ISTITUTO MEDITERRANEO DI CERTIFICAZIONE
Transcript
ISTITUTO MEDITERRANEO DI CERTIFICAZIONE
ISTITUTO MEDITERRANEO DI CERTIFICAZIONE GRAPHIC GUIDE-BOOK "TECHNICAL INSTRUCTIONS FOR THE USE OF IMC BRAND" ISTITUTO MEDITERRANEO DI CERTIFICAZIONE srl Via Pisacane, 53 – 60019 Senigallia (AN) Italy Tel. (0039) 071/7928725-7930179 Fax (0039) 071/7910043 e-mail:[email protected] 19 El Nakhil St., Mohandeseen – Giza Egypt Tel. / Fax (00 20 2) 3359650 e-mail: [email protected] Website: www.imcert.it Pag. 1 of 8 ISTITUTO MEDITERRANEO DI CERTIFICAZIONE GRAPHIC GUIDE-BOOK Technical instruction for the use of IMC Brand AB IT IO.03 RV.00 In force from: 01/02/2003 GRAPHIC GUIDE-BOOK 1. SUBJECT This graphic guide-book defines the instructions for use of IMC Brand owned by Istituto Mediterraneo di Certificazione s.r.l. (IMC) registered office in Senigallia (AN) – Italy – via C. Pisacane n° 53. The IMC brand is registered at the Italian Patent and Brand Office in Rome - Provincial branch of Ancona, with the serial number # AN2000C000064 dated 05.05.2000 (services belonging to class 42 – certification of products in the agriculture and food sector) for protection on the Italian territory, and moreover at the International Office of Geneva with the serial number # 322D/00 dated 24.05.2000 for protection in Egypt, France and Switzerland. 2. INSTRUCTIONS FOR USE The IMC Brand may be used only in the following cases and by an operator certified and authorized by IMC: - on the labels of certified products - on the letterhead of the company, but only with an explicit and exclusive reference to the products that fall in the field of certification - in advertising the company but only with explicit and exclusive reference to products included in the field of certification In any case the use of the IMC Brand by the operator has to be preceded by forwarding to IMC a draft of the project, and it is subject to the approval by IMC in order to verify its compliance with the requirements envisaged in the norms and regulations that apply. The use of the IMC brand on the certified products must be accompanied with the underlines indicated case by case according to certification type released by IMC for the products subject to branding, in accordance with to the modes envisaged in the following cases: Products coming from companies certified according to Organic Farming Underline to be added to the brand: Organic Agriculture Organic Agriculture In Italian: Agricoltura Biologica In French: Agriculture Biologique Character font to be used for underline: Franklin Gothic Medium Colour to be used for underline: Black Pag. 2 di 8 ISTITUTO MEDITERRANEO DI CERTIFICAZIONE GRAPHIC GUIDE-BOOK Technical instruction for the use of IMC Brand AB IT IO.03 RV.00 In force from: 01/02/2003 Products coming from companies certified according to Organic Farming (AMAB standards accredited IFOAM) AMAB brand or AMAB brand joined with IMC brand Products coming from companies having a chain traceability certificated Underline to be added to the brand: Chain traceability In Italian: Rintracciabilità di filiera In French: Traçabilité de filière Traceability chain Character font to be used for underline: Franklin Gothic Medium Colour to be used for underline: Black Products coming from companies having quality system management certified ISO 9001:2000 ISO 9001 :2000 CASE D. Companies t Underline to be added to the brand: ISO 9001:2000 Character font to be used for underline: Franklin Gothic Medium Colour to be used for underline: Black Products coming from companies having quality system management certified ISO 14001:2001 ISO 14001 :2004 Underline to be added to the brand: ISO 14001:2004 Character font to be used for underline: Franklin Gothic Medium Colour to be used for underline: Black Pag. 3 di 8 ISTITUTO MEDITERRANEO DI CERTIFICAZIONE GRAPHIC GUIDE-BOOK Technical instruction for the use of IMC Brand AB IT IO.03 RV.00 In force from: 01/02/2003 Businesses (restaurants, BAR, etc.) adopting the program “Consci il tuo pasto” and that have received the corresponding IMC certification. IMC brand joined with the cockerel brand Note: the affixing and use of the brands and wordings above indicated must take into consideration the indications and obligations foreseen by law; furthermore, the dispositions and indications foreseen by IMC for each certification scheme at the authorisation, release and renewal of the certification phases should be observed. Pag. 4 di 8 Annex Technical instructions to use IMC brand The brand-logotype is the first element of identification of Istituto Mediterraneo di Certificazione, the Mediterranean Institute for Certification. It is forbidden to modify it in any way. ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE In order to make it easier to adapt, three versions have been created: single string, double string and three strings of text. Text and images are to be considered as a single set and can not be modified in any detail. ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE The text Istituto Mediterraneo di Certificazione is composed with the font Bauer Bodoni Bold BT The colour of the IMC brand is Pantone #286 abcdefghijklmnopqrstuvwxyx ABCDEFGHIJKLMNOPQRSTUVWXYX 1234567890 COLORE pantone cyan magenta giallo nero Colour Pantone 286 Cyan 100% Magenta 60% Yellow 0% Black 6% The brand-logotype has to be located in a free visual space. The proportion of the free visual space should never be lower than the one indicated in the scheme on the left. x x ISTITUTO MEDITERRANEO DI CERTIFICAZIONE x x 286 100% 60% 0% 6% x x x x x x x x x ISTITUTO MEDITERRANEO DI CERTIFICAZIONE x x ISTITUTO MEDITERRANEO DI CERTIFICAZIONE x Minimum dimension for the use of the brand-logotype is of 20mm 20 mm ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE The brand has to be located in a free visual space. The proportion of the free visual space should never be lower than the one indicated in the scheme on the left. ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE ISTITUTO MEDITERRANEO DI CERTIFICAZIONE In case the brand-logotype, for special use, will only be used as a brand, it will have to keep the characteristics indicated in the scheme on the left. Colour Pantone 286 Cyan 100% Magenta 60% Yellow 0% Black 6% COLORE pantone cyan magenta giallo nero x The brand has to be located in a free visual space. The proportion of the free visual space should never be lower than the one indicated in the scheme on the left. x The brand may be located as a positive image on a fair background or as a negative image on a dark background The minimum dimension of the brand alone (without the complete text in black), to be used only on material that does not allow a larger dimension (labels and packaging), is of 10mm. For any information: Istituto Mediterraneo di Certificazione Via C. Pisacane, 53 60019 Senigallia (AN) Italia Tel. 071 7928725 - 071 7930179 Fax 071 7910043 E-mail: [email protected] internet: http://www.imcert.it 10 mm x 286 100% 60% 0% 6% x x