Daniele Scarpi - Bologna Business School

Daniele Scarpi
Ricercatore confermato
Dipartimento di Scienze Aziendali
SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE
http://www.unibo.it/docenti/daniele.scarpi
Curriculum Vitae
Formazione
• Ph.D. in Direzione Aziendale, Dipartimento di Scienze Aziendali, Università di
Bologna
• Visiting scholar Kingston University, Londra, UK
• Laurea (MA) 110/lode in Economia e Commercio
Posizione Accademica
Ricercatore Confermato, Dipartimento di Scienze Aziendali, Università di Bologna
Pubblicazioni Principali
• Pizzi G., Scarpi D., Marzocchi G.L. (2014), Showing a tree to sell the forest: the
impact of attribute- and alternative-based information presentation on
consumers' choices, Journal of Economic Psychology,
doi: 10.1016/j.joep.2013.12.001
• Scarpi D. , Pizzi G. (2013), The Impact of Phantom Decoys on Choices and
Perceptions, Journal of Behavioral Decision Making, 26 (5), pp.451–461
• Pizzi G., Scarpi D. (2013), When out of stock products do backfire: managing
disclosure time and justification wording, Journal of Retailing, 89 (3), pp. 352359
• Visentin M., Scarpi D. (2012), Determinants and mediators of the intention to
upgrade the contract in buyer–seller relationships, Industrial Marketing
Management, 41, pp. 1133 - 1141
• Scarpi D. (2012), Work and Fun on the Internet: The Effects of Utilitarianism and
Hedonism Online, Journal of Interactive Marketing, 26 (1), pp. 53 - 67
• Scarpi D. (2010), Does size matter? An examination of small and large webbased brand communities, Journal of Interactive Marketing, 24, pp. 14 - 21
• Scarpi D., Dall'Olmo Riley F., Manaresi A. (2009), Purchasing services online: a
two country generalization of possible influences, Journal of Services
Marketing, 23,2, pp. 92 - 102
Altre Pubblicazioni in Riviste
• Scarpi D., Pizzi G., Visentin M., (2014) Shopping for fun or shopping for need: is it
different online and offline? Journal of Retailing and Consumer Services, 21,
258–267, DOI 10.1016/j.jretconser.2014.02.007
• Colucci, M. & Scarpi D. (2013), Generation Y: Evidences from the fast-fashion
market and implications for targeting, Journal of Business Theory and
Practice, 1(1), pp: 1-7 ISSN 2329-2644
• Scarpi D. (2011), The impact of phantom decoys on choices in cats, Animal
Cognition, 14 (1), 127 - 136
• Scarpi D. (2009), Making decision under the background effect, the attraction
effect and their interaction, Mercati & competitività, 1, 95-117
• Scarpi D. (2008), The impact of decoys and background information on
consumers preferences and decision making, International Review of Retail
Distribution and Consumer Research, 3, 15 - 36
• Scarpi D., Dall'olmo-Riley F., Manaresi A. (2007), The role of brand familiarity,
contact, and internet experience when shopping for services online,
International Journal of Value Chain Management, 1/2, 133 - 156
• Scarpi D. (2006), Fashion Stores Between Fun and Usefulness, Journal of
Fashion Marketing and Management, 10 (1), 7 - 24
• Mariani G. & Scarpi D. (2006), La percezione giovanile di rischi e competenze nel
commercio elettronico, Micro & Macro Marketing, 1, 89 - 114
• Scarpi D., Dall'olmo-Riley F., Manaresi A. (2006), Le ricerche sui comportamenti
d'acquisto online: l'orientamento edonico e utilitarista, Mercati e
Competitività, 3, 123 - 138
• Scarpi D. (2005), Hedonic and Utilitarian Behaviour in Specialty Shops, The
Marketing Review, 5 (1), 31 - 44
• Scarpi D. (2005), Dall'OlmoRiley F, L'acquisto di servizi via Internet, Micro &
Macro Marketing, 1, 49 - 64
• Scarpi D. (2005), Persuasione senza menzogna: un'analisi empirica dei processi
decisionali, Mercati e Competitività, 4, 81-100
• Scarpi D. (2004), Effects of Presentation Order on Product Evaluation: an
Empirical Analysis, International Review of Retail Distribution and Consumer
Research, 14 (3), 309 - 319
Monografie
• Scarpi D. (2007), I processi decisionali del consumatore, Milano, McGrawHill, pp. 187
• Scarpi D. (2005), Comportamento d'acquisto edonista e utilitarista nei canali
distributivi, Bologna, Patron, 2005, pp. 226
Contributi in volumi (su invito)
• Scarpi D., Dall'Olmo-Riley F. (2006), Ecommerce consumer and product
characteristic, in: Encyclopedia of E-Commerce, E-Government and Mobile
Commerce, Hershey, Idea Group Publ., pp. 292 - 312
• Scarpi D. (2006), The fun side of the Internet, in: Impact of e-commers on
consumers and small firms, Hampshire, Ashgate, pp.223-234
• Dall'Olmo-Riley F., Scarpi D., Manaresi A. (2005), Drivers and Barriers to Online
Shopping: The Interaction of Product, Consumer, and Retailer Factors, in:
I.Clarke & T.B. Flaberthy, Advances in Electronic Marketing, Idea Group
Publ., USA, pp. 44 - 68
Presentazioni a Conferenze
• Visentin M, Scarpi D., Pizzi G., Reputazione della marca, coerenza con le
sponsorizzazioni di eventi sportivi e atteggiamenti: gli effetti sugli acquisti e
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sul passaparola, SIM, 2013, Milano Bicocca
Scarpi D., Phantom decoys and their impact on choices and perceptions, Emac,
2009, pp. 41 – 50, Nantes
Scarpi D., An analysis of the interaction between context effects: background,
attraction and phantom decoys, EMAC 2007, pp. 35 – 40, Reykjavik, Iceland
Cappiello G., Scarpi D., Fariness, customer satisfaction and repurchase intention
in the airline industry: an explorative analysis, EMAC, 2006, pp. 1 – 8,
Athens, Greece
Buoncristiano F., Scarpi D., The impact of decoys and background information on
consumer preferences and decision making, IAREP/SABE by Elsevier, 2006,
pp. 21 – 29, Paris, France
Dall'Olmo-Riley F., Scarpi D, Shopping for services on the Internet: further results,
British Academy of Marketing AM, 2005, Dublin, Ireland
Zammit A., Scarpi D., The Phoenix, the Rational Consumer and Other MythoLogical Creatures, IAREP/SABE by Elsevier, 2005, Prague, Czech Republic
D. Scarpi, A comparison of consumers' orientation towards electronic shopping in
the US and Italy, EMAC, 2004, Murcia, Spain
Scarpi D., Dall'Olmo-Riley F., Manaresi A, A cross-country analysis of e-shopping
for services, British Academy of Marketing AM, 2004, Gloucester, UK
D. Scarpi, Hedonic and utilitarian behaviour in Specialty Shops, , British Academy
of Marketing AM, 2004, Gloucester, UK
F. Massara, D.Scarpi, Pavlov's Dog Goes Shopping: Interactionism vs
Reactionism in Store Environments, American Marketing Association, 2004,
Scottsdale, Arizona
Forthcoming 2014
• Scarpi D., Visentin M., Impact of service value on contract upgrade: a study of
B2B relationships between banks and small firms, Journal of Business &
Industrial Marketing, 2014, vol.5 (ISSN 0885-8624, IF 1)
• Scarpi D., Pizzi G., Visentin M., Shopping for fun or shopping for need: is it
different online and offline? Journal of Retailing and Consumer Services,
2014, DOI 10.1016/j.jretconser.2014.02.007
Didattica attuale
• Comportamento del consumatore (MA)
• Marketing 2.0 (MBA)
• Marteking del turismo (MBA)
Altre Attività e Affiliazioni
• Membro della European Marketing Academy
• Membro della Società Italiana Marketing
• Membro della British Marketing Academy
• Dal 2012 Editorial board Journal of Electronic Commerce in Organizations
• Dal 2011 Ad Hoc Reviewer Journal of Interactive Marketing Dal 2010 Ad Hoc
Reviewer European Journal of Marketing
• Dal 2010 Ad Hoc Reviewer International Review of Retail Distribution and
Consumer Research
• Dal 2006 Ad Hoc Reviewer volumi di e-commerce IDEA Group Publishing Inc.,
USA
• Dal 2006 Reviewer Emac Conference
Titoli e Riconoscimenti
• 2013 Premio miglior reviewer del 2012 Società Italiana Marketing
2005 Invito in qualità di excellent scholar come Board Member per la Doctoral
Dissertation Competition, College of Business, James Madison University,
Harrisonburg, VA, USA