Mediakit - Macplas

2016
THE MAGAZINE FOR THE PLASTICS AND RUBBER INDUSTRY
media kit20
kit2016
16
• The most read in Italy
• Mailed to 7,000 companies
E-NEWS
ONLINE
Reaching over 30,000 specialised players
worldwide, both in Italian and English
editions
e-magazine for the global
plastics and rubber industry
...just one click
...and more
for a free subscription at
Classified ads
Trade shows
Banner ads
www.macplas.it
www.macplas.it
Publisher PROMAPLAST srl
Centro Direzionale Milanofiori - Palazzo F/3
P.O.Box 124 - 20090 ASSAGO (Milan), Italy
Tel. +39 02 82283735 - Fax +39 02 57512490
[email protected]
Supported by
CIRCULATION IN ITALY
Member of:
In 2015 the average circulation of each issue of MacPlas (Italian edition) was about 7,000 copies.
MacPlas is distributed to companies operating in different fields of the plastics and rubber industry.
The breakdown of circulation for each issue of the Italian edition, on the basis of readers' activity, is the following:
Italian plastics and rubber processors and recyclers
(injection moulding and related processes 52%, extrusion 31%,
blow moulding 5%, thermoforming 5%, others 7%)
Manufacturers and representatives of machinery & equipment
(including Assocomaplast Members)
Producers of raw materials and additives
Others (distributors, agents etc.)
Abroad (Chambers of Commerce, Associations etc.)
5,500
Total average circulation
7,000
700
300
200
300
MACPLAS INTERNATIONAL
Some special supplements (in local language) are scheduled concurrently with the most important specialised fairs
worldwide, that often host collective participations of Italian exhibitors.
SUBSCRIPTIONS
The rates for 1-year subscriptions to the printed edition of MacPlas are as follows:
MacPlas (Italian paper edition - 6 issues)
40 euro + VAT for Italy
60 euro + VAT in Europe
MacPlas (electronic browsable edition)
25 euro + VAT
MacPlas (Italian paper + electronic browsable edition)
50 euro + VAT for Italy
70 euro + VAT in Europe.
Two issues of the electronic version of MacPlas are sent free of charge to the subscribers of MacPlas (paper edition). The complete archive (starting from 2008) of the electronic version of MacPlas is available for subscribers to the electronic version.
2
2016 ADVERTISING RATES
full page
bleed 210x297 mm
+ 3 mm trim oversize
for each side
FOR MACPLAS AND MACPLAS INTERNATIONAL
Sizes (full colour)
Full page, bleed (210x297 mm + 3 mm oversize for each side)
1/2 page, inside the grid (172x125 or 86x250 mm)
1/3 page, inside the grid (172x90 or 62x250 mm)
Euro (VAT excluded)
Special positions
1,300
850
600
Back cover
Page 3
Inside front cover
Facing colophon/advertisers list
Facing leading article
Inside back cover
Requested placement (within first 30 pages etc.)
2,000
1,900
1,700
1,600
1,500
1,500
1,400
2 pages
2 additional pages
1,500
650
Full page (written text + picture placed in a highlighted box, according to
conditions to be established with the editorial staff)
1,300
Inserts
Advertorials
Classified ads
Rate for each module (75x20 mm)
1/2 page
172x125 or
86x250 mm
1/3 page
172x90 or
62x250 mm
50
Different sizes are available on request.
DISCOUNTS
On the basis of the total amount of the order, each advertiser can benefit from
the following quantity discounts:
from 2,500 to 4,000
from 4,001 to 6,000
over 6,000
10%
15%
20%
The quantity discounts cannot be summed up for different advertisers, even if managed by the same advertising agency.
The agency commission (15%) is reserved only for acknowledged advertising agencies and is credited to them
after payment of the advertisement by the customer.
For any information please contact: Lerner Media Consulting (Martina Lerner +49 6226 971515,
e-mail: [email protected]) for European countries excluding United Kingdom, Spain and France, and
Giampiero Zazzaro (phone +39 02 82283735 - e-mail: [email protected]).
PRINTING MATERIAL
Printing material must be delivered on CD-R or transmitted by e-mail ([email protected]) within the dates
mentioned in the editorial plan of page 5. The subject must be saved in CMYK, in the preset sizes and formats,
as high resolution (300 dpi) PDF format, with a 3-mm trim oversize in case of bleed ads. In order to avoid any
possible objections, a printing proof (chromaline) for full colour ads with the CD-R is necessary. To be consistent with readers, the ads must be in the same language as the edition in which they are published (Italian, English, Russian etc.). Exceptions must be agreed in advance with the editorial staff of MacPlas.
Inserts (210x297 mm) must have trimming edge 10 mm up and 13 mm down, 2 mm left and 8 mm right.
Paper weight must be between 135 and 175 g/m2.
Sizes of flyers must not exceed 200x275 mm.
3
MACPLAS ONLINE
With its recently renewed graphics, MacPlas Online (www.macplas.it) is a real daily updated magazine authorised by the
court of Milan.
The table below describes the various banner formats available to advertisers to promote their activity and the 2016 rates
for the English and Italian versions of the website.
Banner (max. 100 kbytes)
Euro (VAT excluded) Length of time
Top Header (all pages)
Fixed, 904x80 pixel
700
Rotating, 904x80 pixel
400
Central banner ad (after the first news, only on the home page)
Fixed, 420x80 pixel
500
Rotating
300
Small side ad (all pages) 210x80 pixel
200
Big side ad (all pages) 210x160 pixel
300
Skyscraper (all pages) 210x400 pixel
500
Little footer (only on the home page) 210x80 pixel 140
Big footer (only on the home page) 210x160 pixel 170
Background banner ad (max. 250 kb)
1 month
1 month
1 month
1 month
1 month
1 month
1 month
1 month
1 month
Fixed (all pages)
800
Rotating (all pages)
500
(Right sizes will be provided in pixel at the moment of the order)
1 month
1 month
Written text (max. 3,000 characters) +
1-2 pictures placed in a highlighted box
500
15 days
Written text (max. 1,500 characters)
150
1 month
Advertorial
Classified ads
Files may be saved in one of the following formats: GIF, animated GIF, JPG or
Flash. Flash files must include the URL destination.
WEBSITE
MACPLAS E-NEWS
The Italian newsletter MacPlas E-News contains a selection of news published on www.macplas.it and it is mailed twice a
week (Monday and Thursday) to about 12,000 Italian addresses, whilst the English version is sent once a week (on Wednesday) to 18,000 foreign addresses.
Most of readers are plastics and rubber processors, but also machinery manufacturers, raw materials producers, research
institutes, agents etc. Rates and sizes of banner ads are the following:
Banner (max. 100 kbytes)
Euro (VAT excluded) Length of time
Top Header (762x80 pixel)
Central banner ad (after the first news) 500x80 pixel
Small side ad (210x80 pixel)
Big side ad (210x160 pixel)
700
600
300
450
1 month
1 month
1 month
1 month
Written text (max. 3,000 characters) +
1-2 pictures placed in a highlighted box
700
for 4 newsletters*
Advertorial
*equal to 2 weeks for the Italian and 4 weeks for the English newsletter.
Files can be saved in GIF or JPEG.
Newsletters will not be published on the occasion of Italian holidays and from
August 1 until August 31 and from December 24 until December 31.
MAILING SERVICE
E-NEWS
Our mailing service consists of sending an e-mail, completely customizable, from MacPlas account but on behalf of your
company. The extrapolation of the e-mail address from our database, based on the classification technology and on the
countries of your interest, allows a particularly effective and targeted communication. If you are interested in using this
service, you should provide a text in HTML format, or alternatively in Word, including one or more links and possible images. We will tell you the number of readers who have downloaded the images and the number of readers who have clicked on links included in your communication. Our mailing service has a flat fee of 200 euro + 0.20 euro (+VAT) for each
Italian address, whilst for each address worldwide, the rate is 0.25 (+ VAT). Mailing service for the whole mailing list of
our Italian and English newsletters (30,000 addresses) has a rate of 2,300 euro +VAT.
For any information please contact Giampiero Zazzaro ([email protected]).
4
MACPLAS staff:
Managing director: Mario Maggiani
[email protected]
EDITORIAL PLAN
MACPLAS
ISSUE
MACHINERY
& ANCILLARY
EQUIPMENT
MATERIALS
& APPLICATIONS
351
February/
March
Innovative Technologies for
Injection Moulding
Plastics in the
Automotive Industry
Plants for Rubber Processing
Engineering Polymers
Robots and Manipulators
Elastomers
Moulds and Hot Runner Systems
Masterbatches and
additives
Process Instrumentation
352
April/
May
Editor in chief: Riccardo Ampollini
[email protected]
Editor: Luca Mei
[email protected]
TRADE
FAIRS
Dehumidification and Drying
Editorial assistant:
Giampiero Zazzaro
[email protected]
DEADLINE FOR
EDITORIALS
DEADLINE FOR
AD MATERIALS
07/01/2016
28/01/2016
24/02/2016
14/03/2016
04/04/2016
29/04/2016
02/05/2016
23/05/2016
14/06/2016
K 2016,
Düsseldorf,
October, 19-26,
2016
20/06/2016
11/07/2016
26/08/2016
Ecomondo,
Rimini,
November 2016
19/09/2016
10/10/2016
07/11/2016
28/11/2016
19/12/2016
16/01/2017
TRADE
FAIRS
DEADLINE FOR
EDITORIALS
DEADLINE FOR
AD MATERIALS
Extrusion lines for Compounding Plastics in the Garden
Thermoforming and
Machining Centres
EU Sales office: Martina Lerner
[email protected]
PUBLICATION
Electric/Electronic sector
Mineral Fillers and
Reinforcements
Filtering
Barrels and Screws
353
June/
July
Extrusion of Sown and Cast Film
Plastics for Sports
Thermoforming
Applications for the
Packaging Industry
Blow Moulding
Technologies for Thermowelding
and Printing
Calendering
Polyolefins
PET
Styrenic Resins
Grinders and Granulators
354
August/
September
Preview of Machinery and Ancillary Innovations at K 2016 for
Equipment Presented at K 2016
Thermoplastics and
Thermosets Sectors
Injection Moulding Machines of
Small and Average Tonnage
Polymers for the Personal
Care and Medical
Rotomoulding
Industries
Refrigeration and
Thermoregulation
Control and Vision Systems
Polyamides
Polycarbonate
355
October/
November
Machines and Plants for
Recycling
Foamed Materials Moulding
Machining Centres
Conveying, Haul-Off and Cutting
Systems
Laser Devices
Polymers in the Trasport
Industry
Composites
Acrylic Resins
EPS, EPP
Polyurethane
356
December/
January
Extrusion of Pipes and Profiles
Calibration, Belling and Cutting
Dosing and Feeding
Measurement and Control
Plastics in the Building
and Architectural
Sectors
Toy Industry
Polyethylene
PVC
MACPLAS
INTERNATIONAL
MACHINERY
& ANCILLARY
EQUIPMENT
MATERIALS
& APPLICATIONS
Macplas
International at
Interplastica
2016 (in Russian)
Innovations in Machinery and
Ancillary Equipment at
Interplastica 2016
Thermoplastics and
Elastomers Innovative
Applications
Interplastica +
Upakovka/Upak
Italia, Moscow,
January, 26-29,
2016
23/10/2015
09/11/2015
04/12/2015
Macplas
International at
Chinaplas 2016
(in Chinese)
Innovations in Machinery and
Ancillary Equipment at
Chinaplas 2016
Thermoplastics and
Elastomers Innovative
Applications
Chinaplas,
Shanghai,
April 25-28,
2016
05/02/2016
29/02/2016
25/03/2016
Macplas
International at
K 2016
(in English)
Innovations in Machinery and
Ancillary Equipment at
K 2016
Thermoplastics and
Elastomers Innovative
Applications
K 2016,
Düsseldorf,
October 19-26,
2016
29/07/2016
29/08/2016
23/09/2016
PUBLICATION
On each issue: Opinion Forum - Plastics and Environment (recycling, biopolymers) - Composites News - Cesap Bulletin and Technical Q&A - Standards and
Regulation - Bulletins of the Associations: Assorimap, Uniplast, SPE Italy and Aipe - Technical Library - Fairs and Exhibitions - Courses and Workshops Meetings and Congresses -Technical articles and news (machinery, ancillary equipment, instrumentation, software, materials and applications) - Marketing.
5
ACTIVE
COMMUNICATIONS
EUROPE • AFRICA DETAILS • AMUT • AMUTEC •
ARABPLAST • ARBURG •
ARGENPLAS • ARTEC • ARTE
PLAST • ARVOR • ATE • AUTOMA BM •
B&R AUTOMAZIONE INDUSTRIALE •
BARUFFALDI PLASTIC TECHNOLOGY • BASF •
BATTENFELD CINCINNATI AUSTRIA • BAUSANO & FIGLI • BD PLAST FILTERING SYSTEMS •
BERISLAV VON TILINSKY TRADING • BFM • BIESSE • BINOVA • BLUESTAR SILICONI ITALIA • BMB •
BOCA • BORGHI • B-TEC • BÜCHI ITALIA • BÜHLER • BUSS • CACCIA ENGINEERING • CAMPETELLA ROBOTIC CENTER • CAPUZZI SYSTEM • CARL ZEISS • CASTEXTRUSION PLASTIC MACHINERY • CATHAY PACIFIC AIRWAYS • CESAP • CHEMORBIS • CHINA SAFE & SUSTAINABLE PACKAGING
SUMMIT • CHINAPLAS • CIMBRIA • CMT (CENTRE OF MANAGEMENT TECHNOLOGY) • COFIT INTERNATIONAL • COIM • COLINES • COMAV • COMERIO ERCOLE • COREPLA • COSTRUZIONI MECCANICHE LUIGI BANDERA • CRIA (CHINA RUBBER INDUSTRY ASSOCIATION) • CRIZAF • DE-GA • DELIA •
DEPUR PADANA ACQUE • DGTS • DOSSVISUAL SOLUTION • ECOMONDO • ELASTOMERS UNION • ELBA • ELESA •
ELIO CAVAGNA • ELITE PLUS BUSINESS SERVICES • EMBALLAGE • ENGEL ITALIA • ENGIN PLAST • ENSINGER
ITALIA • EPF ELETTROTECNICA (TOSHIBA) • EQUIPLAST • EREMA • ERHARDT + LEIMER • EUPC (EUROPEAN
PLASTICS CONVERTERS) • EUROBELT • EUROMAP • EUROPIREN • EVONIK INDUSTRIES • EXACT • EXPO LINK
FAIRS • FAKUMA • FANUC ITALIA • FAP • FB BALZANELLI AVVOLGITORI • FEDERCHIMICA • FERRARINI & BENELLI •
FESTO • FILTEC • FIMIC • FIP (IDICE) • FISEM • FKV • FRIGOSYSTEM • FRIUL FILIERE • GALA KUNSTSTOFF- UND
KAUTSCHUKMASCHINEN • GAMMA MECCANICA • GEFIT • GEFRAN • GIMATIC • GIURGOLA STAMPI •
GNEUSS • GOINDUSTRY • GRAFE ADVANCED POLYMERS • GREEN BOX • GUMMIWERK KRAIBURG • HAIDLMAIR • HANS WEBER MASCHINENFABRIK • HELIOS ITALQUARTZ • HERBOLD MECKESHEIM • HERRMANN ULTRASCHALLTECHNIK • HS-UMFORMTECHNIK • IMG • IMPIANTI OMS • IMS
DELTAMATIC • INDIA EXPORT NEWS • INDUSTRIAL FRIGO • INFOPRO DIGITAL • INGLASS •
IPF (INTERNATIONAL PLASTIC FAIR) • IPM • IRV
SYSTEMS • IT AUCTION • ITIB MACHINERY
INTERNATIONAL • K 2016 • KAUTEX MASCHINENBAU • KIEFEL • KISTLER ITALIA • KONICA
MINOLTA SENSING EUROPE • KOPLAS • KRAIBURG TPE • KRAUSS MAFFEI •
KUNSTSTOFF- UND FARBEN •
LAWER • LEHVOSS ITALIA •
MAAG AUTOMATIK • MACAM •
MACCHI • MAGIC MP • MAGNETIC • MAIN TECH • MÄNNER • MARIS • MAST • MB
CONVEYORS • MERO • MESGO • METTLER-TOLEDO INTERNATIONAL • MISTRAL • MOBERT •
MOLD-MASTERS EUROPA • MORETTO • MOTOMECCANICA • MOVENGINEERING • MPI - ULTRA PURGE • NEGRI BOSSI •
NETZSCH • NORDSON PPS • NOVA FRIGO ENGINEERING • NOVA INSTITUT • NPE • NUOVA IDROPRESS • OLMAS • OMIPA • OMV MACHINERY • ONE
GROUP • PAGANI IMBALLAGGI • PALLMANN MASCHINENFABRIK • PAVONE SISTEMI • PETNOLOGY • PIOVAN • PLAS MEC • PLAST 2015 •
PLAST EURASIA • PLASTIBLOW • PLASTIC RECYCLING COMPANY •
PLASTIC SYSTEMS • PLASTICS RECYCLERS EUROPE • PLASTICSEUROPE • PLASTIMAGEN • PLASTINDIA • PLASTIVISION ARABIA • POLIVINIL ROTOMACHINERY • POLYMER TRADE CENTER • POLYONE •
PPS MEETING • PRESMA • PREVIERO • PROFILE DIES • PROMIXON •
PROTO LABS • RAMPF HOLDING • REIFENHÄUSER • RIPRESS • RIVI
MAGNETICS • RPM • RTECH ENGINEERING • SA2P • SABIC • SAIP •
SALDOFLEX • SANDRETTO • SCIENTIFIC AND MANUFACTURING FIRM PRODECOLOGIA • SELLA • SEPRO ROBOTIQUE •
SGC GRECU CONSULTING • SISE • SMITHERS RAPRA TECHNOLOGY • SONDERHOFF ITALIA • SPD • SPI • SPS IPC
DRIVES • STAR AUTOMATION EUROPE • SUMITOMO (SHI)
DEMAG • SVERITAL • TAIPEI PLAS • TAMI • TECNODINAMICA • TECNOMATIC • TECNOVA • THERMOPLAY •
TROOSTWIJKVEILINGEN • ULTRA SYSTEM • UNIVERSITÀ DI
PISA • VANETTI • VELOX • VEPLASTIC • VIBROSTOP • VIETNAMPLAS • VINYLPLUS • VIPLAS • WIRE & TUBE • WITTMANN BATTENFELD ITALIA • X-RITE EUROPE •
ZAMBELLO RIDUTTORI
THANK YOU
FOR HAVING CHOSEN
MACPLAS
Publisher PROMAPLAST srl
Centro Direzionale Milanofiori
Palazzo F/3 - 20090 Assago (Milan), Italy
tel. (+39) 02 82283775 - fax (+39) 02 57512490
[email protected] - www.macplas.it
For advertising: [email protected] - [email protected]