Politiche del Turismo

PolitichedelTurismo
FrancescoRedi
FrancescoRedi
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Tourism policies &EUFunds
Independent expert @EASMEfromEC
DMO,LAGandnetworkscoordinatorinItaly
PhD inprogress@Jaen University inEconomyof
tourism (Spain)
Former director @European University forTourism
inTirana(Albania)
Founder @Vertigo Consulting Fundsand@Twissen
Contenuti
• Turismo
• Ifondiperilturismo
• Ledestinazionituristiche
• LaleggeinVeneto
• LeRetinelturismo
LENUOVEGLOBALCOMPANY
NELL’ERADIGITALE
TopGlobalOnlineTravelAgencies byGross Bookings
(US$Million):2014-2015
Company
2014
2015
%Growth
ExpediaInc
50,447
60,830
20.6
PricelineGroup
50,300
55,528
10.4
Ctrip.comInternationalLtd*
16,935
26,753
58
Airbnb Inc*
6,449
9,641
49.5
eDreamsOdigeo Group
5,606
5,117
-8.7
Lastminute.comGroup
1,744
2,682
53.8
Source: Companies’ annual reports, Euromonitor International
estimates
60 bln
26 mln
55 bln
9,6 bln
5,1 bln
?
OTAs ealtredigital
Categoriediplayer
OTA– OnlineTravelAgencies
Categoriediplayer
Metamotoridiricerca– Metasearch
Categoriediplayer
Short-term rentals
Categoriediplayer
Tourism services
Categoriediplayer
Ridesharing
Carpooling
What’s next
SPECIALIZZAZIONEèlaparolachiave
- Territoriale
- Target
- Esperienze
- Price
- …....
Transformations (not only forOTAs)
FROMINTERMEDIATION
TOTRAVELEXPERIENCE
BEFORETHEJOURNEY
DURINGTHEJOURNEY
AFTERTHEJOURNEY
Directbooking
Rent acar
Other services
Information
Reservations
Tours
Restaurants
Other services
Assistance
Souvenirs
F&B
Lifestyle products
TravelConsueling
Other services and
products
GOINGMOBILE
MORETECH
?
TechnologyTrends1/2
1.Technologyconstantly disrupting travel
Technological innovation is constantly disrupting thetravel industry changing
travel consumerbehaviour andforcingcompaniestochange their business
models.
2.Theriseofbigdataandartificial intelligence
After theriseoftheonlineandthen mobilechannels,it is now theturnof
bigdataanalytics andartificial intelligencetohave adeep impacton
consumersandthecompetitiveenvironment inthetravel industry.
3.Personalisation ofbookings andthetravel experience
Theanalysis ofdataontravel consumers’preferences allows companiesto
offer them ahigher level ofpersonalisation during thebookingprocess and
thetripitself,increasing conversions andenhancing thetravel experience.
TechnologyTrends2/”
4.“Chatbots”tooffer bookings andassistance
Overthenext few years,travellerswill increasingly interact withartificial intelligenceagents,inthe
form of“chatbots”andvirtual assistants,toseek assistance andmake bookings.
5.Tech players challenge travel intermediaries
Thegrowing role oftechnology also means amoreimportant role fortechnology players intravel,
withcompaniessuch as Google,TripAdvisor andFacebook increasingly allowing travellersto
completebookings ontheir sites andfollowing them during their trips,providing informationand
assistance.
6.Steadyriseofthemobilechannel
Thesteadyriseinpopularity ofmobiledevices is having astrongimpactinterms ofboth travel
bookings andtravel consumerbehaviour.Apps andmessaging services areexpected togeneratean
increasing number oftravel reservations.
7.Fromtravel services totravel experiences
As aresult ofthemobile,peer-to-peerandpersonalisation trends,travel consumersaretoday
increasingly shifting fromrequiring services toexperiences.
ITOUROPERATOR
BestTourOperators WTA2015
Figures
Operating
income
(million €)
Profits
(million Employees
€)
Company
Type
Yearof
Establishment
Based
Service&Products
TUIGROUP
TO
1923
Germany
Charter andscheduledpassenger
airlines,packageholidays,cruise
lines,hotelsandresorts.Travel
Agencies.ItincludesThomson.
20.000,00
535,40
379,60
76.000
H&HTOURISTIK
TO
KUONITRAVEL
TO
1923
Switzerland
Charter andscheduledpassenger
airlines,packageholidays,cruise
lines,hotelsandresorts.Travel
Agencies
5.164,95
140,49
63,05
12.000
THOMASCOOKGROUP
TO
2007
UK
Charter andscheduledpassenger
airlines,packageholidays,cruise
lines,hotelsandresorts.Travel
Agencies
9.323,80
368,95
22,61
21.813
Revenues(million€)
Germany
VIRGINHOLIDAYS
TO
1985
UK
Package holidays
ABERCROMBIE&KENT
TO
1962
USA
Luxuryandadventuretravel
ADVENTURES BYDISNEY
TO
2005
USA
Guidedtours
Rivercruises
DIETHELM TRAVELGROUP
TO
1956
THAILAND
Travel, congressandconferences,
golftrips
DNATATRAVEL
TO
1965
UAE
corporate andgovernmenttravel,
luxuryholidays,events,groupsand
incentives,retailandmarinetravel.
EMIRATES HOLIDAYS
TO
UAE
TourOperators
ETHIAD HOLIDAYS
TO
UAE
TourOperators
GADVENTURES
TO
CANADA
Smallgroupadventure,Travel
JAMAICA
Incentivetravel andoutboundtour
company
Scenicandcruiseluxurytours
1990
GO!JAMAICATRAVEL
TO
1995
SCENICLUXURY&TOURS
TO
AUSTRALIA
TRAILSOFINDOCINA
TO
INDOCINA
LuxurytravelswithinSEAsia
YAMPUTOURS
TO
USA
Customtour&Luxurytravel
2.500
67,42
1.500
GDS
GLOBALDISTRIBUTIONSYSTEM
IGDS
Il GlobalDistributionSystem
(ovvero SistemadiDistribuzioneGlobale)
èun sistemainformatico perlagestione
dellaprenotazioneeacquistodibigliettiaerei,
maancheperlaprenotazionedihotel,autoinaffittoecc.
IGDS
Nome
Creato da
Usatoancheda
AirFrance
Agenziediviaggioinrete
incluse
IberiaAirlines
Anyfares
Lufthansa
ebookers
Quotadimercato alivello
mondiale(2006)[1]
Nome
Creato da
Usato ancheda
Finnair
Agenzie di viaggioin rete incluse
KLM - > Movedto Amadeus
Airgorrila
Patheo
sconosciuto
Lufthansa - >Movedto Amadeus American Express
ScandinavianAirlinesSystem Expedia
Virgin
Flights
Amadeus
Opodo
Quota dimercato alivello
mondiale (2006)[1]
Anyfares
Flights
29,20%
All Nippon Airways
Agenzie di viaggioin rete
CathayPacificAirways
più di 450compagnieaeree in
più di 25paesi in Asia eOceania
China Airlines
più di 80000alberghi
piùdi500compagnieaeree
piùdi120sitiinternetdi
compagnieaeree
piùdi90000agenziedi
viaggio
Dragonair
Abacus
piùdi76000alberghi
Sabre
GarudaIndonesia
AllNipponAirways
Expedia
Malaysia Airlines
AmericanAirlines
Godard
Philippine Airlines
CathayPacificAirways
Lastminute.com
ChinaAirlines
Mobissimo
SingaporeAirlines
Travelocity
Royal Brunei Airlines
SABRE
26,80%
SilkAir
Singapore Airlines
piùdi20compagnieaeree
Aer Lingus
CheapTickets
AirCanada
ebookers
Alitalia
Orbitz
Sol LineasAereas
più di 12compagnieaeree in più
di 10paesi in America
AeroGal
agenzie di viaggio etour
operator di tuttoil mondo
BritishAirways
Galileo by Travelport
22,50%
SwissInternationalAirLines
TAPPortugal
LCBusre
Peruvian Airlines
Cielos Andinos
UnitedAirlines
Easyfly
USAirways
Worldspan by Travelport
StarPeru
KIU
Delta AirLines
Hotwire
NorthwestAirlines
Hotels
TransWorldAirlines
Priceline
Orbitz
5,60%
EVA Airways
LASERAirlines
15,80%
LADE- Lineas Aereas Del Estado
Amaszonas
MayaAir
sconosciuto