ISTITUTO MEDITERRANEO DI CERTIFICAZIONE

Transcript

ISTITUTO MEDITERRANEO
DI CERTIFICAZIONE
GRAPHIC GUIDE-BOOK
"TECHNICAL INSTRUCTIONS FOR
THE USE OF IMC BRAND"
ISTITUTO MEDITERRANEO DI CERTIFICAZIONE srl
Via Pisacane, 53 – 60019 Senigallia (AN) Italy
Tel. (0039) 071/7928725-7930179 Fax (0039) 071/7910043 e-mail:[email protected]
19 El Nakhil St., Mohandeseen – Giza Egypt
Tel. / Fax (00 20 2) 3359650 e-mail: [email protected]
Website: www.imcert.it
Pag. 1 of 8
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
GRAPHIC GUIDE-BOOK
Technical instruction for the use of IMC Brand
AB IT IO.03 RV.00
In force from:
01/02/2003
GRAPHIC GUIDE-BOOK
1. SUBJECT
This graphic guide-book defines the instructions for use of IMC Brand owned by Istituto Mediterraneo di
Certificazione s.r.l. (IMC) registered office in Senigallia (AN) – Italy – via C. Pisacane n° 53.
The IMC brand is registered at the Italian Patent and Brand Office in Rome - Provincial branch of Ancona,
with the serial number # AN2000C000064 dated 05.05.2000 (services belonging to class 42 – certification of
products in the agriculture and food sector) for protection on the Italian territory, and moreover at the
International Office of Geneva with the serial number # 322D/00 dated 24.05.2000 for protection in Egypt,
France and Switzerland.
2. INSTRUCTIONS FOR USE
The IMC Brand may be used only in the following cases and by an operator certified and authorized by IMC:
- on the labels of certified products
- on the letterhead of the company, but only with an explicit and exclusive reference to the products that
fall in the field of certification
- in advertising the company but only with explicit and exclusive reference to products included in the field
of certification
In any case the use of the IMC Brand by the operator has to be preceded by forwarding to IMC a draft of the
project, and it is subject to the approval by IMC in order to verify its compliance with the requirements
envisaged in the norms and regulations that apply.
The use of the IMC brand on the certified products must be accompanied with the underlines indicated case
by case according to certification type released by IMC for the products subject to branding, in accordance
with to the modes envisaged in the following cases:
Products coming from companies certified according to Organic Farming
Underline to be added to the brand:
Organic Agriculture
Organic Agriculture
In Italian: Agricoltura Biologica
In French: Agriculture Biologique
Character font to be used for underline:
Franklin Gothic Medium
Colour to be used for underline: Black
Pag. 2 di 8
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
GRAPHIC GUIDE-BOOK
AB IT IO.03 RV.00
In force from:
01/02/2003
Products coming from companies certified according to Organic Farming (AMAB standards
accredited IFOAM)
AMAB brand or AMAB brand joined with
IMC brand
Products coming from companies having a chain traceability certificated
Chain traceability
In Italian: Rintracciabilità di filiera
In French: Traçabilité de filière
Traceability chain
Products coming from companies having quality system management certified ISO 9001:2000
ISO 9001 :2000
CASE D. Companies t
ISO 9001:2000
Products coming from companies having quality system management certified ISO 14001:2001
ISO 14001 :2004
ISO 14001:2004
Pag. 3 di 8
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
GRAPHIC GUIDE-BOOK
AB IT IO.03 RV.00
In force from:
01/02/2003
Businesses (restaurants, BAR, etc.) adopting the program “Consci il tuo pasto” and that have
received the corresponding IMC certification.
IMC brand joined with the cockerel brand
Note: the affixing and use of the brands and wordings above indicated must take into consideration the
indications and obligations foreseen by law; furthermore, the dispositions and indications foreseen by IMC for
each certification scheme at the authorisation, release and renewal of the certification phases should be
observed.
Pag. 4 di 8
Annex
Technical
instructions
to use IMC brand
The brand-logotype is the
first element of identification
of Istituto Mediterraneo di
Certificazione, the
Mediterranean Institute for
Certification.
It is forbidden to modify it in
any way.
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
In order to make it easier to
adapt, three versions have
been created: single string,
double string and three
strings of text.
Text and images are to be
considered as a single set
and can not be modified in
any detail.
DI CERTIFICAZIONE
DI CERTIFICAZIONE
The text Istituto Mediterraneo di
Certificazione is composed
with the font Bauer Bodoni
Bold BT
The colour of the IMC brand is
Pantone #286
abcdefghijklmnopqrstuvwxyx
ABCDEFGHIJKLMNOPQRSTUVWXYX
1234567890
COLORE
pantone
cyan
magenta
giallo
nero
Colour
Pantone 286
Cyan 100%
Magenta 60%
Yellow 0%
Black 6%
The brand-logotype has to be
located in a free visual space.
The proportion of the free visual
space should never be lower than
the one indicated in the scheme
on the left.
x
x
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
x
x
286
100%
60%
0%
6%
x
x
x
x
x
x
x
x
x
DI CERTIFICAZIONE
x
x
x
Minimum dimension for the use
of the brand-logotype is of 20mm
20 mm
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
DI CERTIFICAZIONE
The brand has to be located in
a free visual space.
on the left.
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
ISTITUTO
MEDITERRANEO DI
CERTIFICAZIONE
DI CERTIFICAZIONE
DI CERTIFICAZIONE
In case the brand-logotype, for
special use, will only be used
as a brand, it will have to keep
the characteristics indicated in
the scheme on the left.
Colour
Pantone 286
Cyan 100%
Magenta 60%
Yellow 0%
Black 6%
COLORE
pantone
cyan
magenta
giallo
nero
x
The brand has to be located in a
free visual space.
on the left.
x
The brand may be located as a
positive image on a fair
background or as a negative
image on a dark background
The minimum dimension of the
brand alone (without the
complete text in black), to be
used only on material that does
not allow a larger dimension
(labels and packaging), is of
10mm.
For any information:
Istituto Mediterraneo di
Certificazione
Via C. Pisacane, 53
60019 Senigallia (AN) Italia
Tel. 071 7928725 - 071 7930179
Fax 071 7910043
E-mail: [email protected]
internet: http://www.imcert.it
10 mm
x
286
100%
60%
0%
6%
x
x

ISTITUTO MEDITERRANEO DI CERTIFICAZIONE

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