Serpent - Comunicato - RcRevolution.net

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Serpent - Comunicato
News
Inviato da : GIGI
Pubblicato il : 1/8/2008 23:10:00
Serpent - Comunicato.
Numerosi “rumors” circolati in questi ultimi giorni su diversi siti internet, hanno parlato del fallimento e
della conseguente chiusura dello storico marchio olandese “Serpent”.
Per fare chiarezza e sfatare ogni minimo dubbio, ci ha pensato la stessa Serpent emettendo un
comunicato ufficiale.
In sintesi, si tratta di un nuovo assetto aziendale che prevede lo spostamento della produzione in
Asia (Taiwan), mentre la dirigenza Serpent rimarrà comunque in Olanda. Questa manovra si è resa
necessaria per far si che la Serpent sia competitiva con gli altri marchi concorrenti, già da tempo con
impianti di produzione in Asia per abbattere i costi.
Per leggere il comunicato ufficiale Serpent clicca su Leggi tutto...
“Serpent continues, and stronger as before.
Serpent has decided to move all production and logistics to Asia. Serpent Distributors are supplied
from Asia warehouses direct.
Product-development, marketing, sales and overall management will remain in Holland.
Due to high cost of manufactuering in Europe (Holland), the margins were getting to small to
continue operation in Holland.
Certainly in todays very tough RC car market and with a weak economy and very weak USD against
the euro, that does not help either.
Almost all major rc brands have their manufactuering already in Asia for long. Serpent started few
years ago with the Serpent F180 chassis made by an expert manufacturer in Taiwan and lateron the
Serpent S400 electric touring car.
The Serpent 720 and 960 will be made in Asia too at an expert manufactuering facility for high end
competition cars. The long awaited Serpent S120 1/12 scale pan-car is ready 1st week of august to
ship worldwide. Details in our web www.serpent.com. The offroad cars in 1/8 and 1/10 are still under
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development and testing continues.
Serpent will of course continue with our strong Serpent team.
At last weeks EC for 1/8, Serpent took TQ honours (Fantini) and put 4 cars in the Main with a nice
podium finish by Cristiani.
Next big race is the Worlds in Portugal for 1/10 GP and we are certainly going for the title there.
USA:
The distribution in USA has suffered last couple of months, but we are working on solutions to
improve the situation. As an intermediate solution some major competition minded rc dealers from
the USA have already received goods from Serpent direct, to make the products available. A more
longterm solution is in the works.
Holland:
Serpent (under the trade name Ciro-RC Distribution) also operates a whole-sales distribution
company for brands like Serpent, Mega, Xray, Hudy, Xceed, GRP, Speed Passion and few other
brands. This whole-sale activity will be sold to another expert RC company, which will start
operations soon, so that products and lines will remain available and well supported too.
Serpent has been around for over 25 years. By making above changes Serpent will be in a much
stronger position on the longer run, with a more agile organisation and even higher quality products
like before. We thank all Serpent fans worldwide for their continuing support !!
Serpent is ready for the next 25 years. Serpent, the race experience.
Michael Salven / Ronald Baar”
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