with Developer.
N, NT or NA mixed 1:1 with Developer.
TIPS:
When selecting a warm tonal end result, utilize the NT series to ensure grey/white
coverage. When selecting a neutral or cool end result, utilize the N, NN or NA series.
Increase development time to 45 minutes at room temperature.
Apply generously and begin application in the area of greatest grey concentration.
Color Refresh ends with Aloxxi TONES or with Aloxxi CHROMA
omitting the N, NN, NT or NA Series in the refreshing formula.
12
CHROMA
PRE-PIGMENTATION FOR ISOLATED GREY/WHITE HAIR
From the GR or G Series, select one level lighter than desired end result
and mix with equal parts of distilled water. No developer is added.
NOTES:
Apply mixture to the isolated grey/white area and leave on for 3 – 5
minutes. Do not rinse.
Mix and apply desired color formula directly over the pre-pigmented area.
COLOR FILLERS
It is recommended to fill the hair when coloring back more than 2 levels or
if the hair is overly porous and won’t hold color on mid-lengths and ends.
CHROMA or TONES Gems may be utilized depending on the physical
properties of the hair.
COLOR FILLER FORMULA:
• Mix 60g distilled water with 45g of Aloxxi GEM Concentrates: R, K, or G.
Select Aloxxi GEM Concentrate by referencing the Contributing Pigment
Guide on page 5.
• Develop 15 - 25 minutes at room temperature and strand test for even
results.
• Blot off or lightly rinse and follow with color application.
COLOR REMOVAL
To remove unwanted cool tones or color saturation from mid-lengths and
ends, the following formula can be used:
30g Aloxxi Blue or White Lighteners
90g Aloxxi Developer or Distilled Hot Water
10g ColourCare Shampoo
LEVELS of LIFT
MIXING
1/2 - 1 or slight tonal Lightener with Distilled Hot Water
2 - 3
Lightener with 10 Volume (3%) Developer
3 - 4
4-5
5-6
Development time is up to 50 minutes. Strand test often for optimal results
and to ensure the hair remains in the best condition for future color services.
It is recommended to use 10 Volume (3%) or 20 Volume (6%) for on-scalp
color removal applications.
30 Volume (9%) or 40 Volume (12%) may be applied on mid-lengths and ends,
only if hair is in optimum condition.
Heat is not recommended.
13
TONES
®
NOTES:
DEMI-PERMANENT COLOUR
Multi-Dimensional Conditioning Color with CDP Complex ™
™
CONDITIONS:
Meadowfoam Seed Oil imparts an extra
boost of moisture.
DEPOSITS:
High-definition crystallized micro-pigments
in a demi-permanent base deliver superior
deposit with no lift.
PROTECTS:
No ammonia formula helps protect against
cuticle damage during the color process.
Weightless emollients surround the cuticle
with a protective shield.
Aloxxi H2O2 Creme Activator
Aloxxi H2O2 Creme Activator 7 Volume (2%) is designed to be used with
Aloxxi TONES to maintain a stabilized viscosity ensuring proper tonal
direction and depth.
WHEN TO USE ALOXXI TONES:
•
•
•
•
•
•
•
•
Color Refresher on mid-lengths and ends for Aloxxi CHROMA clients
Blend grey/white hair with no lift
Refresh color after a chemical service on the same day
Add shine to dull hair
Lowlighting
Toner on pre-lightened hair
First time color clients
Tone on tone enhancement
GREY/WHITE HAIR
Less than 50% grey/white hair: mix 1 part N, NT or NA to 3 parts desired shade.
More than 50% grey/white: mix 1 part N Series to 1 part desired shade.
ALOXXI TONES CLEAR GLOSS
Mix CLEAR GLOSS with Activator to create shine and condition. CLEAR GLOSS
may also be added to a TONES formula to dilute tonal direction.
14
TONES
4 SIMPLE STEPS TO HAIR COLOR
WITH ALOXXI TONES
•
•
•
•
NOTES:
Determine natural level and/or existing color including % of grey/white hair
Analyze texture and porosity
Identify desired level and tonal direction
Determine color objective to select developer mixing ratio and timing
COLOR DEVELOPER AND TIMING CHART
COLOR OBJECTIVE AND TIMING CHART
COLOR
OBJECTIVE
MIXING
RATIO
DEVELOPMENT
TIME (ROOM TEMP.)
DEVELOPMENT
TIME (W/HEAT)
BASIC COLOR
BLENDS UP TO
50% GREY/WHITE HAIR
1:2
20 – 25 MINUTES
10 – 15 MINUTES
COLOR REFRESHER
1:2
10 – 15 MINUTES
5 – 10 MINUTES
TONER AND
CHEMICALLY
PROCESSED HAIR
1:2
10 – 15 MINUTES
NOT
RECOMMENDED
INTENSE TONAL
DIRECTION
1:1
20 – 25 MINUTES
10 – 15 MINUTES
BLENDS OVER
50% GREY/WHITE HAIR
1:1
30 – 40 MINUTES
15 – 20 MINUTES
Fine hair is more receptive to hair color; therefore less development time is needed.
MIXING
1:2
or
1:1
15
TONES
NOTES:
PRE-TREATMENT:
Apply ColourPrime
Pre-Color Treatment to
the scalp and hair prior
to all color applications.
For detailed instructions
see page 12.
To protect the skin
from staining, apply
Barrier Creme to the
hairline.
APPLICATION TECHNIQUES
1/2”
1st
GOING DARKER OR TONE ON TONE
2nd
Apply Aloxxi TONES from base to mid-lengths
and ends. Develop according to color objective.
RETOUCH APPLICATION
1/2”
1/2”
2nd
1st
1st
2nd
Apply Aloxxi TONES to the new growth area
(base). Develop according to timing directions.
Work through the mid-lengths and ends the
last five minutes.
1/2”
2nd
1st
Upon completion of development time, at the basin, add a small
amount of water. Emulsify color around the hairline and at the
scalp area. This will prevent any staining on the skin. Then rinse
until the water runs clear. Remove excess water and then apply
ColourLock Post-Color Finisher to cleanse and condition the hair,
close the cuticle and neutralize the residual H2O2 . Leave on for 2
minutes. Rinse and follow with your choice of Aloxxi products.
16
ALOXXI LIGHTENERS
NOTES:
ALOXXI LIGHTENERS
Aloxxi LIGHTENERS are formulated with Silk Proteins to protect the hair’s
integrity and Olive Oil for improved combability and moisture retention.
De-dusted for optimum control and gentle lift, each formula mixes to a creamy
consistency for easy, precise application. White and Blue LIGHTENERS
provide up to 7 levels of lift, while Ultra LIGHTENER provides up to 9 levels of
lift. White LIGHTENER creates natural tones, while Blue LIGHTENER controls
the unwanted warm tones while lifting.
LEVELS OF LIFT:
WHITE
BLUE
ULTRA
Up to 7
Up to 7
Up to 9
MIXING:
WHITE/BLUE
ULTRA
On-scalp
Off-scalp
On-scalp
Off-scalp
1:2 to 1:3
1:1 to 1:3
1:2
1:1.5 to 1:2.5
ALOXXI H2O2 CREME DEVELOPERS
WHITE/BLUE LIGHTENERS
Developer
On-scalp
Off-scalp
ULTRA LIGHTENER
On-scalp
7 Volume (2%)
Yes
Yes
Not Recommended
10 Volume (3%)
Yes
Yes
Not Recommended
20 Volume (6%)
Yes
Yes
Yes
Yes
30 Volume (9%)
Not Recommended
Yes
Not Recommended
Yes
40 Volume (12%)
Not Recommended
Yes
Not Recommended
Off-scalp
Utilize Aloxxi’s H2O2 Blue Creme Developers to control underlying warmth
while lifting.
• Development is visual with a maximum time of 55 minutes.
• Check frequently to ensure that over lightening does not occur.
• Heat is not recommended.
Upon completion of development time, rinse hair thoroughly with tepid water.
Remove excess water and then apply ColourLock Post-Color Finisher to cleanse
and condition the hair, close the cuticle and neutralize the residual H2O2 . Leave
on for 2 minutes. Rinse and follow with your choice of Aloxxi products.
Aloxxi TONES or CHROMA may be utilized for toning if necessary.
17
ALOXXI PROFESSIONAL PRODUCTS
Beyond the Salon
Aloxxi ColourCare
products are a
synergistic
blend of science and
nature that not only
preserve color, but
also help protect the
structural integrity of
hair.
Our ColourCare
Complex dramatically
improves color
vitality while Keratin
biopolymers
deliver protection and
nourishment.
Featuring basil, blood
orange, mint lily and
sunflower, our
fragrances leave you
longing
for an Italian
Adventure.
COLOURPRIME
ColourPrime Pre-Color Treatment is a gentle herbal cleanser,
scalp protector, porosity equalizer and color extender all in
one product. Using ColourPrime before a color service is
guranteed to provide more even, longer-lasting results.
COLOURLOCK
This botanically enriched formula cleanses, conditions and
neutralizes the residual H2O2 in one step. The antioxidant
complex reduces hair’s pH, closes the cuticle and neutralizes
residual peroxide after any hair color service. The result is
long-lasting, vibrant color.
BARRIER CREME
Barrier Creme is a rich moisturizing cream that protects
the skin from staining and irritation when applied before
color service. Barrier Creme stays on the skin without being
absorbed so it can easily be wiped off after coloring.
BOTANIC OIL
A blend of seven essential oils replaces essential fatty acids
lost during color services to boost conditioning and aid in
strengthening the hair. Botanic Oil leaves hair feeling soft,
manageable and shiny.
EXTREME RECONSTRUCTOR
Strengthen chemically dependent hair from within with this
unique reconstructor that penetrates the cuticle to help
lubricate and protect the hair surface leaving hair strong,
manageable and shiny.
KERATIN TREATMENT
Renew and revitalize protein depleted, dull hair with this
extremely powerful strengthening treatment. A super
blend of multi-weight proteins, keratin, vegetable, oat
and wheat, restore life, add luster and manageability.
A unique blend of 10 botanical extracts protects and
defends and helps restore hair to its youthful vibrancy.
18
ALOXXI COLOUR CARE PRODUCTS
HYDRATING SHAMPOO & CONDITIONER
Italian beauty secrets are revealed with this color protecting,
hydrating shampoo and conditioner. Enriched with olive and
avocado oils, hydrolyzed keratin and silk amino acids, this lush
formula protects hair from the sun by preventing UV damage,
helps repair and strengthen hair and contains a unique blend
of 10 anti-aging extracts that protect and defend. The results
are shiny, healthy, luminous hair you will love.
VOLUMIZING & STRENGTHENING
SHAMPOO & CONDITIONER
Many volumizing shampoos and conditioners work against
color treated hair by expanding the cuticle creating an
opportunity for color molecules to be washed away, but
Colour Care Volumizing & Strengthening Shampoo and
Conditioner features Apple Stem Cell Technology, a cutting
edge technology used to renew and invigorate. This
revolutionary technology protects and strengthens while
adding volume without opening the cuticle and exposing
delicate color molecules. Hair is left healthier and with more
body than ordinary shampoo and conditioner.
LEAVE-IN CONDITIONER
Nourish your hair with this weightless detangler that helps
strengthen, revitalize and protect your hair color. Contains
a unique blend of 10 botanical extracts that protect and
defend. The results are improved texture and manageability.
COLOUR RICH TREATMENT MASQUE
Hair hydration is taken to the max with this botanical
rich one-of-a-kind intensive moisture therapy masque.
Exotic butters of Shea and Cupuacu penetrate quickly to
moisturize, help strengthen and repair while a unique blend
of 10 botanical extracts protect and defend. The results
are dramatically improved moisture content with excellent
lubricity and shine.
More About
the Inside
Olive and Avocado
Oils, Shea and Cupua�u
Butters combine with a
nutrient-rich blend of ten
premier anti-oxidants
and botanicals including
Pomegranate, White Pine
Bark, Grape Seed, Green
Tea Leaf, Ginseng, Algae,
Bearberry, Chamomilla,
Licorice Root and
Coneflower Extract to
protect hair color.
What’s
Not Inside
Free of color
stripping sulfates
Free of sodium
chloride
Free of
parabens
DRY SHAMPOO
Ideal for all hair colors, this invisible dry shampoo cleanses
and refreshes the hair without leaving a heavy residue feeling.
Natural ingredients absorb excess oils, impurities and odors
leaving hair fresh. Conditioning agents care for the scalp
while UV protectants help extend the life of your hair color.
19
ALOXXI STYLE PRODUCTS
THERMAL STYLING SPRAY
Give hair the protection it needs from heat styling. Formulated with
advanced heat-activated agents, this thermal styling spray protects up
to 450° and is weightless enough to layer with other styling products
before or after use.
ESSENTIAL 7™ RESTORATIVE
HAIR SERUM
This weightless, versatile serum is made with a blend of seven botanical
oils that help all types of color-treated hair achieve beautiful softness,
shine and color protection. As a conditioning, styling and finishing
tool, it reduces styling time by strengthening the hair, detangling and
improving manageability. Aloxxi’s unique formula protects hair color
from fading by helping to block damaging UV rays and will not leave
behind an oily feeling.
THICKENING SERUM
Formulated with Apple Stem Cell Technology and the most advanced
thickening agents available, Aloxxi’s Thickening Serum strengthens from
the base while expanding the volume of the entire hair shaft, leaving
hair thicker and stronger. Thickening Serum provides flexibility without
flaking and resists humidity allowing for better style retention.
WEIGHTLESS STYLING GELÉE
Blow-dry lifeless hair into buoyant body and volume! This weightless
gelée makes hair more manageable, eliminates frizz and leaves hair
with a light shine.
VOLUMIZING WHIP
Create body, define waves and nourish hair while controlling frizz. This
rich conditioning mousse provides soft, silky volume without crunch while
protecting hair color from fading by helping to block damaging UV rays.
20
ALOXXI STYLE PRODUCTS
LIGHTWEIGHT
SCULPTING WAX
Lightweight foam transforms into a waxy balm that offers soft, pliable
control and gives hair texture and separation. Leaves hair shiny and
protects hair color from fading by helping to block damaging UV rays.
TEXTURIZING SPRAY
Build texture and definition with this lightweight spray that creates
tousled style. Texturizing Spray protects hair color from fading by
blocking damaging UV rays.
FLEXIBLE HAIRSPRAY
This anti-humidity working hairspray provides long-lasting flexible hold
and a light shine while protecting hair color from the sun by preventing
UV damage.
FIRM HOLD HAIRSPRAY
5
This quick drying ultra-firm hairspray locks in body & volume and
provides a humidity resistant all-day hold without flaking. Protects hair
color from fading by blocking damaging UV rays.
21
CONCEPT FORMULA
ALOXXI HIGHER EDUCATION
CONCEPT
CONCEPTFORMULA
FORMULA
For seminar information, please contact your local
Aloxxi distributor sales consultant or Aloxxi at www.aloxxi.com.
Name:
Name:
Natural Level:
Natural Level:
Texture:
Name:
Name:
Fine Average Coarse
Texture:
Natural
NaturalLevel:
Level:
Fine Average Coarse
Desired Color Personality:
Texture:
Texture:
Desired
Color Personality:
Formula:
Fine
Fine Average
Average Coarse
Coarse
Formula:
Desired
DesiredColor
ColorPersonality:
Personality:
Formula:
Formula:
Application Type:
Application Type:
Development Time:
Application
ApplicationType:
Type:
Development
Time:
Development
DevelopmentTime:
Time:
22
% of Grey/White:
% of Grey/White:
Porosity:
Normal Resistant Porous
Porosity:
%%ofofGrey/White:
Grey/White:
Normal Resistant Porous
Porosity:
Porosity:
Normal
Normal Resistant
Resistant Porous
Porous
®
Andiamo - Let’s Go P latinum™
®
Florentine Dream
COLOR
PERSONALITIES
With over 100 Color Personalities to choose from,
Aloxxi introduces a new way to identify each client’s
individual color look. Aloxxi’s unique, interactive
consultation allows the client to be part of the process
ensuring complete satisfaction.
A customized, professional hair color service ensures maximum comfort for the client
and establishes the hairdresser as the true color expert. As an expert the hairdresser
understands physical properties of each client’s hair and knows what color and style will
work for each client. Here’s what each consultation should cover:
Step One:
It’s My Life! Use the Aloxxi Consultation Swatch Book to explore a variety of Color
Personality possibilities. Skin tone, eye color, lifestyle and commitment to maintenance, as well
as a client’s existing color need to be taken into consideration when determining the best option.
Step Two:
Not All Hair is Created Equal! Evaluate the client’s hair to determine
how to formulate utilizing the Aloxxi’s 4 Simple Steps to Hair Color (see page 11).
Discuss with each client the benefits of the product and application technique you are
recommending based on each client’s individual hair type. Your client will begin to
understand that hair color is more than just a one-size-fits-all solution.
Step Three:
It’s an Art!
Aloxxi provides you with the latest tools, trends and techniques in color
application to bring new dimension and life to color. Your formula is your trade secret,
but your client will love their new Color Personality. Encourage them to share their Color
Personality and where they got it!
MICHAELANGELO'S PASSION FIRENZE
SE OF ALOXXI FLORENTINE
DREAM ROMANCE ON THE RIALTO
MICHAELANGE
FIRE THE HOUSE OF ALOXXI FLORENTINE
DREAM R
YOURSELF POMPEII AND CIRCUMSTANCE PENNE FOR YOUR THOUGHTS ESPRESSO YOURSELF POMPEII AND CIRCUMSTANCE P
BRILLIANT BERGAMO O COLORE MIO
DONATELLA'SMONA
YELLOW
ME RAVISH ME IN RAVENNA
MIO DAVID'S MUSE
IT'S ALL ITALIAN TO ME
RAVISH ME IN RAVENNA
DAVID'S MUSE
DONATEL
ALOXXI'S FAVORITE MADONNA FROM MODENA
ALOXXI'S FAVOR
RED-Y FOR A RENAISSANCE AFFAIR DEL FR
GHT AT HARRY'S
CRÈME CRUSING
DE LATHECREMA
ADRIATIC MEZZALUNA
SICILIAN SIREN
SICILIAN SIREN
ARCO
LLA
MY CARAMELLA
AFFAIR DEL FRESCO
R A RENAISSANCEA TOUCH
OF TUSCANY
A TOUCH OF TUSCANY
PRIMA DONNA
PRIMA DONNA
SANGIOVESE AT SUNRIS
ANDIAMO -
CIOCCOLATO GELATTO TREASURE OF TRIESTE CIAO BELLA CIOCCOLATO GELAT
AN
ICE
ONCE IN A BLUE LUNA
ONCE IN A BLUE LUNA
A CHANCE
STAR-CROSSED LOVERS GIVE PISA A CHANCE
ME IF YOU CAN VA VA VERONA
CACCIATORE ME IF YOU CAN VA VA VER
FLAME OF VESUVIUS
ESUVIUS
PARTY IN LOMBARDY
RNIO
AMALFI CHIC ROMANTIC RA
ORO BIANCO PENN
ITALIAN GOLD BUON GIORNIO GENOA
SPARKLING PROSECCO
APPA
A GRAPPA
AMARETTO PERFETTO
SWINGING
IN
SARDINIA
VERDI'S AIDAGET
SENSUOUS SIGNORINA PEACH BELLIN
CIAO
BELLA
COLORE CLASSICO
COLORE CLASSICO
IN TIVOLI FULL OF BOLOGNA SUNLIGHT IN PALERMO SAN REMO VINO REVELRY IN TIVOLI FULL
OF BOLOGNA SUNLI
GNORINA
PUCCINI AND ME
BLONDE BAMBINO WOMEN ARE FROM VENICE TASTE OF TORINO BLUSH OF BAROLO BLONDE BAMBINO WOME
VENUS DE MILANO ROMAN GODDESS THE LAST RISOTTO
'S GLAZE COMO CRIMSON
GALILEO'S GLAZE COMO CRIMSON
LLY APERITIV-O FOR 2 MURANO GLOW BOOT-IFUL ITALY MEDICI’S VILLA GEORGIO'S FOLLY APERITIV-O FOR 2 MURANO G
OSCUIOTTO THE MESSENGER PONTE VECCHIO'S JEWEL DON'T PROSCUIOTTO THE MESSENGER IN
ROLO
ANO ROMAN GODDESS THE LAST RISOTTO
CI ROOTS! HOLY
CANNOLI
MI BELISSIMA
WHEN IN ROME
INTRIGUE ON THE SPANISH STEPS ARRIVIDERCI ROOTS!
OLA WITH THE WIND
LUCCA ME,
LUCCA YOU
PEACH
HOLY CANNO
BELLINI GONDOLA WITH THE WIND
LANE IN FERRARA
MICHAELANGELO'S PASSION FIRENZE FIRE THE HOUSEFAST
MICHAELANGE
OF ALOXXI FLORENTINE
ROMANCE
ON
THE
RIALTO
DREAM R
DREAM
ST LANE IN FERRARA
DONATELLA'SMONA
YELLOW
MIO DAVID'S MUSE
STEAMY PORCINI
DAVID'S MUSE
DONATEL
ALOXXI'S FAVORITE MADONNA FROM MODENA
ALOXXI'S FAVOR
GHT AT HARRY'S
CRÈME CRUSING
DE LATHECREMA
ADRIATIC MEZZALUNA
SICILIAN SIREN
SICILIAN SIREN
ARCO
LLA
MY CARAMELLA
AFFAIR DEL FRESCO
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GNORINA
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CIAO
BELLA
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IN TIVOLI FULL
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PUCCINI AND ME

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