programma - HOMI Milano

NUOVE ESPERIENZE DI CONSUMO PER NUOVI STILI DI VITA
Lunedì 20 Gennaio - ore 10:30 - Sala Sagittarius - Centro Servizi
Moderatrice: Eva Teruzzi - Product Marketing and Business Development Director, Fiera Milano
PROGRAMMA
10.30
10.45
Registrazione dei partecipanti
11.00
11.15
Saluti di benvenuto
Michele Perini - Presidente, Fiera Milano
Keynote Speech – Nuovi format, shopper nella logica di estetica popolare
Daniele Tirelli - Presidente, POPAI Italia
Tavola Rotonda: Esperienze internazionali a confronto
Roberta Viviani - Direttore Commerciale Non Food Coopitalia (Italia)
Rumman Ahmad - CEO, The Legend (Luxury products Distributor) Pakistan (Next Eleven)
Vishal Mahajan - Director, SCG CONSULTING - (Dubai-EAU)
12.00
Joao Alberto Catalao - Managing Director, Portugal, Spain & Latin America, INV. (BRIC)
Fabio Manenti - Docente NIBI, Nuovo Istituto di Business Internazionale, (USA)
Keynote Speech - Come le tecnologie possono aiutare il moderno retail: dal Multi-Channel
al Cross-Channel
12.15
Valeria Severini - CEO, Freedata Labs
Alessandro Zanotti - Travel & Retail Industry Lead - BU Director- Google
“Come le tecnologie mobile stanno trasformando la shopping experience nel punto vendita”
Marta Bulbarella - Country Manager Italy, Made.com
“CLICKS vs BRICKS, parlando della strategia cross channel tra online e offline”
Isabella Goldmann - Direttore, Centro Studi per la Sostenibilità Applicata Goldmann & Partners
“Verso la Customer Centricity Tecnologica: La nuova frontiera della sostenibilità per nuove
esperienze di shopping in negozio”
Mattia Ricci - Head of Proximity Marketing, Retail Immersion
“Innovazione, automazione, misurazione, interazione: le tecnologie innovative al servizio della
shopping experience e store performance”
13.30
Andrea Bellezza - Direttore Generale, OnScreen Communication
“Realtà Aumentata, Internet delle cose ed O2O: nuove opportunità di engagement, conoscenza
e condivisione tra brand e utenti e come trasformarle in ROI”
Tavola Rotonda: Esperienze a confronto: Strategie per l’utilizzo della tecnologia
Cross-channel customer experience: la chiave per il successo del moderno retail
Cocktail
NEW SHOPPING EXPERIENCES FOR NEW LIFESTYLES
Monday 20th January - 10:30 am - Sagittarius Room - Business Centre
Moderator: Eva Teruzzi - Product Marketing and Business Development Director, Fiera Milano
PROGRAM
10.30am
10.45am
Registration
11.00am
Welcome Michele Perini - President, Fiera Milano
Keynote Speech – Innovative distribution formats to succeed in the different markets
11.15am
Daniele Tirelli - President, POPAI Italy
Fabio Manenti - Teacher, NIBI Nuovo Istituto di Business Internazionale (USA)
Rumman Ahmad - CEO, The Legend (Luxury products Distributor) Pakistan (Next Eleven)
Vishal Mahajan - Director SCG CONSULTING - (Dubai-EAU)
12.00pm
Joao Alberto Catalao - Managing Director, Portugal, Spain & Latin America, INV. (BRIC)
Round Table: International case histories: different markets, different experiences
Roberta Viviani - Non-food Sales Director Coopitalia (Italia)
Keynote Speech – How technology can support the modern retail both online and offline:
from Multi-channel to Cross-Channel
12.15pm
Valeria Severini - CEO Freedata Labs
Alessandro Zanotti - Travel & Retail Industry Lead - BU Director- Google
“How Mobile Is Transforming the Shopping Experience in Stores”
Marta Bulbarella - Country Manager Italy, Made.com
“CLICKS vs BRICKS: cross channel strategy between online and offline”
Round Table: Case History - Empower Your Sales online and offline
Cross-channel customer experience is key to success for retail industry
Isabella Goldmann - Director, Goldmann & Partners
“Towards Customer Centricity Technology: the new sustainability frontier for new shopping
experience”
Mattia Ricci - Head of Proximity Marketing, Retail Immersion
“Innovation, automation, interation, measuring: innovative technologies for shopping
experience and store performance”
1.30pm
Andrea Bellezza - Chief Executive Officer, OnScreen Communication
“Augmented Reality, Internet of Things and O2O: New engagement, knowledge and sharing
experiences and how to convert them in ROI”
Cocktail