AB Normal – Srl - Alessandro Borghese
Transcript
AB Normal – Srl - Alessandro Borghese
...Briefly: Alessandro Borghese is an innovative and eclectic chef. He counts nineteen years of experience in the gastronomic sector, both national and international. He founded Il lusso della Semplicità a catering and consultancy company in the food and licensing world. He creates customized menus for public and private events. His creative and generous cuisine, satisfies the taste of who loves refinement without forgoing tradition. Alessandro Borghese, since the beginning of his Television career has been greatly followed and loved by his audience. Today, his cuisine programs, of which he is author, are broadcasted both in Italy and abroad. Very keen on technology has been defined by the national press the only Italian social chef that has his own management of his web channels: Facebook – Twitter –Web site. Born in San Francisco, married and father of a daughter. He lives between Rome, Milan, London and the United States. 2013... Check in Our News …to know more about me: 1976 Alessandro Vincenzo Borghese was born in San Francisco on 19th November. Son of the famous actress Barbara Bouchet and of the entrepreneur Luigi Borghese. He has a younger brother called Max. <To the classic question asked in school, on what I would have liked to become when I was big? My answer always had an indefinite tone, it varied, for a short amount of time, towards the choice of becoming one day a brave fireman, to than change into the gloomy but courageous Mangiafuoco. As a matter of fact, fire and food, stimulated by my natural optimism have been located at best, simply, in the kitchen. The same place, where when I was a child I could discover the five senses and augment the taste of creating. Though, there is a precise moment of my childhood in which I have mixed in my head the word fire with the verb eating to fulfill my real dream: become a chef! I was five years old. Every Sunday morning I used to wake up very early to watch the hands of my father move with extreme self confidence amongst the kitchen stove, plates and knives. I remember his smile while describing me a recipe, as if it was a special gift, and this gradually developed in me and today it’s the way I communicate my AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected] job, that goes beyond the mere cutting, slicing, whipping: when I cook, I really enjoy myself! I love my job!> <Well, it’s like this that the purpose of my life started. In the usual and special kitchen of my childhood, that was full, in part with my wishes, that today thanks to my obstinacy, to my enthusiasm and to my parent’s teachings have become true. An extraordinary place, not one of the many of the house, a special one. Perfect for inventions, the proper place where to use talent for one’s recipes>. (from the book: “L’abito non f ail cuoco. La cucina italiana di uno chef gentiluomo) 1994 Following the graduation at the International School of Rome he signs on cruise ships and for the next three years he will work in the kitchens. The important experience of navigation around the World from one hemisphere to the other, gives brainwave and inspiration to his culinary art creations. Here his inclination to gastronomy is noticed and encouraged by several chefs, and it’s exactly in this context that Alessandro decides that his passion for cuisine will become his job. <The ship has been my home and my moving school. A world made up of many stories. Of one night loves. Of wrong recipes. Of delicious successes. Of unexpected encounters. Of incredible places. Of sincere smiles. Of narrations amongst friends. Of glances with people drinking a beer and listening to music. Of nights, in bed with the arms folded behind the head, picturing one day the reading of a menu signed: Alessandro Borghese>. On November 30th 1994 I was navigating onboard the Achille Lauro, off the coasts of Somalia, a fire broke out, causing on December 2nd the ship to sink. I saw the last transatlantic liner sink forever, with all the blue beauty of its funnels>. (From the book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo) 1997 Works in the Italo-American quarter of San Francisco and a year later leaves for London. <In 1997 in San Francisco, I worked in a vegetarian restaurant of North Beach, the Italo-American quarter of the city, I was twenty years old. The sun was setting late and the evening menu had to be prepared, a dish that I liked AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected] rather a lot was the giant onion, grid cut and then fried as a whole. Once browned it looked like a very big flower> <Cooking is my way of communicating, my means of creativity, it’s all my being full of spontaneity, the mixing of incredible tastes with simple scents, but sometimes unexpected. It’s a continuous challenge…> (From the book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo) 1999 He attends some very important internships in Paris. <When you want to explore new gastronomic frontiers, looking for creativity for new dishes, you often go to Norway, to Spain, to England, but before reaching one of these Countries, it’s necessary to stop in Paris. This city is a mix of traditions and of absolute culinary knowledge>. (From the book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo) 2000 Back to Italy attends the school for sommelier. It’s in this period that he starts to work as cook for several restaurants in Rome. One in particular, dedicated to good music and excellent food! <Working in the wine world is a great way of combining pleasure and duty. Wine is fantasy>. <In that period of my life I started playing the saxophone, I was well intentioned in learning diligently the rules in order to make the instrument play a correct sound! Seen its complexity I dropped it after a few lessons. From the restaurant I came back home too late and on my day off I was either sleeping or studying on my cookery books. Music is one of my passions, following cuisine and motorbikes, I listen to everything mainly Rock! I have over one thousand CDs, organized in several white libraries in the living room, next to my books on the history of jazz and on biographies of Giants of music>. (From the book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo) 2004 It’s the year in which his TV collaboration with the production company Magnolia and the TV channel Discovery Real Time, starts. And he conducts programs such as: Cortesie per gli ospiti. L’Ost. Cuoco gentiluomo AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected] <In 2004 I was faced with a choice, on one side the TV channel Real Time, was looking for a chef to whom entrust the program Cortesie per gli ospiti, and on the other side I was asked to move to China and manage a famous restaurant. I followed talent and today I conduct TV programs and I have many friends registered on my website>.(AB) <L’Ost made me put on weight, but it has also been a very precious help for my professional growth, making me discover aspects of the Italian traditional cuisine that I didn’t know about, and that I made treasure of.> <If in l’Ost I identified myself with the grandchild that learns the secrets of traditional cuisine from granny, for Cuoco gentiluomo it was asked me to lose weight and to make all my charisma and charm come out, to put at ease who I had in front>. <After having cooked in “Cuoco gentiluomo” and tasted the creations of the VIPs in “Chef per un giorno” I start another program: “Chef a domicilio”. It’s a kind of docu-soap made by common people. Round supermarkets, amongst the shelves, I am scouting for someone that would like me around his kitchen for one day, from the son that would like to cook for his parents to be forgiven for the tattoo he has just made, to the completely incapable husband that would like to surprise his wife with a special dinner!> (From the book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo) 2008 <Takes part in deGustibooks 2008, important fair that is held every year in Florence, it convenes quality gourmet productions and books. Alessandro Borghese on show! <Once more a confirm of the success of Food Shows: yesterday night Alessandro Borghese performed with his “Palla di pelle di pollo alla maniera Balinese”, a dish that stimulated the curiosity of the people present. Interesting the way Alessandro relates with the audience, a real “showman”. We really enjoyed ourselves together>. (Leonardo Romanelli) 2009 He marries his Wilma on July 25th. Publishes his first book: “L’abito non fa il cuoco. La cucina italiana di uno chef gentiluomo” (Ed. Rizzoli) Conducts the new program for Real Time: Fuori Menu. Where amateur Chefs challenge themselves in the management of a restaurant. A unique chance to AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected] demonstrate one’s talent in the kitchen. 2 couples of competitors, 2 hours for cooking, 90 minutes to serve the 20 guests. <Each voyage gives you great memories and intense emotions. When you go away you visit places far away from home, you meet different people for culture and lifestyle, different languages can be discovered, curious habits, unusual traditions; travelling opens your mind and soul. My honeymoon in Hawaii was magical, on the Island of Maui a dreamy atmosphere reigns, there is an idyllic landscape but lively at the same time, the great extinct Volcanoes that surround you, the fabulous white sand beaches, the waterfalls in the tropical jungle and the waves for my surf!> (AB) <Because tonight you are our special Fuori Menu!> (AB) 2010 Always with an enthralling smile and his natural sprit, in 2010, every Sunday morning, Alessandro cooked for the guests of the TV program broadcasted on Rai Due “Ci vediamo domenica”. He conducted on the digital channel la7D the program “Cuochi e Fiamme”. In the same year he presents the Italian version of Bocuse d’Or. Furthermore on Real Time, the new episodes of Cortesie per gli ospiti delle dimore di New York” are broadcasted. <New York has been a natural choice. When it was decided to export “Cortesie per gli ospiti” New York has been the first thought, both because it represents the real melting pot and also because the Big Apple greatly fascinates people and enables you to work in a context that offers great chances. After all I was born in the States, I feel at home!> (AB) 2011 Today on the TV channel Real Time, all his programs are broadcasted. He was part of the jury, in the program broadcasted on Canale Cinque, prime time: “La Notte degli Chef.” And this year Alessandro cooks right from his kitchen with the new program for Real Time, of which he is author: “Cucina con Ale.” <Straight from my kitchen and with the music on, I cook to suit all tastes. From vegan cuisine, Kosher, vegetarian and that for celiac, for children; and obviously national and international dishes, for who loves something refined but doesn’t want to forgo tradition. The luxury of simplicity!> (AB) <It was by time that on TV they showed more cuisine. Italy is a country with an elevated gastronomic tradition, each Region has its own typical dishes and also from city to city there are revisions of some recipes. I am very glad that finally television is giving a vast space to the culture of our cuisine.> (AB) AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected] <I am a motorcyclist with the iPod always turned on, that loves reading the authors of the Beat Generation and adores going surfing in the Bay Area, where the family of my mother lives, my grandmother and my aunts and uncles and where still today I spend the holidays with my wife Wilma to relax and surf in Bolinas. The air of the Marin County, is milder and warmer…> (AB) 2012 Ale Contro Tutti – broadcasted on Sky, from Monday to Friday at 19.40 (channel 109 -110) I am broadcasted on Sky with Ale Contro tutti. A real challenge in the kitchen, on one side families, grandparents, couples and friends with their signature dish, on the other there’s my revisited version. To award the winner, a jury of people who enjoy good food, made up of two adults, and a kid, chosen amongst Sky subscribers. A cooking show that involves also all my friends of my social networks Facebook – Twitter – Web site, before the beginning of each episode I will give some hints, to discover the track of the day. On the Fan-page of Sky Uno, the audience will be able to guess the music chosen and gain points to rise in ranking of Ale Contro tutti. At the end of the episode the audience will be able to compete in a second contest concerning the recipe of the following day; who will have reached the highest total, can win a banquet prepared by me!> <I like to be connected with the world, I like to inspire, to teach and entertain by means of my Website and my social networks (Facebook – Twitter). Today we have the luck of having the most modern communication means of all times. On the Net there are many different realities, new social networks are born and applications are created that let us work in any place just with a charged battery. All this will be more and more part of our lives.> (AB) “White in summer, red in winter and sparkling all year round.” “The art of food is an adventure of the mind” (AB) ALESSANDRO BORGHESE Il lusso della semplicità AB Normal – S.r.l. Via Molino delle Armi, 11 – 20123 Milano (Italy) Partita I.V.A. / C.F. 07497230966 Capitale sociale € 10.000,00 Rea MI-1962715 www.alessandroborghese.com Telefono: +39 02.89075937/8 Telefax: +39 02.89075939 Email:[email protected] Pec: [email protected]