Presentazione DMTC_En June 2016

Ouraimisnottoproducechampions,
buttocreateanenvironment
wherechampionsareinevitable.
ForbesCarlile
IDENTITY
DMTC is a ‘boutique PR agency’ specialized in communication, composed of 11 sport enthousiast
staff.
We apply PR skills senior - born in off-line era and now evolving in a digital prospective - in every
aspect of communication.
For this reason we have an efficient help desk, trained to read and follow the agenda set by the
media.
Our aim:
TOBETHELEADINGPRSPORTAGENCYINITALY
EXECUTIONALEXCELLENCE
Coordination:MarcoDelCheccolo
Team:10staff
PreviousExperiences
Backoffice&justintimewarehouse
§ Professional
journalist
§ PRManager&
InstitutionalAffairs
§ MediaDirector
§ MediaManager
Strategiccooperation with
INSPIRED BY
We support theimageof not only professional athlets andwe sharewith them the
strategy andsense ofbelonging.
SPORTASVISIBILITYACCELERATOR
Infographic by International Marketing Reports, july 2014
OURKEYSTRENGTH
A high qualified working group and a valid, structured and reliable partner for sport stakeholders in a
national and international scenary where sponsorship investments are increasing and need to be
capitalized.
KEY FACTORS TO IDENTIFY AND MANAGE A SUCCESSFUL SPORT SPONSORSHIP
*
DMTCINVOLVEMENT:
STRATEGY
• Aim Description (short,
mediumandlongterm)
• Individuation property to
sponsorize
• Negotiation of rights
>BACKGROUND
>NETWORK
COMMUNICATION
• Mediarelationsto
become ‘relevant’
• Cooperation in
istitutional
communication for the
event
ACTIVATION
>FASTLEARNING
>MEASUREMENT
• Socialnetworkactivation
fromaPR‘point ofview’
• Effective socialnetwork
integration inmarketing
plan
*Indagine “Lo scenario delle sponsorizzazioni sportive, tendenze e fattori critici di successo”, Sport Business Academy, marzo 2014
OUR SERVICES
PRESSOFFICE
DIGITALPR
HELPDESK
THINKTANK
CLUSTER
SENIOR
SKILLS
SIZE:M
SOCIAL
Webmonitoring &
sentiment analysis
Working group compose d of 10
staff
Facebook:OpenGroup
“LeggolaGazzettaallarovescia”
Socialplatform setup
Back office for a thletes/
journalists/sport leade rs image
management
Twitter:@AtletidItalia
SkySport:MassimoCorcione
RaiSport:GabrieleRomagnoli
MediasetSport:Alberto Brandi
GazzettadelloSport:A.Monti
Corriere delloSport:A.Vocalelli
IlMessaggero:MassimoCaputi
Ansa:PiercarloPresutti
RCSSport: PaoloBellino
Content management
Reactive contents Production
DigitalPressRelease
Direct contact withinfluencer
&blogger
Advisoring
Lectio @Master
STRAIGHTTOTHEPOINT
✔ digital formula
✔ mediarelations
✔ think tank
✔ celebrities management
✔ digital formula
✔
✔
✔
✔
✔
FedericaPellegrini|deliverybranded content
adidas |EdicolaFiore
adidas |FIFAWorldCup Brasil 2014
InternazionaliBNLd’Italia|communitymanagement
Nilox |infographics
digital formula
Anti-violence campaign “Ferma il bastardo” (august 2013)
DMTC monitors real-time conversations and delivers “FIB” branded content in streams
where Federica Pellegrini is mentioned
5190
mentions
1367
mentions
Increase of 500%inmentions compared to themost ‘discussed’ day for FP
31st July - 200FreeStyle silvermedal atWorldChampionship inBarcelona
digital formula
DMTC sensitive advisoring : the Italian ’preview’ of “brazuca”, the Official Match Ball of the
2014 FIFA World Cup, with top italian anchorman Fiorello during famous morning show
‘Edicola Fiore’.
We have capitalized the ‘buzz’ leveraging adidas branded contents in social conversations.
Brazuca
Launch
adidas mentions, november: 1.669
Daily adidas mediamentions, november: 54
adidas mention, december: 1.852 (+10%)
Daily adidas mediamentions december :60
(+11%)
digital formula
DMTC ensured, for the whole period of the 2014
FIFA World Cup, a task force composed of 4 staff
supported adidas to engage media, influencers,
customers with branded contents .
In constant close contact with both adidas Italy
and with the adidas ‘social farm’ in Rio, our agency
has given the coverage of all the matches of the
World Cup up to the Final.
DMTC Team focused on two areas: digital press
releases editing to generate on/off line clippings
and on web monitoring + social activation.
digital formula
Community management
Internazionali BNL d’Italia 2012/2013
4^page pern.of likes
among 9Masters 1000
(until december 2013)
Nr.1AccountinItaly
100%dedicated to
tennis(upto december
2013)
Creativefactory
coordination forclips
shooting
ForoItalicoMagic in100pictures
digital formula
Original reactive branded contents crafting
Infographics published onOfficial Nilox Sportprofile during thecompetitions
ofthetestimonials MarcMarquez(MotoGP)andPeterSagan (cycling)
✔ mediarelations
✔ Ortholabsport |communication plan
✔ MassParticipation Events Rcs Sport|pressoffice
mediarelations
Ortholabsport Communication plan
mediarelations
Press Office
The Color Run (2013, 2014, 2015, 2016)
Fisherman’s Friend StrongmanRun (2015, 2016)
Breakfast Run (2016)
✔ think tank
✔ Facebook |LeggolaGazzettaallaRovescia
✔ Twitter |@AtletidItalia
think tank
Facebook Group “Leggo la Gazzetta alla rovescia”
think tank
The account @AtletidItalia and the hashtag #sportalleelementari
✔ celebrities management
✔
✔
✔
✔
✔
PeterSagan |globalicon
ClementeRusso|local hero
Somatoline |testimonialrecruiting
Blog|webdesign
Sportsymbols |webconversation stream
celebrities management
GlobalIcon:PeterSagan
WORLDCHAMPION– ROADRACE
2015
celebrities management
Local Hero: Clemente Russo
celebrities management
Recruiting testimonialfor Somatoline Manadvertisingcampaign.
Markets:Italy(GiorgioRocca),Spain (CarlosMoya)andFrance(Fabien Pelous)
celebrities management
Graphic Concept andbloghighperformancesetup
celebrities management
Conversation stream activation on our athletes’ social accounts
#appenasveglio
THANK YOU FOR YOUR
ATTENTION
www.dmtc.it
Leggo la Gazzetta alla rovescia
@AtletidItalia