ITALY
Transcript
ITALY
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / ANALYSIS BY COUNTRY ITALY STATISTICS 61.5m Pop 59% Internet Trust in the news 35% (10th/12) Interest in news 74% (=3rd/12) Television remains the main source of news for the bulk of the Italian population. Public broadcaster RAI’s news bulletins (TG) are still popular, while all-news TV channels (SKY Tg24, TgCom, RaiNews24) are building a reputation for trusted news.10 The Italian press is highly regionalised, reflecting the country’s history and character. With almost half of the population (47%) never reading a newspaper,11 print readership figures continue to be very low compared to other European countries. The online offer is more diverse, with legacy media outlets such as La Repubblica (29%) performing strongly and digital-born players still fighting to find an adequate audience and sustainable business models. With mobile internet booming in Italy, media habits are changing fast. Many news websites are slightly decreasing in popularity, while more people use social media and mobile apps to access and share news. Newspaper readership is continuing to decline and for the most part digital subscriptions are not balancing out the loss of print copies. Several national papers have shut down (including the eminent L’Unità, launched in 1924 by Antonio Gramsci) and newsrooms have continued to shrink: in the last 10 years, daily papers have lost around 30% of their journalistic workforce.12 Despite these problems, paywalls are still not common in Italian online media outlets which continue to rely on free news subsidised by advertising. Native advertising formats have been introduced on most sites, but often with no clear policies to distinguish them from editorial content. NB 10 According to data by Demos 2014 (www.demos.it/a01071.php). 11 According to data by Censis 2014 (www.censis.it/7?shadow_comunicato_ stampa=120995). 12 According to data by Alessandro Nova, Bocconi University, www.fleg.it/upload/ studi_allegati/Presentazione_filiera_carta_2015_A.%20Nova_ridotto. DIGITAL NEWS REPORT 2015 TOP BRANDS ONLINE Repubblica.it 29 Repubblica.it Google News 22 News Google % WEEKLY USAGE Ansa 22 Ansa Corriere.it 19Corriere.it / 33 TV, RADIO AND PRINT 29 Tg1, Tg2, Tg3, Tg4, Tg5 22 22 61 Tg1, Tg2, Tg3, Tg4, Tg5 TgCom24 32 TgCom24 32 Tg La731 Tg La7 19 RaiNews 30 RaiNews 18 31 30 TgCom.it 18 TgCom.it SkyTg24 25 SkyTg24 Il Fatto Quotidiano.it Il Fatto16Quotidiano.it 16 Ballarò 24 Ballarò La Stampa.it 16La Stampa.it 16 La Repubblica 23 La Repubblica 23 15 15 Studio Aperto 23Aperto Studio 23 A local newspaper 22 A local newspaper 22 Rai.TV Rai.TV 14 Il Sole 24 ore Il Sole 24 ore Notizie.Libero.it Yahoo News 14 11 Notizie.Libero.it 11 Il Corriere della Sera Il Corriere20 della Sera 11 11 Porta a Porta 18 a Porta Porta Yahoo News 9 local newspaper An online local newspaperAn online BeppeGrillo.it MSN 8 BeppeGrillo.it 8 MSN 20 18 9 Servizio Pubblico 15 Servizio Pubblico 15 Piazza pulita 14 Piazza pulita 14 8 Il Sole 24 Ore Huffington Post 7 Huffington Post 7 8 e mezzo L’Espresso.it 7 L’Espresso.it 7 Gr1, Gr2, Gr3, Gr24 Newspapers Broadcasters Pure players 25 24 8 DIGITAL REACH NEWS 32 73% 25% 51% CROSS PLATFORM REACH Newspapers Broadcasters Facebook 55% YouTube 25% WhatsApp 18% Google+ 11% Twitter 10% * used weekly for news 82% 93% 11 Gr2, Gr3, Gr24 Gr1, 11 58% 93% Newspapers Broadcasters WEEKLY MULTMEDIA USAGE pay for online news last year 25% 14% News Video News Audio (4th /12) The popularity of WhatsApp is growing year by year in Italy, but media outlets are still reluctant to use this channel as a distribution platform – with the exception of La Repubblica’s newly launched breaking news service (January 2015). According to recent data, the amount of news shared online continues to grow.13 In the vast majority of cases this happens through Facebook, while Twitter and Google+ continue to play a marginal role. 13 12 8 e mezzo TRADITIONAL (OFFLINE) REACH 12% TOP SOCIAL NETWORKS* 13 Il Sole 24 Ore 12 NEWS APPLE DEVICES VS THE REST Other Apple (% NEWS USAGE) Apple DIGITAL PARTICIPATION 11 Other 39% share a news story via email or social media. Italy is 3rd out of 12 in overall participation index. 24% say the smartphone is the main way of accessing online news 9% say the tablet is the main way of accessing online news 34 Smartphone 13 9 10 Tablet According to a recent report by Human Highway report, the number of shared news items has boomed in the last years (in 2011, 100,000 news items per day were shared; in 2014, more than 400,000), www.slideshare.net/ SitoH2/201406-social-new-media-in-italia.