POS management, start up of new POS, sales networ

INTRODUCTION
I’d a significant and thorough experience in the retail sector: POS management, start up of new POS, sales network, on the
job training. At a later stage I attended a Train the Trainer Master in order to strengthen and give a theoretical background
to the skills and the knowledge I developed on the field. From 2005 I start my activity as trainer, consultant and free lance
reporter. In 2010 I wrote, with F. Catalano, the book “Temporary Store: la strategia dell’effimero” (Temporary Store: the
strategy of the evanescent), Franco Angeli Publisher. From 2011 I’m a registered reporter.
JOURNALISTIC COLLABO RATIONS
I write columns for newspapers and magazines such as “Techno fashion”, “Tecnica Calzaturiera” e “ANShopfittingmagazine”. Previously I wrote on “Arredo & Design”, “Bicitech” and “Large Format”.
Since 2011 I was admitted to the journalist contributor profession register.
CORPORATE TRAINING AND CONSULTANCY
Most relevant and recent experiences:
VISUAL MERCHANDISING AREA
2014
Visual merchandising training seminars sector: Beauty and Personal Care, a group of independent and selective Beauty
and Personal Care shops. Addressee: the salespeople. This seminar is at the second edition and I was asked to organize
it with the double of hours of the first edition.
Workshops Visual Merchandising Sector: Fast Fashion retail, market leaders in Italy. Subjects: Shop window trends,
remerchandising, lay out. The first workshop took place in 2013 and the last one will be in 2015. I introduce a brief
presentation of workshops at the first “Foreign visual merchandising meeting” franchising and foreign European and
Middle East partner Edition.
Visual merchandising training seminar for department heads Sector: Fast Fashion retail, market leaders in Italy by
market share. Visual Merchandising out-let course , spaces and mono-brand stores. Household items. A course for visual
merchandisers and sellers.
Visual merchandising training seminar outlet, factory outlet, one brand shop Sector: lien, addressee: salespeople and
visual merchandiser.
2013
Visual merchandising training seminars Sector: Beauty and Personal Care, a group of independent and selective Beauty
and Personal Care shops. Addressee: the salespeople. First edition.
“Window dress” seminar. Sector: Fast Fashion Retail, market leaders in Italy by market share. Addressee: Visual
Merchandisers, buyers and foreign franchising shops.
Workshop Visual merchandiser, the position and managing skills. Sector: Fashion using the wholesale channel, luxury
brand leader in the Italian market. The workshop was addressed to visual merchandisers.
Visual Merchandising Module. Sector Retail, department store of an historical Italian company. Addressee: future shop
responsible.
2012
Visual Merchandiser Seminar. Sector: lien, famous and historical company. Addressee: salespeople and visual
merchandiser.
Visual Merchandiser Seminar. Client : GDO multinational company. Addressee: salespeople, department head and
managers engaged in the textile sector. Subjects: assets management, empowerment and efficient wholesale. The first
seminar took place in the 2011.
Visual Management Seminar. Sector: clothing and luxury accessories, addressee: headquarter and shops Visual
merchandiser. Subjects: assets management, empowerment and efficient wholesale.
Outlet Merchandising Seminar Sector: clothing and luxury accessories, addressee: outlet salespeople, department head
and Visual merchandisers.
In Store communication seminar sector: bags and accessories for IT and telephone. Addressee: sales officers, visual
merchandiser, marketing and communication.
2011
Seminar “The product goes on stage” Sector: textile. Inter-companies seminar for Centro Cot, Busto Arsizio. Second
Edition, the first seminar was run in 2010. Addressee: retail managers, style officers, sales officers.
Visual Merchandiser Seminar: Sector: Retail, department store. Addressee: visual area merchandiser of two brands.
Subjects: assets management and organization of branch visits.
Workshop Visual merchandising. Sector Retail, addressee: Branch visual merchandisers. Target: to update knowledge
and give new criteria in order to be consistent with radical concept reorganization.
Visual Merchandiser Seminar. Sector: Fashion and home furnishing. Addresses: salespeople, branch visual
merchandisers, department head of the Italian market. This training path started in 2008.
Art of Visual Seminar . Sector footwear and sportive clothing client: multinational leader. Addressee: visual e product
manager Italy. Subjects: trends and brainstorm.
SALES AREA AND EFFECTIVE COMMUNICATION
SOME EXAMPLES:
2014
Consulting and Training for Luxury brands: textile sector, interior design division. Development of learning tools for
sellers.
Art of Selling course: luxury watches sector. Client relationship course. Aimed at boutique sellers in Italy. Follow up with
the directors to make plans of action and coaching.
2013
Effective negotiation course. Fashion sector. Aimed to: Area managers e visual merchandisers, wholesale channel.
2012
Sales techniques course. Pet food and accessories. Market leader company. Course aimed to: new-hires, salespeople.
2011
“Selling Ceremony”. Luxury Fashion and Accessories sectors. Collaboration in writing of the retail booklet, in particular,
the section regarding the relationship with customer. Presentation to Store Managers in Europe with a session Training
/Trainer, supervision of the plans of action. This collaboration began in 2010 with a course to the boutique directors
about the management of employees and to sellers about the relationship with customers.
TEACHING
From 2007 teacher of Visual Merchandising and Retail marketing at Polimoda Firenze Master Area Marketing. From 2007 to
2013 teacher of luxury marketing Master Luxury Brand, Product and Communication at Good Accademia del Lusso Milano.
From 2010 teacher of Visual Merchandising for the courses of Fashion Product and Showroom Manager at Afol Moda Milano.
TEMPORARY STORE
Temporary store Conbipel, December 2010 at Grugliasco (To), the objective was to communicate the history of the brand
through a gallery of images and archive pieces and also the showcase of actual pieces (jeans, cashmere, feather jackets
and leather).
Temporary Store “Prevenire è vivere, novembre 2012 ” of LILT, Lega Italiana contro i Tumori at Milan Tortona area,
Novembre 2013. I contributed to the creation, organization and responsible for the decoration and disposition of the
temporary space of this no profit
CLIENT
ACCADEMIA DI COMUNICAZIONE, ACCADEMIA DEL LUSSO, ADAMIS GROUP, AFOL, ALCANTARA SPA, ARCAPLANET,
ARMANI JEANS, ASSOVISUAL, CARREFOUR, CENTRO COT, CERFORM, CLAC, CONBIPEL, CONFORAMA ITALIA,
E3CONSULTANTS, FASHION UPTODATE ACCADEMY, FRETTE SPA, GABEL SPA, GRUPPO COIN (COIN, UPIM, OVIESSE),
IED, LORO PIANA, NIKE NUNA LIE, E), OFFICINE PANERAI, POLIMODA, RETAIL VALUE, RINASCENTE, RINASCIMENTO,
TUCANO, VALENTINO SPA VALENTINO FASHION GROUP.
CONTACTS
Website: www.francescazorzetto.it
Address: via Anguissola 25 -20146 Milano
Telephone: 3293515079
Mail [email protected]