inglese - Dipartimento di Economia

PERSONAL DATA
Clelia Mazzoni
born in Naples, Italy, 22 July 1959
Address: via Posillipo 405/bis P.co Sereno Is/A1, 80123 Naples
E-mail: [email protected]
CURRENT ACADEMIC POST
Director of Economics Department, Second University of Naples (SUN). Professor of
Business Economics and Management at Second University of Naples (SUN).
STUDIES AND POST-GRADUATE COURSES
In 1978 (September-November term) I participated in the English language
improvement programme for international students and attended foundation courses
in Economics and Management at Boston University – Massachusetts
Graduated in July 1983 from the Faculty of Economics and Commerce at the
University of Naples Federico II. The degree thesis was entitled: "New technologies
in news publishing: management costs, organizational issues and development
prospects". Supervisor: Prof. Sergio Sciarelli. Mark obtained: 110/110 with distinction
September 1986: attended the Teacher Training Course for Young Lecturers
organised by the Italian Academy of Business Economics
September 1987: attended the Course on Research Methodology organised by the
Italian Academy of Business Economics
UNIVERSITY ACTIVITY
From 1983 to 1993 lectured and did research for the Chair of Business Economics
and Management at the Faculty of Economics at the University of Naples Federico II
From 1988-1991 lectured on Techniques of market research and general distribution
at the Parthenope University of Naples
From 1993 to 1999. Assistant professor at the Department of Business Studies and
Research at the Economics Faculty of Salerno University
From 1996 to 1999 taught Marketing (Market analysis) at the Economics Faculty of
Salerno University
1
In 1998 won the competition for Associate Professor for the grouping P02B
(Business Economics and Management)
In the academic years 1999-2000 and 2000-2001 taught, as associate professor,
Economics and Management of International Companies at the Faculty of
Economics of the Second University of Naples
Since 2001-2002 has lectured in Business Economics and Management at the
Faculty of Economics of the Second University of Naples
Since 2001 to 2013 member of the Faculty of the PhD in Entrepreneurship and
Innovation at the Second University of Naples. Since 2008 to 2011 Coordinator of
the PhD program in “Entrepreneurship and Innovation”
Since 2001 to 2011 member of the Permanent Commission for Research Doctorate
Courses of the same university
From 2002-2003 to 2007/2008 professor of Business Economics and Management
at the Faculty of Economics of the University of Naples Federico II
From November 2002 to October 2006 Deputy Head of the Department of Business
Strategies and Quantitative Methodology of the Faculty of Economics at the Second
University of Naples
Since 2003 has taken part in the Regional Centre for Competence in Industrial
Biotechnology (Bioteknet), led by the Second University of Naples
In March 2003 won the competition for qualification as Full Professor for the
grouping SECS-P/08 (Business Economics and Management)
In July 2003 appointed as Full Professor at the Faculty of Economics at the Second
University of Naples
Since January 2004 to December 2009 member of the Assessment Unit of Naples
University L’Orientale
From 2004 to 2006 member of the Scientific Board of the Centre of Quality at the
Second University of Naples
Since November 2005 to October 2010 member of the Board of Administrators of
the Second University of Naples as representative for Full Professors
In July 2010 elected Dean at the Faculty of Economics at the Second University of
Naples for the four academic years from 2010-2011/2013-2014
In July 2012 elected Director of Economics Department at the Second University of
Naples for the three academic years 2012/2015
Since September 2012 elected member of the Academic Board at the Second
University of Naples for the three academic years 2012/2015
2
Since 2013 member of the Faculty of the regional PhD in Management (the Second
University of Naples, University of Naples Federico II, University Parthenope)
In July 2015 elected Director of Economics Department at the Second University of
Naples for the three academic years 2015/2018
RESEARCH ACTIVITY
In 1993 (October) spent a period of residence for research at the Wharton School,
University of Pennsylvania - Philadelphia, U.S.A.
From 1993 to 1999 participated in:
 the Systems and Evolution Research Group coordinated by Prof. Enzo Rullani
and Prof. Salvatore Vicari
 the National Research Council (CNR) Strategic Project: Technological Change
and Industrial Development coordinated by Prof. Pasquale Lucio Scandizzo
From 1999 to 2001 Project Supervisor for “Local Systems in News Publishing”
cofinanced by the Campania Regional Authority (Law 41/1994, year 1997)
From 2000 to 2002 participated in the research project coordinated by the National
Research Council (CNR) Distributive innovation and competitive strategies in trade
coordinated by Prof. Sergio Sciarelli
Since 2002 Head of the Economics Division of the journal “Diritto ed Economia dei
mezzi di comunicazione”
In 2003 Member of the Scientific Committee of the Centre Européen d’Etudes,
Recherches et Nouvelles Technologies (Euc Group-Bruxelles)
In 2004 (March-April) and in 2007 (November) periods of residence at the Sol C.
Snider Entrepreneurial Research Center, The Wharton School, University of
Pennsylvania - Philadelphia, USA to define and implement a partnership between
the same centre and the PhD course in Entrepreneurship and Innovation
In 2006 Project Supervisor for Multidimensional segmentation of the mobile
communication market cofinanced by the Campania Regional Council for Scientific
Research and Technology
From 2008 to 2010 Project Supervisor for “Firms and markets in the economics of
complexity. Micro-macro relations in district systems in Campania” cofinanced by the
Campania Regional Authority-Scientific Research Division (Law 5/2002, year 2005)
In 2014-2015 participated in the research project “Osservatorio Sistema Universitario
Campano”, as delegated for the Second University of Naples in the Board “Anagrafe
delle competenze e valutazione della Ricerca”
MAIN RESEARCH SUBJECTS AND STRANDS: studies in the communication industry
(publishing, journalism and mobile telecommunication); market segmentation
3
models; market and competition analysis; systemic interpretation of the firm and
relations between the firm and macro-environment
TRAINING
Has conducted training in the field of business strategies and marketing, including:
 Master in General Contracting – Association of Management of Enterprises
Operating to Order
 Schola Itaca: A Bridge Between University and Employment – University of
Salerno
 STOA – Institute for Administration and Business Management Studies
 TIM – Training course designed by the Economics Faculty – University of Naples
Federico II
Has also been involved in management training for communications firms, including:
 Master in Multimedia Economic Communication (Il Denaro Research & Training)
 Two-year 2nd Level Master’s Course in Journalism (University of Suor Orsola
Benincasa, Naples)
PARTICIPATION AT NATIONAL AND INTERNATIONAL
CONFERENCES
Has participated in national and international conferences, including, in the last ten
years:
 19 June 2003, Naples, 11th European Conference on Information Systems
New Paradigms in Organizations, Markets and Society (chaired the session
“Network Society”)
 24 October 2003, Brussels, European Parliament, Panel on Science and
Innovation in a Modern Society, (with a talk entitled “Scienza ed Innovazione
tra Politica Economica ed Economia d’Impresa”)
 5 March 2004, Associazione Stampa della Basilicata, 7th forum on the
prospects of local information, (with a talk entitled “Le strategie di sviluppo
delle imprese editoriali-giornalistiche a vocazione locale”)
 21-22 January 2005, Paris, 4th International Congress Marketing Trends,
(with a paper entitled “Multidimensional Segmentation of the Cell Phone
Market: Preliminary Results of an Empirical Survey”)
 16-18 November 2005, Naples, RENT XIX – Research on Entrepreneurship
and Small Business, Entrepreneurship, Competitiveness and Local
Development, (chaired the session “Academic Entrepreneurship 4”)
 2-3 December 2005, Trieste, Annual convention of the Italian Marketing
Society (SIM), Evolutionary trends in marketing services, (with a paper entitled
“Il comportamento degli utenti di comunicazione mobile in Italia: risultati di
un’indagine empirica sulla segmentazione multidimensionale della domanda”)
 17 March 2006, Capua, CTIE ’06 - One Day Conference, Cross-Talk New
Forms of Innovative Entrepreneurship and Corporate Creation (chaired the
4












session “Cross-Talk on Innovative Forms of Entrepreneurship: A Glance at the
Most Recent Managerial Researches on Corporate Creation”)
26-27 October 2006, Capua, 18th Annual Conference of “Sinergie”, Evolution
of capitalism in theory and practice: property, governance and value (with a
talk, held together with Prof. Mario Mustilli, entitled “Il management come
scienza sociale: una rilettura delle teorie sulla corporate governance”)
8-13 September 2009, University of Sannio Benevento, The ESU Conference
on entrepreneurship 2009, (with a talk entitled “Italian Doctorate and the
entrepreneurship and innovation PhD program”)
16 September 2010, Naples, poster Session Strategic Management, Intagible
Assets, Governance & Competitive Advantage (with a poster entitled
“Collaborative Know-How and Firm Cognitive Benefits: The Leverage of
Appropriate Alliance Experience Through Organizational Mechanisms”)
4-5 November 2010, Cyprus, Annual Euromed Conference (with a talk
entitled “The development of collaborative know-how through the leverage of
alliance experience: the case of the Campania aerospace industry”)
20-21 October 2011, Crete, Greece, 4th EuroMed Conference (with a talk
entitled “Building alliance management capability: the role of a firm’s repertory
of embedded alliances as valuable experience”)
10-14 September 2012, Napoli, International Interdisciplinary Conference
Issues of Legitimacy Entrepreneurial Culture, Corporate Responsibility and
Urban Development Opening Session (with a talk entitled “Legitimacy from a
Managerial Point of View”)
27-28 September 2012, Santa Maria Capua Vetere (Ce), XXVII National
Conference of Labour Economics (Conference Presentation)
4-5 October 2012, Fisciano (Sa), XXXV Convegno annuale AIDEA,
Management senza confini – Gli studi di management: tradizione e paradigmi
emergenti (chaired the session “Management dell’arte e della cultura”)
24 October 2013, Capua (Ce), Conference “The Effectiveness of the
measures on the crisis. The role of Europe”( with a talk entitled “L’Euro e la
crisi: dal trattato di Maastricht ai giorni nostri”)
18 October 2013, Capua (Ce) Crisi economiche e intervento pubblico.
L’insegnamento di Alberto Beneduce (“Conference Presentation”)
2 December 2014, Capua (Ce) Conference con il Vice-Ministro all’Economia,
Sen. Enrico Morando “Economia e innovazione per la ripresa e lo sviluppo”
(“Conference Presentation”)
16 April 2015, Caserta, College della pubblica amministrazione Conference
“La corruzione come freno all’economia. Le scelte di sviluppo economico”
(with a talk entitled “Corruption in Economic Theory”)
OTHER INFORMATION
In 1984 qualified as a Tax Consultant
In 1987 admitted to the register of Journalists/Publicists
Since 2000 a member of the Italian Academy of Business Economics
Since 2003 a member of the Italian Marketing Association
5
In 2009 awarded with the Prize Sele d’Oro Mezzogiorno for the book “Le relazioni
impresa-settore-mercati. Il rapporto micro-macro nella teoria dell’impresa” Carocci
editore
Since may 2013 member of the board at Banca Popolare di Sviluppo (since 2015 as
Vice-President of the board)
Pursuant to Law Decree 196/2003 I consent to the handling of my personal data.
Naples,
6
PUBLICATIONS
Castaldi L., Turi C., Mazzoni C., Delli Paoli A., 2014, Antecedents and constituents of
alliance management capability: the role of valuable alliance experience and
governance mechanisms for learning, Journal of Management and Governance,
ISSN 1385-3457, DOI 10.1007/s10997-014-9291-z
Maggioni V., Mazzoni, C., Fiordiliso F. (a cura di),2012, “Il ruolo e le iniziative della
CCIAA di Caserta per l’accesso al credito delle micro, piccole e medie imprese e
l’internazionalizzazione”, De Frede Editore.
L. Castaldi, F. Addeo, M. R. Massaro, C. Mazzoni, 2011, A consumer perspective on
mobile market evolution, in “Mobile telecommunications”, a cura di Juan Maicas, In
Tech Open Access Publisher
C. Mazzoni, L. Castaldi, A. Delli Paoli, C. Turi, 2011, Lo sviluppo del collaborative
know-how, in “Reti per l’innovazione”, a cura di F. Izzo, McGraw-Hill
C. TURI, A. DELLI PAOLI, L. CASTALDI, C. MAZZONI, 2011, Building alliance
managemento capability: the role of a firm’s repertory of embedded alliances as
valuable experience, 4rd Annual EuroMed Conference, Crete, Greece, 20-21 Ottobre
2011, EuroMed Press.
C. Mazzoni, C. Turi, A. Delli Paoli, L. Castaldi, 2010, The development of
collaborative know-how through the leverage of alliance experience: the case of the
Campania aerospace industry, abstract for the3rd Annual EuroMed Conference,
Cipro 4-5 novembre 2010
A. MANARESI, G. MARZOCCHI, C. MAZZONI, 2009, Mercati target: segmentazione e
valutazione, in “La Guida del Sole 24 Ore al Marketing”, Il Sole 24 Ore
C. MAZZONI, 2008, Le relazioni impresa-task environment nell’economia della
complessità, in ImpresaProgetto, rivista on line del Ditea, n. 2
C. MAZZONI, 2007, Le relazioni impresa-settore-mercati. Il rapporto micro-macro nella
teoria dell'impresa, Carocci
C. MAZZONI – L CASTALDI – F. ADDEO, 2007, Consumer behavior in the Italian mobile
telecommunication market in “Telecommunication policy”, no. 31
C. MAZZONI – M. MUSTILLI, 2007, Il management come scienza sociale: una rilettura
delle teorie sulla corporate governance in “Sinergie” no. 73-74 May-December
C. MAZZONI - CASTALDI L. - F. ADDEO, 2006, La segmentazione multidimensionale del
mercato: i risultati di un’indagine sulla comunicazione mobile in “Mercati e
Competitività”, Journal of the Italian Marketing Society, no. 4
C. MAZZONI, 2006 (ed.), Scelte di consumo e reti del valore nella comunicazione
mobile, Carocci
7
C. MAZZONI, 2005, La comunicazione delle grandi imprese operanti su commessa: la
gestione delle informazioni nella rete e il rapporto con i media, in "Diritto ed
economia dei mezzi di comunicazione", no. 2
C. MAZZONI - F. ADDEO - L. CASTALDI, 2005, Multidimensional segmentation of the cell
phone market: preliminary results of an empirical survey, in “Proceedings of the IV
International Congress on Marketing Trends – ESCP EAP” Jean-Claude Andreani –
Umberto Collesei (eds.), Paris 20-21 January
C. MAZZONI - C. ROSSI, 2004, La scelta delle aree di competizione, in “Fondamenti di
Economia e Gestione delle Imprese” by S. Sciarelli, Cedam
C. MAZZONI, 2003, Le pmi editoriali che operano in contesti locali: profili economicofinanziari e percorsi strategici, in "Diritto ed economia dei mezzi di comunicazione",
no. 1
C. MAZZONI, 2002, Impresa, settore, mercati. Le relazioni micro-macro nell'economia
della complessità, Quaderni del Dipartimento di Strategie aziendali e Metodologie
quantitative, no. 1
C. MAZZONI - A. REA (eds.), 2001, I sistemi locali nell’editoria giornalistica. Il caso
della Campania, Esi
C. MAZZONI, 2001, Analisi di settore e definizione dell'area d'affari, in "Economia e
gestione dell'impresa" by S. Sciarelli (2nd edition), Cedam
C. MAZZONI, 2000, L’impresa tra rispetto della legge ed eccessi normativi: la fiducia e
l’operatività come deterrenti verso la corruzione, in Sviluppo Economico
C. MAZZONI, 2000, L'evoluzione della teoria d'impresa: una proposta di lettura, to be
published in the context of the CNR Strategic Project "Cambiamento tecnologico e
sviluppo industriale"
C. MAZZONI, 1999, Il contributo della teoria sistemica agli studi sull'impresa. Spunti
dal dibattito metodologico sulle scienze sociali, in "Sistemi ed evoluzione nel
management" E. Rullani and S. Vicari (eds.)
C. MAZZONI - C. ROSSI, 1999, Potenziamento distributivo nel settore della stampa e
sviluppo delle pmi editoriali: obiettivi compatibili?, Trade Marketing, no. 25
C. MAZZONI, 1997, Category management: condizioni di applicabilità e riflessi sul
sistema "industria-distribuzione-consumo", in "Commercio", no. 61
C. MAZZONI, 1997, Analisi del ciclo di vita e del portafoglio prodotti, in "Economia e
gestione dell'impresa" by S. Sciarelli, Cedam
C. MAZZONI, 1996, Analisi delle forze competitive in "Esercizi e casi di economia e
gestione delle imprese", R. Mele-R.Parente-M.Pellicano (eds.), Cedam
A. BOTTI - C. MAZZONI, 1996, La definizione del business, in "Esercizi e casi di
economia e gestione delle imprese", R. Mele-R.Parente-M.Pellicano (eds.), Cedam
8
C. MAZZONI, 1995, La segmentazione multidimensionale dei mercati, Cedam
S. SCIARELLI - C. MAZZONI, 1995, Le imprese multinazionali e il marketing
internazionale, in "Scritti in ricordo di Carlo Fabrizi", Cedam
C. MAZZONI, 1994, La segmentazione trasversale del mercato europeo, in "Sinergie",
no. 33
C. MAZZONI, 1990, Le aziende editrici di quotidiani. Strategie e politiche di gestione,
Cedam
C. MAZZONI, 1988, Le strategie competitive nelle aziende editrici di quotidiani, in
"Finanza, Marketing e Produzione", no. 4
C. MAZZONI, 1987, Storia e attualità dell'industria a Napoli, in "Politica territoriale ed
area metropolitana" Francesco Lucarelli (ed.), Guida Editori
C. MAZZONI, 1987, La formazione manageriale, in Atti del Convegno dell’Accademia
Italiana di Economia Aziendale "L'università e la terziarizzazione dell'economia
italiana", Guida Editori
C. MAZZONI, 1986, Guida allo studio del testo La strategia competitiva di M. Porter,
reserved for students at the Faculty of Economics and Commerce, Naples
Pursuant to Law Decree 196/2003 I consent to the handling of my personal data.
Naples,
9