Following the Trends 2016_Letter size 2
Transcript
Following the Trends 2016_Letter size 2
2016 Following the Trends 2016 – Is your content ready? What is your role in your organization? Q1 60 57.19% Writer 37.61% Information Architect 37.00% Manager 32.11% Content Strategist 30.89% Editor 50 37.61% 37.00% 32.11% 30.89% 40 30 Publisher 10.09% Other 20 17.74% Customer Services 3.98% 3.67% 0 48.32% Computer software 11.01% Telecommunications 9.79% 0.61% 0.61% 0.92% 1.53% 1.53% 1.53% 2.14% 2.75% Other 8.26% Computer hardware 7.65% Engineering 2.75% Insurance 2.75% Learning and Training 2.75% Aerospace 2.14% Electronics 1.53% Government Q6 2.75% 2.75% 3.36% 3.98% Publishing 5.81% Machine industry 48.32% 5.81% 5.20% Finance 4.59% Semiconductor 3.98% Medical devices 6.12% 7.65% Healthcare 1.53% Banking 1.53% Translations 0.92% Standards 0.61% Pharmaceutical 0.61% Academics 5.20% 67% Help 59% Print 40% Mobile Apps 39% Mobile Devices 39% YouTube 37% Wiki 34% Dynamic Delivery 32% LMS 19% Other 67% 67% 59% 40% 39% 37% 34% 32% 19% 0 11.01% 20 40 60 80 100 How do you plan to publish your content in two to three years? 76% HTML 70% Help 65% Mobile Apps 53% PDFs 48% Mobile Devices 47% YouTube 45% Print 39% Wiki 35% Dynamic Delivery 33% LMS 18% Other 70% 65% 53% 48% 47% 8.26% 39% 35% 33% 18% 0 10 20 30 40 50 60 70 80 Q8 Are you publishing the same or different content to mobile devices? What type of content do you develop today? Q3 Q7 100 80.06% User manuals 57.94% Embedded user assistance (help systems) 33.33% Knowledge base articles 80.06% 80 57.94% 60 Video 33.33% 40 31.15% Training materials 28.04% Other Publications (magazine, books, newsletters) 33.33% 33.33% 31.15% 28.04% 18.07% 20 Mobile applications 18.07% 20 25 30 Microsoft Word 35 40 0 10 20 30 40 Microsoft PowerPoint 50 0 10 33.75% 90-100% 19.50% Less than 25% 13.62% 51-75% 13.31% 76-90% 11.46% 25-50% None 8.36% 11.46% 37.77% Publish the same content on all devices 33.75% 13.31% 13.62% 34.67% 23.84% 19.50% 3.72% 20 30 Adobe InDesign 40 50 0 10 20 30 40 50 HTML editor 60 0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 0 XML editor (for DITA, DocBook, or other) Adobe FrameMaker (unstructured) 10 20 30 40 50 60 70 MadCap Flare 80 0 10 20 30 40 50 60 Other 70 35.33% No, we have the same content on mobile devices as on desktop displays 24.67% No, our websites are the same on all devices 20.67% Yes, our content website is designed differently and optimized for mobile devices 19.33% Yes, content is restructured and displayed differently on mobile devices 40 35 30 25 20 15 10 5 0 23.84% Publish less content on mobile devices Publish more content on mobile devices 3.72% 0 5 10 15 Q 10 60 58.31% No, we do not publish any content to the Cloud 50 Primary 27.91% Primary 74.33% Primary 52.69% Primary 66.00% Primary 74.73% 19.44% Yes, some of our content is now published to the Cloud 40 Second 35.68% Second 31.71% Second 40.00% Second 52.33% Second 19.79% Second 29.03% Second 16.00% Second 16.48% 11.29% Yes, all of our content is now published to the Cloud 20 10 10.97% No, but we are preparing to publish content to the Cloud by the end of 2016 Third 19.77% Third 5.88% Third 18.28% Third 18.00% Third 8.79% 24.67% 20.67% 19.33% Are you publishing content to the Cloud? Primary 42.86% Third 17.14% 35.33% 80 Primary 27.64% Third 40.65% 34.67% Do not publish on mobile devices Have you redesigned your content for mobile devices? Primary 38.03% Third 26.29% 37.77% 0 What are the tools you use today to create content? Q4 What percentage of your content do you plan to publish in electronic form (not in PDF) by the end of 2016? 8.36% Q9 15 HTML 45% 9.79% 10 67% 76% 4.59% 6.12% 3.36% 5 PDFs What industry do you work in? Q2 0 88% 39% 10.09% 10 Technical Support Staff (IT Support) 3.67% 57.19% What formats do you publish today? 88% 17.74% 3.98% Q5 30 0 58.31% 19.44% 11.29% 10.97% 20 25 30 35 40 2016 Following the Trends 2016 – Is your content ready? Q 11 Are you using social media to provide content to your customers? 46.25% 25.62% No, we do not use social media to provide content No, social media are used only for marketing and pre-sales content Q 12 20.00% 15.63% Yes, we use Twitter to provide content and direct customers to useful content on our website Yes, we use LinkedIn to provide content and direct customers to useful content on our website Other 51.66% Yes, but only by adding comments to existing content Yes, but only after the content has been curated by company experts Are the perceived costs of converting content into electronic form influencing the percentages above? Q 13 69.09% 30.91% 7.45% 9.94% 16.77% No, customers cannot contribute content Content available on mobile 44.04% devices 23.51% 19.21% 10.60% 14.90% Embedded help in the 35.76% software applications 19.21% Animations and 3D graphics Topic-based content 32.78% on a company website 14.90% More video and audio in PDFs Opportunities for customers 23.51% to generate content themselves 10.60% Other Other Is your content ready to support your digital business requirements over the next two years? Q 14 No 41.30% Yes Yes 30.43% No What are the three greatest impediments to publishing your content in ways that will better meet customer needs? 7.45% Yes, by contributing their own content to the website or portal 45.33% We lack time and resources to manage a conversion project 39.45% Multiple groups control content delivery through various channels 31.83% Our current publishing tools do not meet our needs or requirements 30.80% Our content is specifically designed for print and PDF 28.72% We lack experience with the new technologies 26.64% We lack management support for restructuring our content 45.33% 23.53% We are writing books not topics 21.80% We have no reuse mechanisms in place (we still use cut-and-paste) 11.76% Other Don't really know 28.26% 39.45% 31.83% 30.80% 28.72% 26.64% 23.53% 21.80% 11.76% 0 10 20 30 40 50 If you answered No to the Q14, what barriers to digital conversion are you facing? 65.03% Insufficient budget to support conversion 63.64% Insufficient staff time for converting in-house 27.97% Lack of knowledge as to how to start a conversion project 23.08% Other 6.99% Prior negative experience with effectiveness of automated conversion 80 70 60 50 40 30 20 10 0 Q 20 65.03% 63.64% 27.97% 23.08% 6.99% Are your competitors ahead of you in the type and quality of content they publish electronically? 42.68% Q 17 Learning videos 32.78% Are customers able to contribute content to your information website or portal? 58.39% Q 16 35.76% 44.04% Content that is more searchable, 64.57% possibly using faceted search Q 19 Q 15 51.66% 64.57% 9.69% 14.06% Yes, we use Facebook to provide content and direct customers to useful content on our website What types of content delivery are your customers asking you to provide? Q 18 No 33.64% Yes 23.68% Q 21 Don't know What business requirements are driving your move to new delivery mechanisms? 46.89% We are concerned that we must change now or we will be left behind Supporting customers 16.72% through live phone calls is becoming too expensive 45.25% Customers are demanding information in new ways 21.64% None, we aren’t moving 13.77% Other Company is losing market 7.87% share to competitors that provide better information delivery Our search capability needs improvement 41.28% Customers are unable assemble topics and produce their own PDFs 40.27% Our current content does not fully support customers’ needs going forward 33.22% We need to provide faceted search based on metadata but we don't have that capabiilty 29.53% We have so many overlapping versions of the content that customers cannot find the correct information to help them be successful 21.81% We only develop text and our customers are asking for videos and/or animations 18.12% Other 17.79% We only deliver PDFs and our customers want topics 10.74% Customers find better information on the web than we provide in our content 61-18 190th St., Ste. 205, Fresh Meadows, NY 11365 Tel: (718) 357-8700 [email protected] Q 22 46.89% 16.72% 21.64% 45.25% If you are planning to move to new delivery mechanisms, what are you planning to do? 44.92% Develop and convert everything in house 41.10% Hybrid approach…combination of in-house teams and outsourced services 30.08% Get training for our in-house team What are the shortcomings of publishing your content as it exists today? 63.42% 7.87% 13.77% 11.86% 5.93% 5.93% 11.86% Other Outsource the development of new delivery mechanisms and legacy data conversion 44.92% 30.08% 41.10% What do you need to ensure that you can change how you deliver content? 50.71% 43.93% 40.36% 36.07% 29.64% 28.57% 20.71% Better publishing or content management tools Additional staff A compelling story to gain senior management support and funding Support from our corporate technology experts Convincing our staff that change is necessary Help in selecting the right technology Outside expertise or consulting 10.36% Other 710 Kipling St., Ste. 400, Denver, CO 80215 Tel: (303) 232-7586 [email protected]