ecuador bottling company

Ecuador
Bottling
Company.
Let’s go for the positive side of
one
destination:
happiness.
The
life! Go for the “Coca-Cola” side of
main travellers on this trip are
life!
a newborn baby and a gentleman
In Ecuador there’s a close binomial
aged 102 who meet. A “happiness
between CSD and Coca-Cola. When
of
life”
meeting
where
everyone
talking of “carbonated soft drinks”
can let their imagination take the
WATER & CSD SECTOR
you
upper hand while imagining what
Ecuador Bottling Company
drinks based on cola seeing how
the
Coca-Cola Group
popular the “Coca-Cola” brand is.
ideal “change of power” between
Quito, Ecuador
A
different
are
real
commonly
“happiness
>> shrinkwrapper
one
staged
SMIFLEXI SK 802 F
the
short
by
referring
anthem”,
“Living
Coca-Cola
to
the
positively”,
film
in
the
old
EBC
since
man
has
tells
the
baby.
generations
been
1999,
which
following
year
in
An
close-up
which
the
>> shrinkwrapper
Ecuador Bottling Company website
authorised Coca Cola bottlers in
SMIFLEXI SK 800 F
(the
bottling
Ecuador merged and put an end
>> shrinkwrapper
company in the South American
to productive fragmentation that
SMIFLEXI SK 602 F
country,
had
>> conveyor belts
official
company
on
a
Coca-Cola
with
exclusivity).
website
compelling
takes
trip
14
The
visitors
with
just
been
going
on
since
1940.
This union between the different
companies
favoured
Coca-Cola
installation.
market
growth
Country,
the
in
the
contributing
economic
to
well-being
of
over 3800 people employed
in the production plants of
Quito,
Guayaquil
and
Santo
Domingo at present.
Care over human resources
and technological innovation
is
what
based
ECB’s
success
In
a
on:
just
is
short
period of time it has become
Ecuadorian
leader
in
the
beverage sector and is now
growing rapidly in the bottled
water,
isotonic
drinks
and
fruit juice sectors.
EBC:
diversifying... innovating
EBC has been diversifying
belts
for some time now.
The
beverage
sector
is
was
why
fundamental
to
in
Smiline
have
the
been
Quito
PET
conveyor
installed
lines,
to
handle both packed and bulk
continually evolving.
That
relative
it
was
organise
bottles.
A
thermo-retractable
film
for
packer, model SK602F, has
consumer
been installed on the 36000
(not
bottles/hour
line
to
CSD, but also water, fruit
pack
0.40
and
juices
achieve
litre PET bottles in the 4x3
these goals, ECB has made
size, and 0.625 and 1.5 litre
considerable production line
bottles in the 3x2 size.
maximum
the
flexibility
continual
taste
changes
etc).
To
just
investments.
The
Quito
plants
and
have
Guayaquil
recently
been
really renovated.
Two
SMI
high-speed
shrinkwrappers
Smiflexi
SK
15
of
series
the
and
0.25
/
film0.5
ECUADOR BOTTLING COMPANY
ECB
The
double
track
shrinkwrapper
SK602F
is
Smiflexi
also
dedicated
to packaging various sized
PET
bottles.
and
0.4
0.25
litre
/
needed
to
had to choose a secondary
company decided to uniform
packaging machine supplier,
production
EBC
over
much as possible to benefit
experience
from considerable machine
had
relying
and
on
the
no
doubts
SMI
reliability
installed
plant
for
in
the
just
are
802F
been
Guayaquil
film
double
track processes.
PET
0.25
and
0.45
of
Italian company’s plants.
3x2 just film double track.
has
excellent
in
litre bottles are packed in
SK
the
shrinkwrapper
track, while 0.5 / 1.25 and 2
Smiflexi
to
For that reason, when they
and 4x3 just film in double
shrinkwrapper
Thanks
different sizes.
packed in 6x4 size just film
A
a
results had with the first
0.35
bottles
pack
wide range of products of
litre
bottles are packed in size
4x3 double track, while 0.5
/ 0.6 / 1.35 / 2.5 and 3 litre
bottles are grouped in size
3x2 just film.
16
the
1996,
the
maintenance
bought
Ecuadorian
systems
and
training advantages.
as
staff
installation.
Coca-Cola
and sustainable growth
community”,
by
was
the
independent
exceptional
mentioned
international
jury
as
an
demonstration
environmental
of
sustainability
leadership.
Packaging
also
plays
a
fundamental role in the CocaCola
system
products
as
it
reach
maintaining
Coca-Cola
brands
are
universally appreciated for
characteristics
while
quality
complying
quality
management
system.
their quality. This led to a
Thus the Coca-Cola Company
need to achieve excellence
started
strategic
of
to
over
managing
match
company
and
respect
environment.
growth
same
spirit
stand
Sustainable
comes
making
with
of
out
the
innovation
the
improved
the
company
when
studying
beverages
for
their customers.
This
commitment
became
resources,
packaging,
and
initiatives
with
standards.
packaging’s
energy
has played a fundamental role.
climate.
For years now, The Coca Cola
Company
has
alongside
its
Washington,
to
the
twenty-fifth annual gold medal
progressively
for
company
weight
sustainable growth successes
where
assigned
material.
international
the
World
of
concrete with creation of an
Environment Center, WEC.
environmental management
The
technology
system called “eKOsystem”
motto,
foreseeing more restrictive
of
standards,
actions
and
corrective
procedures
suited to specific Coca-Cola
Coca-Cola
equal
project
a
to
quantity
what
company
uses
all
beverages
the
portfolio
to
to
nature
17
the
produce
in
its
and
the
improve
been
working
suppliers
diminish
packaging
possible,
Company
“return
and
to minimise impact on nature
2009
water
cycle
ongoing research into solutions
the
by
life
and
study
water
Said initiatives led, on May 8
in
The
fully
sustainable
managing
protecting
how
beverage
activities within the company’s
safety
growth
is
consumers,
The
also
using,
recycled
Coca
uses
bottling
energy
to
the
Cola
modern
lines
to
production
process
efficiency
and
minimise
consumption
and
costs.
ECUADOR BOTTLING COMPANY
THE CUSTOMER’S OPINION - Interview
with Diego Yánez Eguez, General Manager
of Ecuador Bottling Company Corp.
reason for EBC’s existence.
What
Our
in
main
goal
customers
of
high
to
satisfy
and
is
a
wide
quality
has
range
specific
needs.
(products,
prices)
offer
products
their
multiple
offer
to
Our
brands,
evolved
based
on this principle. The third
pillar
can
of
be
our
organisation
called
discipline”,
“operating
also
company
the
key
to
management
success. Without adequate
the
Quito:
capital
city
of
Ecuador lies at 2850 m above
sea
level
in
a
scenery
of
peerless beauty in the middle
of the Andes mountains.
discipline,
business
cannot
progress; so each company
organisation
level
must
concentrate
on
fast,
precise execution of orders
and process efficiency.”
EBC
is
an
for
’Ecuador
Latin
America.
reality
and
all
Could
you
describe the main factors
behind
your
extraordinary
growth?
concentrated
First
employees,
main
of
the
we
carefully
can
three
activity
all,
For
select
which
employ
sector
our
company’s
resource.
reason,
be
on
company
aspects.
this
staff
means
the
best
professionals
available for each company
area.
At
you
see
What
for
future
this
do
market
segment in Ecuador? How
is
EBC
living
the
global
the
same
“The
“beverage”
evolving
and
the
why
change and face economic
ups
and
downs
Otherwise
risk
fossilization
disappear.
flexibly.
companies
EBC
and
then
produces
soft drinks and our “vision”
is
ongoing,
growth.”
you
invest
production
plants?
Quito
“The
and
investments
sustain
trends
demand.
To
adapt
changes
and
to
we
pace
users
continual
and
sector
to
invest
advanced
with
market
requests.
reasons
we
to
main
evolving
end
the
had
technologically
keep
from
satisfy
environmental
to
made
challenges
market
and
Guayaquil
were
all
the
For
decided
in
plants
new
those
to
install
the SMI thermo-retractable film
packaging machines Smiflexi SK
800 F and SK 602F in Quito, a
in Guayaquil.”
What are the main factors that
EBC
takes
sustainable
into
consideration
when choosing its suppliers?
main
during
factors
the
process
are
professional
high
considered
supplier
the
machines
selection
company’s
reliability,
technological
supplier
the
content
offered,
of
long
term
commitment
for
assistance and spare parts and
the
overall
level
offered.
The
concept
does
of
the
“just
not
service
business”
fit
into
our
company policy. We create a deep
collaboration
time,
relationship
with
each supplier which has to last.
That is why we have established
another company pillar, our
and
is
we have to keep pace with
we pay great attention to
consumers,
sector
that’s
made
speed
lines for the Quito and Guayaquil
“The
economic crisis?
“In recent years, EBC has
basic
EBC is leader in the CSD
market.
high
shrink wrapper, model SK 802F,
important
entrepreneurial
factors
new
intense
very
18
relationships
with
installation.
The CocaCola Company
and the
“global & local
foundation”
The
Coca-Cola
“global
several
machine
operating
manufacturers
globally,
offering
us
maximum reliability.”
Collaboration
with
SMI
started
in 1996 when the first thermoretractable
film
packaging
machine was installed in an EBC
production plant. What role dies
this partnership with SMI play in
the success of your products?
What
are
the
challenges
main
the
CSD
Company’s
foundation”,
with
another
and
regional
along
18
local
foundations,
industry has to face? What
assures
are ECB’s future projects?
improvement and well-being.
soft
“Carbonated
industries
face
will
growing
drinks
have
to
competition
company
There is close collaboration
with
various
and
communities
government
and
between sector operators
private
organisations
and
to
and
adopt
product
diversification
based
on
strategies
market
demand.
develop
sustain
important projects for the
communities
themselves.
“Thanks to this long collaboration
The main challenge for EBC
That is behind the creation,
with the Italian company, we can
is, and will be, maintaining
in July 2000, of “The Coca
say that machines and systems
its
Cola Foundation of Ecuador”
supplied
in
by
SMI
are
extremely
leadership
CSD
position
production
in
reliable with first class production
Ecuador,
efficiency.
our partner The Coca-Cola
Within
our
packaging
together
plants we try, as much as we
Company.
can, to standardise all systems
its
to
get
the
best
maintenance
management
why
we
staff
and
training,
spare
results.
decided
to
parts
maintains
leadership
continual
in
thanks
to
investments
technologically
That’s
innovative
install
plants
only
EBC
with
and
production
product
range
packaging machines produced by
diversification.
SMI on all our plants’ production
be
lines.”
sectors so consumers can
present
always
How
important
is
innovation
in
find
in
a
alternative.”
your company’s evolution?
innovation
“Technological
essential
part
of
all
is
the
an
EBC
production areas. Our company
has
always
towards
best
been
searching
strategies
to
oriented
for
the
increase
our market share and respond
promptly
present
and
and
effectively
future
We
to
customer
needs.”
19
try
to
different
high
quality
as
the
an
integral
company’s
social
part
responsibility.
foundation’s
of
corporate
main
goal
The
is
to promote and encourage
Ecuador’s
cultural,
economic and social growth
by
supporting
programs.
specific