! ! ! ! ! ! San!Vendemiano,!15th!of!April,!2013! ! ! Press

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San!Vendemiano,!15th!of!April,!2013!
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Press%release%Brands%O.I.%Srl%
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New!partnership!between!Brands!O.I.!Srl!and!Colors!in!Optics!Ltd.!for!the!Cesare!Paciotti!Eyewear!
U.S.!market.!
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Brands% O.I.! and! Colors% in% Optics! have! recently! reached! an! agreement! to! sell! Cesare%
Paciotti%Eyewear!collection,!launched!at!MIDO%2013,!in!the!North!American!market.!
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Colors% in% Optics,! founded! in! 1978! by! Sanford% Hutton,! the! current! president,! is! a! leading!
company! for! the! distribution! of! highNend! glasses! in! the! most! important! optical! shops! and!
department!stores!in!the!U.S..!
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Already! distributor! of! established! brands,! the! company! is! well! known! throughout! the!
United!States!for!its!ability!to!place!its!products!in!the!jet!set,!thanks!to!the!collaboration!with!the!
stars,! natural! testimonial! in! eyewear’s! license! lines! (Jessica! Simpson,! Melanie! Fiona,! JayNZ,! Trey!
Songz,!etc.).!
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The! Cesare% Paciotti% Eyewear% collection! launched! by! Brands% O.I.! on! March! 2! in! Milan!
consists! in! 24! models,! available! in! several! colors;! bright,! aggressive! and,! of! course,! unique.! The!
sale!will!be!on!throughout!the!United!States!by!the!end!of!May.!
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All! frames! are! 100%$ Made$ in$ Italy! and! are! differentiated! by! a! laser! incision! of! a! unique!
serial!number!on!the!temple!tip!that!makes!the!accessory!unique!and!allows!traceability.!
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Brands% O.I.! is! a! company! totally! dedicated! to! support! and! promote! the! Made% in% Italy,!
producing!and!conceiving,!contributing!to!the!exploitation!of!important!Italian!brands.!Currently,!
Brands%O.I.!covers!direct!sales!with!over!1,000!stores!in!Europe!and!has!distribution!partnerships!
in!23!countries,!exporting!over!60%!of!its!products.!
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Brands% O.I.! was! founded! in! 2010! with! the! initiative! of! a! group! of! former! managers!
Marcolin!and!with!the!financial!support!of!B&E%Equities%SpA,!a!holding!portfolio!for!investments!in!
private!equity!and!venture!capital!headed!by!Benedetto!De!Benedetti!and!Elisabetta!Salza.!
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BRANDS O.I. Srl
Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409
Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV)
tel. +39 0438 403399 – fax +39 0438 491025 – [email protected]
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San!Vendemiano,!18!aprile!2013!
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Comunicato*stampa*Brands*O.I.*Srl*
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Nuova!partnership!tra!Brands!O.I.!Srl!e!Colors!in!Optics!Ltd.!per!il!mercato!USA!di!Cesare!Paciotti!
Eyewear.!!
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Brands*O.I.*e*Colors*in*Optics*hanno!recentemente!raggiunto!un!accordo!per!la!vendita!sul!
mercato!nordamericano!della!linea!Cesare*Paciotti*Eyewear,!lanciata!a!MIDO*2013.!
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Colors* in* Optics,! fondata! nel! 1978! da! Sanford* Hutton,! attuale! presidente,! è! un’azienda!
leader!per!la!distribuzione!di!occhiali!di!fascia!alta!nei!più!importanti!negozi!di!ottica!e!department*
store!statunitensi.!
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Già! distributore! di! marchi! affermati,! l’azienda! è! nota! in! tutti! gli! Stati! Uniti! per! la! sua!
capacità! di! collocare! i! suoi! prodotti! nel! jet* set,! grazie! alla! collaborazione! con! le! star,! testimonial!
naturali!delle!linee!eyewear!in!licenza*(Jessica!Simpson,!Melanie!Fiona,!JayVZ,!Trey!Songz,!etc).!
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La!collezione*Cesare*Paciotti*Eyewear!lanciata!dalla!Brands*O.I.!lo!scorso!2!marzo!a!Milano!
è! composta! da! 24! modelli,! disponibili! in! svariati! colori;! vivaci,! aggressivi! e! ovviamente! unici! nel!
loro!genere.!La!vendita!avverrà!su!tutto!il!territorio!statunitense!da!fine!maggio.!!
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Tutte!le!montature!sono!100%$Made$in$Italy*e!vengono!differenziate!dall’incisione!al!laser!
di!un!numero*seriale*univoco!sul!terminale!dell’asta!che!rende!unico!l’accessorio!e!ne!permette!la!
tracciabilità.!
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Brands*O.I.!è!un’azienda!totalmente!dedicata!a!sostenere!ed!a!promuovere!il!Made*in*Italy!
sia! ideando! che! producendo! sul! territorio! nazionale! sia! contribuendo! alla! valorizzazione! di!
importanti!firme!italiane.!Attualmente,!Brands*O.I.!copre!con!vendite!dirette!oltre!1.000!negozi!in!
Europa!e!ha!partnership!di!distribuzione!in!22!paesi,!esportando!oltre!il!60%!dei!propri!prodotti.!!
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Brands* O.I.* nasce* nel* 2010* su* iniziativa* di* un* gruppo* di* manager* ex* Marcolin* e* con* il*
supporto*finanziario*di*B&E*Equities*S.p.A.,*holding*di*portafoglio*per*investimenti*in*private*equity*
e*venture*capital*facente*capo*a*Benedetto*De*Benedetti*ed*Elisabetta*Salza.*
BRANDS O.I. Srl
Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409
Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV)
tel. +39 0438 403399 – fax +39 0438 491025 – [email protected]
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San!Vendemiano,!15!Avril,!2013!
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Communiqué)de)presse)Brands)O.I.)Srl)
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Nouveau!partenariat!entre!Brands!O.I.!Srl!et!Colors!in!Optics!Ltd!pour!le!marché!américain!de!la!
collection!Cesare!Paciotti!Eyewear.!
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Brands)O.I.!et!Colors)in)Optics!ont!récemment!conclu!un!accord!pour!vendre!sur!le!marché!
nordDaméricain!la!collection!Cesare)Paciotti)Eyewear!lancé!au!MIDO)2013.!
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Colors)in)Optics,!fondée!en!1978!par!Sanford)Hutton,!actuel!président,!est!un!chef!de!file!
dans!la!distribution!de!lunettes!haut!de!gamme!dans!les!plus!importants!magasins!d’optique!et!les!
grands!magasins!aux!ÉtatsDUnis.!
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Déjà! distributeur! de! marques! établies,! la! société! est! connue! aux! EtatsDUnis! pour! sa!
capacité! de! placer! ses! produits! dans! la! jetDset,! grâce! à! la! coopération! avec! les! stars,! témoins'
naturels!des!lignes!en!licence!(Jessica!Simpson,!Melanie!Fiona,!JayDZ,!Trey!Songz,!etc.)!
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La!collection!Cesare)Paciotti)Eyewear!lancée!par!Brands)O.I.)le!2!Mars!à!Milan!se!compose!
de!24!modèles,!disponibles!en!plusieurs!couleurs;!lumineux,!agressifs,!et!bien!sûr!unique.!La!vente!
aura!lieu!au!ÉtatsDUnis!à!partir!de!la!fin!de!mai.!
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Toutes!les!lunettes!sont!100%*Made*in*Italy!et!se!différencient!par!l’incision!au!laser!d'un!
numéro! de! série! unique! sur! le! manchon! qui! le! rend! un! accessoire! unique! et! en! permet! la!
traçabilité.!
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Brands)O.I.!est!une!entreprise!totalement!dédiée!à!soutenir!et!promouvoir!le!Made*in*Italy!
en! concevant! et! produisant! en! Italie,! et! en! contribuant! à! la! valorisation! des! grandes! marques!
italiennes.!À!l'heure!actuelle,!Brands) O.I.!couvre!avec!les!ventes!directes!plus!de!1.000!magasins!
en! Europe! et! a! des! partenariats! de! distribution! dans! 23! pays,! en! exportant! plus! du! 60%! de! ses!
produits.!
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Brands) O.I.!a!été!fondée!en!2010!à!l'initiative!d'un!groupe!d'ancien!directeur!Marcolin!et!
avec!le!soutien!financier!de!B&E) Equities) SpA,!holding!de!portefeuille!de!placements!en!private'
equity!et!venture'capital!dirigé!par!Benedetto!De!Benedetti!et!Elisabetta!Salza.!
BRANDS O.I. Srl
Capitale Sociale Euro 90.000 i.v. - C.F./P.IVA 01465040051 - Registro REA TO-1115409
Sede legale e amministrativa: Via Santa Teresa, 12 - 10121 Torino (TO) - Sede operativa: Via Celtica, 52 - 31020 San Vendemiano (TV)
tel. +39 0438 403399 – fax +39 0438 491025 – [email protected]