shop windows

MILANO
LE VETRINE
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SHOP WINDOWS
Vetrine sulle strade della città oppure negli spazi interni dei district che
esibiscono il Design Week milanese, palcoscenici che esaltano persone, progetti,
prodotti, installazioni.
Shop windows looking out onto the city’s streets or in the districts’ indoor spaces
showcase Milan’s Design Week and are important venues for people, projects,
products and installations.
ARTEMIDE
OLTRE L’OGGETTO
Negli showroom milanesi Artemide, con i leader
Ernesto Gismondi e Carlotta de Bevilacqua,
mostra il senso e la direzione del proprio impegno di ricerca e innovazione sul fronte illuminotecnico. Sono in prima fila i suoi grandi
interpreti, Jean Nouvel, David Chipperfield,
Ross Lovegrove, Arik Levy, Michele de Lucchi
e le new entry: l’architetto svizzero Philippe
Rahm con Spectral Light (in foto, pagina accanto), e l’italo bostoniano Carlo Ratti, con
Free Pixel (a destra). Il primo, scompone la
luce artificiale secondo il classico spettro di
lunghezze d’onda, in nome di risparmio energetico e sviluppo tecnologico, e delle caratteristiche led: parole chiave dell’identità di
Artemide. Perché? Per generare una gamma
di raggi colorati adatti al benessere di tutti in
casa: persone, animali e piante. Con un effetto di grande bellezza. Proprio come in Free
Pixel, punti luce in libertà, per una installazione che, con un braccio meccanico, cambia
posizioni e forme dei led. Non è una lampada,
ma un programma basato sulla libera disposizione di sorgenti puntiformi su un pannello, un ecosistema dinamico che si trasforma
come i pixel degli schermi video. Per questo,
Artemide ha sviluppato sia il pixel magnetico,
elemento led ad alta efficienza, sia il pannello
PCB multistrato, che incorpora i conduttori e
accende i pixel al momento del contatto. Gli
emissori sono minuscoli, a basso consumo e
controllati digitalmente, e, soprattutto, sono
privi di vincoli. Luci e cellule possono unirsi
in un sistema capace di raccogliere e produrre
luce. Philippe Rahm specifica: “in effetti non
parliamo di progettare oggetti, ma di definire
spazi, anche attraverso questioni di pressione,
di energia, di luce, di ricambio dell’aria… Sulla
spinta dell’attuale interesse del design verso
l’immateriale, vogliamo creare una gamma
luminosa conforme ai valori biologici ed ecologici, componendo insieme quelle lunghezze
d’onda che possiamo considerare sane, necessarie ed economiche”. www.artemide.com
BEYOND THE OBJECT
Artemide shows the meaning and purpose
of its own commitment in research and
innovation in terms of lighting with its
leaders Ernesto Gismondi and Carlotta de
Bevilacqua in the Milanese showrooms .
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Its great interpreters are in the forefront
of the showcase: Jean Nouvel, David
Chipperfield, Ross Lovegrove, Arik Levy,
Michele de Lucchi and the new entries:
the Swiss architect Philippe Rahm with
Spectral Light (in the photo) and the
Italian-American architect Carlo Ratti,
with Free Pixel (in the picture). The first
architect basically breaks the artificial
light according to the traditional range of
wavelengths, in the name of a research on
health, energy saving and technological
development and for LED’s features:
these are the key words of the identity
of Artemide, which is leader in the
lighting field. Why? To create a range of
coloured beams of light that are suitable
for everyone’s wellbeing at home: people,
animals and plants. With great optical
effects. Just like Free Pixel, an installation
that changes its LEDs’ layouts and shapes
with a mechanical arm. It’s not a lamp,
it is actually a program based on the free
arrangement of point sources on a panel,
a dynamic ecosystem that changes like
the pixel on TV screens. For this project
Artemide developed both the magnetic
pixel, a highly efficient LED element, and
the multilayer PCB panel, which includes
the wires and turns on the pixel at the
moment of contact. The emitters are tiny,
with a low energy consumption, digitally
operated and most of all limits-free. Lights
and cells can be combined into a system
that is able to collect and produce light.
Rahm explained: “No, actually we don’t
talk about designing objects, we rather
define spaces, also through systems of
pressure, energy, light, air circulation…
Following the current interest of design
for intangible things, we want to create
a lighting collection that meets biological
and ecological values by creating those
wavelengths that we can consider healthy,
essential and affordable”.
www.artemide.com
B&B ITALIA/BUTTERFLY
B&B Italia continues its story by
carrying out a tradition of research,
innovation and creativity. This brand
is faithful to its roots and innovative as
well, with authentic projects which are
the results of research, development,
prototyping, implementing, tests and
changes of direction that aim at creating
durable products that are suitable for
an international public and meet real,
stylistic and functional needs. These
products increase in quality, performance
and ethics and were conceived with
the idea that every project is a heritage
that must not be wasted. So the outdoor
is developed through the textile system
called Butterfly by Patricia Urquiola,
which is nice, simple and technological,
also suitable for any kind of weather and
transversal uses, home, hotellerie and the
nautical sector. www.bebitalia.com
FLORIM
PENSARE IN GRANDE
‘Connecting ideas for a new project experience’
è il concept che segna la presenza del Gruppo
Florim a Milano. Il bellissimo grande spazio di
1000 mq del nuovo Flagship Store di Foro Bonaparte 14, è fatto apposta per ospitare grandi
idee, grandi progetti e bravi professionisti del
settore. Protagonista il nuovissimo ‘Magnum
Oversize’, lastre ceramiche in 9 grandissimi formati e soli 6 mm di spessore, progetto vincitore del primo ADI Ceramic Design Award 2014,
espressione di ricerca e tecnologia, proiettate
verso nuove frontiere nella progettazione di
ambienti integrati e verso nuove prospettive
dell’architettura contemporanea. La nuova sede
di Milano affianca la Florim Gallery di Fiorano
Modenese e il Flagship Store di Mosca, in attesa
dell’apertura di un nuovo spazio a New York.
A pochi metri dal Castello Sforzesco e dall’Expo
Gate, lo spazio Florim, 2 livelli e 13 grandi vetrine, porta la firma dell’architetto Andrea Maffei,
che vi ha trasferito i concetti chiave di versatilità, flessibilità e multifunzionalità.
Non solo aree espositive, ma zone di lavoro e di
incontro, per conferenze, formazione ed eventi
previsti per architetti e addetti ai lavori.
Florim, gruppo internazionale presente in Europa, America e Asia, conta 1300 dipendenti, a
fronte di un fatturato consolidato 2014 di circa
330 milioni di euro, e detiene in portfolio i marchi Floor Gres, Rex, Cerim, Casa dolce Casa,
Casamood, slim/4+ e Florim USA, rivolto al mercato nordamericano. www.florim.it
THINK OVERSIZE
‘Connecting ideas for a new project
experience’ is the concept brought by the
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Florim Group in Milan. The beautiful 1000
sq. m. space of the new Flagship Store in Foro
Bonaparte 14 is meant to host great ideas,
great projects and skillful professionals in the
field. ‘Magnum Oversize’ is the brand new
protagonist with its ceramic slabs in 9 huge
sizes and only 6 mm of thickness; the project
won the first ADI Ceramic Design Award
2014 and combines research and technology,
which are both focused on the new frontiers
of integrated spaces’ design and new
perspectives on contemporary architecture.
The new headquarters in Milan have joined
the Florim Gallery in Fiorano Modenese
and the Flagship Store in Moscow and a
new space in New York will open soon as
well. Florim space is just a few meters from
Castello Sforzesco and the Expo Gate; it has
2 floors and 13 large windows. It was signed
by architect Andrea Maffei, who applied to it
the key concepts of versatility, flexibility and
multi-functionality.
Not only exhibition areas but also working
and meeting areas for conferences, training
and events scheduled for architects and other
professionals.
Florim is an international group active
in Europe, America and Asia, with 1300
employees and a turnover in 2014 of about
330 million euros. Its portfolio includes
various brands such as Floor Gres, Rex,
Cerim, Casa dolce Casa, Casamood, slim/4+
and Florim USA for the North American
market. www.florim.it
ADDRESSES
AGAPE
CAIMI BREVETTI
FANTONI
www.agapedesign.it
www.caimi.com
www.fantoni.it
AIRBNB
CASALGRANDE PADANA
FARAM
www.airbnb.it
www.casalgrandepadana.it
www.faram.com
ALBA
CASSINA
FIAM
www.albaplus.com
www.cassina.com
www.fiamitalia.it
ALBUM
CEPPI
FIR RUBINETTERIE
www.album.it
www.ceppistyle.it
www.fir-italia.it
ALIAS
CHAIRS&MORE
FLEXFORM
www.aliasdesign.it
www.chairsandmore.it
www.flexform.it
ALIVAR
CLEI
FLORIM
www.alivar.it
www.clei.it
www.florim.it
AMBIENTEC
COLÉ
FLOS
www.ambientec.co.jp
www.coleitalia.it
www.flos.com
AMORIM
COLICO
FLOU
www.amorimcork.com
www.colico.com
www.flou.it
ARTEK
CONTARDI
FONTANA ARTE
www.artek.fi
www.contardi-italia.it
www.fontanaarte.com
ARTEMIDE
CORVASCE
FOS CERAMICHE
www.artemide.it
www.corvasce.it
www.fosceramiche.it
AXO LIGHT
CRÉATELIER GAMME LUXE
FOSCARINI
www.axolight.it
crea-telier.com
www.foscarini.com
B&B ITALIA
CUKI
FUJISASH
www.bebitalia.com
www.cuki.it
www.fujisash.co.jp
BALERI
DAVIDE GROPPI
GABER
www.hub-design.eu
www.davidegroppi.com
www.gaber.it
BAREL
DE MAJO
GAMMA
www.barel.it
www.demajoilluminazione.com
www.gammarr.it
BAROVIER&TOSO
DE PADOVA
GIORGETTI
www.barovier.com
depadova.com
www.giorgetti.eu
BARRISOL
DESALTO
GLAS ITALIA
www.barrisol.com
www.desalto.it
www.glasitalia.com
BEVISIBLE+
DISEGNOLUCE
GOBBETTO
www.bevisibleplus.com
www.disegnoluce.com
www.gobbetto.com
BE OPEN
DORELAN
GOLLINUCCI
beopenfuture.com
www.dorelan.it
www.gollinucci.com
BELLOTTI
DRIADE
GRUPPO GEROMIN
www.bellottispa.com
www.driade.com
www.gruppogeromin.com
BENCORE
DYSON
H
www.bencore.it
www.dyson.com
www.hfurniture.co
BLÅ STATION
EDRA
ICONS
www.blastation.com
www.edra.com
www.iconsfurniture.com
BOFFI
ELITE, TO BE
INGO MAURER
www.boffi.com
www.elitetobe.it
www.ingo-maurer.com
BONALDO
EMECO
ITES
www.bonaldo.it
www.emeco.net
www.ites-termoformati.it
BOSA
EMU
KARTELL
www.bosatrade.com
me.emu.it
www.kartell.com
BOU-TEK
ESSENZA
KNOLL
www.bou-tek.com
www.essenzafinestra.it
www.knoll.com
BROSS
FABBIAN
KUNDALINI
www.bross-italy.com
www.fabbian.com
www.kundalini.it
BRUEHL
FABRICA
LA CIVIDINA
www.bruehl.com
www.fabrica.it
www.lacividina.com
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