(Microsoft PowerPoint - Presentazione SEO

Master I° Livello Web Technology
Università degli Studi dell’Aquila
A.A. 2008/2009
Progetto dei corsi SEO – Web Mining
http://www.donazionesangue.altervista.org
Studenti:
•Luca Giuliani
•Cesidio Di Nicola
•Maurizio Fiori
Domain:
http://www.donazionesangue.altervista.org
Keyword: donazione del sangue
Project Start Date: 1 Nov 2009
Context: web site about blood donation and
volunteering
We can find much information about this on
the web
◦ Wikipedia
◦ www.avis.it
◦ ~ 300 web sites of local associations that present
similar content
The web sites of local associations, for
example, focus their attention on the
association itself, their activities and events
Our website is more direct, placing the Blood
Donor in the foreground. Any user can find
information in a simple and fast manner
The content of web pages are mash-ups.
Various pre-existing components are used to
create the new web site.
Each page of the site has the same structure
The website was built according to the latest
practise illustrated in Google’s SEO guide for
webmaster
On page factor:
◦
◦
◦
◦
<title>
<meta name=“description”>
<meta name=“keywords”>
<hx>
<title>Donazione del sangue, un semplice
gesto d'amore</title> (Blood donation, a
simple act of love)
The title indicates the content of the web
page to both users and search engines
For example, we have chosen the above title
in order to illustrate the simplicity of the act
of giving blood
Wikipedia
Google News
Yahoo Answers
Youtube
Live Image
Original text
We have attempted to create pages with
interrelated information from various sources
The main goal was to present the user with a
site where all the necessary information
related to blood donation could be found
Facebook fan page
◦ Nearly 2000 fans
◦ Frequent emails sent to all
users with a link to the
website
Direct links to related sites
www.avissanbenedetto.it
www.avisabruzzo.it/donare.asp
http://friendfeed.com/antoniofruci
http://friendfeed.com/antoniofruci?format=atom
http://www.facebook.com/posted.php?id=1749614
28611
http://www.ilcapoluogo.com/e107_plugins/content
/content.php?content.22657
Web directory
◦ Dmoz
◦ Giorgiotave/directory
◦ MrLink Directory
◦ XDirectory
◦ Sullarete.it
Forum
◦ Various threads have been opened to present our
site to the community
◦ Among the forums, we cite:
PC Forum
Press:
De Andreis
editore
Hwupgrade
Tomshw
Il capoluogo.it
Appunti digitali
Agenzia astra
Leggimi
Prima di noi
Il centro
Isaya Blog
First page news, 11 December 2009
Yahoo answers & Virgilio Genio
◦ We have answered numerous questions regarding
blood donation and volunteer associations, citing
our website as the source
15 November 2009
◦ First index
◦ 163rd position, page 17 for “blood donation”
22 November 2009
◦ 68th position, 7th page
Web master tools data
Access to web site
Introduction of new pages to the site
◦ Events and Advertising
◦ Blog posts
◦ User Comments
The web site can become a useful source of
information for blood donors and volunteers
GRAZIE!