FENDI HQ

FENDI HQ
PALAZZO DELLA CIVILTA’ DEL LAVORO
EUR, ROMA
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
2
•  THE PALAZZO DELLA CIVILTÀ ITALIANA, ALSO KNOWN AS THE
PALAZZO DELLA CIVILTÀ DEL LAVORO OR SIMPLY THE COLOSSEO
QUADRATO (SQUARE COLOSSEUM), IS AN ICON OF RATIONALIST
ARCHITECTURE
There is a strong link between the tradition of the Palace and
the values of the brand Fendi.
Pietro Beccari
•  IT IS PARTICULARLY SYMBOLIC OF THE EUR DISTRICT EXEMPLIFYING
ITS MONUMENTALITY
•  THE PALAZZO DELLA CIVILTÀ ITALIANA WAS BUILT AS PART OF THE
PROGRAM OF THE ESPOSIZIONE UNIVERSALE ROMA (EUR), BEGUN IN
1935 FOR THE PLANNED 1942 WORLD EXHIBITION.
•  THE PALAZZO WAS DESIGNED BY THE ARCHITECTS GUERRINI, LA
PADULA AND ROMANO AND ERECTED BETWEEN 1938 AND 1943. IT
WAS INAUGURATED ON 30 NOVEMBER 1940 AS THE CENTERPIECE OF
THE ESPOSIZIONE AND CONTINUES TO BE ITS MOST ICONIC
BUILDING.
•  THE DESIGN OF THE "SQUARE COLOSSEUM" WAS INSPIRED MORE TO
CELEBRATE THE COLOSSEUM, AND THE STRUCTURE WAS INTENDED
AS OF THE OLDER ROMAN LANDMARK. SIMILAR TO THE COLOSSEUM,
THE PALACE HAS A SERIES OF SUPERIMPOSED LOGGIAS, SHOWN ON
THE FACADE AS SIX ROWS OF NINE ARCHES EACH
•  THE PALACE IS ENTIRELY CLAD IN TRAVERTINE MARBLE, AS IS
CHARACTERISTIC OF BUILDINGS IN THE EUR. IT IS A PARALLELEPIPED
ON A SQUARE BASE, WITH SIX LEVELS RISING ABOVE A PODIUM. THE
SCALE IS IMPOSING: THE BASE COVERS AN AREA OF 8,400 SQUARE
METERS, AND THE BUILDING HAS VOLUME 205,000 CUBIC METERS
WITH A HEIGHT 68 METERS (50 METERS FROM THE BASE).
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
3
Because of its bold appearance and iconic status, the palace has appeared in
a number of films, including:
• Rome, Open City (1945)
• Boccaccio '70 (1962),
• The Last Man on Earth (1964),
• The Belly of an Architect (1987),
• Hudson Hawk (1991),
• Titus (1999),
• Equilibrium (2001)
• Mama (2013)
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
4
When Italy was chosen as the site of the 1942 World’s Fair, the Government started
building a modern area into the south of the city for the Esposizione Universale
Roma: EUR.
EUR is now a business district full of a slightly out-of-place geometric modernity. The
buildings are largely in Italian Rationalist style: linear, without decoration, but with
echoes of Ancient Rome in its columns and arches.
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
NEW FENDI HQ – ROME ITALY
PALAZZO DELLA CIVILTA’ ITALIANA
5
1935
2015
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
6
FENDI’s goal is to create new and prestigious Fendi’s HQ, able to reflect Corporate’s culture and values .
Create a public space in it, designed to celebrate the creativity and the craftsmanship of the Italian genius.
This space is at the first floor of the building, immediately accessible to the public with:
• an exhibition gallery,
• a bookshop,
• a coffee area
A portion of the building dedicated to the communication of Italian talent’s values :
Creativity, aesthetic sense, innovation, traditional craftsmanship and know-how, the uniqueness of our production.
Palazzo della Civiltà, the symbol of the “Nation of poets, of artists, of heroes, of saints, of thinkers, of scientists, of navigators , of travellers.“
thanks to Fendi, will finally become the real and vivid representation of what architects dreamt more than 60 years ago.
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
7
o 
o 
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LOGISTIC CRITICALITY
• 
PALAZZO FENDI AND FLAMINIA ARE 8 KM APART (30’-45’ BY TAXI)
• 
THE DISTANCE CREATE DISECONOMIES IN ORDER OF OPERATING EFFICIENCY OF TEAMS, ATTENDANCE AT MEETINGS,
CONTINUOUS DISPLACEMENTS
• 
TRANSFER COSTS ARE APPROX. 100K€/YR
• 
FLAMINIA IS LOCATED IN AN UNCOMFORTABLE AREA, POOR OF PUBLIC TRANSPORTATION AND WITH SAFETY PROBLEMS
DURING THE NIGHT.
SPACE CRITICALITY
• 
PALAZZO FENDI IS AT FULL CAPACITY, SOME TEAMS HAVE BEEN LONG TIME SUFFERING FOR LACK OF SPACE, WE CAN NOT
ADD NEW WORKSTATIONS. IN ORDER TO CREATE NEW WORK SPACES WE ARE SACRIFYING THE PIANO NOBILE FLOOR.
• 
FLAMINIA REQUIRES HEAVY INVESTMENTS TO INCREASE THE QUALITY
IMAGE CRITICALITY
• 
FLAMINIA IS NOT ALIGNED TO THE COMPANY’S IMAGE
“ALL UNDER ONE ROOF” MEANS INCREASE THE INTERACTION, THE INTEGRATION BETWEEN THE TEAMS AND A BETTER AND
EFFECTIVE TEAM WORK.
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
8
FLAMINIA
q  INDUSTRIAL BUILDING IN THE NORTH OF ROME
q  TOTAL AREA 9,000 sqm :
§  4,000 sqm OFFICES
§  1.200 sqm PRODUCT ARCHIVE
q  # 270 EMPLOYEES:
§  OPERATIONS
§  FUR ATELIER
§  FINANCE
§  HR
q  # 90 PARKING SPACES
q ANNUAL RENT 900 k€/yr
PALAZZO FENDI
q  5.000 sqm PROPERTY BUILDING
q  FLAGSHIP STORE (BASEMENT,GROUND AND FIRST FLOOR)
q  2.000 sqm OFFICE SPACE
q  # 170 EMPLOYEES:
§  SENIOR MANAGEMENT
§  COMMUNICATION
§  RETAIL
§  STYLE DEPT.
q NO PARKING AVAILABLE
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
9
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
10
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
NEW FENDI HQ – ROME ITALY
PALAZZO DELLA CIVILTA’ ITALIANA
11
OFFICES
OFFICES
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
12
FUR ATELIER-OFFICES-BRAND HERITAGE- ARCHIVES- CANTEEN
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
13
- 19.200 sqm complessivi
- 500 postazioni di lavoro
- 24 meeting rooms per un totale di 234 posti
- 15.000 scatoloni complessivi traslocati
- 145 km di cavi elettrici
- 5.000 mq di pavimento industriale realizzato ex novo al P0,
- 6.600 mq di pavimento sopraelevato
- 4.000 mq di soffitti fonoassorbenti
- 15.000 mq di cartongessi
- 43.000 mq di tinteggiature
- 160.000 kg di ferro utilizzati
- 165.000 kg di canalizzazioni posate
- 4 km di tubazioni canalizzate
- 1.700 mq di pareti vetrate
- 5 km di strip led installate
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
NEW FENDI HQ – ROME ITALY
PALAZZO DELLA CIVILTA’ ITALIANA
14
ca 1000 mq
ca 300 mq
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
15
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
16
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
17
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
18
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
19
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
20
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
21
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
22
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
23
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
24
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
25
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
26
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
27
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
28
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
29
“It's our duty to pay tribute to the city of Rome which
has given us so much and is part of Fendi's creative
heritage.”
Silvia Venturini Fendi
• 
FENDI has donated 2.200.000€ to
restore the Trevi Fountain which will be
completed in 2015,
• 
FENDI will also help renovation works on
“the Four Fountains Complex” , bringing
the overall donation to 2.500.000€,
• 
FENDI won’t display its logo on
building’s hoarding during the repairs,
and will be thanked by the City of Rome
with a plaque which will be hung up for
four years near the restored fountains.
• 
KARL LAGERFELD , creative director of
FENDI, will also participate at the project,
producing a series of famous Roman
monuments’ photographs as an homage
to the Country's precious cultural
treasures.
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
30
FENDI FOR FOUNTAINS
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
NEW FENDI HQ – ROME ITALY
PALAZZO DELLA CIVILTA’ ITALIANA
31
• 
FENDI is planning to transform its PALAZZO into a
reference and aggregation point of all the commercial and
cultural center of ROME
• 
FENDI 's commitment is to create a unique architecture
able to enhance the Maison's artistic DNA .
• 
A commercial space, laboratories, a Fur Atelier. A space able
to transmit to customers the idea of
creativity and
craftsmanship of Made in Italy
P a r i s
AVM
Milano
render
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR
PALAZZO DELLA CIVILTA’ ITALIANA
NEW FENDI HQ – ROME ITALY
32
ING. ANDREA CATALDO
ING. PAOLO D’ANGELO
CORPORATE REAL ESTATE & FACILITIES SERVICES
DIRECTOR
MANAGING DIRECTOR